Casino data software supplier OPTX said it has added Quinault Beach Resort and Casino to its client roster.

“We are excited to partner with Quinault Beach Resort and Casino to enhance their guest experience and their revenue. With OPTX, properties can expect real-time, actionable data to help guide decision making from top to bottom. Welcome to the team, Quinault,” Brooke Fiumara, Co-CEO at OPTX, said.

Following the selection of OPTX for its Player Development, Player Development AI, Marketing, Marketing AI, and Connect products, Bob Little, the General Manager for Quinault Beach Resort and Casino, said: “We selected OPTX over their competitors because OPTX has absolutely everything we need.”

“OPTX’s products will grow our player development by providing top-notch analytics to our staff. This is a win for our staff and our guests,” he added.

OPTX provides an end-to-end solution focused on slots, marketing and campaigns, player development, and artificial intelligence. Available via desktop and mobile applications, the data intelligence used by OPTX creates actionable recommendations for casino operators, provides real-time individualized insights to ensure that no actionable player is missed, and empowers teams to spend less time compiling the data and more time implementing strategies that increase guest visitation, revenue, and profitability.

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