eSports
PAGODA Snacks Named the New “Official Egg Roll” of Riot Games’ League Championship Series
![pagoda-snacks-named-the-new-“official-egg-roll”-of-riot-games’-league-championship-series](https://recentslotreleases.com/wp-content/uploads/2024/02/132502-pagoda-snacks-named-the-new-official-egg-roll-of-riot-games-league-championship-series.jpg)
PAGODA Snacks has entered into a partnership with Riot Games, the company behind the leading global esports property League of Legends.
PAGODA Snacks will be featured as the “Official Egg Roll” of LCS and offer fans the perfect game-time snack through special activations, product drops, and giveaways throughout the LCS season.
The LCS is the preeminent professional North American esport and currently the fourth most-viewed professional sports league in North America for gamers in the 18-34 years-old age demographic. PAGODA Snacks will be integrated throughout LCS’ 2024-26 season events connecting LCS fans with the perfect go-to snacks to refuel.
“We know more time in the kitchen means less time to playing and streaming League of Legends. According to YouGov, approximately 50% of next-gen consumers feel as though their lifestyles do not leave enough time to prepare food. That’s where our craveable and convenient lineup of PAGODA Snacks comes to the rescue. From our crispy egg rolls loaded with freshly cut vegetables and authentic seasoning to our Crab Rangoon filled with real crab meat and cream cheese paired with a sweet chili sauce, we offer quick, easy-to-prepare but still delicious snacks for LCS players and fans to refuel and supercharge their gaming sessions,” Monica Ball, marketing manager for PAGODA Snacks, said.
“We’re thrilled to have PAGODA Snacks join the LCS as our newest partner and further as the ‘Official Egg Roll’ of the League Championship Series. There’s no better food to fuel our fan experience than egg rolls and I know LCS fans will be hyped to add PAGODA Snacks to their go-to snack lineup,” LCS Commissioner Mark Zimmerman said.
As the “Official Egg Roll” of LCS, PAGODA Snacks will be a part of the LCS broadcasts with a “Let Him Cook” segment that will spotlight the best plays and moments of the day from professional players.
Additional PAGODA Snacks broadcast integration will come with the “Put the Egg Rolls In” Tech Pause, where LCS fans will have the perfect opportunity to fuel up and grab a bite to eat.
Throughout the partnership, fans should keep an eye out for additional PAGODA Snacks activations and touchpoints like exclusive drops and promotions so they can celebrate the season with LCS’ “Official Egg Roll”.
Asia
China Media Group, Esports World Cup and VSPO Sign Strategic Cooperation Agreement on National Institute for Esports Development
![china-media-group,-esports-world-cup-and-vspo-sign-strategic-cooperation-agreement-on-national-institute-for-esports-development](https://recentslotreleases.com/wp-content/uploads/2024/07/138248-china-media-group-esports-world-cup-and-vspo-sign-strategic-cooperation-agreement-on-national-institute-for-esports-development.jpg)
China Media Group, Esports World Cup Foundation and VSPO have signed a strategic cooperation agreement on Friday as the new China Media Group National Institute for Esports Development kicked off in Beijing.
China Media Group (CMG), which operates state television networks including CCTV, formally unveiled the new CMG National Institute for Esports Development on Friday. The Institute then signed a strategic cooperation agreement with the Esports World Cup Federation and VSPO during the establishment ceremony, vowing to jointly organise and participate in future esports events.
The establishment ceremony was attended by Shen Haixiong, vice minister of the Publicity Department of the Communist Party of China (CPC) Central Committee and president of CMG, Sun Shuo, CPC Secretary of Xicheng District and Xue Jijun, head of the institute, among other government officials.
The three organisations have been long-time advocates for the healthy development of the esports industry. VSPO already works with the Esports World Cup Foundation in organising the inaugural Esports World Cup, an eight-week mega event currently underway in Riyadh with a record-breaking prize pool of more than $60 million.
“It’s a huge honor to be a strategic partner with the Chinese Media Group and the Esports World Cup Foundation with the establishment of the CMG National Institute for Esports Development, which marks another key sign of Beijing’s support for esports development,” Chairman of VSPO, Asia’s biggest esports operator, Dino Ying said.
The post China Media Group, Esports World Cup and VSPO Sign Strategic Cooperation Agreement on National Institute for Esports Development appeared first on European Gaming Industry News.
eSports
OG Esports Partners with PARI
![og-esports-partners-with-pari](https://recentslotreleases.com/wp-content/uploads/2024/07/138178-og-esports-partners-with-pari.jpg)
OG Esports has partnered with esports betting brand PARI in a deal which aims to enhance the customer experience.
OG Esports, also known as OG, is a professional esports organisation based in Europe. The new collaboration has promised to bring exclusive content, exciting events, as well as unique opportunities.
Sujoy Roy, Head of Partnerships at OG Esports, said: “Partnering with PARI is an incredible opportunity. Their forward-thinking approach matches our vision of delivering unparalleled experiences to our fans. We’re excited to bring fresh and exciting opportunities to the esports scene.”
Sergey Glamazda, CEO of PARI Esports, said: “We are thrilled to partner with OG, the legendary international team and two-time winner of The International! OG consistently surprises and performs at a high level across all esports titles. It is a great honor to collaborate with an organization led by Ceb and N0tail!”
The post OG Esports Partners with PARI appeared first on European Gaming Industry News.
eSports
Abios obtains official Counter-Strike 2 and Dota 2 esports data through Bayes Esports partnership extension
![abios-obtains-official-counter-strike-2-and-dota-2-esports-data-through-bayes-esports-partnership-extension](https://recentslotreleases.com/wp-content/uploads/2024/07/138164-abios-obtains-official-counter-strike-2-and-dota-2-esports-data-through-bayes-esports-partnership-extension.png)
Esports odds provider Abios and data provider Bayes Esports have signed an extension to their data partnership, which will enable Abios to continue utilising official real-time data in Counter-Strike and Dota 2 to power its odds feeds and engagement features for partners within and beyond the Kambi network.
Through Bayes Esports, Abios will gain access to official real-time data feeds from several high-tier tournaments in Dota 2 and Counter-Strike 2. These encompass some of the most-watched competitions in the world, including BLAST Pro Series, ESL Pro League and IEM Katowice in Counter-Strike, and ESL One in Dota 2. Counter-Strike 2 accounts for over 50% of total esports betting turnover among Kambi operators, with the ESL Pro League driving 13% of esports turnover in Q2 2024.
Abios ensures higher uptime and more accurate pricing thanks to the highly granular data from Bayes Esports which they get directly from the IP rights holders. With an automated odds feed covering more than 60 market types and engagement features such as bet builder, player props and instant markets, Abios will utilise this to increase the reliability, accuracy and availability of its markets. Bayes Live Match Data also allows Abios to create scoreboards, enhancing the overall betting experience for its end users.
Anton Janér, Managing Director and Founder of Abios, said: “With a heritage in esports data, we’ve always worked with data providers and tournament organisers at different levels to obtain data directly from the source. Not only does it give back revenue to the ecosystem, but the refresh rates and granularity server data provide allow us to offer more accurate and reliable markets to our partners.
“As such, we’re excited to continue our partnership and deliver markets in Counter-Strike 2 and Dota 2 built on top of data delivered by Bayes Esports.”
“We’re excited to continue our partnership with the team at Abios Kambi, who have been trailblazing in all things esports data products for over 10 years now,” says Amir Mirzaee, Co-CEO and Managing Director of Bayes Esports. “The extension is testament to the complete alignment between the teams in terms of producing industry leading user experience, and we’re proud to be delivering the industry leading data solutions for CS2 and Dota 2.”
The post Abios obtains official Counter-Strike 2 and Dota 2 esports data through Bayes Esports partnership extension appeared first on European Gaming Industry News.
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