Canada
Edmonton Oilers and Play Alberta Extend Partnership
The Edmonton Oilers and Play Alberta announced a new agreement that makes Play Alberta the exclusive sports betting and online gaming partner of the Edmonton Oilers.
The deal will see the Play Alberta logo featured prominently on the Oilers home jerseys and GameSense, AGLC’s responsible gambling program, displayed on the helmets of the Oilers for each home game.
“Play Alberta is proud to continue its partnership with the Edmonton Oilers over the next several seasons. We value our patrons and the fans of the Oilers and are thrilled to see PlayAlberta.ca, Alberta’s trusted gambling platform along with the best-in-class responsible gambling program – GameSense – as prominent fixtures on the Oilers uniformsuniforms,” said Kandice Machado, Chief Executive Officer at AGLC.
PlayAlberta.ca is a leader in the iGaming landscape in the province. All money generated through the site goes to the General Revenue Fund, which supports programs and services that Albertans rely on every day. In addition, the website has integrated AGLC’s GameSense and Self-Exclusion programs to better support players in their gambling journey.
“We are proud to call Play Alberta the official sportsbook of the Edmonton Oilers. With the revenue generated by Play Alberta going to valued services and programs that help enrich the lives of Albertans, donning the Play Alberta logo on our iconic home jersey is a testament to our long-term commitment to communities across Oil Country,” said Stew MacDonald, President & Chief Revenue Officer, OEG Sports & Entertainment.
The relationship between the Edmonton Oilers and PlayAlberta.ca will allow fans to experience the Play Alberta and GameSense brands through promotions in Rogers Place and ICE District, as well as giveaways throughout the season, including game tickets and memorabilia.
This past year, PlayAlberta.ca generated $235 million in net sales, an increase of more than $42 million from 2022-23. That number contributes to the $1.5 billion in total gaming revenue that’s sent to Alberta’s General Revenue Fund and supports programs and services that Albertans rely on every day.
Canada
NorthStar Gaming Unveils Sports Insights 2.0
NorthStar Gaming Holdings Inc. announced the launch across all NorthStar Bets online and mobile betting platforms of “Sports Insights 2.0,” a robust set of enhancements and new features added to its industry-leading content vertical.
Sports Insights is a key differentiating feature that supports NorthStar’s position as a premium brand and industry leader at the intersection of iGaming and media. A key pillar of Sports Insights’ content offering is analysis of upcoming events, betting strategies, predictions and tips, with original articles produced daily by the Company’s in-house team of sports writers. As announced this past February, NorthStar embarked on a significant enhancement of Sports Insights with upgrades and new features rolled out throughout 2024.
“Sports Insights 2.0 has been a major focus for our team this year and we are thrilled to share these new features with our customers. Players have told us they place a high value on the ability to access quality, in-depth stats and information seamlessly within our betting environment. This differentiates us from competing platforms that continue to require players to use multiple apps to access the same information. The added content should keep our players engaged and help them make informed betting decisions,” said Michael Moskowitz, Chair and CEO of NorthStar.
Highlights of new features and tools introduced for Sports Insights 2.0 include:
• A redesigned home page offering an improved user experience, a three-story rotating carousel showcasing the most important content, articles grouped by topic (MLB, NFL, casino, etc.) and a “Live Now” strip promoting live betting markets and other promotional priorities.
• More casino content, including tips, strategies, game reviews and casino lifestyle articles.
• A comprehensive suite of team and player statistics for major league sports including football, baseball, hockey, and basketball.
• Enhanced coverage of popular betting sports such as soccer, NCAA football, and CFL.
• Injury and player news feeds for NFL, MLB, NBA, and NHL from industry leader RotoWire.
BetConstruct
BetConstruct to Help Partners Acquire Tobique Gaming Licence
Online gaming industry veterans BetConstruct announce that they are now able to assist partners in acquiring the prestigious Tobique Gaming Licence.
Issued by the Tobique First Nation of New Brunswick, Canada, the Tobique Gaming Licence provides a gateway in the form of vigorous regulatory framework and responsible gaming practices. The licence is overseen by the Tobique Gaming Commission. Operators holding the Tobique Gaming Licence are required to be in full compliance with local regulations, amounting to increased trust between markets and operators.
Here’s Why Operators Need the Tobique Licence:
- Entry to new and emerging markets: Operators holding the licence will be able to expand their reach into diverse local markets, all while remaining compliant with regulations. This will allow them to acquire a wider customer base.
- Upholding responsible gaming: With responsible gaming being of high importance in the industry, the Tobique licence helps operators foster a secure gaming environment, highlight the significance of responsible practices, and enhance customer trust.
- Favourable tax policy: Operators holding a Tobique licence benefit from exemptions on various taxes and levies related to gaming activities, allowing for substantial profit growth while in full compliance with relevant regulations.
- Streamlined payment and supplier risk management: The licence ensures faster onboarding processes while maintaining confidence in the jurisdiction’s robust controls.
Additional Benefits of Holding the Tobique Licence:
- Easy application process through an online portal with fast processing times.
- A dedicated team of professionals readily available for timely assistance.
- Minimal application and maintenance fees (with no taxes).
- No requirements for local company presence, personnel, or infrastructure in the jurisdiction.
As a reputable company, BetConstruct remains committed to endorsing regulatory policies and championing responsible gaming. Through collaborating with the Tobique First Nation, the company is eager to aid partners in upholding regulatory compliance, particularly within the framework of entering new markets. This amounts to a safer industry for all involved
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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