The global expansion of prediction markets is beginning to reshape how users interact with information, probability, and digital engagement.

Positioned at the intersection of finance, technology, and behavioral data, these platforms are gaining traction as a structured way to transform collective intelligence into measurable forecasts about future events.

In Brazil, this emerging segment is still in its early stages, but the combination of a highly engaged digital audience, recent regulatory evolution in adjacent sectors such as fintech and crypto, and the constant search for new engagement models within iGaming creates a fertile environment for growth.

It is within this context that VoxFi is positioning itself as one of the first structured players in the local ecosystem.

Last week, during BiS SiGMA South America 2026 in São Paulo, the company officially presented its white-label solution, designed to allow third-party businesses to integrate prediction markets directly into their own websites and applications.

VoxFi also took part in the panel “Forecasting or Gambling? The Fine Line Between Prediction Markets and Bets,” where CEO and co-founder Fernando Carvalho discussed the boundaries between emerging prediction models and traditional betting structures.

In addition, the company was selected as one of the six finalists in the event’s Startup Pitch Competition, reinforcing its positioning as an innovative player in the space.

The company, a Brazilian platform focused on event-based prediction contracts, has introduced a white-label solution that allows third-party companies to integrate prediction markets directly into their own digital environments.

Through API connectivity, businesses across sectors, from media and entertainment to telecom,  can offer customized prediction experiences under their own branding, leveraging VoxFi’s infrastructure, compliance framework, and liquidity mechanisms.

Unlike traditional betting models, VoxFi operates on a peer-to-peer logic, where users trade binary contracts (“yes” or “no”) based on future outcomes.

The pricing of these contracts reflects perceived probabilities, creating a dynamic environment that resembles financial markets more than conventional gambling structures.

All markets undergo internal curation and validation, with clearly defined resolution criteria, compliance standards, and monitoring systems.

The platform also incorporates financial-market practices such as mandatory KYC, transaction monitoring, and event-based account segregation, reinforcing its positioning as a structured and responsible ecosystem.

Founded by Fernando Carvalho, known for his role in advancing the crypto asset market in Brazil through QR Capital, and Luis Felipe Carvalho, a fintech entrepreneur behind NG.CASH, VoxFi combines experience in financial innovation with a product designed for scalability and regulatory alignment.

In this exclusive interview, CEO Fernando Carvalho explains the rationale behind entering a still-misunderstood segment, the strategic positioning of VoxFi, and what lies ahead for prediction markets in Brazil.

The prediction market is still not widely understood in Brazil. What led you to invest in this sector?
Fernando Carvalho – We chose to build VoxFi because prediction markets are one of the most efficient ways to transform dispersed information into probabilities about the future.

They aggregate collective knowledge in a structured and transparent way. We observed important regulatory developments in the United States between 2024 and 2025, which indicated that this model would begin to scale globally.

We saw a scenario similar to the early days of the crypto market: a new sector that requires education, strong governance, and gradual development to reach scale.

Where is the line between prediction markets and betting?
The difference is structural. In prediction markets, users trade with each other through an order book, and prices reflect perceived probabilities.

In traditional betting, there is a house that sets the odds and assumes the risk. Here, there is no “house” — there is a market.

VoxFi enters with a B2B approach. What opportunity did you identify?
iGaming is undergoing a transformation in Brazil, and operators are looking for new ways to engage users.

Our solution allows prediction markets to be integrated as an additional content layer via API, while partners maintain their own brand identity.

Do you compete with betting operators?
No. We complement the ecosystem. We deliberately avoid sports-related topics to prevent direct competition and instead expand the range of available content.

Is Brazil behind in this segment?
No. It is in an early stage, but with ideal characteristics: a highly engaged digital audience and increasing familiarity with more sophisticated financial instruments.

How does your revenue model work?
It is similar to trading platforms: we charge fees on transactions or on contract settlement. In the B2B model, we also generate revenue through setup fees and revenue-sharing agreements. It is a highly scalable model.

Who are the main players interested in this today?
There are three main groups: iGaming operators, media and entertainment companies, and digital platforms with large audiences.

How do you build liquidity in a new market?
Initially, through an internal market maker to ensure efficient trading conditions. At the same time, we are developing infrastructure to integrate external market makers as the ecosystem grows.

Why avoid topics like sports and elections?
This is a strategic decision to align with current regulations and avoid conflicts with authorities such as CVM, SPA, and TSE.

Is Brazil close to regulating prediction markets?
The discussion is just beginning to gain traction. The main risk is being incorrectly classified as either traditional betting or financial drivatives.

What defines success in the next six months?
Growth in user base, trading volume, and the activation of white-label integrations with strategic partners.

Looking ahead, will this be a complement to iGaming or a standalone category?
In the short term, we see prediction markets as a natural complement to iGaming, adding new layers of content and engagement. In the long term, we believe they can become a standalone digital category,  a new layer of the internet focused on forecasting future events.