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Caesars Entertainment Inc.

Caesars Entertainment and Eastern Band of Cherokee Indians Expand Relationship to Offer Mobile Sports Betting Throughout North Carolina

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Mobile sports wagering is on its way to North Carolina, and Caesars Entertainment Inc. announced an expansion of its relationship with the Eastern Band of Cherokee Indians to bring the Company’s flagship sports wagering platform online in the Tar Heel State for the launch of legalized mobile sports wagering. The agreement furthers the partnership, granting Caesars Sportsbook with mobile sports betting market access via a license held by the Eastern Band of Cherokee Indians Tribal Casino Gaming Enterprise, subject to all required regulatory approvals.

Caesars Sportsbook intends to go live with mobile sports wagering when North Carolina launches online sports betting on March 11, 2024. Ahead of the official launch, the Caesars Sportsbook mobile app will begin accepting sign-ups and deposits starting on March 1.

The launch builds on the success of the two in-person Caesars Sportsbook locations at Harrah’s Cherokee Casino Resort in Cherokee, N.C., and Harrah’s Cherokee Valley River Casino & Hotel in Murphy, N.C. As part of the expanded relationship, Caesars Sportsbook will have exclusive rights to mobile sports wagering at the two casinos and on Eastern Band of Cherokee tribal lands in western North Carolina.

“Our relationship with the Eastern Band of Cherokee Indians has spanned more than two decades. Expanding this longstanding partnership allows us to build on the premier sports wagering experience enjoyed at our in-person sportsbooks by bringing a responsible way to enjoy sports at a deeper level to the hands of North Carolinians 21 and older across the state. We’re thankful to the Eastern Band of Cherokee Indians and to the North Carolina State Lottery Commission and its Sports Betting Committee for making this possible and we look forward to the launch of mobile sports betting in the Tar Heel State,” Eric Hession, President of Caesars Digital, said.

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“We are excited for this new venture with Caesars Entertainment and the enhancements it provides to our Tribal enterprise. We look forward to the continued opportunities that will benefit the future of our membership,” Michell Hicks, Principal Chief of the Eastern Band of Cherokee Indians, said.

Caesars Sportsbook will immerse sports fans 21 and older in North Carolina into a customized online sports wagering experience that emphasizes local sports and showcases the amenities and experiences they can enjoy at Harrah’s Cherokee and Harrah’s Cherokee Valley River through exclusive offers and marketing on the app that showcase the two properties. The Caesars Sportsbook app delivers premium rewards via one of the industry’s largest loyalty rewards programs, Caesars Rewards. Every wager placed with Caesars Sportsbook earns Tier Credits that contribute to status and Reward Credits redeemable for unique Caesars experiences like discounted getaways at various Caesars destinations across North America – including at destinations in the heart of the Las Vegas Strip – extraordinary culinary and entertainment experiences, as well as bonus cash in the app and unique sports experiences.

Caesars Entertainment and the Eastern Band of Cherokee Indians have maintained a status as industry leaders in Responsible Gaming throughout the duration of their partnership. As a trailblazer in Responsible Gaming, Caesars enforces an enhanced 21+ gaming policy that ensures Caesars Rewards accounts are only available to individuals 21 and older, where permitted by law. This 21 and older policy will apply to all in-person and online sports wagering operations conducted by Caesars Sportsbook in North Carolina.

Austin Lowes

Caesars Entertainment Partners with Sault Ste. Marie Tribe of Chippewa Indians; Acquires Michigan iGaming Operations from Wynn Resorts

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Caesars Entertainment Inc. announced an agreement to acquire the operations of WynnBET’s Michigan iGaming business and a long-term extension of iGaming market access rights with the Sault Ste. Marie Tribe of Chippewa Indians, subject to regulatory approvals.

As part of the transaction, Caesars gains access to the Sault Tribe’s iGaming skins, enabling Caesars to operate additional digital brands in Michigan, and existing WynnBET customers will be transitioned to Caesars’ Michigan iGaming platform, pending regulatory approvals. Wynn and Caesars will receive non-cash consideration, including extinguishment, reductions, and assignment of certain contractual obligations related to both parties’ businesses.

“As we continue to grow our iGaming franchise, the assumption of WynnBET’s iGaming operations in Michigan allows us to tap into a significant market and customer base, providing a crucial step forward in growing our digital products and offering players more ways to play. We are honored to work with the Sault Ste. Marie Tribe of Chippewa Indians and look forward to growing with them in Michigan,” Matt Sunderland, SVP & Chief iGaming Officer for Caesars Entertainment, said.

WynnBET’s iGaming operations provide Caesars with the unique opportunity to expand further into one of the largest iCasino markets in the US while continuing to operate both Caesars Sportsbook and Caesars Palace Online Casino. Caesars intends to transition the WynnBET iCasino operations in Michigan later this year to one of the flagship gaming brands within the Caesars portfolio.

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“It was paramount that our next partner in iGaming possessed both expertise in the U.S. iGaming market and a history of strong partnerships in Indian country. We believe we found that with Caesars and look forward to being part of their new iCasino offering,” Austin Lowes, Chairman of Sault Ste. Marie Tribe of Chippewa Indians, said.

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Caesars Entertainment Inc.

Caesars Sportsbook & Casino Adds Vince Vaughn to the Empire

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Caesars Sportsbook & Casino, a division of Caesars Entertainment Inc, announced the launch of actor Vince Vaughn as the face of Caesars iGaming and Casino platforms. Taking the reins as the Sultan of Slots and the Ruler of Roulette, the newly dubbed “Prince Vaughn” will appear in upcoming marketing campaigns, promotions, and social media content. In addition, Vaughn will be an important part of experiences and events for Caesars Rewards members going forward.

“Vince Vaughn is the ideal Prince of our iCasino brand. Prince Vaughn represents the entertainment and experience that our customers have with our app,” Sharon Otterman, Chief Marketing Officer of Caesars Digital, said.

Prince Vaughn makes his debut in the star-studded spot, “Full Caesar,” alongside actor and comedian JB Smoove and the legendary first family of football, the Mannings (Archie, Cooper, Eli, and Peyton). Now airing, the spot features the group having a “typical” Caesars experience: enjoying a Caesars Rewards meal with friends and family at a Caesars Rewards location.

“Working with Caesars is special for me. With my long history of love for Las Vegas and gaming, I am excited to be part of the royal family with Caesar and Cleo,” Vince Vaughn said.

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Vaughn will highlight the Caesars Sportsbook & Casino app’s integration with Caesars Rewards, its easy-to-use features, fast payouts, and ways to enjoy classic and new casino games, including Slots, Roulette, and Blackjack.

This partnership builds upon the previously established relationship between Caesars and Vaughn through his affiliation with the World Series of Poker (WSOP). An avid poker fan, Vaughn recently served as Celebrity Master of Ceremonies for the 2022 WSOP on the Las Vegas Strip.

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SUPERDRAFT ADDS MUSIC GAMIFICATION TO FANTASY LINEUP WITH “BATTLE OF BANDS” POWERED BY MUSICAL PLATFORM

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SuperDraft Inc., the daily fantasy platform within Caesars Entertainment Inc.’s (NASDAQ: CZR) portfolio, announced a partnership with Musical, the world’s first music creation marketplace and sound platform, to launch a “Battle of Bands” app and competition.

The inaugural “Battle of Bands” is a 64 team bracket competition where anonymous artists and bandmates compete for song supremacy using Musical’s innovative avatar system. Each song must be an original piece of work that does not exist on the Internet. Unique to this challenge is that each song is an NFT with valuable IP ownership rights that potentially increase in value based on performance.  Fans will vote weekly for match up winners with payouts predicated on changing odds. Champions will be awarded prizes from Musical and Caesars such as studio time, marketing funds and the opportunity to perform at its famed properties.

“Music contests and TV shows have long been a favorite of fans. We think the idea of applying gamification and NFTs to this concept is an exciting next step into what the metaverse will mean for music and independent artists charting their own path. We’re excited to power the gaming experience for Battle of Bands and the Musical platform,” said Chief Digital Officer Andrew Schaberg of SuperDraft

Musical is a decentralized platform and toolset for collaboration, ownership and channel distribution, bringing together global talent and fans, creating the Web3 system of record for sound, and “label” of the people. Built for creators, by creators, the platform is a one-stop-shop for musicians to collaborate, crowdfund, negotiate royalties, distribute multimedia content and mint NFTs. In addition to running its own marketplace, Musical is able to partner with companies across distribution channels such as streaming and sync, or create new experiences altogether a la “Battle of Bands.”

“Musical’s partnership with SuperDraft will further expand the daily fantasy platform’s well-rounded portfolio of sports betting to offer something new – think The Masked Singer meets March Madness,” said Phillip Rather, CEO of Musical World, Inc. “Together this alliance will offer new, untapped exposure and fan-engagement opportunities for musicians while also opening up a new monetary stream that allows them to share their original songs with the world.”

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SuperDraft x Musical’s “Battle of Bands” will launch in January 2023, with sign ups starting now and more details to follow soon.

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