Latest News
Super Group Provides Update on Betway’s European Soccer Deals
SGHC Limited (Super Group), the parent company of leading online sports betting and gaming business Betway, and Spin, the multi-brand online casino, which has entered into a business combination agreement with Sports Entertainment Acquisition Corp, provided an update on Betway’s European soccer sponsorship and partnership deals.
Betway continues to make significant progress expanding its presence and commercial relationships across Europe’s top soccer leagues, recently renewing its sponsorship deal with Belgium’s Croky Cup, the country’s most renowned knockout competition, and becoming the official sports betting partner of the 11-time La Liga winner Atlético de Madrid in Spain. Furthermore, Betway executed an exclusive deal to become the premium sports betting partner of VfB Stuttgart, one of Germany’s most successful clubs. A digital advertising deal in Italy’s Serie A completes a presence across the four biggest leagues in the continent.
These agreements, along with Betway’s numerous existing deals with Europe’s top soccer clubs, including West Ham United, Leicester City and Eintracht Frankfurt, expose the Betway brand to millions of fans across the globe through highly visible on-site, shirt and digital advertisements.
Today, Betway is the most visible betting brand in England’s Premier League due to its various levels of partnerships with 13 clubs, ensuring ~67% of the league’s seasonal games feature some form of Betway branding.
Betway is also highly visible in Spain’s La Liga with the brand featured in 83 fixtures per season, including all away matches for leading trio of clubs Real Madrid, Barcelona and Atlético de Madrid.
In Germany, Betway also enjoys betting partnership deals with Hertha Berlin, who, like VfB Stuttgart and Eintracht Frankfurt, play in Bundesliga, Germany’s top-flight league, as well as the Europa League. Additional betting partnerships in Germany include those with Werder Bremen and Schalke 04, who play in the 2.Bundesliga.
Meanwhile in Italy, Serie A, the country’s top league, has applied digital billboard replacement technology, enabling Betway to have a presence in 45 fixtures during the season.
“Betway’s visibility across all of Europe’s top football leagues continues to grow, keeping the brand top-of-mind among sports and betting enthusiasts. The progress we are making to ingrain the Betway brand as a constant fixture at marquee events across the world’s most popular sports is core to our growth strategy. We look forward to further engaging with sports fans in new markets all over the world, including in states across the US where we are already this year making excellent headway,” Neal Menashe, CEO of Super Group, said.
“These relationships demonstrate the power of the Betway brand in Europe, and we anticipate continued and imminent expansion in other major markets, like the US Since the start of the year, Betway has inked partnerships with the National Hockey League and major NBA teams like the Dallas Mavericks and the Miami Heat, and is licensed to operate in five states via the DGC relationship. We believe the SEAH and Super Group teams are synergistic together, given our overlap of careers in professional sports and of course their veteran status as global operators,” Eric Grubman, Chairman of Sports Entertainment Acquisition Corp (SEAH), said.
Still to come in 2021, Super Group expects the Betway brand to partner with a number of additional sports teams and leagues across the US and globally.
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EveryMatrix Press Releases
OddsMatrix provides LeoVegas Group with sportsbook odds feed to enhance global offering
Tier-1 operator LeoVegas Group will integrate OddsMatrix’s proven odds feed to support its transition to a proprietary sportsbook platform.
OddsMatrix, EveryMatrix’s sportsbook platform and odds feed business, will supply LeoVegas Group with deep, global coverage across multiple territories, sports, markets and events.
OddsMatrix odds feed will be customised for LeoVegas Group’s specific requirements enabling it to benchmark its odds against competitors and pressure test its models.
The partnership will result in LeoVegas Group receiving enriched market odds enabling optimised pricing, increased uptime and its customers with an enhanced user experience.
The well-known tier-1 operator, that celebrates 13 years in the industry in 2025, selected OddsMatrix as an odds feed provider as it transitions to its recently acquired new sports platform.
Erik Nyman, President, EveryMatrix Americas, said: “We’re delighted to be partnering with such a household name as LeoVegas Group, particularly at such an important moment for the brand as it expands its operations across the world and transitions to a new proprietary sportsbook.
“Our odds feed has consistently proven to be a valuable addition for tier-1 operators, and we’re committed to doing exactly that with LeoVegas.”
The post OddsMatrix provides LeoVegas Group with sportsbook odds feed to enhance global offering appeared first on European Gaming Industry News.
Latest News
Gaming Corps expands Dutch footprint with Jacks.nl integration
Games studio rolls out smash-hit games to players across the Netherlands with JOI Gaming brand
Gaming Corps, a publicly-listed game studio based in Sweden that is renowned for creating industry leading casino games, has today announced that it would be taking its content live with Netherlands operator, Jacks.nl.
Since receiving its licence from the Dutch Gambling Authority (KSA) in 2021, Jacks.nl has been committed to creating a unique, enjoyable casino experience for players across the Netherlands by offering a wide range of video slots, live casino games and sports betting.
Jacks.nl players will have access to Gaming Corps’ portfolio of slot titles, such as 777 Jackpot Diamond Hold and Win, Penalty Champion, 9 Jokers Stick and Spin and much more.
In addition, Gaming Corps will also make its “Smash4Cash™” series of games available to Jacks.nl players, including both Piggy Smash and RAMPAGE! Smash4Cash™, which were launched earlier this year.
Gaming Corps first received the green light to operate in the Dutch market at the end of 2022. This new partnership marks a major milestone in the game developer’s expansion efforts across the Netherlands.
Commenting on behalf of Gaming Corps, Danielle Calafato, CCO said: “We are absolutely thrilled to be rolling out our games to more players across the Netherlands alongside Jacks.nl, in what we believe will be a very exciting partnership going forward.
“The Dutch market has long been of interest, and we believe it holds significant potential for us to deliver new and engaging experiences for players. We’re really excited to see what this partnership holds going forward!”
Ayla Haverkamp, Casino Operational Manager at Jacks.nl added: “The addition of Gaming Corps’ titles will add a new dimension to our current product portfolio, allowing us to offer a broader range of games for our players. We are confident that this partnership with Gaming Corps will reinforce our position as the go-to casino for Dutch players.”
The post Gaming Corps expands Dutch footprint with Jacks.nl integration appeared first on European Gaming Industry News.
Latest News
Sporting Risk expands in-play soccer offering with eight new competitions & industry-first BetBuilder CoPilot
Sporting Risk, the experts in betting, forecasting and analytics in sport, has expanded its in-play soccer betting offering with eight new competitions, further cementing its position as a leader in the player props and same-game multi (SGM) space.
In addition to this expansion is the BetBuilder CoPilot, an industry-first innovation designed to enhance the Same Game Multi (SGM) experience by guiding users through market selection with real-time insights and contextual recommendations.
Sporting Risk’s latest upgrade strengthens its position as a one-stop shop for operators looking to elevate their soccer product to Tier 1. This enhancement introduces the deepest player props offering in the market, expanded micro markets for heightened engagement, and dynamic bet prompts that surface compelling in-play insights. With head-to-head matchups, pre-canned SGM options, and full in-play BetBuilder functionality, Sporting Risk delivers unparalleled market coverage to provide a peerless Soccer product from a single additional integration.
Andy Phillips, SportingRisk CCO, commented: “Our commitment to innovation in the in-play and player prop space is what sets us apart. With eight new competitions added and the launch of our BetBuilder CoPilot, we’re giving operators the tools to differentiate, engage, and ultimately drive more revenue. This is the next step in making soccer betting more dynamic, data-driven, and user-friendly.”
The post Sporting Risk expands in-play soccer offering with eight new competitions & industry-first BetBuilder CoPilot appeared first on European Gaming Industry News.
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