New Hampshire Lottery enthusiasts wagered over $20 million on the NCAA basketball tournaments, experiencing a more than 10% increase in wagering from the previous year. Florida secured the men’s championship, while UConn emerged victorious on the women’s side.

Charlie McIntyre, Executive Director of New Hampshire Lottery, said: “What an incredible month of college hoops! We love seeing our players getting in on the sports betting action! Sports betting just adds a little extra excitement to the sports viewing experience, especially during March Madness when there are dozens of games throughout the month—not to mention an expanding variety of ways to bet.”

McIntyre highlighted March Madness as a significant period for sports betting, contributing notably to funding New Hampshire’s public education. Alongside the excitement of March Madness, anticipation is building for the NHL and NBA Playoffs.

During the pre-tournament phase, local gamblers heavily backed Duke for the men’s category and strongly supported UConn for the women’s, with UConn delivering a favorable outcome. Conversely, Florida’s triumph in the men’s championship surprised many, as only 15% had initially placed their hopes on the team. However, by the championship game against Houston, two-thirds of bettors picked Florida, redeeming many bracket predictions.

Advertisement

Since its inception on December 30, 2019, mobile sports betting in New Hampshire has generated over $3.5 billion, benefiting public education by more than $140 million. Residents can place bets via the DraftKings Sportsbook app, available on iOS and Android, or online at Sportsbook.DraftKings.com. Responsible gaming is emphasized, with tools like My Stats Sheet, limit setting, cooling-off periods, and self-exclusion options available on the app.

This Problem Gambling Awareness Month (PGAM), DraftKings Inc. is reinforcing its commitment to Responsible Gaming through a series of initiatives and key milestones. The company is renewing its State Council Funding Program to further support nationwide resources, marking the one-year anniversary of its industry-first My Stat Sheet tool, and launching a national Responsible Gaming focused advertising campaign to raise awareness for responsible play.

“At DraftKings, Responsible Gaming is fundamental to our mission, and we are committed to making tools, resources, and education available to all our players to help them play responsibly. Through initiatives like My Stat Sheet, which provides players with their personalized play data, and our new national awareness campaign, we’re reinforcing the importance of responsible play. Additionally, with the renewal of our State Council Funding Program, we’re continuing to support organizations that expand access to resources and education for players, their families, and communities,” said Lori Kalani, Chief Responsible Gaming Officer at DraftKings.

State Council Funding Program Renewal

Originally launched in 2022, the DraftKings State Council Funding Program has provided over $2 million to state councils and affiliates of the National Council on Problem Gambling (NCPG) to support educational campaigns, training programs, and resources nationwide. This year, the company will distribute over $500,000 to 34 U.S. state problem gambling councils, including those in states where it does not operate.

Advertisement

A Year of Impact with My Stat Sheet

Launched in 2024, My Stat Sheet—an industry-first feature—offers players personalized insights into their gaming behavior with intuitive charts and data. Just one year after launch, nearly half of all DraftKings players have visited My Stat Sheet, with 13 million unique total visits to date, underscoring its impact in promoting informed gaming and responsible play. Similar to providing consumers screen time or fitness tracking, My Stat Sheet gives DraftKings’ players a detailed view of time spent, deposits, withdrawals, contest participation, wagers, and net wins or losses. Players can review their stats across different timeframes, promoting reflection on their play, and complementing the other tools and resources available in DraftKings’ RG Center.

National Responsible Gaming Advertising Campaign

DraftKings is launching a national Responsible Gaming advertising campaign during Problem Gambling Awareness Month, backed by a commitment of over $10 million to amplify its message and reach a broader audience. Developed with branding support from the NFL and NBA, the ad emphasizes the importance of setting limits and making informed choices. Airing ahead of the NCAA men’s and women’s basketball tournaments, the ad is expected to reach millions of viewers, reinforcing responsible play and promoting sports betting as entertainment strictly for adults.

Live! Casino & Hotel is set to open on February 13, 2025, and the company has announced that the space will feature a retail DraftKings Sportsbook inside of the highly anticipated $270+ million casino project.

The DraftKings Sportsbook strategically located within Sports & Social, the premier sports bar and restaurant in the US, will offer guests an immersive sports entertainment atmosphere highlighted by a state-of-the-art LED media wall, made-from-scratch dining options and expertly crafted cocktails. Gamedays at Sports & Social feature an electric environment with elements such as emcees and DJs, competitions and games, and industry-leading audio and visual displays including music and light effects.

“Live! Casino & Hotel Louisiana will redefine entertainment in the region by offering everything under one roof – from fine dining and live entertainment to top-tier casino games. With the addition of the DraftKings Sportsbook, we are elevating the experience for sports fans, connecting them to a new level of engagement across some of America’s most popular leagues, including the NFL, NBA and more. From cheering on the Dallas Cowboys to the LSU Tigers and every team in between, the new retail DraftKings Sportsbook will be an incredibly popular entertainment option for the entire Ark-La-Tex region,” said John J. Chaszar, Executive Vice President and General Manager of Live! Casino & Hotel Louisiana.

DraftKings will offer Live! Casino & Hotel Louisiana customers comprehensive betting offerings and options, including live wagers and player proposition bets. Louisiana sports fans aged 21 and over will be able to place bets on various professional and other sports leagues, ensuring a wide range of choices for enthusiasts, all while viewing multiple games live.

Advertisement

“We are excited to expand our relationship with The Cordish Companies and open a new retail DraftKings Sportsbook at Live! Casino & Hotel Louisiana. With a shared commitment to innovation and entertainment, our latest retail sportsbook will deliver a premier sports betting experience just in time for fans to cheer on their favorite college basketball teams during March Madness,” said Michael Kibort, VP of Product Operations at DraftKings.