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Exclusive interview with McLaren on brand partnerships

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PartyPoker has conducted an interview on their blog, where McLaren Racing’s Nick Martin (Executive Director, New Business) shares what the F1 racing team is looking for in their partners, success stories and examples of innovative campaigns.

McLaren and betting group Entain signed a partnership for PartyCasino and PartyPoker in 2021, which has already resulted in several successful initiatives and campaigns over the past two years.

An example of this is the poker tournament McLaren Turbo Series, which took place from 13-28 August 2023, hosted by PartyPoker.

The McLaren Turbo Series is just one of the initiatives to come out of the partnership, and when asked to give other examples, Martin says that “a great one recently, was our Returnship scheme with Entain, which helps to reignite the careers of women returning to roles in STEM. As part of the programme, an initial 10 places were offered to women, at Entain or within our F1 Team, for six months.”

When elaborating on what McLaren is looking for when selecting brand partnerships and recent collaborations, Martin continues: “Another example is what we’ve done together with Entain where we hosted a fireside chat with Zak Brown (CEO, McLaren Racing) and Jette Nygaard-Andersen (CEO, Entain PLC), putting two like-minded leaders together to talk about their role as CEOs and their approach to leadership. This was a piece of content that catered to not only a business audience but also a broader audience where again, we are always looking for ways to engage our sizeable fan base.”

The interview also goes into detail on how McLaren is working with a wide variety of partners and how being present in the digital sphere is just as important as being available for motorsport fans locally and internationally:

“Firstly, we work to maximise visibility for partners across our most valuable inventory, which is our cars and our drivers.

Secondly, we have a real focus on digital. McLaren has led the way in F1 on digital and social, being the first team to join Instagram, the first to join TikTok and the first to launch an app.

At Silverstone this year, we hosted a free Fan Zone in Manchester for our fans who couldn’t be at the race itself.[CF1]  This ran across all three days of the Silverstone weekend and gave people the opportunity to cheer for McLaren and watch together while offering interactive experiences on-site. This was a great activation which was quite accessible and brought papaya to the people of Manchester!”

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Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February

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top-sports-events-&-promos-by-n1-partners:-where-to-drive-tier-1-traffic-in-february

February presents one of the strongest seasonal windows for affiliates working with Tier-1 sports traffic — and N1 Partners is expanding the opportunities even further.

The affiliate program has strengthened its sports offering by making betting available across three brands: the flagship N1 Bet, alongside RollXO and Lucky Hunter. This multi-brand setup allows partners to scale sports traffic strategically while leveraging casino brands with proven conversion performance.

Instead of relying on a single product, affiliates can now diversify traffic flows, stabilize KPIs, and combine sports, casino, and seasonal promotional mechanics for stronger long-term results.

Why February Is a Prime Month for Sports Traffic

Conversion stability often depends on timing. Campaigns aligned with seasonal peaks, major sporting events, and emotionally engaging dates consistently outperform generic traffic launches.

February stands out due to:

  • A packed schedule of top European football leagues and international tournaments

  • The Winter Olympic Games

  • Valentine’s Day seasonal campaigns

  • Increased emotional engagement and deposit intent

During high-profile events and holiday periods, users are more likely to deposit, participate in promotions, and return to the platform. The right contextual hook can directly influence conversion rate, average deposit size, and retention.

To help affiliates capitalize on this momentum, N1 Partners has prepared a focused list of key February sports events and active promotional mechanics.

Key Sports Events in February 2026

11 February

  • Coppa Italia Quarter-final: Bologna vs Lazio

  • Olympic Ice Hockey: Slovakia vs Finland

  • Premier League: Manchester City vs Fulham

  • DFB Pokal Quarter-final: Bayern Munich vs RB Leipzig

  • NBA: Houston Rockets vs LA Clippers

  • Copa Libertadores Qualification Quarter-finals (2nd legs)

12 February

  • Olympic Ice Hockey: Czech Republic vs Canada

  • Premier League: Brentford vs Arsenal

  • NBA: Orlando Magic vs Milwaukee Bucks

  • EuroLeague Regular Season (Round 28)

  • Rugby Super League (England & France)

13 February

  • Olympic Ice Hockey: Canada vs Switzerland

  • NBA: Oklahoma City Thunder vs Milwaukee Bucks

  • German Handball Bundesliga

14 February (Valentine’s Day Peak)

  • Olympic Ice Hockey: USA vs Denmark

  • FA Cup Round of 16

  • Bundesliga: Werder Bremen vs Bayern Munich

  • France Top 14 Rugby

  • Liga ASOBAL (Spain)

  • Liga ACB (Spain)

15 February

  • Olympic Ice Hockey: Switzerland vs Czech Republic

  • Serie A: Inter vs Juventus

  • Serie A: Napoli vs Roma

  • Serie A: Lazio vs Atalanta

  • LaLiga: Girona vs Barcelona

  • LaLiga: Real Madrid vs Real Sociedad

  • Ligue 1: Marseille vs Strasbourg

  • Ligue 1: Rennes vs PSG

  • NBA All-Star

  • WTA 1000 Dubai – Dubai Duty Free Tennis Championships

This density of premium events creates multiple testing angles for creatives, pre-landers, and geo-targeted funnels.

Valentine’s Day Promotions Across N1 Partners Brands

To enhance conversion rates during peak emotional engagement, N1 Partners is launching seasonal campaigns across key brands.

Valentine’s Advent Calendar (N1 Bet & RollXO)

Period: 13–17 February

Five days of engagement mechanics:

  • 13.02 – Love Box: prize up to €15,000

  • 14.02 – Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS

  • 15.02 – Sunday Challenge: 50% bonus on the 3rd deposit

  • 16.02 – Road to Free Spins: 30 FS for every €350

  • 17.02 – Fortune Lottery Series: €63,000 prize pool

Cupid Mailbox Lottery (Lucky Hunter)

Period: 9–14 February

  • 28 winners

  • Grand prizes include a trip to Paris

  • €6,400 + 1,400 Free Spins prize pool

These mechanics integrate smoothly into sports-driven funnels and allow affiliates to increase average deposit value and session frequency.

Why This Strategy Works for Tier-1 Affiliates

Seasonal and event-driven campaigns help partners:

  • Increase average deposit size

  • Improve LTV through repeat engagement

  • Offset typical mid-quarter CR slowdowns

  • Enhance emotional appeal through contextual offers

  • Diversify revenue streams across sports and casino

In competitive Tier-1 markets, product-driven campaigns and structured promotions help stabilize performance and make scaling more predictable.

What Affiliates Should Do Now

February combines major football clashes, Olympic hype, NBA spotlight events, and Valentine’s promotions into one high-conversion window.

Now is the time to:

  • Drive sports traffic to top European leagues and Olympic matchups

  • Integrate Valentine’s promotions into creatives

  • Split-test traffic between N1 Bet, RollXO, and Lucky Hunter

  • Use seasonal hooks to strengthen CTR and deposit intent

The N1 Partners team provides updated promotional materials, analytics support, and personalized optimization guidance tailored to traffic volumes.

About N1 Partners

N1 Partners is a multi-brand affiliate platform and direct advertiser uniting 14+ casino and betting brands across Tier-1 GEOs.

Key highlights:

  • Reg2Dep rates up to 70%

  • CPA up to €700

  • RevShare up to 45%

  • 14,000+ active partners

  • Dedicated affiliate management and long-term performance focus

More than just an affiliate program, N1 Partners delivers a performance-driven ecosystem designed to help affiliates scale sustainably in competitive markets.

The post Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February

Published

on

top-sports-events-&-promos-by-n1-partners:-where-to-drive-tier-1-traffic-in-february

N1 Partners expands its sports traffic capabilities. Betting is now available across three brands within the affiliate program’s portfolio: alongside the flagship sports product N1 Bet, RollXO and Lucky Hunter have joined the lineup.

For partners, this opens up new opportunities to work with Tier-1 sports traffic. You can scale volumes on a dedicated betting product while simultaneously running sports traffic on casino brands with already strong conversion rates. This approach allows affiliates to diversify traffic flows, reduce reliance on a single product, and strengthen key performance metrics by combining sports, casino, and seasonal promotional mechanics.

Why Seasonal Events Matter When Driving Traffic

In practice, the most consistent conversion results are achieved when traffic launches are aligned with seasonality, key news hooks, and behavioral peaks in player activity.

February offers a particularly strong combination of factors:

  • a packed schedule of top football leagues and tournaments
  • the Winter Olympic Games
  • seasonal holidays, including Valentine’s Day
  • increased emotional engagement from players

During such periods, users are more likely to make deposit decisions, engage with promotions, and return to the product. Timing and the right contextual hook have a direct impact on overall performance.

To simplify campaign planning and help partners make the most of this period, the N1 Partners team has prepared a selection of key sports events and active promotions that are well suited for driving sports traffic.

Key Sports Events in February

11.02.2026

Soccer | Italy, Coppa Italia | Quarter-final | Bologna – Lazio

Ice Hockey | Olympic Games | Slovakia vs Finland

Soccer | England, Premier League | Manchester City – Fulham

Soccer | Germany, DFB Pokal | Quarter-final | Bayern Munich – RB Leipzig

Basketball | NBA | Houston Rockets – LA Clippers

Soccer | CONMEBOL, Copa Libertadores, Qualification, Quarter-finals | 2-nd legs

12.02.2026

Ice Hockey | Olympic Games | Czech Republic vs Canada

Soccer | England, Premier League | Brentford – Arsenal

Basketball | NBA | Orlando Magic – Milwaukee Bucks

Basketball | EuroLeague, Regular Season | Round 28

Rugby League | Super League (England, France) | Regular Season

13.02.2026

Ice Hockey | Olympic Games | Canada vs Switzerland

Basketball | NBA | Oklahoma City Thunder – Milwaukee Bucks

Handball | Germany, Bundesliga | Next Round

14.02.2026

Ice Hockey | Olympic Games | USA vs Denmark

Soccer | England, FA Cup | 1/16-finals

Soccer | Germany, Bundesliga | Werder Bremen – Bayern Munich

Rugby Union | France, Top 14 | Round 17

Handball | Spain, Liga ASOBAL | Next Round

Basketball | Spain, Liga ACB | Round 20

15.02.2026

Ice Hockey | Olympic Games | Switzerland vs Czech Republic

Soccer | Italy, Serie A | Inter – Juventus

Soccer | Italy, Serie A | Napoli – AS Roma

Soccer | Italy, Serie A | Lazio – Atalanta

Soccer | Spain, LaLiga | Girona – Barcelona

Soccer | Spain, LaLiga | Real Madrid – Real Sociedad

Soccer | France, Ligue 1 | Marseille – Strasbourg

Soccer | France, Ligue 1 | Rennes – PSG

Basketball | NBA | ALL-Star

Tennis | WTA 1000 Dubai, United Arab Emirates | Dubai Duty Free Tennis Championships

Active Promotions Across N1 Partners Brands

To boost player activity and support conversion rates during peak dates, N1 Partners is launching seasonal Valentine’s Day promotions across key brands. These campaigns provide partners with additional leverage when driving traffic and engaging users.

Valentine’s Advent Calendar (N1 Bet, RollXO)

Period: 13.02–17.02

Daily rewards available for participants over five days:

  • 13.02 Love Box: prize up to €15,000
  • 14.02 Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS
  • 15.02 Sunday Challenge: 50% bonus on the 3rd deposit
  • 16.02 Road to Free Spins: 30 FS for every €350
  • 17.02 Fortune Lottery Series: prize pool €63,000

Cupid Mailbox Lottery (Lucky Hunter)

Period: 09.02–14.02

Prize pool for 28 winners: trip to Paris + €6,400 + 1,400 FS

Why This Matters for Partners

Seasonal promotions and event-driven campaigns help partners address several key challenges when working with Tier-1 traffic:

  • encourage higher average deposits
  • increase LTV through repeat engagement
  • sustain activity during periods when CR typically declines
  • integrate smoothly into creative bundles and ad formats
  • strengthen the emotional appeal of offers through holidays and major events

In a highly competitive environment, these product-driven initiatives help partners maintain stable and predictable performance.

What Partners Should Do Now

February combines major sports events, seasonal triggers, and strong promotional mechanics into a single high-potential window.

Drive traffic to key sports events and Valentine’s Day promotions across N1 Partners brands: N1 Bet, RollXO, and Lucky Hunter.

The N1 Partners team is ready to provide up-to-date promotions, analytics, and dedicated support tailored to your traffic volumes.

Join N1 Partners

N1 Partners provides everything affiliates need to stay ahead: high-converting products, ongoing analytics with optimization recommendations, and hands-on support from managers focused on long-term performance.

N1 Partners is more than an affiliate program. As a multi-brand affiliate platform and direct advertiser, the company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.

The post Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February appeared first on Americas iGaming & Sports Betting News.

Continue Reading

Latest News

Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February

Published

on

N1 Partners expands its sports traffic capabilities. Betting is now available across three brands within the affiliate program’s portfolio: alongside the flagship sports product N1 Bet, RollXO and Lucky Hunter have joined the lineup.

For partners, this opens up new opportunities to work with Tier-1 sports traffic. You can scale volumes on a dedicated betting product while simultaneously running sports traffic on casino brands with already strong conversion rates. This approach allows affiliates to diversify traffic flows, reduce reliance on a single product, and strengthen key performance metrics by combining sports, casino, and seasonal promotional mechanics.

Why Seasonal Events Matter When Driving Traffic

In practice, the most consistent conversion results are achieved when traffic launches are aligned with seasonality, key news hooks, and behavioral peaks in player activity.

February offers a particularly strong combination of factors:

  • a packed schedule of top football leagues and tournaments
  • the Winter Olympic Games
  • seasonal holidays, including Valentine’s Day
  • increased emotional engagement from players

During such periods, users are more likely to make deposit decisions, engage with promotions, and return to the product. Timing and the right contextual hook have a direct impact on overall performance.

To simplify campaign planning and help partners make the most of this period, the N1 Partners team has prepared a selection of key sports events and active promotions that are well suited for driving sports traffic.

Key Sports Events in February

11.02.2026

Soccer | Italy, Coppa Italia | Quarter-final | Bologna – Lazio

Ice Hockey | Olympic Games | Slovakia vs Finland

Soccer | England, Premier League | Manchester City – Fulham

Soccer | Germany, DFB Pokal | Quarter-final | Bayern Munich – RB Leipzig

Basketball | NBA | Houston Rockets – LA Clippers

Soccer | CONMEBOL, Copa Libertadores, Qualification, Quarter-finals | 2-nd legs

12.02.2026

Ice Hockey | Olympic Games | Czech Republic vs Canada

Soccer | England, Premier League | Brentford – Arsenal

Basketball | NBA | Orlando Magic – Milwaukee Bucks

Basketball | EuroLeague, Regular Season | Round 28

Rugby League | Super League (England, France) | Regular Season

13.02.2026

Ice Hockey | Olympic Games | Canada vs Switzerland

Basketball | NBA | Oklahoma City Thunder – Milwaukee Bucks

Handball | Germany, Bundesliga | Next Round

14.02.2026

Ice Hockey | Olympic Games | USA vs Denmark

Soccer | England, FA Cup | 1/16-finals

Soccer | Germany, Bundesliga | Werder Bremen – Bayern Munich

Rugby Union | France, Top 14 | Round 17

Handball | Spain, Liga ASOBAL | Next Round

Basketball | Spain, Liga ACB | Round 20

15.02.2026

Ice Hockey | Olympic Games | Switzerland vs Czech Republic

Soccer | Italy, Serie A | Inter – Juventus

Soccer | Italy, Serie A | Napoli – AS Roma

Soccer | Italy, Serie A | Lazio – Atalanta

Soccer | Spain, LaLiga | Girona – Barcelona

Soccer | Spain, LaLiga | Real Madrid – Real Sociedad

Soccer | France, Ligue 1 | Marseille – Strasbourg

Soccer | France, Ligue 1 | Rennes – PSG

Basketball | NBA | ALL-Star

Tennis | WTA 1000 Dubai, United Arab Emirates | Dubai Duty Free Tennis Championships

Active Promotions Across N1 Partners Brands

To boost player activity and support conversion rates during peak dates, N1 Partners is launching seasonal Valentine’s Day promotions across key brands. These campaigns provide partners with additional leverage when driving traffic and engaging users.

Valentine’s Advent Calendar (N1 Bet, RollXO)

Period: 13.02–17.02

Daily rewards available for participants over five days:

  • 13.02 Love Box: prize up to €15,000
  • 14.02 Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS
  • 15.02 Sunday Challenge: 50% bonus on the 3rd deposit
  • 16.02 Road to Free Spins: 30 FS for every €350
  • 17.02 Fortune Lottery Series: prize pool €63,000

Cupid Mailbox Lottery (Lucky Hunter)

Period: 09.02–14.02

Prize pool for 28 winners: trip to Paris + €6,400 + 1,400 FS

Why This Matters for Partners

Seasonal promotions and event-driven campaigns help partners address several key challenges when working with Tier-1 traffic:

  • encourage higher average deposits
  • increase LTV through repeat engagement
  • sustain activity during periods when CR typically declines
  • integrate smoothly into creative bundles and ad formats
  • strengthen the emotional appeal of offers through holidays and major events

In a highly competitive environment, these product-driven initiatives help partners maintain stable and predictable performance.

What Partners Should Do Now

February combines major sports events, seasonal triggers, and strong promotional mechanics into a single high-potential window.

Drive traffic to key sports events and Valentine’s Day promotions across N1 Partners brands: N1 Bet, RollXO, and Lucky Hunter.

The N1 Partners team is ready to provide up-to-date promotions, analytics, and dedicated support tailored to your traffic volumes.

Join N1 Partners

N1 Partners provides everything affiliates need to stay ahead: high-converting products, ongoing analytics with optimization recommendations, and hands-on support from managers focused on long-term performance.

N1 Partners is more than an affiliate program. As a multi-brand affiliate platform and direct advertiser, the company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.

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