22Bet and its affiliate program, 22Bet Partners, have earned a place on the shortlist of the AffPapa iGaming Awards 2026 across three competitive categories: Affiliate Program of the Year, Casino Operator of the Year, and Sportsbook Operator of the Year.

More Than a Brand—A Track Record

22Bet Partners has been operating as an affiliate program spanning more than seven proprietary products across distinct audiences and markets. The program maintains a regular presence at key industry events — including SiGMA, iGB Live, and Affiliate World — and has previously received recognition across multiple industry award ceremonies.

The Nominations Tell a Story

22Bet’s shortlisting for Sportsbook Operator of the Year underscores the brand’s continued momentum across competitive sports betting markets. The platform has strengthened its position through expanded market coverage, a sharp odds offering, and a consistently refined user experience that caters to a global audience of sports bettors. Meanwhile, the nomination for Casino Operator of the Year adds further weight to what has been a standout awards cycle for the brand.

The nomination for Affiliate Program of the Year recognises 22Bet Partners’ commission structures, account management, marketing tools, and operational transparency — the practical factors that define working conditions for affiliates on a day-to-day basis.

Partners at the Centre of It All

The 22Bet Partners team has been deliberate about one thing: treating affiliate relationships as genuine partnerships. The Affiliate Program of the Year nomination reflects the results of ongoing collaboration with the affiliate community. 22Bet Partners regards the shortlist as a recognition of the partnerships built over time and the mutual effort that has contributed to this outcome.

Cast Your Vote

The AffPapa iGaming Awards 2026 are open for community voting, and every vote counts. Industry professionals, affiliates, and iGaming enthusiasts are encouraged to support 22Bet and 22Bet Partners at the official voting page.

As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.

In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.

Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.

Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.

For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.

How The Winner’s League Works

The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.

To participate, affiliates must:

• Register in the 22Bet Partners affiliate program
• Drive traffic from eligible Tier-1, Tier-2 regions
  (For detailed GEO information, partners are encouraged to contact their affiliate managers.)
• Generate verified First Time Deposits (FTDs) during the campaign period

Only traffic that complies with the program’s official rules and conditions will be considered eligible.

Bonus Levels & Rewards

The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.

20 FTDs

• 5% RevShare boost for 1 month

50 FTDs

• 10% RevShare boost for 2 months

100 FTDs

• 5% RevShare boost for 3 months
• Exclusive Secret Football Box

The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.

Additional Campaign Rules

• Bonuses are credited after FTD confirmation.
• Each partner receives only the highest reward tier achieved.
• The promotion applies to the following brands within the program:
  • 22Bet
  • Betlabel
• All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions

Playing the Long Game

For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.

Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.

With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.

For affiliates ready to compete, the league has already begun.