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Super Group Provides Update on Betway’s European Soccer Deals

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SGHC Limited (Super Group), the parent company of leading online sports betting and gaming business Betway, and Spin, the multi-brand online casino, which has entered into a business combination agreement with Sports Entertainment Acquisition Corp, provided an update on Betway’s European soccer sponsorship and partnership deals.

Betway continues to make significant progress expanding its presence and commercial relationships across Europe’s top soccer leagues, recently renewing its sponsorship deal with Belgium’s Croky Cup, the country’s most renowned knockout competition, and becoming the official sports betting partner of the 11-time La Liga winner Atlético de Madrid in Spain. Furthermore, Betway executed an exclusive deal to become the premium sports betting partner of VfB Stuttgart, one of Germany’s most successful clubs. A digital advertising deal in Italy’s Serie A completes a presence across the four biggest leagues in the continent.

These agreements, along with Betway’s numerous existing deals with Europe’s top soccer clubs, including West Ham United, Leicester City and Eintracht Frankfurt, expose the Betway brand to millions of fans across the globe through highly visible on-site, shirt and digital advertisements.

Today, Betway is the most visible betting brand in England’s Premier League due to its various levels of partnerships with 13 clubs, ensuring ~67% of the league’s seasonal games feature some form of Betway branding.

Betway is also highly visible in Spain’s La Liga with the brand featured in 83 fixtures per season, including all away matches for leading trio of clubs Real Madrid, Barcelona and Atlético de Madrid.

In Germany, Betway also enjoys betting partnership deals with Hertha Berlin, who, like VfB Stuttgart and Eintracht Frankfurt, play in Bundesliga, Germany’s top-flight league, as well as the Europa League. Additional betting partnerships in Germany include those with Werder Bremen and Schalke 04, who play in the 2.Bundesliga.

Meanwhile in Italy, Serie A, the country’s top league, has applied digital billboard replacement technology, enabling Betway to have a presence in 45 fixtures during the season.

“Betway’s visibility across all of Europe’s top football leagues continues to grow, keeping the brand top-of-mind among sports and betting enthusiasts. The progress we are making to ingrain the Betway brand as a constant fixture at marquee events across the world’s most popular sports is core to our growth strategy. We look forward to further engaging with sports fans in new markets all over the world, including in states across the US where we are already this year making excellent headway,” Neal Menashe, CEO of Super Group, said.

“These relationships demonstrate the power of the Betway brand in Europe, and we anticipate continued and imminent expansion in other major markets, like the US Since the start of the year, Betway has inked partnerships with the National Hockey League and major NBA teams like the Dallas Mavericks and the Miami Heat, and is licensed to operate in five states via the DGC relationship. We believe the SEAH and Super Group teams are synergistic together, given our overlap of careers in professional sports and of course their veteran status as global operators,” Eric Grubman, Chairman of Sports Entertainment Acquisition Corp (SEAH), said.

Still to come in 2021, Super Group expects the Betway brand to partner with a number of additional sports teams and leagues across the US and globally.

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Casinoble Report Reveals NZ Players Favour High-Volatility Slots and Longer Sessions in 2025

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Casinoble has released an in-depth report analyzing Top Casino Games, Session Time, and Volatility Trends in New Zealand 2025, revealing how player preferences are evolving across slots, live dealer, and table games. Based on player data, the study highlights a clear national appetite for medium-to-high volatility games, extended play sessions, and immersive experiences that balance entertainment with risk.

Slots Lead the Charge in New Zealand’s Online Market

According to the findings, slots make up approximately 75% of the country’s top 50 online casino games, far surpassing live dealer titles (20%) and traditional RNG table games (5%). This dominance reflects New Zealanders’ attraction to fast-paced, feature-rich slot titles like Book of Dead, Big Bass Splash, and Sweet Bonanza.

Live dealer games, led by Evolution’s Crazy Time and Lightning Roulette, are gaining traction among players who value realism and interaction, while RNG table games such as Blackjack MH and World Cup Roulette Platinum continue to attract strategic-minded audiences.

Players Engagement

The report breaks down average session times, showing that slots dominate longer play sessions, with players spending between 60–90 minutes per session. Live dealer titles average 30–45 minutes, driven by the social nature of real-time play, while RNG table games see shorter but more focused sessions of 20–35 minutes.

These figures point to a balance between immersion and efficiency: slots provide long-term excitement, live dealer games deliver quick, engaging bursts, and table games reward strategic play.

The Power of Volatility and Provider Influence

Roughly 70% of New Zealand’s top 50 games fall into the medium-to-high volatility category — signaling a market that values impactful wins over frequent small payouts. As Mike Davies from Casinoble’s Data & Research team explained: “New Zealand players demonstrate a distinctive mix of patience and thrill-seeking,” said Mike Davies, Data & Research Analyst at Casinoble. “High-volatility titles like Book of Dead and Gates of Olympus keep them engaged not through frequent wins, but through the anticipation of that one big, unforgettable moment.”

Users can can read more about how volatility shapes player behavior and session time here.

The report also highlights that Pragmatic Play, Play’n GO, Evolution, and Games Global remain the dominant software providers shaping the market. Pragmatic Play leads the way with nearly a quarter of the top-performing titles, driven by its blend of engaging design and mobile-optimized gameplay.

Key Insights

  • Slots account for three-quarters of the most popular games.
  • Medium/high volatility is the defining trend of 2025.
  • Evolution leads the live dealer category with hybrid entertainment formats.
  • Players show increasing loyalty to familiar game types with immersive themes.

For the full analysis and data breakdown behind this report, users can read the complete article on our website.

About Casinoble

Casinoble is a global iGaming affiliate company operating across more than 30 international markets, providing trusted insights, reviews, and rankings within the online casino industry.

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Head of the Content

Lukas Mollberg

Casinoble

[email protected]

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UNO Affiliates Presents Lizaro: The Wild West Experience on Every Turn

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UNO Affiliates proudly unveils Lizaro — a bold new iGaming brand where intelligence meets instinct.  Born of grit and crafted for precision, Lizaro rides through a world where every move counts and every win tells a story.

Inspired by the daring spirit of the modern Wild West, it blends strategy and style in a landscape where fortune favors the sharp-minded. Each spin feels like a duel at high noon. It’s quick, tense, deliberate, and unfolds within a cinematic world that rewards focus and luck. With sleek visuals, refined mechanics, and a pulse that beats to the rhythm of risk and reward, Lizaro redefines what it means to play with purpose.

Lizaro stands out through its unique approach to modern gaming. Built on the principle of smart play, it delivers strategy-driven gameplay that rewards precision over chance, giving players full control of their experience. Its detail-rich world captures the bold and recognizable Western energy, merging style and storytelling on every turn.

A seamless experience ensures smooth navigation and fast, intuitive design across all touchpoints. And at its core, Lizaro is powered by the UNO ecosystem — a trusted affiliate and operational network that strengthens every aspect of the brand.

“Lizaro is more than a new iGaming brand — it’s an exciting new way to play,” said Halyna at UNO Affiliates.It is for players who think fast and act with intent. The Wild West theme captures this perfectly: it’s bold, sharp, and rewards those who aim true and stay focused on their target. That’s what makes Lizaro different: it gives players not just the thrill of the game, but the satisfaction of smart play.”

With Lizaro, UNO Affiliates continues to promote the universe of bold, story-driven brands, reshaping the world of iGaming with innovation, intelligence, and unmistakable style.

Play wise. Win wilder.

Discover the new frontier at https://lizaro.com/.

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Andrzej Hyla Chief Commercial Officer at Wazdan

Elantil partners with Wazdan to strengthen marketplace offering

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Pioneering platform solutions provider joins forces with award-winning software developer to bring a bold new world of games to Elantil’s Marketplace

Elantil, the ground-breaking platform solutions provider aiming to introduce an all-new “strategic backbone” to the iGaming industry, has announced it has further expanded its marketplace offering after partnering with award-winning content supplier, Wazdan.

Wazdan is multi-licensed, ICO/IEC 27001 certified studio that’s currently present in over 30 markets worldwide. Boasting a bumper collection of 250+ slots, table games and video poker titles, the provider has built a strong reputation for marrying innovation with entertainment while supplying partner-centric relationships that maximise growth and retention.

Committed to upholding the highest standards in responsible gaming and regulatory compliance, Wazdan is perhaps best known to players for its pioneering Collect To InfinityTM and Cash InfinityTM features and to operators for introducing Volatility LevelsTM that help them control their variance.

With all Wazdan content now available via a quick and hassle-free integration, Elantil’s Marketplace operators will be able to reach out to the supplier directly to form their own custom agreements, with this ensuring that costs are kept to a minimum and terms remain fully flexible.

This ensures that – unlike with a conventional game aggregator – Elantil partners have full control over the content and services that they choose to add as well as the duration of any contracts, helping them scale dynamically and at a pace in a way that best suits the needs of their business.

John Debono, Chief Technical Officer at Elantil, said: “With Elantil’s Marketplace offering operators a one-stop shop for all their iGaming needs, we’re delighted to be adding Wazdan titles to our impressive roster of content. Available via a simple, one-click integration, these high-quality games will help our clients expand their portfolios and reach new audiences worldwide.”

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Having started out 15 years ago as a bunch of iGaming enthusiasts, Wazdan has become one of the fastest-growing studios around – and the relationships we form with partners has been a key part of that success. By making our content available in Elantil’s Marketplace, we’ll now be able to connect with even more operators worldwide, and we’re really looking forward to hearing how we can help them achieve their goals.”

The post Elantil partners with Wazdan to strengthen marketplace offering appeared first on European Gaming Industry News.

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