Latest News
Danish iGaming Reward platform just gave away 2 BILLIONTH point

– Ekstrapoint.com, the first and only loyalty and reward platform in
the iGaming industry, has just recorded its 2 BILLIONTH point rewarded to a user of the
platform.
With more than 100.000 happy players across several countries and an astonishing
Trustpilot rating of 4,8 out of 5 based on hundreds of reviews place Ekstrapoint.com as the
best loyalty reward platform in the world, according to the members of the gaming platform.
The record 2 billionth point was delivered after Ekstrapoint’s 2 years of existence on the
market. This major milestone for the platform reaffirms players’ needs for programs in the
iGaming industry that will reward loyalty.
The idea of the gaming platform originating from Denmark, Ekstrapoint, is to offer free-to-
play games and reward players every time they play. The loyalty platform has grown fond in
the eyes of its users who have rated it with an excellent score on Trustpilot.
An Ekstrapoint user, Ashley from Canada, was uncertain in the beginning about the site.
However, she had a much better impression once when she interacted with it.
“So I thought this site would be really lame. Like for real, who plays slots for free? But I’m
now happy to say I do! It’s actually easy to build up points and they translate into real money
at big-name partner casinos.” said Ashley.
Another proof of the emerging positive reviews on Ekstrapoint are the answers of the users
from an internal survey where more than 50% stated “I love Ekstrapoint”.
The parent company of Ekstrapoint, Vita Media Group, launched Ekstrapoint.com back in
2018 based on Danish values of trust, transparency, and quality. The main intention was to
make players happy and willing to return to a free platform that rewards their loyalty.
Frederik Skovgaard-Holm, Co-founder of Vita Media Group comments on the platform that
the idea of offering free games and rewarding players every time they play is a recipe that
has made Ekstrapoint grow users by 50% every month in 2021.
“The players love the fact that they actually compete in free slot competitions and earn free
ekstra points. The idea of the free points is to raise the competitive spirit among players and
bring them excellent free fun. If you happen to be a passionate games lover, there is a little
Hellerupvej 8
2900 Hellerup,
Denmark
+45 61 16 99 68
[email protected]
www.vitamediagroup.com
extra joy to the idea of Ekstrapoint as well. You can also earn points by signing up or every
time you play at your favorite games’ operator. With Ekstrapoint you always earn points,
even when you lose. If you collect a certain amount of ektra points, you can exchange them
for bonus deposits.” said Mr. Skovgaard-Holm.
Today Ekstrapoint represents a safe and caring community for the iGaming players offering
a dedicated Customer Support team, more than 300 partners that offer bonuses and ekstra
points, and a shop where you can buy real products or promo offers in exchange for
Ekstrapoints.
Latest News
Soft2Bet Launches Swiper – Sweden’s First Social-Media-Style Casino

Soft2Bet has launched Swiper, Sweden’s first online casino built around the swipe-driven navigation popularised by social media apps. Specifically designed for mobile users, Swiper enables players to effortlessly discover, select, and play games using just their thumb. Operating under a licence from the Swedish Gambling Authority, Swiper offers players a secure, responsible, and fully compliant gaming environment.
Soft2Bet, a leading turnkey provider of highly localised and engagement-driven iGaming solutions, has introduced Swiper, a new brand explicitly developed with Swedish players in mind. Many elements of Swiper have been carefully localised, including onboarding, payment methods, and game certification, to ensure they resonate fully with Swedish preferences and comply seamlessly with Spelinspektionen standards. By integrating BankID verification and instant transactions via Swish, players can quickly register, deposit, and withdraw, while remaining securely connected to Spelpaus, Sweden’s national self-exclusion system.
At the heart of Swiper is a personalised, endless feed of short-form video clips highlighting new releases, jackpots, and live-dealer action, similar to browsing stories on TikTok. Every swipe is enhanced by Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) engine, which delivers tailored missions, quests, and rewards designed to increase player engagement, session duration, and lifetime value.
Here’s a video showing how the Swiper works: https://youtu.be/_a3DvwX60bc
This launch builds on Soft2Bet’s proven success with localised brands, such as Betinia and CampoBet, and its recent partnerships, which have created dedicated local divisions and leagues. With Swiper, Soft2Bet takes localisation even further by introducing SEK wallets, dedicated Swedish-speaking dealers, and fully customised mobile apps, demonstrating a clear commitment to adapting each brand to local culture, regulatory standards, and player preferences.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, commented: “A great customer experience starts with cultural relevance. Swiper looks, feels and functions exactly like a Swedish app, because we’ve intentionally built it around Swedish user habits, from BankID logins and Swish payments to RNG certifications aligned with existing standards. Players can expect endless social-style content that feels completely authentic to their local experience.”
Swiper introduces several key features tailored specifically to Swedish players:
- One-handed swipe navigation for rapid game discovery
- Over 85,000 live and 70,000 pre-match sports betting events covering diverse sports markets with competitive odds
- Localised promotions tied directly to Swedish events and holidays
- The design is adapted to local player preferences and cultural context
In 2025, Soft2Bet successfully launched multiple brands and deployed several innovative MEGA engines across Europe, significantly redefining the local player experience. The Swiper launch further demonstrates Soft2Bet’s capability in converting its advanced B2B technology into engaging, highly localised, market-leading B2C products across 11 regulated markets.
The post Soft2Bet Launches Swiper – Sweden’s First Social-Media-Style Casino appeared first on European Gaming Industry News.
Galactic
Proper Loud and Galactic Announce Groundbreaking Global Partnership to Launch the World’s First Socially-Driven Prediction Market Platform

The post Proper Loud and Galactic Announce Groundbreaking Global Partnership to Launch the World’s First Socially-Driven Prediction Market Platform appeared first on Gaming and Gambling Industry in the Americas.
Derik Mooberry
SEE BEYOND THE FANTASY: ZITRO TEASES BIG REVEAL AT G2E LAS VEGAS 2025

Zitro is gearing up for a milestone appearance at this year’s Global Gaming Expo (G2E) in Las Vegas, promising an experience filled with new content, innovation, and a highly anticipated product debut. Located in a premium new space on Fremont Street, Zitro’s booth will be 120% larger than last year, marking the company’s most significant investment at G2E to date. Zitro’s expanded presence underscores its unstoppable growth and commitment to the U.S. market.
Building on this momentum, a “new unveiling” will take place exclusively at the show—an experience crafted to awaken the senses. While details remain under wraps, this launch marks a significant step forward in the company’s product roadmap, and interest in this addition is already growing, making Zitro’s presence a must-see at G2E 2025.
In addition to this exciting reveal, attendees will experience an impressive showcase of new game titles for Zitro’s proven performer cabinet, CONCEPT. Featured games include fan favorites like Legendary Sword and King Fu Frog, and exciting additions such as River Gold, Tied Up! Coins, Goddess Saga, and Ancient Link. Also debuting are thrilling new adventures with Haunted Fortune, Octo Gold, Rainbow Birds, and Spin Fu, among others—all part of a new wave of content designed to deliver diverse gameplay experiences and drive performance on casino floors.
“We’re excited to return to G2E with a dramatically expanded presence, an unmatched lineup of new titles, and a groundbreaking product that we can’t wait to unveil,” said Derik Mooberry, CEO of Zitro USA. “Our growth in the U.S. is accelerating, and this year’s G2E is the perfect stage to show just how far we’ve come. Our expanded footprint reflects the strength of our portfolio and the trust our partners place in us. We look forward to welcoming visitors to see beyond the fantasy at our new booth and sharing the next chapter of Zitro’s story.”
The post SEE BEYOND THE FANTASY: ZITRO TEASES BIG REVEAL AT G2E LAS VEGAS 2025 appeared first on Gaming and Gambling Industry in the Americas.
-
eSports21 hours ago
TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION
-
Baltics6 days ago
All Gambling Halls in Riga Threatened with Closure – Industry Raises Alarm
-
Compliance Updates6 days ago
Nevada Rep. Dina Titus to Add FAIR BET Act to 2026 Defense Budget
-
Latest News6 days ago
Embrace Your Inner Maverick in Hacker’s Haven
-
Africa3 days ago
QTech Games wins Best Innovation of the Year at the 2025 SBWA+ Eventus Awards
-
Conferences in Europe3 days ago
EGT Digital and EGT to rock the show at SiGMA Euro-Med 2025
-
Gambling in the USA6 days ago
Plaza Hotel & Casino to welcome the U.S. National Champions Summerlin South All Stars to be TNT Ignitors for Welcome to the Weekend Friday Fireworks, next Friday, Sept. 5
-
Latest News6 days ago
French Regulator Launches New Responsible Gambling Campaign