Chewelah Casino in Washington has selected OPTX platform for its marketing products. The platform offers real-time campaign performance with revenue forecasting and statistics on both web and mobile.

“Creating a personalized campaign for our players has been a continuous goal of ours. OPTX will allow us the ability to segment our database to create custom messaging for our players. We can’t wait to get started,” Dwayne Fitzgerald, General Manager of Chewelah Casino, said.

“We are excited to bring our marketing products to Chewelah Casino. With OPTX, Chewelah will have the ability to introduce complex and automated marketing campaign functionally which will not only save their team members’ time but increase the precision and effectiveness of their marketing spend,” Brooke Fiumara, Co-CEO at OPTX, said.

The OPTX platform includes functionality designed for marketing teams who are tasked with driving acquisition, revenue, and loyalty for their property. The marketing module provides real-time campaign performance with revenue forecasting and pertinent database statistics on both web and mobile. The software provides an end-to-end solution focused on slots, marketing and campaigns, player development, and artificial Intelligence. The data intelligence used by OPTX creates actionable recommendations for casino operators, provides real-time individualized insights to ensure that no actionable player is missed, and empowers teams to spend less time compiling the data and more time implementing strategies that increase guest visitation, revenue, and profitability.

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Casino data software supplier OPTX said it has added Quinault Beach Resort and Casino to its client roster.

“We are excited to partner with Quinault Beach Resort and Casino to enhance their guest experience and their revenue. With OPTX, properties can expect real-time, actionable data to help guide decision making from top to bottom. Welcome to the team, Quinault,” Brooke Fiumara, Co-CEO at OPTX, said.

Following the selection of OPTX for its Player Development, Player Development AI, Marketing, Marketing AI, and Connect products, Bob Little, the General Manager for Quinault Beach Resort and Casino, said: “We selected OPTX over their competitors because OPTX has absolutely everything we need.”

“OPTX’s products will grow our player development by providing top-notch analytics to our staff. This is a win for our staff and our guests,” he added.

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OPTX provides an end-to-end solution focused on slots, marketing and campaigns, player development, and artificial intelligence. Available via desktop and mobile applications, the data intelligence used by OPTX creates actionable recommendations for casino operators, provides real-time individualized insights to ensure that no actionable player is missed, and empowers teams to spend less time compiling the data and more time implementing strategies that increase guest visitation, revenue, and profitability.

OPTX, the quickly growing casino data software company, has announced the addition of El Cortez Hotel & Casino to its rapidly expanding book of business.

Las Vegas’ El Cortez, the longest continuously running hotel and casino in Las Vegas, has selected OPTX for its full suite of slots, player development and marketing products.

“We could not be more excited to be implementing the full suite of OPTX programs. Every piece of our operation will now be streamlined, making us more efficient than ever,” Joe Woody, Chief Financial Officer at El Cortez Hotel and Casino, said.

“We are thrilled to welcome the team at El Cortez Hotel & Casino to the future of data analysis. With OPTX, El Cortez will have access to data that will create a 360 view of their operations. A boost to the revenue and the guest experience creates a win for everyone,” Brooke Fiumara, co-CEO at OPTX, said.

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Providing customers a best-in-class product, OPTX addresses the unique challenges operators face through modern technology. The software provides an end-to-end solution focused on slots, marketing and campaigns, player development, and artificial Intelligence. The data intelligence used by OPTX creates actionable recommendations for casino operators, provides real-time individualized insights to ensure that no actionable player is missed, and empowers teams to spend less time compiling the data and more time implementing strategies that increase guest visitation, revenue, and profitability.