Akhil Sarin Chief Marketing Officer for Stake
STAKE ANNOUNCE PARTNERSHIP WITH THE INTERNATIONAL TENNIS FEDERATION – BECOMING OFFICIAL BETTING PARTNER IN LANDMARK DEAL
Stake, the world’s leading brand in betting and gaming, has today announced a partnership with The International Tennis Federation (ITF). The landmark deal will see Stake become the new Official Betting Partner of the Davis Cup and Billie Jean King Cup by Gainbridge.
Stake’s sponsorship portfolio spans Formula 1 (Stake F1 Team), the Premier League (Everton
Football Club) and UFC, as well as a partnership with musician Drake.
The deal has been agreed following due diligence conducted in line with ITF rules for betting sponsorship (developed in consultation with the International Tennis Integrity Agency).
The partnership will see Stake working to promote and enhance the fan experience across both
events by bringing supporters closer to the world class action on court.
Akhil Sarin, Chief Marketing Officer for Stake, said:
“We are delighted and extremely proud to become the Official Betting Partner of the Davis Cup & Billie Jean King Cup. Tennis is a universally popular sport, and these competitions are two of the most passionately followed across the globe.
“We look forward to some exciting initiatives spread across the tennis calendar and working with the ITF to promote the sport to our worldwide audience.”
Sportradar, the ITF’s current data partner, helped facilitate the partnership with Stake.
-
eSports2 days ago
TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION
-
Conferences in Europe5 days ago
EGT Digital and EGT to rock the show at SiGMA Euro-Med 2025
-
Africa5 days ago
QTech Games wins Best Innovation of the Year at the 2025 SBWA+ Eventus Awards
-
Colombia4 days ago
Spintec Strengthens its Partnership with Merkur in Colombia and Peru
-
Latest News4 days ago
Octoplay advances on its European growth strategy by partnering with Evoke Group in the UK and Denmark
-
Blanka Homor Sales Director at Playson4 days ago
Playson strengthens Ontario foothold with Casino Time integration
-
Balkans4 days ago
CT Gaming Secures Certification for its Latest Multigame – Diamond King 5
-
Baltics4 days ago
CT Interactive Expands its Certified Game Portfolio in Latvia