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How Smartico Gamification Can Spice Up Your CRM

All customer relationship management (CRM) divisions sometimes reach a dead end of options.
Sent emails? Tick. Sent short messages? Tick. Sent push notifications to mobile apps? Tick. Sent social media posts? Tick. Sent pop ups to website visitors? Tick.
Well, all done. What to do next?
This is where gamification comes in handy. Gamification kills the CRM cul de sac.
How Exactly Can Gamification Contribute to CRM?
Gamification can be the steroid that boosts the efficiency, productivity and the conversion rate of any CRM. It offers multiple attractive options to ensure customer engagement.
Take for instance Smartico Gamification tool. It functions as an add-on over its CRM platform. Practically, it is a fountain of creative and surefire marketing campaigns.
To know what gamification can contribute to a CRM, one needs to understand just one or two features of gamification. In the case of Smartico Gamification tool, let’s focus on such a feature, namely Smartico Tournaments.
Before going to the operational part, here is a quick overview of Tournaments.
Tournaments, in a Nutshell
Smartico Tournaments basically makes customer activity a competition. Two or more players can compete against each other for the activities they do on a betting platform, for instance. The activities can be virtually anything: just logging in, actual betting, bets or amount won, and so on. It is up to the CRM operator to decide on.
Smartico Tournaments offers a bunch of options to the operator to create a tournament for the customers. It automatically tracks customer’s activity on the betting platform and compiles a leader board on the basis of points won by each customer.
The best thing about Smartico Tournaments is its near plug-and-play ease of use. It does not require elaborate software installing. It neither necessitates any tweaks to the existing system infrastructure. It mostly works as an extension of the existing platform.
How Can a CRM Operator Benefit from Tournaments
Tournaments help customer engagement in multiple ways. The following example is kind of self-illuminating.
Consider the case of simple tournament. Let it be based on the players’ number of betting wins. That is, the tournament is based on the number of wins for a player in a particular time frame. The time frame can be set for one hour, a single day, or specific dates.
The CRM operator can announce the tournament through multiple channels to entice the potential punters. The operator can decide on which type of users are eligible for participation, for example, VIP customers or punters in a particular game of football.
Once the eligibility rules, time frame and the type of customer activity are set, Smartico Tournaments engine will swing into action. It automatically tracks the customer activity within the given conditions and rules and compiles the points for each participant. A leader board will be displayed to the players, causing much enthusiasm and interest among them.
In this tournament, the player who has won the most bets on the platform during the time frame will emerge victorious.
This is just an example of a tournament. As you can imagine, tournaments can be set in any number of ways.
For example, a tournament based on the amount of money wagered during a particular period too can be conducted. Here, the player who wagers the maximum amount in that time frame will be the winner.
Here are some of sport betting tournaments a CRM operator can conduct to good effect:
- Players who made or won most bets on a single team, such as Liverpool or Barcelona
- Players who made or won most bets on a single real-life tournament, such as Euro Cup or Copa America
- Players who punt on or above a certain odds
A leader board with bonus points will act as a good discussion starter among players and subject of social media posts.
So, the benefits of tournaments should now be obvious. The major benefits can be summarized as below:
- Encourage interaction among players and build a sense of community
- Provide value-addition by allowing the players to compete among themselves
- Build brand loyalty among players by offering them points and bonuses
What the Players Gain from Tournaments?
Surely they gain better enjoyment out of tournaments. And there is always a feel good factor, especially who do well in the tournament.
As for any rewards, it’s up to the operator to decide on this after careful consideration of the cost-benefit scenario. The Smartico tool offers three options:
- The players win Points, which is part of Smartico Gamification tool and allows players to buy bonuses and other items from the Gamification Shop.
- The players win bonuses directly from the operator. For this, the Gamification tool requires API access to the platform’s bonus system.
- The players win gifts directly from the operator. The gifts can be anything that the operator deems fit, such as an iPhone or a PS5.
To sum up, Smartico Tournaments is a hassle-free tool to enhance customer engagement and activities. With tournaments, you can be sure of one thing: the CRM division will not hit a dead end.
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BetBlocker launches dedicated Japanese language version of its support tool

UK and US charity, BetBlocker, is dedicated to providing its free and entirely anonymous blocking software in as many languages as possible. The addition of a Japanese language variant takes the charity closer to its goal of catering to all users in their native tongues.
The team at BetBlocker are thrilled that they have been able to develop several new language versions of their tool in the early part of 2025. Understanding how vital it is to the prevention of gambling harms that users are able to exert control over their gambling habits, BetBlocker fully recognises the need to offer services in its users’ native languages. To this end, the team will continue to strive to add further language versions in 2025. In 2020, the figure for native Japanese language speakers amounted to around 123 million people. In 2024, the journal BMC Public Health published the results of a study into the national burden of gambling in Japan and concluded that of 126.8 million Japanese citizens, 39 million had gambled in 2019. Of that 39 million it was extrapolated that 4.4 million experienced financial harm as a result of gambling. It is, therefore, of vital import that BetBlocker’s gambling management tools be made available in Japanese.
The release of the Japanese version of BetBlocker’s software has only been possible due to the support of Kenta Shintani. BetBlocker is indebted to Mr. Shintani for taking on this translation project pro bono and thanks him profusely for his philanthropy. There is no doubt that his work will benefit the lives of many Japanese nationals.
Founder and Trustee for BetBlocker, Duncan Garvie, was approached for a comment on this latest language release and he was effusive in his thanks of Mr. Shintani: “BetBlocker has managed to translate its services into many languages and has significantly accelerated the rollout of new language support over the last 6 months. However, the vast majority of our support has been focused on languages originating in Europe.
Being able to extend the service to an important Asian community is a significant milestone for BetBlocker, helping us move towards the truly international ethos that the service has always wanted. We’re very honoured to have the support of civic minded citizens like Mr. Shintani. Their support invariably has a positive impact on hundreds of lives every single day, ensuring that the people of Japan can access the support that blocking software offers.”
The post BetBlocker launches dedicated Japanese language version of its support tool appeared first on European Gaming Industry News.
Asia
ESFI’s Lokesh Suji Re-Elected as Asian Electronic Sports Federation VP, South Asia, Strengthening India’s Esports Leadership

In a significant boost for Indian esports, Lokesh Suji has been re-elected unopposed as Vice President for South Asia in the Asian Electronic Sports Federation (AESF) during its recent online Electoral General Assembly in Hong Kong for a four-year term. Holding this position since AESF’s inception, Suji’s re-election highlights India’s growing influence in international esports, reinforcing the Esports Federation of India’s (ESFI) role in shaping the region’s competitive gaming landscape.
The AESF Electoral General Assembly, chaired by outgoing President Kenneth Fok, convened representatives from 38 member nations and OCA Deputy Director General Vinod Tiwari. Thailand’s Santi Lothong secured the AESF Presidency with a simple majority, alongside new Vice Presidents for different Asian zones.
“I am deeply grateful for the continued trust placed in me and extend my sincere thanks to Kenneth (Fok) for his leadership and guidance over the years. I also look forward to working closely with Santi (Lothong) for this next phase. This re-election is not just a personal milestone but a testament to the remarkable growth of esports in India and South Asia. Esports in Asia is entering a defining era, and I am committed to ensuring that our players, federations, and stakeholders receive the recognition, opportunities, and platforms they deserve,” said Lokesh Suji, Vice President, South Asia, of AESF and Director of ESFI.
As Asia’s esports governing body, recognised by the Olympic Council of Asia (OCA), AESF has been instrumental in getting esports included in Asian Games and hosting major tournaments like the Asian Esports Games 2018 and the Asian Games 2022, featuring top titles such as Dota 2, Street Fighter 6, and FIFA Online. AESF has also been selected as the Technical Delegate for Esports at the 20th Asian Games Aichi-Nagoya 2026.
Commenting on Suji’s re-election, Santi Lothong, the incoming AESF President, said: “Having worked alongside Lokesh for years, I have witnessed his unwavering dedication to developing esports in South Asia and beyond. His leadership, vision, and relentless efforts have helped shape the region’s competitive landscape. I look forward to continuing our collaboration and strengthening esports across Asia under this new leadership phase.”
Kenneth Fok, the outgoing AESF President, added: “Lokesh has been a steadfast pillar in AESF’s journey, always pushing to elevate esports across Asia. His passion and commitment have left a lasting impact, shaping key initiatives and strengthening our community. It’s been a pleasure working alongside him, and I am confident he will continue driving esports forward.”
Under Suji’s leadership, India has made significant strides in esports, with historic medal finishes in the Commonwealth Esports Championship 2022, BRICS Esports Championship and Asian Esports Games and strong performances in the Asian Games 2018 and 2022, where Indian athletes proved their mettle against the world’s best. ESFI is further cementing India’s esports dominance with the WAVES Esports Championship (WESC) —a pioneering initiative that fosters homegrown talent and provides Indian players with an international platform to compete at the highest level. WAVES Esports Championship is one of the ‘Create in India Challenge’ as part of Ministry of Information & Broadcasting’s marque event ‘World Audio Visual & Entertainment Summit’ (WAVES) to be held on 1-4 May 2025, Mumbai.
Recognized by and Member of the International Esports Federation, Asian Esports Federation, and Global Esports Federation, ESFI remains dedicated to strengthening India’s position on the global esports stage.
The post ESFI’s Lokesh Suji Re-Elected as Asian Electronic Sports Federation VP, South Asia, Strengthening India’s Esports Leadership appeared first on European Gaming Industry News.
Latest News
Gamban Begins Providing Gambling Support Services in Finnish

Gamban has started providing services in Finnish language.
Gambling is deeply embedded in Finnish culture, and while there are efforts to curb the harms arising from it, many still struggle to find practical tools. By adding Finnish, Gamban is ensuring that more people can take control of their gambling habits without language barriers standing in the way.
“Language should never be a barrier to accessing help. By introducing Finnish to Gamban, we’re ensuring that more people in Finland can access the tools they need. We hope this update makes the process of blocking gambling on devices more intuitive and effective,” Jack Symons, CEO of Gamban, said.
In Finland, Gamban is partnered with Veikkaus, the government owned betting agency which currently holds a monopoly in the country. Through this partnership fully paid for Gamban licences are distributed free of charge to customers.
“Veikkaus has built a comprehensive and unique safer gambling environment for our customers, and Gamban is an additional service to those who want to make a self-exclusion to all Veikkaus games. It’s also offered to customers with signs of risky behaviour when they are contacted through care calls. Gamban has been a really helpful service, and we are happy that it’s now available in Finnish,” said Susanna Saikkonen, VP Sustainability at Veikkaus.
The post Gamban Begins Providing Gambling Support Services in Finnish appeared first on European Gaming Industry News.
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