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Super Group Provides Update on Betway’s European Soccer Deals

SGHC Limited (Super Group), the parent company of leading online sports betting and gaming business Betway, and Spin, the multi-brand online casino, which has entered into a business combination agreement with Sports Entertainment Acquisition Corp, provided an update on Betway’s European soccer sponsorship and partnership deals.
Betway continues to make significant progress expanding its presence and commercial relationships across Europe’s top soccer leagues, recently renewing its sponsorship deal with Belgium’s Croky Cup, the country’s most renowned knockout competition, and becoming the official sports betting partner of the 11-time La Liga winner Atlético de Madrid in Spain. Furthermore, Betway executed an exclusive deal to become the premium sports betting partner of VfB Stuttgart, one of Germany’s most successful clubs. A digital advertising deal in Italy’s Serie A completes a presence across the four biggest leagues in the continent.
These agreements, along with Betway’s numerous existing deals with Europe’s top soccer clubs, including West Ham United, Leicester City and Eintracht Frankfurt, expose the Betway brand to millions of fans across the globe through highly visible on-site, shirt and digital advertisements.
Today, Betway is the most visible betting brand in England’s Premier League due to its various levels of partnerships with 13 clubs, ensuring ~67% of the league’s seasonal games feature some form of Betway branding.
Betway is also highly visible in Spain’s La Liga with the brand featured in 83 fixtures per season, including all away matches for leading trio of clubs Real Madrid, Barcelona and Atlético de Madrid.
In Germany, Betway also enjoys betting partnership deals with Hertha Berlin, who, like VfB Stuttgart and Eintracht Frankfurt, play in Bundesliga, Germany’s top-flight league, as well as the Europa League. Additional betting partnerships in Germany include those with Werder Bremen and Schalke 04, who play in the 2.Bundesliga.
Meanwhile in Italy, Serie A, the country’s top league, has applied digital billboard replacement technology, enabling Betway to have a presence in 45 fixtures during the season.
“Betway’s visibility across all of Europe’s top football leagues continues to grow, keeping the brand top-of-mind among sports and betting enthusiasts. The progress we are making to ingrain the Betway brand as a constant fixture at marquee events across the world’s most popular sports is core to our growth strategy. We look forward to further engaging with sports fans in new markets all over the world, including in states across the US where we are already this year making excellent headway,” Neal Menashe, CEO of Super Group, said.
“These relationships demonstrate the power of the Betway brand in Europe, and we anticipate continued and imminent expansion in other major markets, like the US Since the start of the year, Betway has inked partnerships with the National Hockey League and major NBA teams like the Dallas Mavericks and the Miami Heat, and is licensed to operate in five states via the DGC relationship. We believe the SEAH and Super Group teams are synergistic together, given our overlap of careers in professional sports and of course their veteran status as global operators,” Eric Grubman, Chairman of Sports Entertainment Acquisition Corp (SEAH), said.
Still to come in 2021, Super Group expects the Betway brand to partner with a number of additional sports teams and leagues across the US and globally.
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Grace Media partners with IGP bingo brands in the UK

Grace Media, the leading provider of white-label online gaming solutions, has partnered with Inter Group Partner Holding’s (IGP) bingo brands to deliver operational support across their UK portfolio.
The partnership will see Grace Media provide a range of solutions to IGP’s well-known UK-facing bingo brands, UK Bingo, Chitchat Bingo, Bogof Bingo, and Panda Bingo, the fastest-growing Bingo brand in the industry at the moment.
Grace Media will support the brands across CRM, compliance, payments, fraud protection and more, with a focus on enhancing the player experience and driving sustainable growth.
Lars Söderlund, Business Director and Co-Founder of IGP, said: “Partnering with Grace Media gives us access to a proven operational engine with the expertise to elevate our UK bingo portfolio. Their track record speaks for itself, and we’re looking forward to working closely with the Grace Media team to take these brands to the next level.”
Grace Media Head of Revenue and Partnerships Chris Prentice said: “It’s fantastic to be welcoming IGP to the Grace Media network. We’re all about providing the support operators need to thrive in the UK market, and we’re confident our model will help IGP’s brands unlock new opportunities over the coming months and years.”
In February, Grace Media strengthened its leadership team with four senior appointments, including industry veterans James Goodliffe and Frazer McNaughton, and internal promotions for Chris Prentice and Gary Barber.
The post Grace Media partners with IGP bingo brands in the UK appeared first on European Gaming Industry News.
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Evoplay releases explosive gameplay in Lava Burst

Evoplay, the award-winning game development studio, has launched Lava Burst, a high-volatility slot packed with exciting features to boost player engagement.
Played on a 4×3 grid, the game’s core mechanics are the Bonus Game and Ultra Bonus Game. Both begin with three spins, and each new symbol that lands reset the counter. The round continues until all 12 positions are filled or no spins remain.
The Ultra Bonus Game guarantees activation of the Lava Burst feature, where one to twelve fire comets strike random cells on the reels. Each strike applies an x2 multiplier, which increases if the same position is hit more than once.
Supporting features include Mystic Symbols, which transform into another icon at the end of the Bonus or Ultra Bonus Game, and the Mystic Jackpot Symbol, which guarantees a Mini (25x), Minor (50x), or Major (100x) jackpot. The Grand jackpot (x1000) is awarded by collecting all 12 bonus symbols of any type.
The Black Hole collects the value of all previously landed Bonus symbols and jackpots, increasing the overall win potential.
All Coin symbols carry bet multipliers – Bonus Coins appear with values from x1 to x4, while Heavy Coins land only in the base game with higher values of x5 to x9. Heavy Coins remain locked on the reels until the Bonus or Ultra Bonus Game begins, unless the bet is changed. The Bonus Game is triggered by landing four symbols on the central line, initiating a round with three spins. Each new Bonus symbol resets the spin count, and winnings are awarded only in the Bonus or Ultra Bonus Game, where all landed Bonus symbol values are totalled at the end.
Lava Burst combines high-impact visuals with layered bonus features, offering operators a strong addition to their slot portfolios.
Ivan Kravchuk, CEO at Evoplay, said: “Lava Burst offers something fresh, with mechanics that keep players invested throughout the session.
“From the escalating multipliers to the strategic bonus features, we’ve created a slot that’s built for performance and player appeal.”
The post Evoplay releases explosive gameplay in Lava Burst appeared first on European Gaming Industry News.
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Relax Gaming plots the ultimate heist in latest release Cash in Transit

Relax Gaming, the iGaming aggregator and supplier of unique content, is pulling off the ultimate heist for cash in its heart-racing new release Cash in Transit.
This highly volatile 5×4 slot sees players join a cunning gang of thieves in the City of London, attempting to commit the ultimate crime and get away with prizes worth up to 10,000x.
The action begins when three or more Bonus Symbols land, unlocking the game’s Bonus Reels. Players are awarded three respins, which reset with every new symbol that drops. As reels fill with loot, up to two additional reels can be unlocked, increasing the chances of landing valuable symbols and hitting big wins.
A range of criminally clever features can be triggered when special symbols such as the Cash Bag, Bag Man, Lock Smith, Gov’Nor, Pawn Broker, Detective and Constable land on the reels. Each symbol brings unique abilities to the chase, from revealing and collecting all visible values and amplifying symbol values to bringing non-persistent symbols to life again.
Persistent variants of these character symbols can appear, raising the stakes even more, triggering their abilities at the end of each spin and pushing players toward a genuinely successful heist.
Shelley Hannah, CPO at Relax Gaming, said: “Cash in Transit has all the makings of a legendary Relax Gaming slot. With a truly thrilling bonus reel mechanic that showcases a cunning gang of criminals, we think players will revel in the high-octane action and enjoy the engaging London heist theme with Bonus symbols and respins also up for grabs.”
The post Relax Gaming plots the ultimate heist in latest release Cash in Transit appeared first on European Gaming Industry News.
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