Caesars Entertainment Inc.
Caesars Entertainment Appoints Rodney Williams to Board of Directors
Caesars Entertainment Inc. announced the appointment of Rodney Williams to its Board of Directors, effective July 1, 2024, subject to required regulatory approvals and pending licensure. With a unique perspective derived from a track record of luxury brand-building, strategic and digital marketing, and corporate leadership, Williams will bring a distinct and innovative vision to the Caesars Entertainment Board of Directors.
“Rodney is an important addition to the Caesars Entertainment leadership team. Rodney’s career leading some of the world’s best-known beverage brands gives him unmatched perspective in the hospitality industry. His exceptional track record in luxury and premium brand building during his time with Diageo and LVMH and his continued commitment to the food and beverage industry through his service as a trustee and executive committee member of the James Beard Foundation will give us added insights into the continuing confluence of entertainment with the culinary arts as we shepherd Caesars Entertainment into the future,” Gary Carano, Executive Chairman of the Board of Caesars Entertainment, said.
Williams recently stepped down as President of the Diageo Beer Company and President of Diageo Canada, leaving a legacy of success. In that role, he oversaw new momentum for Guinness beer, with the brand becoming the fastest-growing on-premise brand in the US in 2023 and strong growth for Guinness 0, which made great strides in the US and became the top-selling non-alcoholic beer in Canada. His leadership also delivered unprecedented growth on Don Julio Tequila and Johnnie Walker Scotch in Canada, as well as a powerful national partnership with Bailey’s liqueur and the iconic Tim Horton’s chain.
Prior to joining Diageo in 2022, Williams spent 11 years at Moet Hennessy, the wine and spirits division of LVMH Moet Hennessy Louis Vuitton. His last role there was as Maison (or global) President of Belvedere Vodka – the first American to become a Maison president at Moet Hennessy. Previously, Williams served as Chief Marketing Officer for the entire US brand portfolio, ranging from Don Perignon and Krug Champagnes to Glenmorangie Scotch, and before that as SVP for Hennessy US. Under his leadership, the Hennessy business quadrupled in topline sales and operating profit over a five-year period.
Before joining LVMH, Williams served as SVP of Lifestyle Brands for Jackson Family Wines, where his team delivered the largest new product launch in the company’s history, Kendall Jackson Avant wines. Previously, Williams had been SVP for Lifestyle Wines at Robert Mondavi before and after its acquisition by Constellation Brands. Before joining the wine industry, Williams began his career in brand management at Procter & Gamble, Johnson & Johnson and General Motors.
“I’m pleased to have Rodney Williams join our Board of Directors. Rodney brings a different perspective to hospitality, having experienced it from the upper echelon of luxury beverage brands. His experience in innovation, digital and experiential marketing, and implementing optimization makes him a good strategic fit for our Board of Directors. I look forward to working with him to continue to drive results for our guests, Team Members, and shareholders,” Tom Reeg, CEO of Caesars Entertainment, said.
In addition to being a trustee of the James Beard Foundation, Williams serves on the Executive Leadership Council, is a director of the National Board of Review of Motion Pictures, and was a 2024 juror for the Cannes Lions marketing awards. He was recently named to the 2024 “Most Influential Black Corporate Leaders” list by Savoy magazine. He also advises three startups: Zitti, Qonsent, and CKBG.
Caesars Entertainment Inc.
Caesars Entertainment and Westgate Las Vegas Resort & Casino Announce Sportsbook Partnership
Caesars Entertainment Inc. and Westgate Las Vegas Resort & Casino announced a new partnership under which Caesars Sportsbook will operate the Westgate SuperBook, pending Nevada Gaming Commission approval. The partnership brings together the SuperBook’s storied legacy and expansive footprint with Caesars Sportsbook’s platform and market-leading sports betting menu, creating a next-generation sports wagering experience. Widely recognized as one of the largest and best sportsbook viewing experiences in the world, the Westgate SuperBook has long set the standard in Las Vegas for scale, atmosphere, and immersive sports viewing.
Under the partnership, the legendary sportsbook will operate as the Westgate SuperBook, powered by Caesars Sportsbook. With a planned transition prior to football season, Caesars will oversee race and sportsbook operations and technology, expanding wagering options and access while preserving the identity, scale and atmosphere that have defined the SuperBook for decades. The Westgate Las Vegas SuperContest franchise will remain an integral part of the SuperBook experience.
As part of the enhanced experience, sports fans will enjoy Same Game Parlays, expanded parlay offerings, and live in‑play wagering across a wide range of professional and collegiate sports, both in-person and on the Caesars Sportsbook app. Additionally, Caesars Sportsbook will introduce self‑service betting kiosks inside the SuperBook and throughout the resort, providing faster, round-the-clock access to wagering. Guests will be able to complete in‑person registration for the Caesars Sportsbook app while on property and also seamlessly use their account and manage funds seamlessly across the platform’s Universal Digital Wallet in participating markets for convenient deposits and withdrawals.
“The Westgate SuperBook is one of the most recognizable sportsbook destinations in the world, and we are proud to partner with Westgate on the next chapter of its evolution. By powering the SuperBook with our sportsbook platform, we’re combining a legendary sportsbook environment with a modern betting menu and added convenience that reflects how sports fans want to wager today,” said Eric Hession, President of Caesars Digital.
“Since opening in 1986, our SuperBook has been a defining part of the Las Vegas sports betting landscape. We are incredibly proud of that legacy and thrilled to partner with Caesars Sportsbook to take it to the next level, combining decades of history with innovation, scale, and an even more dynamic guest experience,” said Cami Christensen, President & General Manager of Westgate Las Vegas Resort & Casino.
The post Caesars Entertainment and Westgate Las Vegas Resort & Casino Announce Sportsbook Partnership appeared first on Americas iGaming & Sports Betting News.
Ca$hline
Caesars Entertainment Launches First Proprietary Online Slot, Ca$hline
Caesars Entertainment Inc. announced the debut of Ca$hline, a new three-reel stepper slot created by Empire Creative, the Company’s in-house game development studio. Now live exclusively across Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino in New Jersey, Ca$hline marks a significant milestone as Empire Creative’s first original slot title and continues Caesars’ momentum in proprietary content development.
Designed for players who want greater control and engagement from every spin, Ca$hline introduces a fresh take on the classic stepper slot experience. Built on Empire Creative’s new “Land It, Win It” format, the 3-reel title allows players to wager on Reel 1, Reels 1 & 2 or all three reels, unlocking additional features and expanded win potential as all three reels are activated. This flexible structure lets players tailor pacing and overall gameplay style to match their preferences in real time.
Ca$hline’s player‑forward features also include:
• 2x Multiplier on Reel 3 that doubles visible wins when all reels are active.
• Reverse Respin, giving players a second chance on near-miss outcomes.
• Wheel Bonus that can award credits, jackpots or trigger the Ca$hline Feature.
• A clean, modern presentation that blends classic stepper gameplay with customizable settings for a comfortable play experience.
With this launch, Ca$hline joins the expanding roster of proprietary titles, including Caesars’ Signature series of online table games, including Signature Blackjack, Signature American Roulette, and Signature Baccarat.
“Ca$hline is built to give players simple, meaningful choices every time they play. The team has created a streamlined, player‑driven experience anchored by choice, control and fresh mechanics that respect the classic stepper format,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
“By blending familiar three-reel gameplay with features like Reverse Respin and our ‘Land It, Win It’ format, we’ve created something approachable for casual players and exciting for slot enthusiasts looking for meaningful decision-making. Ca$hline shows what our studio strives to achieve, familiar gameplay elevated by thoughtful features and design clarity,” added Scott Krell, Senior Director of Game Products and Head of Studio at Caesars Digital.
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Barron Fuller
Caesars Entertainment Debuts IGT’s Kitty Glitter Grand Slot Across its Online Casino Platforms and Inside its Atlantic City Resorts
Caesars Entertainment Inc. announced it is the first in the industry to launch IGT’s newest installment of its beloved slot title, Kitty Glitter Grand. The game is now live across Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino in New Jersey, Pennsylvania, Michigan, West Virginia, and Ontario. It’s also available at Caesars Rewards destinations in Atlantic City, including Caesars and Harrah’s, with Tropicana set to join the lineup soon, subject to final regulatory approval.
This debut marks IGT’s first simultaneous exclusive launch of a game both online and in casinos in the US. As a result, Caesars is currently the only place where fans of the Kitty Glitter franchise can experience this latest installment, whether in person or online.
“The popularity of Kitty Glitter Grand speaks for itself across gaming floors at our Caesars Rewards destinations, which is why we couldn’t be happier that our players will be the first to enjoy the newest title in this renowned brand’s history. We know how impactful exclusive launches can be, so we’re grateful to our partners at IGT for their trust in partnering with us on their first simultaneous online and in-casino launch in the United States. We’re committed to bringing first-to-market, unforgettable experiences to our online casino players that can’t be found anywhere else,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
“The exclusive launch of Kitty Glitter Grand is another shining example of how we’re strengthening the powerful connection between our world-class destinations in Atlantic City and beyond with our dynamic digital platforms. We’re uniquely positioned to deliver exclusive, first-to-market gaming experiences that our guests can enjoy both on the casino floor and from the comfort of their home. This launch underscores our commitment to offering best-in-class entertainment wherever our players choose to engage,” said Barron Fuller, Regional President at Caesars Entertainment.
For more than twenty years, Kitty Glitter has been a fan favorite in brick-and-mortar casinos, and its enduring popularity continues to captivate players. This latest installment offers an enhanced gameplay experience with recognizable collection features that players already know and love from the original Kitty Glitter game, while adding even more compelling new enhancements. Both new players and fans of the original can enjoy an added wheel bonus and random wilds in the base game, which help boost these themes to the next level.
“We’re thrilled to partner with Caesars on the exclusive launch of Kitty Glitter Grand, a title that builds on one of IGT’s most iconic brands. This first-of-its-kind simultaneous launch across online and land-based channels in the U.S. reflects our commitment to innovation and delivering engaging content that resonates with players wherever they choose to play,” said Nick Khin, CEO of Gaming at IGT.
In celebration of this special debut, Caesars plans to host an exclusive VIP event for select Caesars Rewards members at Caesars Atlantic City in August. The Company is also running an omnichannel promotion at its Atlantic City destinations and a special leaderboard promotion across its digital platforms in all jurisdictions where it offers iGaming, excluding Ontario.
The post Caesars Entertainment Debuts IGT’s Kitty Glitter Grand Slot Across its Online Casino Platforms and Inside its Atlantic City Resorts appeared first on Gaming and Gambling Industry in the Americas.
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