Central Europe
Bragg Gaming Continues Global Expansion, Powers Kingsbet.cz Launch with an End-to-End iGaming Solution
Bragg Gaming Group has launched its full turnkey solution with Czech land-based casino operator Kings Entertainment A.S. (Kings). Kings will operate their online business in the Czech Republic under the brand Kingsbet.
Under the terms of the agreement signed between the two parties, Bragg will provide Kingsbet with Player Account Management (PAM) technology, exclusive content from Bragg studios, aggregated online casino content via the Bragg HUB and a fully localised sportsbook integration in partnership with Altenar.
Bragg provides Kingsbet with an all-in-one solution with powerful automation and marketing tools to seamlessly run its casino and sportsbook operations.
Bragg’s FUZE player engagement toolset for casino and sportsbook is also included, helping boost acquisition, conversion and retention with tools such as Free rounds, Missions, Quests, Journeys, Recommendation engine and Jackpots.
Kingsbet will additionally be supported by managed marketing and operational services delivered by Bragg.
The agreement and subsequent launch is the latest in a string of deals that Bragg has struck to provide its technology solutions to operators across global regulated iGaming markets, and is the Company’s second PAM and turnkey partner in the Czech Republic.
Bragg Group Chief Executive Officer Matevž Mazij said: “We are proud to be chosen to support Kings Entertainment, a leading European entertainment, casino and poker brand with our full-service turnkey solution as they transition their market leading Czech operations online.”
“The new regulations make this an exciting time to be in the Czech market,” Mazij added.
David Vaněk, Chief Executive Officer of Kingsbet, said: “Over the past 8 months, both teams worked very hard to prepare the launch of “kingsbet.cz” ahead of the EURO championship. I’m proud that we are the first licensed betting and gaming operator in the Czech Republic who have undergone a rigorous and very demanding licensing process and are currently the sole operator fully compliant with the new Gambling Act, effective as of January 2024.
“Kingsbet will offer players ‘The King’s experience’ in sports betting and casino, and we plan to launch a Live casino product by the end of this year. Bragg’s platform will enable us to enter the Czech market with powerful tools and a highly competitive product offering.”
Founded in 2003, Kings Entertainment operates three land-based casinos: the Kings Rozvadov, Admiral Rozvadov and Hilton Prague properties. At Kings casino in Rozvadov, known as the biggest poker arena in Europe and a premier gaming destination, a variety of poker tournaments including W.S.O.P. are held attracting more than 500,000 visitors per year.
Kings has a 40% share of the Czech land-based casino market and now has ambitious plans to expand into online gambling, an expansion which will be supported by Bragg technology and expertise.
The Czech online casino market is projected to achieve approximately $1 billion in gross win in 2024, according to H2 Gambling Capital. This figure represents growth of 30% on a year-over-year basis from 2023’s figures.
Under previous Czech gambling regulations, operators were only able to offer online RNG games explicitly licensed under the Czech Gambling Act.
Following pressure from operators, this list was widened to include live dealer games (live casino), an amendment which came into force on January 1, 2024.
The inclusion of live dealer games was one of a number of amendments made to existing Czech gambling laws, the most wide-ranging of which was the introduction of a new streamlined licensing regime for operators.
The post Bragg Gaming Continues Global Expansion, Powers Kingsbet.cz Launch with an End-to-End iGaming Solution appeared first on European Gaming Industry News.
Central Europe
Hölle Games Partners with DAZN Bet
Hölle Games has expanded its footprint in the German online gaming market through a new partnership with DAZN Bet (daznbet.de), an innovative sports betting and entertainment platform.
This collaboration marks a significant milestone in Hölle Games’ ongoing growth within Germany. Having already established a strong presence in the regulated market, the addition of DAZN Bet as a distribution partner ensures that even more players will have access to Hölle Games’ portfolio of visually striking, character-driven slot titles.
Through daznbet.de, German players can now enjoy a broad selection of Hölle Games’ top-performing titles, which blend classic slot inspiration with contemporary visuals and smooth, intuitive gameplay. Developed in Germany, Hölle Games’ content is known for its attention to detail, local market resonance and commitment to player entertainment.
Robert Lenzhofer, CEO of Hölle Games, said: “We’re incredibly proud to see our games featured on DAZN Bet, a brand that is revolutionizing how fans engage with sports and entertainment. This partnership is another step in strengthening our local presence and making our uniquely German-crafted slots more accessible to players nationwide. At Hölle Games, we take great pride in combining creativity with compliance — building experiences that resonate with players while meeting the highest regulatory standards.”
Daniel Berthold, EVP Growth Markets at DAZN Bet, said: “We’re thrilled to enhance our offering with Hölle Games’ impressive portfolio. Their content is a perfect match for our mission to deliver high-quality, engaging, and locally relevant entertainment to the German market. We’re confident our players will enjoy the unique craftsmanship that Hölle Games brings to the table.”
The partnership underlines Hölle Games’ commitment to strengthening its relationships with key regulated operators in Europe and reinforces DAZN Bet’s reputation for delivering diverse, premium gaming content tailored to local preferences.
The post Hölle Games Partners with DAZN Bet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Central Europe
Poland to Classify Gambling Streaming as Serious Crime
The Polish Parliament is considering a landmark draft law to curb harmful digital content, specifically targeting the phenomenon known as “patostreaming.”
Patostreaming is recognised as a new term to categorise criminal offences related to the broadcasting of online violence, abuse and sexually degrading content.
The proposed legislation would criminalize the broadcasting of violence, abuse, and sexually degrading material. Additionally, the bill seeks to outlaw the promotion of online gambling by social media influencers. By amending the Penal Code, supporters aim to bridge the legal gap between digital behaviour and offline criminal acts, ensuring online offenders face the same accountability as those in the physical world.
The bill carries the backing of ministers of Poland’s new Civic Coalition (KO) government, formed in late 2025 by the union of the Citizens Platform (PO), Modern (Nowoczesna) and the Polish Initiative (iPL).
Supporters call for clearer enforcement powers to treat the online broadcasting of serious criminal acts as a punishable offence, aligning digital conduct with crimes already sanctioned offline.
If adopted, the legislation would introduce prison sentences ranging from three months to five years for individuals who publicly share real or staged content depicting serious criminal acts via online platforms.
The same penalty range would also apply to influencers found to be illegally promoting online gambling activity that remains heavily restricted under Poland’s state-controlled gambling regime.
KO ministers have framed the initiative as part of a broader effort to strengthen online protections for Polish youth, citing rising exposure to violent digital content and illegal gambling promotions across social media platforms.
The post Poland to Classify Gambling Streaming as Serious Crime appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino-Groups
Sebastian Jarosch Becomes Head of AI at Casinos Groups
Sebastian Jarosch is no longer solely the founder and managing director of Casino Groups as he is also taking on the role of Head of AI, at least on an interim basis. This personnel decision marks a conscious step towards closer integration of corporate management and technological responsibility.
In future, Jarosch will not only be responsible for the strategic direction of the company, but also for the further development of the AI systems that already form a central part of the product landscape. Casino Groups is one of the best-known platforms, which has been using and continuously developing an AI-supported rating system for online casinos for some time.
The decision to anchor the role of Head of AI directly at management level was a conscious one. Artificial intelligence now influences almost all areas of the affiliate business, from content structures and data analysis to regulatory documentation and product logic. Such a development requires decisions that bring together economic objectives, technological possibilities and legal frameworks.
Sebastian Jarosch brings this perspective from years of experience in the iGaming sector. As an entrepreneur, he is familiar with economic dependencies as well as the challenges of increasing regulation. The additional responsibility in the AI area makes it possible to set technological courses more quickly, define priorities more clearly and establish innovation as an integral part of corporate management.
The new role of Head of AI fits in perfectly with current developments in the iGaming market. Increasing regulatory requirements, rising acquisition and content costs, and the growing influence of AI-powered search systems are changing the economic fundamentals of the affiliate business. Visibility is no longer achieved solely through reach, but through authority, consistency and verifiable quality.
With this appointment, Casino Groups is sending a clear signal to the outside world. Affiliate companies are increasingly being valued like media or technology companies. Partners and investors are placing greater emphasis on compliance, data competence and sustainable product development. The bundling of management and AI responsibility strengthens the company’s credibility in these areas.
At the same time, Casinos Groups is positioning itself as a player that does not delegate innovation, but actively drives it forward. The interim nature of the role creates space for further development and adaptation without diluting the strategic ambition. For the industry as a whole, this step underlines that AI expertise has arrived at the management level.
The role of Head of AI forms the organisational foundation for this development. It ensures that technological innovation, editorial standards and economic objectives are interlinked. Casino Groups is thus pursuing a clear line: technology as a tool, people as an authority and quality as a connecting element.
The post Sebastian Jarosch Becomes Head of AI at Casinos Groups appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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