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SCCG Partners with Wagyu Games: Unleashing Kill-to-Earn Blockchain Gaming with Flagship Product, Undead Blocks

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SCCG Management, a prominent gambling advisory firm well-known for its significant involvement in esports and blockchain gaming, is excited to announce a new strategic partnership with Wagyu Games. As the industry leader in Kill-to-Earn gaming and the innovative creator of the blockchain-based game, Undead Blocks, Wagyu Games has positioned itself at the forefront of gaming technology. This collaboration with SCCG Management will focus on raising capital and strengthening the business development and distribution strategies for Wagyu Games’ flagship product, Undead Blocks. By merging SCCG’s strategic business insights with Wagyu Games’ innovative approach, the partnership aims to foster growth and propel the success of this revolutionary game to new heights.

Wagyu Games has been at the forefront of Kill-To-Earn Gaming, with its pioneering efforts in developing the first AAA FPS zombie shooter on the Ethereum network. Undead Blocks, set in a post-apocalyptic world, has become synonymous with quality and innovation in the blockchain gaming landscape. The game is set to transform the web3 gaming genre by extending its immersive experience to mobile devices through cutting-edge cloud gaming technology.

Stephen Crystal, CEO of SCCG Management, expressed his enthusiasm for the partnership, stating, “Our collaboration with Wagyu Games represents a defining moment in gaming innovation. With our extensive experience in iGaming, esports, and blockchain gaming, we are poised to elevate Undead Blocks to new heights. We believe in Wagyu Games’ vision and are committed to making this partnership a game-changer in the world of Kill-to-Earn gaming.”

Kyle Gordon, Director of Business Development at Wagyu Games, also expressed his sentiments, “Partnering with SCCG Management was a strategic move that perfectly aligns with Wagyu Games’ mission to empower gamers. With their wealth of experience in the gaming industry and a focus on iGaming and E-Sports, SCCG brings invaluable insights that will undoubtedly elevate the success of our post-apocalyptic masterpiece, Undead Blocks.”

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SCCG Management’s commitment to excellence, coupled with its vast industry knowledge, provides a solid foundation for this partnership, ensuring a bright future for Undead Blocks and a significant contribution to the dynamic evolution of blockchain gaming. The synergy between SCCG Management and Wagyu Games promises a unique gaming experience where players can not only have fun but also compete to win big and own their digital assets.

By leveraging advanced cloud gaming providers, Undead Blocks plans to enable players to enjoy seamless gameplay on their mobile devices, mirroring the high-quality experience available on PC or console, without the necessity for expensive hardware. This move aligns with the shared vision of both SCCG and Wagyu Games to make top-tier gaming more accessible to players around the world.

iGaming

MGCB: iGaming, Sports Betting Operators Report $285.2M in June Revenue

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Michigan’s commercial and tribal internet gaming operators reported a combined total of $285.2 million in gross receipts from internet gaming (iGaming) and internet sports betting for June. This reflects a 5.4% decrease compared to May.

Monthly Gross Receipts

iGaming gross receipts for June totaled $240.6 million, down from $251.47 million in May. Gross sports betting receipts were $44.6 million, down from $49.96 million recorded in the previous month.

Monthly Adjusted Gross Receipts

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Combined adjusted gross receipts (AGR) for iGaming and internet sports betting reached $256.5 million in June. Of that total, $226.0 million came from iGaming, and $30.5 million came from internet sports betting. This marks a 4.3% decrease in iGaming AGR and a 14.4% decrease in sports betting AGR compared to May. Year-over-year, iGaming AGR rose 37.3%, while sports betting AGR increased by $58.7 million compared to June 2024.

Monthly Handle

The total internet sports betting handle was $302.7 million in June, a 21.6% decrease from the $386.1 million recorded in May.

Monthly State Taxes and Payments

Operators reported submitting $48.9 million in state taxes and payments in June, including:

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• iGaming taxes and fees: $47.1 million

• Internet sports betting taxes and fees: $1.8 million

Monthly City of Detroit Taxes and Payments

Detroit’s three commercial casinos reported $12.3 million in wagering taxes and municipal services fees paid to the City of Detroit in June, including:

• iGaming taxes and fees: $11.8 million

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• Internet sports betting taxes and fees: $527,932

Monthly Tribal Operator Payments

Tribal operators reported $5.8 million in payments made to their respective governing bodies in June.

The post MGCB: iGaming, Sports Betting Operators Report $285.2M in June Revenue appeared first on Gaming and Gambling Industry in the Americas.

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Atlaslive

Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil

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Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazil’s fast-expanding online gambling scene, the guide delivers vital insights for navigating the country’s evolving regulatory environment.

With Brazil now at the forefront of the iGaming landscape in Latin America — thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments — the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:

  • Market Overview: A breakdown of Brazil’s vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
  • Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazil’s Secretariat of Prizes and Bets (SPA).
  • Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
  • Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
  • Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.

“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”

With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazil’s iGaming market — download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.

The post Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Optimove and EveryMatrix Launch Real-Time Integration to Power Smarter Marketing for iGaming Operators

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Optimove, the leader in Positionless Marketing, has announced a new integration with iGaming technology provider EveryMatrix.

EveryMatrix delivers modular and turnkey iGaming software, solutions, content and services across casino, sports betting, payments, and affiliate management to global tier-1 operators as well as newer brands. The integration enables shared operators to activate real-time marketing campaigns based on player behavior.

The collaboration introduces a custom integration allowing joint clients to stream real-time event data from EveryMatrix directly into Optimove. As part of Optimove’s platform, the integration empowers any marketer to launch personalized campaigns in real time, without dependency on technical teams. The result is faster execution, increased engagement, and higher player lifetime value.

“We are confident that with EveryMatrix’s powerful platform solutions, combined with our real-time capabilities, operators can realize a new level of speed and precision in marketing. This reflects the power of Positionless Marketing in action,” said Motti Colman, VP Revenue, Gaming at Optimove. “We’re giving operators the tools to act instantly on player behavior without waiting on analysts, engineers, or manual processes. It’s all about speed, personalization, and removing the bottlenecks that hold marketing teams back,” he concluded.

With the integration now live, operators can leverage Optimove’s real-time capabilities to trigger automated campaigns based on deposits, withdrawals, game behavior, and more. This helps deliver contextually relevant experiences at the exact moment players are most likely to engage.

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Immediate marketing benefits iGaming operators can realize include:

  • Welcome offers following a first deposit
  • Instant reactivation messages after session abandonment
  • Real-time loyalty rewards based on gameplay milestones

“This integration adds tremendous value for our operator partners,” said Kevin Furlong, Group CPO, EveryMatrix. “Combining our robust gaming infrastructure with Optimove’s Positionless Marketing platform with its real-time marketing engine allows our clients to deliver deeply personalized player experiences, when they matter most.” 

The launch of real-time with EveryMatrix reflects the growing demand for agility and responsiveness in iGaming marketing. It also underscores the strength of the Optimove-EveryMatrix partnership and their shared commitment to helping operators deliver smarter, more dynamic campaigns.

The post Optimove and EveryMatrix Launch Real-Time Integration to Power Smarter Marketing for iGaming Operators appeared first on Gaming and Gambling Industry in the Americas.

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