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Caesars Entertainment Inc.

Caesars Entertainment and Eastern Band of Cherokee Indians Expand Relationship to Offer Mobile Sports Betting Throughout North Carolina

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Mobile sports wagering is on its way to North Carolina, and Caesars Entertainment Inc. announced an expansion of its relationship with the Eastern Band of Cherokee Indians to bring the Company’s flagship sports wagering platform online in the Tar Heel State for the launch of legalized mobile sports wagering. The agreement furthers the partnership, granting Caesars Sportsbook with mobile sports betting market access via a license held by the Eastern Band of Cherokee Indians Tribal Casino Gaming Enterprise, subject to all required regulatory approvals.

Caesars Sportsbook intends to go live with mobile sports wagering when North Carolina launches online sports betting on March 11, 2024. Ahead of the official launch, the Caesars Sportsbook mobile app will begin accepting sign-ups and deposits starting on March 1.

The launch builds on the success of the two in-person Caesars Sportsbook locations at Harrah’s Cherokee Casino Resort in Cherokee, N.C., and Harrah’s Cherokee Valley River Casino & Hotel in Murphy, N.C. As part of the expanded relationship, Caesars Sportsbook will have exclusive rights to mobile sports wagering at the two casinos and on Eastern Band of Cherokee tribal lands in western North Carolina.

“Our relationship with the Eastern Band of Cherokee Indians has spanned more than two decades. Expanding this longstanding partnership allows us to build on the premier sports wagering experience enjoyed at our in-person sportsbooks by bringing a responsible way to enjoy sports at a deeper level to the hands of North Carolinians 21 and older across the state. We’re thankful to the Eastern Band of Cherokee Indians and to the North Carolina State Lottery Commission and its Sports Betting Committee for making this possible and we look forward to the launch of mobile sports betting in the Tar Heel State,” Eric Hession, President of Caesars Digital, said.

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“We are excited for this new venture with Caesars Entertainment and the enhancements it provides to our Tribal enterprise. We look forward to the continued opportunities that will benefit the future of our membership,” Michell Hicks, Principal Chief of the Eastern Band of Cherokee Indians, said.

Caesars Sportsbook will immerse sports fans 21 and older in North Carolina into a customized online sports wagering experience that emphasizes local sports and showcases the amenities and experiences they can enjoy at Harrah’s Cherokee and Harrah’s Cherokee Valley River through exclusive offers and marketing on the app that showcase the two properties. The Caesars Sportsbook app delivers premium rewards via one of the industry’s largest loyalty rewards programs, Caesars Rewards. Every wager placed with Caesars Sportsbook earns Tier Credits that contribute to status and Reward Credits redeemable for unique Caesars experiences like discounted getaways at various Caesars destinations across North America – including at destinations in the heart of the Las Vegas Strip – extraordinary culinary and entertainment experiences, as well as bonus cash in the app and unique sports experiences.

Caesars Entertainment and the Eastern Band of Cherokee Indians have maintained a status as industry leaders in Responsible Gaming throughout the duration of their partnership. As a trailblazer in Responsible Gaming, Caesars enforces an enhanced 21+ gaming policy that ensures Caesars Rewards accounts are only available to individuals 21 and older, where permitted by law. This 21 and older policy will apply to all in-person and online sports wagering operations conducted by Caesars Sportsbook in North Carolina.

Caesars Entertainment Inc.

Caesars Sportsbook Launches Mobile Wagering at Harrah’s Gulf Coast in Mississippi

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Caesars Entertainment Inc. announced that the Caesars Sportsbook Mississippi app is accepting mobile sports bets at Harrah’s Gulf Coast in Biloxi, Mississippi. Sports fans 21 and older who are interested in wagering on sports via mobile devices can download the Caesars Sportsbook Mississippi app to register and deposit statewide but must be physically present on-property at Harrah’s Gulf Coast to wager.

The launch of the Caesars Sportsbook Mississippi mobile app complements the on-premise Caesars Sportsbook location, which accepted its first bets at Harrah’s Gulf Coast in 2018.

“The launch of our Caesars Sportsbook mobile app at Harrah’s Gulf Coast is a game-changer for sports fans who visit the world-class destination. Enhancing the fan experience remains a key focus for us across jurisdictions where we operate and bringing mobile wagering online in Mississippi builds on that. We look forward to providing an elevated and responsible sports wagering experience to our Biloxi customers going forward,” Eric Hession, President of Caesars Digital, said.

Caesars Sportsbook at Harrah’s Gulf Coast provides an unmatched sports viewing experience through its integration with The 406 Club. The location takes sports viewing to another level with attractive, high-tech amenities featuring bar games, VIP semi-private Fan Caves, self-service betting kiosks, and food and beverage service.

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The Caesars Sportsbook app provides a premier online sports wagering experience with industry-leading technology like lightning-fast live scoreboards, quick and secure payouts, and daily special odds boosts and promotions. The app contains a variety of ways to bet, including same-game parlays, proposition bets, and the all-new FireBets – a one-stop shop for live bets in the app providing a seamless way to bet on exciting moments as they happen.

Caesars Sportsbook also delivers premium rewards via one of the industry’s largest loyalty programs, Caesars Rewards. Every wager placed in-person or via mobile with Caesars Sportsbook earns Tier Credits that contribute to status and Reward Credits redeemable for unique Caesars experiences, such as discounted getaways at various Caesars destinations across North America – including at destinations in the heart of the Las Vegas Strip – extraordinary culinary and entertainment experiences, as well as bonus cash in the app.

Caesars Entertainment maintains its status as an industry leader in Responsible Gaming and its focus on Responsible Gaming education is emphasized in jurisdictions where Caesars Sportsbook operates. In March 2024, Caesars Sportsbook received the prestigious RG Check accreditation from the Responsible Gambling Council, which recognizes companies that achieve the highest standards for their Responsible Gambling practices.

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Caesars Entertainment Inc.

Caesars Sportsbook and National Hockey League Renew Partnership

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Caesars Entertainment Inc. and the National Hockey League (NHL) announced a renewal of their US partnership. The new, multiyear partnership extension retains Caesars’ status as a Sports Betting and Gaming Partner of the NHL and, for the first time, provides Caesars Digital with access to League-owned intellectual property to build and promote NHL-branded iCasino games for its online casino platforms in North America, including the recently launched Caesars Palace Online Casino.

This renewed agreement also provides access to VIP experiences for members of the industry-leading customer loyalty program, Caesars Rewards, and opportunities for visibility for Caesars Sportsbook and Caesars Rewards on national NHL broadcasts of Stanley Cup Playoff games in select Caesars markets. Additionally, Caesars will enjoy continued use of NHL team logos and imagery on the Caesars Sportsbook app and access to League Alumni and the Stanley Cup for appearances.

“With the defending Stanley Cup Champions residing in our home city of Las Vegas, we have a front-row seat to the excitement and passion that the NHL provides. This partnership extension with the League continues our efforts to build on that fan passion by bringing unforgettable experiences to all of our valued customers across both sports betting and online casino,” said Eric Hession, President of Caesars Digital.

“Since the inception of our partnership with Caesars, together we have focused on innovative ways to engage our passionate fanbase. We look forward to the next chapter of our relationship focused on delivering unparalleled access to our sport for NHL fans,” said Jason Jazayeri, NHL Vice President, Business Development.

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Caesars Sportsbook and Caesars iCasino platforms tie the excitement of sports betting and online casino play to unmatched experiences via Caesars Rewards for users 21 and older. Every wager placed rewards the bettor with Tier Credits for status and Reward Credits that can be used to unlock world-class Caesars Rewards experiences and discounted getaways at Caesars Entertainment destinations across the US and Canada.

As the largest casino-entertainment Company in North America, Caesars Entertainment is an industry leader in Responsible Gaming and shares in the NHL’s emphasis on Responsible Gaming education. The Company enforces an enhanced 21+ gaming policy that limits Caesars Rewards accounts to individuals over 21 and, where allowed by law, limits all domestic gaming, pari-mutuel, sports, and iGaming options to those 21 and older.

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Austin Lowes

Caesars Entertainment Partners with Sault Ste. Marie Tribe of Chippewa Indians; Acquires Michigan iGaming Operations from Wynn Resorts

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Caesars Entertainment Inc. announced an agreement to acquire the operations of WynnBET’s Michigan iGaming business and a long-term extension of iGaming market access rights with the Sault Ste. Marie Tribe of Chippewa Indians, subject to regulatory approvals.

As part of the transaction, Caesars gains access to the Sault Tribe’s iGaming skins, enabling Caesars to operate additional digital brands in Michigan, and existing WynnBET customers will be transitioned to Caesars’ Michigan iGaming platform, pending regulatory approvals. Wynn and Caesars will receive non-cash consideration, including extinguishment, reductions, and assignment of certain contractual obligations related to both parties’ businesses.

“As we continue to grow our iGaming franchise, the assumption of WynnBET’s iGaming operations in Michigan allows us to tap into a significant market and customer base, providing a crucial step forward in growing our digital products and offering players more ways to play. We are honored to work with the Sault Ste. Marie Tribe of Chippewa Indians and look forward to growing with them in Michigan,” Matt Sunderland, SVP & Chief iGaming Officer for Caesars Entertainment, said.

WynnBET’s iGaming operations provide Caesars with the unique opportunity to expand further into one of the largest iCasino markets in the US while continuing to operate both Caesars Sportsbook and Caesars Palace Online Casino. Caesars intends to transition the WynnBET iCasino operations in Michigan later this year to one of the flagship gaming brands within the Caesars portfolio.

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“It was paramount that our next partner in iGaming possessed both expertise in the U.S. iGaming market and a history of strong partnerships in Indian country. We believe we found that with Caesars and look forward to being part of their new iCasino offering,” Austin Lowes, Chairman of Sault Ste. Marie Tribe of Chippewa Indians, said.

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