Hornets Sports & Entertainment (HSE) and bet365, one of the world’s leading online gambling brands, announced an exclusive long-term partnership under which bet365 becomes an Official Partner of the Charlotte Hornets and will become the Official Mobile Sports Betting Partner of the Charlotte Hornets subject to bet365 becoming licensed to operate in North Carolina.
“We are excited to announce this partnership with bet365. Since the day Governor Cooper signed sports wagering into law at Spectrum Center in June, we sought a partner that would help us provide our fans with new, additional opportunities to engage with their favorite sports teams. We are confident that bet365 is a great fit with our organization and can help us do that,” said Hornets Sports & Entertainment Chief Revenue Officer Jacob Gallagher.
The partnership provides bet365 with significant branding and signage at Spectrum Center, as well as on hornets.com, Hornets social media platforms, the Hornets App and the team’s TV and radio game broadcasts.
“Everyone at bet365 is thrilled to partner with the Hornets, as we launch our iconic sports betting brand in North Carolina. The Hornets’ rich and dynamic history is deep rooted in the Queen City community, and we’re abuzz to become part of their exciting future,” said a bet365 spokesperson.
bet365 Announces Official Launch in Louisiana
bet365 has announced its official launch into the great state of Louisiana. With this news, the Pelican State becomes the seventh state of bet365’s expansion in the US, which already includes Colorado, Iowa, Kentucky, New Jersey, Ohio, and Virginia.
“Celebrated for its passionate culture and festive spirit, we are thrilled to bring bet365 to Louisiana. Now eligible customers from Shreveport to the Big Easy can enjoy our renowned products like amazing Bet Boosts, the fastest In-Game experience and unique Same Game Parlays,” said a bet365 spokesperson.
As part of the announcement, new and eligible bet365 customers aged 21+ in approved parishes will qualify for an exclusive introductory offer of Bet $1 Get $365 in Bonus Bets! T&C’s apply.
bet365 Extend US Darts Masters & North American Championship support
bet365 have extended their support of the US Darts Masters with a new sponsorship agreement for the World Series of Darts event in New York.
The leading online betting sportsbook has enjoyed two successful years as the title sponsor of the US Darts Masters since the event moved to The Theatre at Madison Square Garden.
The bet365 US Darts Masters is one of the World Series’ most popular events, with eight top PDC stars facing off against eight North American contenders across two days.
Michael van Gerwen was the 2023 champion as he claimed the title with a superb triumph over Jeff Smith in the final at the iconic Madison Square Garden venue.
Michael Smith was the tournament’s 2022 winner, and both are set to be amongst the field next year when the tournament returns to New York on May 31 & June 1.
bet365 will also continue as the title sponsors of the North American Championship, which will be held in the afternoon session on June 1 and features eight US and Canadian stars facing off for that title.
A bet365 spokesperson said: “bet365 is thrilled to extend our partnership with the PDC for two more years of thrilling darts action in New York.
“The bet365 US Darts Masters has become an unmissable event for darts fans in the USA, and we can’t wait to return to the iconic Theatre at Madison Square Garden next year.”
PDC Chief Executive Matt Porter said: “The US Darts Masters is one of our most popular World Series of Darts events and we’re delighted that bet365 have extended their support for that and the North American Championship.
“The Theater at Madison Square Garden has become a real home for these events; we’ve enjoyed a fantastic atmosphere in the last two years and anticipation is already building for our return in 2024.”
Bet365 Commences Sports Betting Operations in Kentucky
Bet365 has officially commenced sports betting operations in Kentucky. In partnership with Sandy’s Gaming and Racing, Kentucky becomes the sixth state of bet365’s expansion in the US, which already includes Virginia, Ohio, New Jersey, Iowa, and Colorado.
“We are incredibly excited to officially launch in the great state of Kentucky. Now Kentuckians can take advantage of our epic Bet Boosts, the fastest Live In-Game product and best Same Game Parlay experience and see first-hand why the bet365 experience is Never Ordinary,” said a bet365 spokesman.
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