BETBY
How Brazil is structuring a new model of integrity and responsible gaming
The consolidation of the regulated betting market in Brazil is redefining how integrity and responsible gaming are addressed in the country.
Beyond regulatory guidelines, the sector is beginning to operate under a systemic logic, where advanced technology, continuous education and coordination between different stakeholders become central elements for the sustainability of the ecosystem.
This shift has become evident through the contributions of specialists directly involved on the front line of this transformation.
Among them, Felippe Marchetti, Director of Integrity at Sportradar in Latin America, recently present at SiGMA South America, detailed how technological advancements have elevated the level of market control.
According to him, risk identification now occurs in a far more sophisticated and real-time manner.
“When a large volume is entering a specific market or there is a significant deviation between expected and actual odds, the system generates alerts,” he explains, referring to one of the primary indicators used to detect suspicious activity.
These signals represent only the first layer within a broader monitoring framework. Marchetti emphasizes that collaboration with operators plays a critical role in strengthening this system.
“When operators’ risk teams identify something and share it with us, we perform a double check to analyze the markets,” he notes.
This exchange of information creates an additional layer of validation, increasing the accuracy and speed of detection.
Monitoring, however, is not limited to betting patterns. It also extends to structural dynamics within sports.
According to Marchetti, atypical movements, such as the concentration of athletes with a history of manipulation within the same team, can also trigger alerts and require closer scrutiny.
Despite the technological sophistication, he stresses that technology alone is not sufficient. Brazil’s key differentiator lies in the development of a collaborative framework.
“Today Brazil is in a much better position than in the pre-regulation period, mainly due to the flow of information between operators, sports entities and authorities,” he says.
Agreements with regulatory bodies and sports organizations have been fundamental in building this structure, although the system remains in continuous evolution.
This technical perspective is complemented by the view of Hugo Baungartner, CBO at Esportes Gaming Brasil, who places education at the center of the discussion.
For him, addressing the sector’s challenges requires more than monitoring tools.
“The best antidote against indebtedness is education and the fight against the illegal market,” he states. According to Baungartner, many of the distortions associated with betting stem from a lack of understanding of how the sector operates.
He argues that consumer protection begins before the betting experience itself, through awareness and education.
“It involves educating the public, politicians and public opinion to understand how the sector works,” he explains, highlighting how this knowledge gap impacts both user behavior and regulatory discussions.
From an operational standpoint, Baungartner underscores the structural differences between regulated and illegal markets.
In the regulated environment, mechanisms such as KYC, identity verification and access controls create a level of protection that is absent in the informal sector.
In this context, financial infrastructure also plays a strategic role. The traceability enabled by Pix, for example, becomes a key tool in combating illegal operators by allowing greater visibility over financial flows.
He also points to the need for stronger coordination among stakeholders.
Improving alignment between operators, partners and regulators, with more standardized processes and faster responses, is essential to reducing gaps that are often exploited by illegal platforms.
When combining these perspectives, it becomes clear that Brazil is moving toward a hybrid model of integrity.
On one side, technology enables increasingly precise and real-time risk detection.
On the other, education acts as a preventive layer, addressing vulnerabilities before they escalate into systemic issues.
This balance reflects a broader shift in how the sector approaches integrity and responsible gaming.
Rather than isolated functions, they are becoming continuous processes supported by data, collaboration and long-term capacity building.
The result is an ecosystem that is gradually becoming more structured and resilient, where operators, technology providers, sports entities and public authorities act in a coordinated manner.
Although still in a maturation phase, Brazil is clearly moving toward a model in which sustainable growth depends on the integration of governance, intelligence and education at scale.
Integrity beyond operators, the impact of athlete influence in a regulated market
This systemic approach to integrity also extends beyond operators and regulators, reaching the growing role of influencers within the betting ecosystem.
As highlighted by Fellipe Fraga, CBO at Stellar Gaming. the use of athletes as brand ambassadors introduces both opportunities and structural risks that must be carefully managed.
According to him, while athletes bring significant engagement potential due to their large audiences and strong personal brands, their involvement in betting-related communication requires additional safeguards.
“Integrity in this context goes beyond match-fixing. It is about preserving public trust in sport and ensuring that decisions on the field are not influenced by external interests,” he notes.
Fraga emphasizes that active athletes, in particular, should avoid promoting betting activities related to their own sport.
Even in the absence of direct wrongdoing, perception plays a critical role. “Public interpretation can generate noise, questioning and reputational damage, not only for the athlete but for the market as a whole,” he explains.
On the other hand, he points out that former athletes represent a more balanced opportunity within this dynamic, especially as they transition into new professional roles.
When properly structured, these partnerships can generate value across the ecosystem without compromising integrity standards.
In this context, two elements emerge as critical: education and communication.
Preparing athletes, influencers and audiences to understand the boundaries of the sector, alongside transparent and compliant messaging, becomes essential to mitigate risks and reinforce responsible gaming principles.
Dale Academy wins Startup Pitch at SiGMA South America 2026 and reinforces its role in talent development for iGaming
Dale Academy, a Brazilian startup focused on professional training for the betting and digital entertainment sector, was the winner of the Startup Pitch at BiS SiGMA South America 2026, one of the main industry events in Latin America.
The competition brought together innovative projects from across the iGaming ecosystem, and the company stood out with a proposal aligned with a key market need, the lack of qualified professionals in a rapidly expanding sector.
Created to reduce this gap, Dale Academy focuses on practical, market-oriented training, connecting education and employability.
According to its founder, Fellipe Fraga, the recognition validates the importance of investing in talent to sustain industry growth.
Meanwhile, co-founder Monara Shaynny highlighted that the methodology combines real market experience with technology applied to learning, accelerating student preparation.
With courses already underway and a model that combines B2C and B2B, the startup aims to expand through corporate academies, positioning itself as a pioneering initiative in the professionalization of iGaming in Brazil.
BETBY launches new fixed-odds prediction markets vertical for sportsbooks
BETBY has announced the launch of Betby Predictions, a new solution that brings fixed-odds prediction markets into the traditional sportsbook environment.
The product marks a significant step forward in how operators can diversify their offerings, turning global events into continuous engagement opportunities for users.
Unlike traditional prediction market solutions, which rely on exchange-based models requiring liquidity and complex user interaction, Betby Predictions takes a fully managed approach.
It removes the need for peer-to-peer trading, allowing operators to offer this content in a simple, scalable, and fully integrated way within their existing platforms.
With this new vertical, users can place bets on a wide range of non-sports events, including cryptocurrency, finance, technology, and entertainment, all within a familiar sportsbook interface.
The goal is to extend engagement beyond the sports calendar, creating a continuous interaction model driven by global events.
Fully integrated into BETBY’s ecosystem, the solution offers key operational benefits such as seamless deployment, centralized risk management, standardized settlement, and continuous market availability.
The product is powered by AI-driven content generation, supported by a dedicated team that monitors global events and creates markets in real time, enabling hundreds of new opportunities each week.
At the same time, BETBY emphasizes a strong commitment to responsibility and governance. All markets undergo human curation and oversight, with AI used as a supporting tool rather than an autonomous publisher.
Sensitive topics such as geopolitics, active conflicts, or events involving human suffering are explicitly excluded.
By introducing a 24/7 engagement model, Betby Predictions allows operators to monetize continuous news cycles and reach audiences beyond traditional sports bettors.
The launch reinforces BETBY’s position at the forefront of sportsbook innovation, adding a new product layer aligned with growing demand for interactive, event-driven experiences.
The post How Brazil is structuring a new model of integrity and responsible gaming appeared first on Americas iGaming & Sports Betting News.
BETBY, the leading Tier 1 sportsbook provider, has announced the launch of its comprehensive World Cup offering, led by one of the most distinctive advantages currently available to operators: odds on the entire World Cup bracket already available, before the official draw takes place.
Released exactly one month before the opening match, BETBY’s World Cup package gives operators a crucial head start, enabling them to activate campaigns and capture player interest well ahead of kickoff.
The offering also provides operators with an additional marketing tool to drive engagement and maximise player interaction in the lead-up to the tournament.
By providing a fully pre-priced tournament structure across all potential matchups, BETBY allows operators to offer betting markets from the group stage through to the final from day one.
This early availability extends the betting lifecycle significantly, giving players the opportunity to engage with the full tournament narrative in advance and driving sustained activity throughout the build-up to kickoff.
To further enhance engagement during the tournament, BETBY is introducing microbetting for the World Cup, enabling wagers on events occurring within one-minute intervals throughout each match. With at least 90 intervals per game, players can bet on outcomes such as throw-ins, fouls, corners, offsides, goals, and goal kicks.
This real-time, high-frequency betting format transforms the viewing experience into a continuous stream of opportunities, keeping users actively engaged from kickoff to the final whistle while increasing interaction levels, boosting ARPU, and strengthening retention.
Complementing this is BETBY’s eWorld Cup, an esports experience that replicates all tournament matches in a short-format, high-frequency environment.
With matches lasting just a few minutes, the e-sim ensures continuous football action, helping operators fill off-peak gaps and overcome time zone challenges while maintaining consistent user engagement.
The product is fully customizable, allowing operators to tailor visuals, teams, match configurations, and margins to align with their brand and commercial strategy.
BETBY’s World Cup offering is further supported by a dedicated tournament hub, designed to centralize all content, data, and betting opportunities within a single interface.
Users can explore group stages and full bracket progression, access event pages, view promotions and line banners, watch video content, and analyze detailed statistics, creating a more immersive and informed betting experience.
The package includes boosted odds across all World Cup events, daily featured offers, and a wide selection of prebuilt “hot” combos with enhanced pricing, giving operators the flexibility to engage a broad player base, from high-value users to casual bettors.
Operators also benefit from one of the most extensive market coverages in the industry, spanning main markets, outrights, props, and special bets, supported by a trading team ready to accommodate bespoke requests.
By combining early market availability, real-time engagement tools, continuous betting opportunities, and deep trading flexibility, BETBY delivers a complete solution designed to maximize operator performance throughout the World Cup.
“As the biggest sports event worldwide, the World Cup is as much about preparation as it is about execution,” said Chris Nikolopoulos, Chief Commercial Officer at BETBY.
“By being the first B2B sportsbook provider to make the full tournament bracket available ahead of the draw, we’re giving operators a clear advantage: the ability to start engaging players earlier and build momentum well before kickoff.
At the same time, other features like microbetting and our eWorld Cup ensure that engagement stays high throughout every stage of the competition.
We’re delivering a complete content portfolio that allows our partners to maximize both player activity and revenue across the entire World Cup cycle.”
BETBY
BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.
From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
For more information visit betby.com
The post BETBY launches fully priced World Cup bracket as part of tournament offering appeared first on Americas iGaming & Sports Betting News.
BETBY, the leading sportsbook supplier, has announced the launch of “90s”, a new genre within its proprietary esports feed, BETBY Games, bringing exclusive retro-inspired content to operators and players.
Designed around the look and feel of classic 90s video games, the new genre introduces a lineup of e-sims that take players back to the pixel era, combining retro-inspired visuals with the simplicity and high-frequency betting mechanics that define BETBY Games. While many modern esports products focus on realism and
advanced graphics, 90s takes a different approach by returning to the roots of gaming, transforming familiar retro aesthetics into a fully optimised betting experience.
The launch responds to a growing demand for greater content variety within sportsbook environments, particularly products that can deliver constant engagement beyond traditional live sports schedules.
With 1-minute match formats, 24/7 availability, and quick settlements, “90s” is designed to offer operators a new layer of always-on entertainment while maintaining the speed and betting intensity that define BETBY.Games.
One of the key strengths of “90s” lies in its distinctive positioning within the modern iGaming market.
By bringing retro-inspired game formats into a fully betting-ready environment, BETBY is offering operators access to a type of content that is rarely available today, creating a differentiated experience inspired by the iconic titles and visual style that shaped a generation of players.
The first wave of titles includes eBasketball’98, eBaseball’95, eTennis’89, and eFighting’93, each bringing its own distinctive retro identity while being fully integrated with modern betting mechanics.
The collection covers a mix of major sports and fighting content, combining familiar retro gaming cues with formats built specifically for sportsbook performance.
eFighting’93 introduces a format that complements BETBY Games’ existing eFighting portfolio, offering fast-paced matchups and simple winner markets across 6,000 monthly matches.
eBasketball’98 delivers a dynamic format featuring a high-speed 1v1 shootout between two players at a single hoop.
Bettors can place wagers on the top scorer, point handicaps, total points, and individual point counts, with the title delivering 6,000 matches per month. eBaseball’95 condenses baseball into a
high-intensity 1-inning format, offering 5,000 monthly events across 1×2, handicap, and totals markets. Completing the lineup, eTennis’89 brings an ultra-fast tennis format focused on single-game action, with 6,000 monthly matches and winner markets.
Inspired by the visual identity of the 8-bit and 16-bit eras, “90s” creates a product that feels instantly recognisable to players who grew up with this style of gaming, while also offering younger audiences a distinctive and visually engaging alternative to conventional esports content.
“90s is an exciting new direction for BETBY Games because it brings something completely different to sportsbooks,” said Kirill Nekrasov, Head of Innovation & R&D at BETBY.
“There is still a very strong emotional connection around retro games, from the pixel art to the sounds and the simplicity of the gameplay.
We wanted to take that nostalgia and transform it into a product that works for modern betting: fast, clear, engaging, and available around the clock.”
“Our goal was to increase content diversity for our partners. Operators need engagement tools that work 24/7, and the “90s” genre provides a unique, fast-paced solution.
This initial launch is just the start, as we will continue to expand the portfolio with a wider mix of 90s-themed sports and casual titles,” he added.
The launch of 90s further strengthens BETBY.Games’ position as one of the most innovative proprietary esports feeds in the market, offering operators a broad portfolio of fast-betting content designed to drive engagement, increase event volume, and deliver a differentiated sportsbook experience.
BETBY
BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence.
BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.
From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
The post BETBY launches “90s”, a new retro-inspired genre within BETBY Games appeared first on Americas iGaming & Sports Betting News.
BETBY, a Tier-1 sportsbook provider, has announced a partnership with QTech Games, one of the industry’s major game distributors and a fast-growing aggregator across key emerging markets.
The agreement will see BETBY provide its full sportsbook solution to QTech’s global network of operators.
Through this collaboration, QTech partners will gain access to BETBY’s complete sportsbook offering, as the aggregator’s exclusive sportsbook provider, covering more than 500,000 monthly events, proprietary AI-driven tools, and esports feed Betby.Games.
Delivered via a single, seamless API integration, the solution unlocks immediate access to QTech’s operator base, significantly expanding BETBY’s distribution while enabling partners to onboard a premium sportsbook with reduced complexity and rapid time-to-market.
The integration directly addresses key operator challenges associated with launching a sportsbook, particularly the technical complexity and costs of managing multiple platform integrations.
By leveraging QTech’s aggregation platform, operators, especially those with a casino-first focus, can seamlessly introduce a fully scalable sportsbook solution without heavy development overhead, accelerating their entry into sports betting while maintaining operational efficiency.
The partnership also reinforces BETBY’s strategy of expanding its presence in Asia, where QTech Games has built strong distribution channels and local expertise, while also supporting its broader growth across emerging markets such as Latin America and Africa.
By combining BETBY’s sportsbook solution with QTech’s reach, operators will be able to deliver more competitive, localized, and engaging betting experiences.
Stefanos Karakidis, Business Development Director at BETBY, commented: “Partnering with QTech Games is a natural step for BETBY.
They have established themselves as one of the most influential aggregators in Asia, with strong distribution channels and deep local expertise, while continuing to expand across other high-growth markets.
QTech has a clear understanding of local player behaviour and operator needs, and together we’ll be able to deliver a Tier-1, mobile-first sportsbook experience, well suited to the demands of the markets they serve.”
Philip Doftvik, CEO at QTech Games, said: “We are delighted to add BETBY’s award-winning sportsbook to our platform.
Their product is modern, flexible, and designed for fast-growing markets, aligning with what our operator partners are looking for.
From AI-driven tools to a rich e-sims portfolio, BETBY brings a level of innovation that elevates our offering and supports our mission to deliver the best content available across emerging iGaming markets.”
BETBY
BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence.
BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.
From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, Betby is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
For more information visit betby.com
The post Betby partners with Qtech Games and expanding its sportsbook solution in Asia appeared first on Americas iGaming & Sports Betting News.
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