Latest News

TVBET appears in Zimbabwe under AfricaBet’s retail brand

Published

5 years ago

July 22, 2021

B2B provider TVBET, is famous for offering top-notch live games with betting options both for online casinos and bookmakers and for land-based betting shops. This time the provider seals a deal with an African land-based brand — AfricaBet. Five chosen TVBET live games are already available in AfricaBet’s betting shops in Zimbabwe.
Finally, the restrictions are eased and players have the opportunity to visit land-based betting shops again. Thus, African land bookmaker AfricaBet decided to diversify its portfolio and add 5 selected TVBET games. The integration was successful, and now visitors to the betting shops of AfricaBet in Zimbabwe can enjoy the following TVBET games:
● PokerBet: a popular online game for bookmakers based on the well-known rules
of Texas Hold’em Poker.
● WheelBet: a simple and fun live game that combines the principles of both the
wheel of fortune and American roulette.
● 5Bet: A popular and fast live game where 5 out of 36 numbered balls are
selected randomly by the lottery machine.
● 7Bet: A popular and fast live game where 7 out of 42 numbered balls are
selected randomly by the lottery machine.
● Keno: a simple and fast live game where 20 out of 80 lottery balls are chosen.
AfricaBet is one of the largest sports betting brands, which provides its services in Zimbabwe and Zambia. The bookmaker offers live betting on a variety of sports and markets along with live streaming of selected events. Its services kit includes 90+ sports like soccer, cricket, rugby, Formula 1, basketball, tennis, etc. And from now on, visitors of the bookmaker’s shops may enjoy betting on chosen TVBET live games.

Emily Asava, TVBET Sales Manager, has commented:

We’re inspired to work not only with the online casinos and bookmakers but to integrate our products into land-based points as well. African punters love to visit such betting shops, since it’s not about the game itself, but about the atmosphere and communication between them. And we are glad that restrictions on visiting land-based shops are being removed, and players can again return to their favorite pastime. We
strive to give players in betting shops and an alternative product and to make them satisfied with it. That is why we are delighted to team up with AfricaBet and provide our services at their points’t;

The products of TVBET are designed to satisfy each individual. The API-integration makes it possible to adjust its interactive frame to any platform. More than 200 igaming partners have already assessed the possibilities of TVBET frame.
With the range of odds and promo tools, the whole TVBET products suite is available online. No matter desktop or mobile, TVBET’s frame is adapted to any devices’ screen. The games by TVBET can be integrated into any mobile app, so that end customers can play it in a suitable format. TVBET games are presented even in the far corners of the globe and are broadcasted even with a poor internet connection. Players from betting shops or land-based casinos have all the opportunities for play.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

1 hour ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

The post Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.