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Aston Villa Ends W88 Shirt Sponsorship

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Aston Villa Football Club has announced that it will terminate its shirt sponsorship agreement with online betting platform W88 at the end of 2019-20 season.

According to the club, the W88 relationship, which was the third major partner of the club in three years after 32Red and Unibet, has come to “its natural end.”

A club spokesperson stated: “Aston Villa can confirm that the Principal Partnership with W88 will end following the completion of the 19/20 season.

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“The online betting and gaming site’s deal saw them appear on the front of all first-team kits during the 2019/20 season and their partnership with Aston Villa will come to its natural end.

“The club would like to thank W88 for their support over the past 12 months.”

Aston Villa will continue to wear licenced W88 jerseys until the 2019/20 season officially ends due to both sides mutually agreeing to a short-term extension following the termination of the campaign’s global health pandemic.

Nicola Ibbetson, CCO of Aston Villa, described the relationship between the two companies as “a record-breaking commercial partnership for the club” as the side won promotion to the Premier League.

Cazoo has signed a multi-year contract with Aston Villa that will see the company’s logo on both the men’s and women’s sides of the club becoming featured on the play kits and training wear.

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Ibbetson said, about the new partnership: “We are immensely proud to have partnered with one of the fastest growing businesses in the UK and Cazoo’s commitment to a partnership with Aston Villa provides both parties with an opportunity to work together for many years to come.

“Alongside several planned activations and fan engagement activities, all generations of Villa fans will be able to wear replica shirts that faithfully resemble those of their on-pitch heroes with the Cazoo branding appearing on all replica kit.”

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Imagine Live Partners with King.rs

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Imagine Live the live casino provider launches with Serbian brand King.rs

Imagine Live is thrilled to announce its innovative entry into the Serbia market, made possible through a strategic partnership with the operator King.rs.

The collaboration is aimed at delivering King.rs players a premium gaming experience. Two Blackjack and one Roulette table will be equipped with the latest technology, allowing seamless gameplay and interactive features catering to Serbian playersā€™ localised preferences.

Hakob Manukyan, CEO of Imagine Live Armenia, commented: ā€œKing.rs is an established brand throughout Serbia focused on delivering exceptional products and gaming experiences by putting the player at the centre of their brand story. Imagine Live is equally committed to providing premium and customised live dealer solutions with bespoke tables and studios for our operator partners to ensure a complete brand experience that players enjoy and return, which drives deeper engagement and revenue opportunities. We look forward to supporting and growing the live dealer experience with King.rs over the coming months.ā€

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Dragan Djordjevic, COO King, said, ā€œWorking with Imagine Live has been an absolute thrill. Their unique mix of live performances, tech, and real-time interactivity is a game-changer in entertainment. Itā€™s exactly the kind of creative energy we love at King.rs, where weā€™re all about reimagining live gaming. This partnership feels like a natural fitā€”two teams, both passionate about pushing boundaries and creating something fresh. I canā€™t wait to see what we come up with together and how weā€™ll keep surprising and exciting players around the worldā€.

The post Imagine Live Partners with King.rs appeared first on European Gaming Industry News.

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co-founder of Real Gaming

Terribleā€™s Mobile Gaming Introduces 5-Card Draw Poker in Nevada

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Renowned for its deliberately different philosophy, JETT/Terribleā€™s Gaming is now revolutionizing mobile gaming with the launch of Terribleā€™s Mobile Gaming. Offering Nevadans fast-paced Multi-Player 5 Card Draw Poker on mobile devices statewide, this groundbreaking multiplayer app enables real-money games anytime in Nevada, complete with thrilling features like Royal Flush bonuses of up to $4,500, Four-of-a- Kind payouts of up to $175, and more.

ā€œJETT/Terribleā€™s Gaming and the Terribleā€™s brand in general have been making life more convenient for Nevadans for over 65 years. Now, we are excited to bring that same level of convenience to mobile gamingā€”delivering the excitement of Multi-Player 5 Card Draw Poker directly to our customers, wherever they are, and within the palm of their hand,ā€ said Tim Herbst, President, JETT Gaming & Terrible Herbst Inc.

To celebrate the launch, Terribleā€™s Mobile Gaming is offering a *deposit match of up to $500 every week. Download the Terribleā€™s Mobile Gaming app on the App Store and Google Play Store for *details:

In collaboration with Real Gaming, one of Nevadaā€™s pioneering licensed iGaming operators, Terribleā€™s Mobile Gaming integrates state-of-the-art technology to provide an unparalleled gaming experience across the state.

ā€œNevada players know that both the JETT Gaming and Terribleā€™s Gaming brands mean convenience, and thatā€™s exactly what weā€™ve delivered,ā€ said Lawrence Vaughan, co-founder of Real Gaming. ā€œPlayers are loving it!ā€

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For more information, visit terriblesmobilegaming.com.

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Brazilā€™s iGaming regulation

Salsa Gator, Brazilā€™s game aggregator, secures certification for the regulated market

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Salsa Technologyā€™s renowned content aggregator,Ā Salsa Gator, has received GLI certification ahead of Brazilā€™s iGaming regulation taking effect on January 1, 2025. Among the key requirements is certification, ensuring compliance and trust in the regulated market.

This achievement enables Salsa to deliver high-quality content to operators in Brazil. In addition to strengthening its prominent position in the market, the certification ensures seamless and efficient operations for its clients in the new regulated landscape.

As per the rules of the Secretariat of Prizes and Bets (SPA) of the Ministry of Finance, the certification process for the aggregator platform included content agreements with some of the largest global gaming providers, such asĀ Evolution,Ā Games Global,Ā Spribe,Ā RubyPlayĀ andĀ FBM, among others. These partners offer an impressive variety of games that cater to the preferences of the Brazilian public.

Salsa Gator has solidified its position as a leading platform in Brazil and Latin America thanks to its strategic curation of games that prioritise local player preferences. With a single integration, partners gain access to a robust portfolio with support in Brazilian Portuguese, Latin American Spanish, and English.

ā€œSalsa Technology is committed to delivering the best experience for operators and players in Brazilā€™s regulated market. Our focus on quality, innovation, and localized support positions us at the forefront of this historic moment for Brazilā€™s iGaming sector,ā€Ā saidĀ Eliane Nunes, Chief Growth Officer at Salsa.

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Salsa Technology remains dedicated to transforming the iGaming market with complete, certified solutions tailored to the needs of local audiences.

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