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TVBET appears in Zimbabwe under AfricaBet’s retail brand

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B2B provider TVBET, is famous for offering top-notch live games with betting options both for online casinos and bookmakers and for land-based betting shops. This time the provider seals a deal with an African land-based brand — AfricaBet. Five chosen TVBET live games are already available in AfricaBet’s betting shops in Zimbabwe.
Finally, the restrictions are eased and players have the opportunity to visit land-based betting shops again. Thus, African land bookmaker AfricaBet decided to diversify its portfolio and add 5 selected TVBET games. The integration was successful, and now visitors to the betting shops of AfricaBet in Zimbabwe can enjoy the following TVBET games:
● PokerBet: a popular online game for bookmakers based on the well-known rules
of Texas Hold’em Poker.
● WheelBet: a simple and fun live game that combines the principles of both the
wheel of fortune and American roulette.
● 5Bet: A popular and fast live game where 5 out of 36 numbered balls are
selected randomly by the lottery machine.
● 7Bet: A popular and fast live game where 7 out of 42 numbered balls are
selected randomly by the lottery machine.
● Keno: a simple and fast live game where 20 out of 80 lottery balls are chosen.
AfricaBet is one of the largest sports betting brands, which provides its services in Zimbabwe and Zambia. The bookmaker offers live betting on a variety of sports and markets along with live streaming of selected events. Its services kit includes 90+ sports like soccer, cricket, rugby, Formula 1, basketball, tennis, etc. And from now on, visitors of the bookmaker’s shops may enjoy betting on chosen TVBET live games.

Emily Asava, TVBET Sales Manager, has commented:

We’re inspired to work not only with the online casinos and bookmakers but to integrate our products into land-based points as well. African punters love to visit such betting shops, since it’s not about the game itself, but about the atmosphere and communication between them. And we are glad that restrictions on visiting land-based shops are being removed, and players can again return to their favorite pastime. We
strive to give players in betting shops and an alternative product and to make them satisfied with it. That is why we are delighted to team up with AfricaBet and provide our services at their points’t;

The products of TVBET are designed to satisfy each individual. The API-integration makes it possible to adjust its interactive frame to any platform. More than 200 igaming partners have already assessed the possibilities of TVBET frame.
With the range of odds and promo tools, the whole TVBET products suite is available online. No matter desktop or mobile, TVBET’s frame is adapted to any devices’ screen. The games by TVBET can be integrated into any mobile app, so that end customers can play it in a suitable format. TVBET games are presented even in the far corners of the globe and are broadcasted even with a poor internet connection. Players from betting shops or land-based casinos have all the opportunities for play.

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Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries

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14 new games launched in May as Hellenic Lotteries begins its new Greek State Lotteries concession.

Scientific Games has signed a new 12-year agreement to supply scratchcard games to Hellenic Lotteries, part of Allwyn Hellas, the companies said on June 8.

Hellenic Lotteries selected Scientific Games through a competitive procurement process. The operator recently secured the exclusive right to run and manage passive lotteries and scratchcard games for the Greek State for 12 years, following an international tender and the end of its previous license.

The partnership begins with 14 new scratchcard games that launched in May. The agreement also includes the option for the parties to explore digital lottery propositions in the future.

“At Allwyn Hellas and Hellenic Lotteries, we put players at the center of everything we do, emphasizing their entertainment experience. Therefore, we’re delighted to collaborate with Scientific Games as our instant game provider to deliver exciting scratchcard games to players in Greece,” said Matthaios Mattaiou, Chief Sales & Marketing PLAY Stores/HL and Operations Officer at Allwyn Hellas. “Beginning with new games launched in May, we look forward to engaging players with fresh propositions.”

Scientific Games said it will produce Greek scratchcards at its European Center of Game Production Excellence in the UK and provide a sales support team for delivery. “Our instant game innovators will continue to apply Scientific Games’ 53 years of analytics and game design best practices working to provide a portfolio of innovative scratchcards that drives responsible growth in Greece,” said Matthias Müller, Senior Vice President, International Sales for Scientific Games.

The post Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ELA Games reports Romanian growth as bet counts rise 239.74%

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Studio says classic-styled slots with modern mechanics drove a 244.52% jump in active users led by Joker Winpot.

ELA Games says it has expanded in Romania after leaning into classic slot aesthetics while adding modern features, reporting a 244.52% increase in active users and a 239.74% rise in bet counts in the market.

The supplier positioned Joker Winpot as a key title for the approach, aiming to keep a traditional look while introducing feature-led mechanics.

Managing Director Marharyta Yerina said: “It is great to see how Romanian players are enjoying the way we combine classic symbols with modern features. Joker Winpot works well for those who love the traditional look but actually want more excitement from their play. We also see that once players feel comfortable with these mechanics, they are happy to explore our other top titles which have proved to be successful in Romania like Cash of Gods and Flames Fruit Frenzy. It proves that respecting what players like is the best way to introduce new ideas to the market.”

ELA Games also reported a 160.62% increase in turnover and a 33.71% boost in GGR across the region, naming Joker Winpot and Cash of Gods as top-performing titles. The company said Flames Fruit Frenzy also contributed to performance in Romania.

The studio framed the results as evidence that Romanian players are responding to modernised classic formats, including high-volatility gameplay and expanding reels. ELA Games said the mix is helping operators retain traditional audiences while introducing newer mechanics through familiar presentations.

igaming, game-suppliers, romania, slots, content-strategy

The post ELA Games reports Romanian growth as bet counts rise 239.74% appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Scientific Games and Hellenic Lotteries Partner to Provide World-Class Scratchcard Entertainment Experiences to Greek Players

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New Games Launch as Part of Hellenic Lotteries’ New Concession of Greek State Lotteries

Scientific Games, the world’s largest lottery games company, and Hellenic Lotteries, part of Allwyn Hellas, the leading gaming group in Greece, are partnering to bring entertaining instant scratchcard games to Greek players through a new 12-year agreement.

Hellenic Lotteries selected Scientific Games as a supplier of scratchcards through a competitive procurement process. Recently, Hellenic Lotteries was awarded the exclusive right to operate and manage passive lotteries and scratchcard games by the Greek State for a period of 12 years, following a relevant international tender and the conclusion of its previous license.

As part of the partnership, 14 new scratchcard games launched in May, kicking off Hellenic Lotteries’ new license with a splash. The agreement with Scientific Games also provides the possibility to explore digital lottery propositions in the future.

“At Allwyn Hellas and Hellenic Lotteries, we put players at the center of everything we do, emphasizing their entertainment experience. Therefore, we’re delighted to collaborate with Scientific Games as our instant game provider to deliver exciting scratchcard games to players in Greece,” said Matthaios Mattaiou, Chief Sales & Marketing PLAY Stores/HL and Operations Officer at Allwyn Hellas. “Beginning with new games launched in May, we look forward to engaging players with fresh propositions.”

Scientific Games creates and produces the Greek scratchcards at its European Center of Game Production Excellence in the UK, that serves more than 40 lotteries in EMEA. Under the new agreement in Greece, the company also provides an expert sales support team that ensures all games are delivered efficiently and securely.

“Our instant game innovators will continue to apply Scientific Games’ 53 years of analytics and game design best practices working to provide a portfolio of innovative scratchcards that drives responsible growth in Greece,” said Matthias Müller, Senior Vice President, International Sales for Scientific Games.

With products that generate more than 70% of global instant game retail sales, Scientific Games is the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2026 World Lottery Almanac). The company provides games, technologies, analytics and services to 150 lotteries in 50 countries worldwide.

© 2026 Scientific Games, LLC. All Rights Reserved.

The post Scientific Games and Hellenic Lotteries Partner to Provide World-Class Scratchcard Entertainment Experiences to Greek Players appeared first on Americas iGaming & Sports Betting News.

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