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Superbet Group appoints Jimmy Maymann as Chief Executive Officer
Johnny Hartnett, CEO, will be stepping down from his position and moving to its Board as Non-executive Director effective 15 January 2024.
Jimmy Maymann, Deputy Chairman of Superbet, will succeed Johnny as CEO effective 15 January 2024. Jimmy brings extensive senior and board-level leadership experience, combined with a proven track-record as an innovator and entrepreneur specializing in the creation, development, and transformation of companies across the technology & media sectors, digital services, telecoms, and NGOs.
As a seasoned tech investor, Jimmy has played a pivotal role in the creation and growth journeys of more than 10 companies, whilst also being involved in several of their successful exits, with one of the most relevant examples being the online video distribution platform GoViral, which he co-founded and was later sold to AOL in 2011.
Jimmy previously served as Executive VP of AOL’s portfolio of content brands, reaching a global audience of 499 million unique visitors every month. Prior to this, he was the CEO of The Huffington Post, being responsible for designing and executing on an international expansion strategy that saw the establishment of editions in 15 international markets and which helped fuel its audience growth from 35 million to around 210 million unique visitors each month.
“Superbet has tremendous potential in terms of business scalability and expansion into international markets, all within a solid framework of trust between the Group, its customers and market stakeholders. The progressive thinking of the leadership team is a testament to this highly talented and visionary group.
I am delighted to take on the role of CEO and offer my expertise and passion, closely working with Superbet’s Board to accomplish the company’s goal of becoming a global leader in the tech and entertainment industry, while fostering an exemplary environment of responsible gaming. I look forward to building on the great work done to date and leading the team in its next phase of growth.”
Jimmy Maymann, Deputy Chairman of the Board and Incoming CEO, Superbet Group.
“Jimmy Maymann has an impressive background, which seamlessly blends successful entrepreneurial endeavors with significant experience of creating global scale. As such, he is a perfect fit for the mindset and next stage of growth and scaling for Superbet.
We are confident that Jimmy will have a strong positive impact on the Group’s strategy and business model, while working together with the team to realize the growth opportunity for Superbet.”
Hans Holger-Albrecht, Chairman of the Board, Superbet Group.
“The last five years have been the ride of a lifetime. I’d like to thank Sacha and the Dragic family for the opportunity they gave me and the unwavering trust, support, guidance, and friendship over my five-year tenure. I took over a business with an incredible foundation to work from and hopefully the building blocks we’ve put on top of that will set the business up well for the next phase of its growth.
Thank you to all my colleagues who worked with me during that time. I’m immensely proud of all we’ve done together and look forward to continuing to support you all from a different seat on the bus.
Superbet is very fortunate to have someone of Jimmy Maymann’s experience, capability, and leadership to take over as CEO. I look forward to ensuring a seamless transition with Jimmy and to continued commitment to the Superbet journey in my next role on the Board of Directors.”
Johnny Hartnett, CEO, Superbet Group.
“I am grateful to Johnny for his tremendous impact on Superbet’s growth and performance over the last five years and I am delighted he will take up a new role on the Board. He leaves a great team ready to further scale and continue our journey of growth.
Furthermore, I am delighted with Jimmy’s appointment, as he brings enormous leadership and remarkable experience to continue and accelerate our growth through our people. Having Jimmy as CEO is a clear statement that we are continuing to build and develop a long-term strategy of global expansion. I look forward to continuing to work with both Jimmy and Johnny in their new capacities, as we bring Superbet on its next chapter of growth.”
Sacha Dragic, Founder and Board Member, Superbet Group.
Platform pairs sportsbook simulations with a QualiBest survey on fan confidence and compares 2026 sentiment to Brazil’s 2002 campaign.
Superbet has launched “As Odds do Penta,” a data and research hub focused on Brazil’s 2026 World Cup outlook, using sportsbook-driven simulations and public opinion polling to compare the current cycle with the national team’s 2002 campaign. The initiative was announced in São Paulo in June 2026 and is hosted at termometrosuper.com.br.
According to Superbet, its sportsbook model runs predictive simulations and weighs performance metrics alongside qualitative inputs, including media coverage tone and fan engagement, to recreate historical probabilities and compare them to today’s market. “The odds in 2002 would certainly be as high as what we have now in 2026.. The scenario has several similarities: widespread distrust, a tense qualifying phase, and pressure from the press.”, said Guilherme Simantob, a statistician at Superbet.
Superbet also cited results from “Termômetro Super,” a survey commissioned from Instituto QualiBest and conducted June 4-6 with 824 internet users aged 40+ across Brazil. The company said 58% of respondents see a medium-to-high probability of a Brazil turnaround in 2026, and that 58% reported being optimistic or moderately confident based on historical parallels. The release also noted demographic splits, including higher uncertainty among women; a more negative view among Class A respondents compared to Class C; and a stronger “medium probability” view among respondents aged 61+ (44%) versus those aged 40-50 (33%).
On whether prior World Cup disappointments affect belief in a 2026 title, Superbet said 35% reported that pressure from previous defeats reduces confidence, while 22% said history shows Brazil performs strongly when expectations are low; 37% described themselves as moderately confident.
The company added that, based on its reconstruction, Brazil would have been priced at 8.50 in 2002 (which it equated to an 11% mathematical chance). For 2026, Superbet said Brazil’s title odds are around 9.50, and that the “mercado internacional” assigns the team about a 5% chance to win. Commentator Jorge Iggor, cited in the release, argued that entering without being the market favorite can reduce pressure: “Looking at the historical context and the odds themselves proves that not carrying the absolute favoritism for 2026 is a great advantage. Arriving without the weight of being the top team on the market relieves the pressure and makes the atmosphere much lighter. In 2002, the team also defied all predictions and clinical doubts about its main stars to lift the trophy.”
Superbet also highlighted what it called an experience edge in the current squad: “There is an unprecedented and favorable point for the current team. The players selected for the 2026 tournament have accumulated far more titles than the 2002 team at that time: 305 titles combined now, compared to 176 in 2002. This provides experience in big games that could be our unseen advantage.”, Simantob said. The company said the hub will update during the tournament, including additional “Termômetro” polling updates tracking changes in public confidence.
The post Superbet launches ‘As Odds do Penta’ hub tracking Brazil 2026 title odds appeared first on Americas iGaming & Sports Betting News.
Leading sportsbook provider Altenar has announced the launch of Super Early Payout to give soccer bettors more chance to celebrate winning moments before the final whistle.
The new promotion has gone live in time for the World Cup 2026 and means bettors who back a team in eligible markets will have their bet settled as a winner as soon as their selected team takes a one-goal lead, regardless of the final result.
This is an upgrade to the popular Early Payout offer, which requires a team to lead by two goals before qualifying bets are settled. Reducing the threshold to one goal allows Super Early Payout to deliver faster wins and an even more engaging betting experience.
Operators can configure the promotion for a specific team or both teams, while also having the option to replace the standard 1X2 market for a more prominent promotional experience.
Altenar has also brought greater flexibility to promotional campaigns with improvements to the Early Payout feature, which can now be applied directly to selected events rather than entire championships, making it easier to highlight key World Cup fixtures and other high-profile matches.
The enhancement supports both two-goal and three-goal Early Payout configurations and can also be applied to one or both teams. By moving beyond championship-wide set-ups, operators can create more targeted campaigns.
Expanded markets have also enriched Altenar’s soccer coverage at major tournaments such as the World Cup. New additions allow bettors more choice when it comes to player performance, including how goals or shots were made (by foot, header, outside the box etc).
Player specials have been expanded to include substitute coverage, allowing betting opportunities to remain relevant even when the originally selected player is replaced by a substitute.
A comprehensive range of player, team and match markets are also now available for matches that go to extra time, creating additional betting opportunities during the knockout stage of tournaments such as the World Cup.
These new features follow on from the World Cup Lobby, which was recently released by Altenar as a dedicated event hub designed to enhance player engagement and streamline navigation during the upcoming tournament.
Nikos Zygouris, Head of Sportsbook Product at Altenar, said: “At Altenar, we’re focused on giving our partners the flexibility to tailor their sportsbook experience to the needs of their customers.
“Super Early Payout allows operators to offer a more engaging soccer betting proposition, while our expanded range of markets means bettors have more choice than ever when it comes to placing bets on the markets which matter most to them.
“These enhancements combine greater promotional flexibility with deeper soccer coverage, helping operators maximise engagement throughout the World Cup.”
The post Altenar launches Super Early Payout to boost World Cup engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Arnold Ash has agreed a sponsorship deal for the Arthurian League’s 2026 US Tour, which will culminate in the inaugural Transatlantic Cup on Friday 26 June in Philadelphia. The announcement was dated Friday 12th June 2026.
The Transatlantic Cup will be played during the 2026 World Cup and is framed by organisers as part of events marking 250 years of US independence. US amateur champions West Chester United SC, holders of the 2025 US Adult Soccer Association (USASA) National Amateur Cup, will host the Arthurian League representative side.
Arnold Ash’s logo will appear on the front of the touring team’s white and red England kit. The company said the headline partnership covers the full 12-day tour, including additional matches against New York Athletic Club and Boston Bolts, plus in-stadium branding at the ticketed fixture at Drexel University’s Vidal Athletic Complex and across event online and social channels.
Jon Arnold, CEO at Arnold Ash, said: “Arnold Ash has been a proud sponsor of the Arthurian League representative sides at major events before, but it doesn’t get any bigger than this. The team is hugely talented, made up of the top amateur players England has to offer and – as the best-of-the-best – reflect the Arnold Ash core principles of quality, experience and consistency.
“The World Cup is now underway, but for the next five weeks, the Transatlantic Cup is where the real action is at! We wish both England teams the best of luck stateside!”
Billy Jenkins, Manager of the Arthurian League representative team, said: “Arnold Ash’s sponsorship is hugely valuable to our team, and we are incredibly grateful for their continued backing of grassroots football.
“We are honoured to participate in the first-ever Transatlantic Cup and just like England’s professional team hope to be lifting prestigious silverware on US soil in the coming weeks.”
The post Arnold Ash sponsors Arthurian League US tour ahead of 2026 Transatlantic Cup appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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