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Texas Lottery and Texas Motor Speedway Team Up to Fuel Luck

The Texas Lottery and Texas Motor Speedway have joined together again to rev up luck for lottery players and racing fans through the new LUCKY 7s scratch ticket game. The new $5 game features chances to win a $100,000 top prize and integrates a series of promotional second-chance drawings. The drawings give players with non-winning tickets a chance to win exclusive Texas Motor Speedway prizes, including an Ultimate Driving Experience. Representatives from both organizations introduced the new game and discussed the prizes during a press conference on Sunday, March 24 in advance of the EchoPark Automotive Grand Prix at the Circuit of the Americas in Austin, Texas.
“Texas Motor Speedway has been a valuable partner of the Texas Lottery since 2015 and we’re excited to collaborate with them on the new LUCKY 7s scratch ticket game and promotional second-chance drawings. In addition to the great cash prizes available in the game, LUCKY 7s offers opportunities to win unique Texas Motor Speedway merchandise prize packs and experiential prizes that cannot be obtained in any other way. We think Texas Lottery players and racing fans will love the excitement of our continued partnership and these exclusive prizes,” said Ryan Mindell, deputy executive director of the Texas Lottery.
The LUCKY 7s scratch ticket game launched on Monday, March 18 and is available at Texas Lottery retailers where scratch ticket games are sold. The game offers more than $23 million in total cash prizes, including six top prizes of $100,000. Overall odds of winning an instant-win cash prize are one in 4.11, including break-even prizes. Players may enter non-winning scratch tickets from the game into any of the four promotional second-chance drawings to be held throughout the run of the game for chances to win one-of-a-kind Texas Motor Speedway merchandise prize packs and experiential prizes.
“The nine-year collaboration between Texas Motor Speedway and the Texas Lottery is a testament to the power of partnership making a positive impact on the community while providing great entertainment to fans. The new Lucky 7 scratch ticket game is a fun and thrilling way to promote our decade of partnership to both Texas Motor Speedway race fans and Texas Lottery players,” said Texas Motor Speedway Executive Vice President & General Manager Mark Faber.
Each promotional second-chance drawing will award 250 Texas Motor Speedway Merchandise Prize Packs and one VIP Suite Experience package. In a final, Special Drawing, one player will be selected from all entries received from the first four drawings – including those already selected to win Merchandise Prize Packs and VIP Suite Experiences – to win an Ultimate Driving Experience, which is a private day at the track for the winner and their 15 guests. These lucky winners will attend a world-class driving experience taught by professional drivers and have the opportunity to drive luxury, exotic cars of their choice on the Texas Motor Speedway track. The package includes a visit and meet and greet with a professional driver, a private lunch on site, a video keepsake of the experience, and four hotel rooms for one night.
Crown Strike: Hold and Win
Playson unveils new reel layout in Crown Strike: Hold and Win

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Unique 3x5x3 field and powerful Striking Crown symbol headline regal release
Playson, the accomplished digital entertainment supplier, has incorporated a brand-new 3x5x3 reel set to deliver a regal twist to the gameplay in its latest release, Crown Strike: Hold and Win.
The unique game field with 15 paylines brings a new dimension to Playson’s iconic portfolio, with the expanded grid now allowing up to five Striking Crown symbols to land on the middle reel only for increased win potential.
Striking Crown symbols act as a Collect Feature during both base and Bonus Games, accumulating the value of all Bonus symbols and adding them to the total win. Bonus symbols appear with set multipliers of up to 12x, or as one of four in-game Jackpots symbols worth between 15x (Mini) and 1,000x (Grand).
Players also benefit from the Pile of Diamonds Feature, which can randomly trigger the Bonus Game whenever a Bonus symbol lands during base play by adding enough Bonus or Striking Crown symbols.
Crown Strike: Hold and Win includes two Bonus Buy options in permitted markets, allowing players to purchase access to either a standard Bonus Game with one or more Striking Crowns, or a Super Bonus Game with three or more, adding further flexibility and excitement to the experience.
The high-energy release demonstrates Playson’s expertise in advancing the Hold and Win gaming experience, developing new concepts that attract the attention of players and deliver more engagement opportunities for operators worldwide.
Tamas Kusztos, CCO at Playson, said: “With Crown Strike: Hold and Win, we are proud to introduce our distinctive new game field structure to our portfolio. The title blends powerful features and a unique layout to deliver a fresh and rewarding experience.
“We are confident Crown Strike: Hold and Win will make a strong impact across our operator network by delivering more value and engagement.”
The post Playson unveils new reel layout in Crown Strike: Hold and Win appeared first on European Gaming Industry News.
BETER
BETER joins forces with Entain CEE in major content deal

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BETER, the award-winning provider of fast-betting content and data for esports and sports, has partnered with Entain CEE to supply its sportsbook brands with the provider’s exclusive content.
Under the agreement, BETER will deliver ESportsBattle tournaments and the Setka Cup table tennis series to SuperSport, a premier operator in Croatia, and STS, one of Poland’s leading sportsbooks.
BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events annually, offering up to 50 markets per event with an average operator margin of 7.5%+.
Its esports portfolio includes ESportsBattle tournaments, featuring eFootball, eBasketball, eHockey, and the recently launched eTennis. Its sports portfolio features the Setka Cup table tennis series, BSKT Cup basketball league, GTR Cup tennis tournaments, Padel tennis, as well as coverage of official cricket tournaments and leagues worldwide.
BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.
Gal Ehrlich, CEO of BETER, said: “We are delighted to welcome Entain CEE to our growing roster of partners, underlining the demand for our products among the industry’s leaders.
“Fast-betting content has become essential for operators seeking to engage the next generation of players, and our suite of fast-paced products sets the standard for others to follow.
“We look forward to working closely with the SuperSport and STS teams to further develop the Croatian and Polish markets together.”
Ivan Gojic, Chief Sportsbook Officer at Entain CEE, added: “Fast-betting content is non-negotiable for operators looking to deliver next-gen experiences to bettors, and that’s exactly what we work hard to achieve at SuperSport and STS.
“This is why we chose to join forces with BETER, the market leader in fast-betting content for both esports and sports.
“This is a deal that brings a lot of thrilling content to our players, and that’s what makes it such an important partnership for us and our bettors.”
The post BETER joins forces with Entain CEE in major content deal appeared first on European Gaming Industry News.
Compliance Updates
Dutch Gambling Authority Imposes Penalty on Three Gambling Influencers

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The Netherlands Gambling Authority (KSA) has imposed a penalty on three gambling influencers. These influencers are Stiefunspeelt, Turcos and Buurtwachtt. The penalty is a follow-up to previously announced steps by the KSA to take stricter action against influencers. Because influencers often appeal to a young and therefore vulnerable target group, it is crucial to combat this content.
Influencers Stiefunspeelt, Turcos, and Buurtwachtt posted videos on their social media platforms featuring gambling with illegal providers. They also actively promoted gambling by encouraging their followers to also gamble with these illegal providers. The Royal Netherlands Academy of Arts and Sciences (KSA) has previously explicitly reminded all three influencers that creating videos promoting illegal gambling is prohibited. Therefore, the KSA imposed a penalty on all three influencers. This requires them to remove existing content within 48 hours and prohibits them from creating new advertisements for illegal providers. If they do so, the influencer who committed the violation will receive a penalty of €25,000 per violation, with a maximum of €75,000.
The KSA continues to closely monitor these types of violations and emphasizes that young people must be protected from this type of content about illegal gambling.
The post Dutch Gambling Authority Imposes Penalty on Three Gambling Influencers appeared first on European Gaming Industry News.
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