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Super Group Provides Update on Betway’s European Soccer Deals

SGHC Limited (Super Group), the parent company of leading online sports betting and gaming business Betway, and Spin, the multi-brand online casino, which has entered into a business combination agreement with Sports Entertainment Acquisition Corp, provided an update on Betway’s European soccer sponsorship and partnership deals.
Betway continues to make significant progress expanding its presence and commercial relationships across Europe’s top soccer leagues, recently renewing its sponsorship deal with Belgium’s Croky Cup, the country’s most renowned knockout competition, and becoming the official sports betting partner of the 11-time La Liga winner Atlético de Madrid in Spain. Furthermore, Betway executed an exclusive deal to become the premium sports betting partner of VfB Stuttgart, one of Germany’s most successful clubs. A digital advertising deal in Italy’s Serie A completes a presence across the four biggest leagues in the continent.
These agreements, along with Betway’s numerous existing deals with Europe’s top soccer clubs, including West Ham United, Leicester City and Eintracht Frankfurt, expose the Betway brand to millions of fans across the globe through highly visible on-site, shirt and digital advertisements.
Today, Betway is the most visible betting brand in England’s Premier League due to its various levels of partnerships with 13 clubs, ensuring ~67% of the league’s seasonal games feature some form of Betway branding.
Betway is also highly visible in Spain’s La Liga with the brand featured in 83 fixtures per season, including all away matches for leading trio of clubs Real Madrid, Barcelona and Atlético de Madrid.
In Germany, Betway also enjoys betting partnership deals with Hertha Berlin, who, like VfB Stuttgart and Eintracht Frankfurt, play in Bundesliga, Germany’s top-flight league, as well as the Europa League. Additional betting partnerships in Germany include those with Werder Bremen and Schalke 04, who play in the 2.Bundesliga.
Meanwhile in Italy, Serie A, the country’s top league, has applied digital billboard replacement technology, enabling Betway to have a presence in 45 fixtures during the season.
“Betway’s visibility across all of Europe’s top football leagues continues to grow, keeping the brand top-of-mind among sports and betting enthusiasts. The progress we are making to ingrain the Betway brand as a constant fixture at marquee events across the world’s most popular sports is core to our growth strategy. We look forward to further engaging with sports fans in new markets all over the world, including in states across the US where we are already this year making excellent headway,” Neal Menashe, CEO of Super Group, said.
“These relationships demonstrate the power of the Betway brand in Europe, and we anticipate continued and imminent expansion in other major markets, like the US Since the start of the year, Betway has inked partnerships with the National Hockey League and major NBA teams like the Dallas Mavericks and the Miami Heat, and is licensed to operate in five states via the DGC relationship. We believe the SEAH and Super Group teams are synergistic together, given our overlap of careers in professional sports and of course their veteran status as global operators,” Eric Grubman, Chairman of Sports Entertainment Acquisition Corp (SEAH), said.
Still to come in 2021, Super Group expects the Betway brand to partner with a number of additional sports teams and leagues across the US and globally.
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Evoplay celebrates Independence Day with American Sevens release

Evoplay, the award-winning game development studio, has launched American Sevens, a festive twist on its popular Hot Triple Sevens Hold & Win title, just in time for Independence Day in the Unites States.
Bringing red, white, and blue flair to the reels, American Sevens combines proven Hold and Win mechanics with patriotic visuals, including stars, stripes, and the iconic bald eagle.
The slot features Wild symbols that substitute for regular icons, while Scatters unlock up to 20 Free Spins, with all wins during the feature boosted by a 3x multiplier.
The main highlight is the Hold and Win Bonus Game, triggered by landing six or more Bonus or Hot Bonus symbols. Players begin with three spins, which reset each time a new special symbol appears.
Hot Bonus icons can be enhanced with random cash values or upgraded to MINI, MEGA, or SUPER jackpots, while collecting all 15 Bonus symbols awards the GRAND jackpot worth 3,000x the bet.
For players eager to jump straight into the action, the Bonus Buy option provides instant access to the Hold and Win round, as well as the opportunity to receive Free Spins.
American Sevens pairs bold holiday-themed visuals with rewarding features, offering operators a seasonal title built on a proven hit’s performance to capture players’ attention during the summer celebration period.
Ivan Kravchuk, CEO at Evoplay, said: “American Sevens illustrates how we continue to build upon the success of our flagship titles by aligning them with local moments that resonate with players. Merging the trusted Hold and Win mechanic with a strong holiday theme adds new appeal and ensures that the gameplay remains instantly recognisable.
“It’s a clear example of our strategy to deliver content that’s adaptable, relevant, and designed to maximise performance across different markets and seasonal campaigns.”
The post Evoplay celebrates Independence Day with American Sevens release appeared first on European Gaming Industry News.
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Booming Games Partners with Torrero to Expand Reach Through B2B Aggregation and White-Label Expertise

Booming Games, a leading developer of high-quality slot content for the iGaming industry, is proud to announce a strategic partnership with Torrero.com, a trusted name in B2B aggregation and white-label casino and sportsbook solutions. The collaboration marks a significant step forward in Booming Games’ global expansion strategy, enhancing access to premium gaming experiences across new and existing markets.
Torrero, recognised for its commitment to innovation and compliance, offers an all-in-one iGaming solution that includes an expansive portfolio of over 8,000 games, multi-currency support, and availability in 35+ languages. Its white-label and turnkey solutions are trusted by major operators such as Betmaster and Casinoin across multiple international markets.
Aaron Axisa, Head of Sales at Booming Games, shared his enthusiasm: “We’re delighted to partner with Torrero, a company that has proven its strength in providing adaptable, robust aggregation and white-label services. Their reach and technical agility make them an ideal partner to bring Booming Games’ portfolio to a broader audience. This collaboration is another important milestone in our mission to deliver premium slot content to players around the globe.”
With seamless integration capabilities and tailor-made offerings for established operators, Torrero enhances the discoverability and playability of innovative gaming titles like those from Booming Games, known for standout slots such as Buffalo Hold and Win, Cash Pig, and The Wild Wings of Phoenix.
Aleksei Tolstov, Head of Business Development at Torrero, commented: “Partnering with Booming Games is a natural fit for us. Their commitment to quality and game diversity aligns with our goal of delivering top-tier entertainment to our clients and their players. This alliance empowers us to enrich our offering with proven titles that resonate across regions and player preferences.”
This partnership enables both companies to capitalize on shared values of agility, excellence, and innovation—ultimately driving forward their respective ambitions to lead in the ever-evolving iGaming ecosystem.
The post Booming Games Partners with Torrero to Expand Reach Through B2B Aggregation and White-Label Expertise appeared first on European Gaming Industry News.
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FIFA, NBA, UFC and More Sports Events Go Live – Crypto Sportsbook BETY Offers Global Sports Betting Coverage 2025

Are you on the hunt for a crypto-ready sportsbook stacked with global sports and loaded with exciting bonuses? Check out BETY Sportsbook, a premium gambling site that’s focused on global sports coverage for all types of bettors. It’s fresh on the betting scene, but it’s already throwin’ punches with the established sportsbooks.
BETY’s got a serious game—covering’ everything from basketball, soccer, tennis, American football and even eSports and way beyond. The top leagues are represented, whether you’re a fan of the NBA, NFL or even Europe’s popular Premier League, Serie A or La Liga.
There’s a 180% sportsbook welcome bonus + bets for new bettors, with no wagering requirement, in addition to regular promos. As a crypto-ready sportsbook, BETY accepts BTC, DOGE, ETH and XRP, in addition to EUR and USD. With its 1-minute registration and no-KYC policy, enjoy your potential payouts and winnings without the banking drama.
Start Strong: Get a 180% Welcome Bonus + Free Bets
BETY’s impressive sports coverage is backed by a thrilling crypto bonus for new bettors. Register for an account today, and claim up to 180% in a welcome bonus, bundled with 30 free bets. BETY’s welcome treat is available on your first three deposits, subject to specific minimum deposits, plus 30 free bets which let you sample your favourite betting markets.
Let’s dig into the details behind BETY’s signup promo:
• 1st Deposit Bonus: Get a 30% deposit bonus up to €100 + €10 Free Bet
• 2nd Deposit Bonus: Enjoy a 50% deposit bonus up to €200 + €10 Free Bet
• 3rd Deposit Bonus: Double your deposit up to €500 + €10 Free Bet.
BETY boasts a no-wagering requirement for all bonuses, valid for seven days. No smoke and mirrors — the signup bonus is fun, clear and laid out. To qualify, just complete the required minimum deposit: €20 for the first, €50 for the second and €100 for the third. And with multiple ways to top up one’s account, you can quickly complete the site’s registration and collect the bonus in a snap.
Score the Bonus and Jump into Prime-Time Sports Betting Action
There are over 40 international sports on the menu, including soccer, basketball, tennis, mixed martial arts (MMA), American football and table tennis. Soccer remains the popular draw, followed by basketball and mixed martial arts in terms of available betting markets. Here’s a quick look at the top leagues and tourneys that BETY covers, and popular betting markets to bet on:
FIFA: BETY brings FIFA-sanctioned tourneys and matches on one platform so you don’t have to spend time finding information. Whether you’re a fan of Spain’s La Liga or the Premier League, the BETY team brings the latest in soccer. They offer plenty of betting markets for soccer, including Correct Score, Totals and Both Teams to Score.
NBA: At BETY, you get front seating when betting on the latest scores in the National Basketball Association. Here, you can bet on player props, in addition to moneyline. Can’t get enough of hoops? BETY also covers the EuroLeague and Germany’s BBL for your international basketball fix.
UFC: Don’t skip BETY’s UFC betting markets for extreme action and fights in the octagon.
Bettors and sports fans can also bet on tennis, horse races, and even eSports. Their eSports channels are loaded with popular games, including NBA2K, Dota 2, and League of Legends.
And with BETY’s in-house betting tools and resources, like live stream, multiple odds formats and a quick betting option, placing bets has never been this easy.
The post FIFA, NBA, UFC and More Sports Events Go Live – Crypto Sportsbook BETY Offers Global Sports Betting Coverage 2025 appeared first on European Gaming Industry News.
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