Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.

EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.

The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.

Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.

“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”

Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”

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Betsson Group has won three awards at the Italian Gaming Awards 2026, recognising the company’s product strength, marketing creativity and mobile innovation in the Italian market.

The Group received accolades in the Best Casino Games Operator, Best Marketing Campaign and Best Mobile Operator categories, highlighting the strong performance of its brands and teams operating in Italy.

Best Casino Games Operator

Betsson Group was recognised for delivering a high-quality casino experience through a diverse portfolio of games and strong product performance. The award highlights the company’s focus on innovation, engaging content and a seamless player experience in the Italian market.

Best Marketing Campaign

The award-winning campaign stood out for its creative, multi-layered approach, combining compelling sports storytelling, premium partnerships, and responsible messaging. This recognition reflects the Group’s ability to engage audiences through innovative content, fan-focused activations and socially responsible initiatives in the Italian market. This marks the third year the Group has received this accolade.

Best Mobile Operator

For the second year in a row, Betsson Group was recognised for delivering a seamless mobile gaming experience optimised for speed, usability and performance. The award reflects the company’s continued investment in mobile innovation, ensuring players can enjoy high-quality entertainment anytime and anywhere.

The recognition at the Italian Gaming Awards 2026 further cements Betsson Group’s reputation as a trusted and forward-thinking operator committed to delivering excellence across all aspects of its business.

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Betsson Group has been shortlisted in 11 categories at the Italian Gaming Awards (IGA) 2026, taking place in Rome on 14 April as part of the Italian Gaming Expo & Conference (IGE) 2026, held on 14–15 April.

The awards celebrate excellence across the Italian gaming industry, recognising best practices, innovation and leadership. Winners are selected through an independent evaluation by a jury of industry experts via a dedicated voting process.

Betsson Group nominations include:

• Best Betting Operator – Betsson Group

• Best Casino Games Operator – StarCasinò

• Best Executive Leadership – Stefano Tino, Managing Director Southern Europe at Betsson Group

• Best Marketing Campaign – Betsson.Sport

• Best Mobile Operator – Betsson Group

• Customer Care – Betsson Group

• Diversity & Inclusion Award – Betsson Group

• ESG Compliance Award – Betsson Group

• HR Award: Employer of the Year – Betsson Group

• Operator of the Year – Betsson Group

• Responsible Gaming – Betsson Group

These nominations highlight Betsson Group’s continued focus on innovation, operational excellence and delivering a high-quality customer experience.

IGE 2026 brings together key stakeholders from across the Italian gaming ecosystem to explore the future of the industry, with a focus on technological innovation, sustainability and responsible growth.

Across two days, the conference will feature panels, discussions and networking opportunities involving representatives from institutions, ADM (Customs and Monopolies Agency), licensees, technology providers, associations and academia.

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