bet365

bet365 Extend US Darts Masters & North American Championship support

Published

2 years ago

November 20, 2023

bet365-extend-us-darts-masters-&-north-american-championship-support

bet365 have extended their support of the US Darts Masters with a new sponsorship agreement for the World Series of Darts event in New York.

The leading online betting sportsbook has enjoyed two successful years as the title sponsor of the US Darts Masters since the event moved to The Theatre at Madison Square Garden.

The bet365 US Darts Masters is one of the World Series’ most popular events, with eight top PDC stars facing off against eight North American contenders across two days.

Michael van Gerwen was the 2023 champion as he claimed the title with a superb triumph over Jeff Smith in the final at the iconic Madison Square Garden venue.

Michael Smith was the tournament’s 2022 winner, and both are set to be amongst the field next year when the tournament returns to New York on May 31 & June 1.

bet365 will also continue as the title sponsors of the North American Championship, which will be held in the afternoon session on June 1 and features eight US and Canadian stars facing off for that title.

A bet365 spokesperson said: “bet365 is thrilled to extend our partnership with the PDC for two more years of thrilling darts action in New York.

“The bet365 US Darts Masters has become an unmissable event for darts fans in the USA, and we can’t wait to return to the iconic Theatre at Madison Square Garden next year.”

PDC Chief Executive Matt Porter said: “The US Darts Masters is one of our most popular World Series of Darts events and we’re delighted that bet365 have extended their support for that and the North American Championship.

“The Theater at Madison Square Garden has become a real home for these events; we’ve enjoyed a fantastic atmosphere in the last two years and anticipation is already building for our return in 2024.”

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Gaming Corps partners with bet365 to widen distribution network across international markets

Published

10 hours ago

January 15, 2026

Wladimir P.

gaming-corps-partners-with-bet365-to-widen-distribution-network-across-international-markets

Gaming Corps – a publicly traded game development firm in Sweden, has established a significant worldwide content partnership with bet365, among the largest sports betting and iGaming brands globally, signifying progress in the studio’s international distribution strategy.

The agreement, facilitated by Gaming Corps’ current distribution partnership with Light & Wonder, will allow the studio’s expanding collection of games to reach bet365’s worldwide audience of more than 100 million registered users.

Renowned for merging a robust game identity with innovative mechanics, Gaming Corps’ collection includes classic slots as well as unique concepts like Smash4Cash

, A-MAZE-CADES

, and X-MY-WAY

, all created to provide players with clearer risk-and-reward dynamics and heightened immediate engagement. Alongside slots, the studio creates a diverse range of formats such as Crash, Table, Plinko, and Mine games, providing partners with versatility to cater to various player tastes and session types.

The collaboration illustrates Gaming Corps’ ongoing commitment to partnering with top-tier operators, while utilizing existing aggregation and distribution networks to expedite market entry and scale effectively.

Juha Kauppinen, CEO at Gaming Corps, said: “bet365 is one of the most influential brands in global iGaming, with unmatched reach and a clear commitment to quality. Partnering with a name of this calibre is a major moment for Gaming Corps and a strong endorsement of the portfolio we’re building. We’re genuinely excited to see how our titles perform with bet365’s audience as we continue to scale across regulated markets.”

A bet365 spokesperson, added: “Gaming Corps brings a distinctive approach to game development, with a strong focus on innovation and engaging mechanics. We are pleased to welcome them as a content partner and look forward to introducing their titles across our platform.”

The new partnership covers several important iGaming markets such as the United Kingdom and COM.

The post Gaming Corps partners with bet365 to widen distribution network across international markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Ahmed Baker Chief Commercial Officer at Incentive Games

Incentive Games, bet365 Broaden International Partnership to Introduce Real-Money Gaming

Published

3 days ago

January 12, 2026

Wladimir P.

incentive-games,-bet365-broaden-international-partnership-to-introduce-real-money-gaming

Incentive Games, a B2B game studio focused on real-money games and data-driven player engagement, has revealed a broader global collaboration with prominent online gambling operator bet365.

Through Incentive Studios, the real-money gaming sector of Incentive Games, the collaboration allows bet365 to tap into an expanding collection of real-money games.

Expanding on the companies’ current partnership, which includes the recent introduction of Incentive Games’ content in Brazil, the new deal will allow bet365 to deploy Incentive Studios’ entire range of real-money games in all active jurisdictions, particularly in major regulated US states.

This collaboration signifies a significant achievement for both companies, merging Incentive Studios’ proficiency in top-performing real-money content with bet365’s extensive reach and industry-leading platform.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Our partnership with bet365 continues to go from strength to strength, and this real-money agreement is a natural evolution of our collaboration. By deploying our games globally, including in key

U.S. jurisdictions, we bring together two teams focused on quality, innovation and sustainable long-term growth. We’re incredibly excited about what the future holds.”

A spokesperson at bet365 said, “Leveraging Incentive Studios’ expertise in real money gaming, we are thrilled to expand our relationship and further enhance our global Casino offering. Customers worldwide will be able to enjoy this innovative addition to our portfolio of cutting-edge content.”

The initial real-money games from Incentive Studios’ collection will debut on bet365’s platform in 2026, with more releases to come after that.

This agreement bolsters Incentive Games’ continued growth in regulated markets globally, after recent license

approvals in the UK, Ontario, and Michigan, and further solidifies the firm’s status as a reliable real-money gaming provider to top operators.

The post Incentive Games, bet365 Broaden International Partnership to Introduce Real-Money Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

bet365

bet365 Brings Popular ‘Over/Under’ F2P Game to UK Market with LOW6

Published

3 weeks ago

December 22, 2025

Wladimir P.

bet365-brings-popular-‘over/under’-f2p-game-to-uk-market-with-low6

Editor’s Take

Why this matters: The UK betting market is mature, but the appetite for US sports (NFL in particular) is growing rapidly. By porting this specific “Over/Under” prop format—which has already succeeded in North America—bet365 is engaging a specific sub-segment of UK bettors who prefer the player-prop style of betting common in the US, rather than the traditional match-winner markets. It’s a smart retention play that uses “free-to-play” fun to educate users on complex prop markets.

The Full Story

bet365, the world’s leading online betting brand, has announced the UK launch of its popular Over/Under free-to-play (F2P) game, developed in partnership with gamification specialist LOW6.

This rollout follows successful deployments of the title in Canada, Mexico, Brazil, and multiple U.S. states, where it has already generated millions of prop picks. The move signals bet365’s intent to deepen engagement with UK-based fans of major American sports leagues.

How the Game Works Designed specifically for followers of the NFL, NBA, MLB, and NHL, the Over/Under game offers a fast-paced, prop-based format.

The Mechanic: Users select “Over” or “Under” on specific player performance stats (e.g., passing yards, points scored).
The Strategy: Players can choose between 3 to 10 markets per entry. The more selections they combine, the higher the potential prize.
The Bridge to Betting: Once an entry is confirmed, the game features a one-click integration that allows players to instantly port their F2P selections into a real-money bet slip on the bet365 platform.

Management Commentary Jon Riley, PR Operations Lead at bet365, highlighted the rising popularity of US sports across the Atlantic:

“The growth of sports betting in the US has been remarkable – fans are engaging with their favourite leagues, teams and events like never before… That passion for the NFL, NBA, MLB, and NHL has grown globally, and at bet365 we’re delighted to launch such an exciting and entertaining free-to-play game this side of the Atlantic.”

Jamie Mitchell, CEO of LOW6, emphasized the data-backed success of the format:

“The feedback from users, as well as the player numbers and underlying player engagement data shows this game has been a perfect fit. To see bet365 now making it available in the UK is testament to the success of the partnership.”

Josh Turk, Chief Strategy Officer at LOW6, added that the “slick” user journey from free-to-play to real-money wagering is a key feature driving the product’s retention value.

This launch further solidifies the relationship between bet365 and LOW6, leveraging F2P mechanics not just for acquisition, but to increase “player lifetime value” (LTV) by educating casual fans on prop betting markets.

The post bet365 Brings Popular ‘Over/Under’ F2P Game to UK Market with LOW6 appeared first on Gaming and Gambling Industry Newsroom.