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Betting Brands may Shift Focus from Sports to Casino Amid COVID-19 Pandemic

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COVID-19 has shaken up the world. No one and no business has been left unaffected by the virus, and that includes the betting industry. Land-based casino and betting shops have especially felt the impact of the novel coronavirus, which has forced these establishments to close to help stop the spread of the disease. Even the biggest sports betting brands in the UK have suffered online and offline from the widescale suspension, postponement or cancellation of major sporting events.

There’s no question that as far as the gambling industry is concerned, brick and mortar betting shops and casinos have taken the hardest hit, with one of the worst cases being in Nevada, which shut down every casino on its famous Las Vegas strip back in mid-March. Nevada depends on tourism more than any other U.S. state and is used to catering to tens of millions of visitors annually. Unemployment rates are expected to go up by a minimum of 30% in the state, according to the Nevada Resort Association. This has left many to wonder and worry if Vegas’ big names like Wynn Resorts, MGM Resorts, and Sand Crop. will survive the virus’ economic impact, even with help from the financial relief plan.

That said, the closures caused by the coronavirus have been felt across the industry. For instance, the impact on big groups like GVC has resulted in the company taking steps to do what it can to alleviate the strain that has been placed on its operations. Like other companies, GVC has been working hard to lower costs and re-prioritize activity to preserve free cash while making sure its customers continue to be able to enjoy great experiences. Among these re-prioritisations has been reducing the amount spent on sports content, online sports marketing, and trading costs.

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Even online Sportsbook is not Immune to Coronavirus

Naturally, the online gambling industry has a massive advantage over its land-based counterparts. No one needs to social distance online and gambling can be enjoyed safely from home 24/7 via a computer or mobile, whether one is self-isolating or in full quarantine. However, in spite of this fact, online sportsbooks continue to find it a challenge to make the most of the internet advantage.

With no active mainstream sports, online bookies have been forced to fill the void with more emphasis on the virtual world of sports, including animated versions of major horse races like the Grand National, which was canceled because of the COVID-19 pandemic. The Virtual Grand National, like other virtual races, was a computer-simulated race. It included virtual spectators and virtual ambulances that followed the runners and riders around the courses.

Beyond virtual sports, digital bookmakers have also placed greater focus on eSports as well as other lesser known events. Still, even with the focus on these other events, all online bookmakers have seen a dramatic decline in depositors and increased churn rates because it is simply far too difficult to retain players when the major sports betting markets are at a standstill.

Many of the big name gambling operators have watched the value of their shares suffer from the COVID-19 outbreak. Some of these include:

  • William Hill shares have dropped by more than half since the 21st of February 2020
  • GVC Holdings (owner of Ladbrokes Coral) has seen a drop in share prices by more than 20%
  • Flutter Entertainment (owner of Paddy Power Betfair) has seen its share value tank by over 15%

Sportsbooks May Shift their Focus to Online Casinos

Online casinos, which offer online slots, virtual table, and card games, scratch cards, live casino games, etc. are in much better shape than their sportsbook cousins and that’s because they don’t depend on sports or other major events to continue carrying on with business as usual.

As such, many bookies that also offer a casino platform may consider cross-selling their online casino products to their existing sports betting customers in an attempt to recoup some of the money they’ve lost. This tactic could work as bored housebound punters, who previously focused solely on sports, can be keener to engage in casino entertainment until they can bet on their favorite football matches or horse races again.

Since March, COVID-19 has shut down most economies and sent more than a billion people into lockdown. Like many other businesses considered non-essential, land-based gambling establishments have closed their doors until the outbreak and restrictions ease. While only time will tell how well gambling operators will fare once the worst of the pandemic has run its course, for now, all they can do is focus on their online operations and survive as best they can. For some, online casinos could potentially provide the life raft they need to stay afloat.

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Texas Hold’em vs Omaha for Players Comparing Poker Formats

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Poker formats share a surface: private cards, community cards, betting rounds, and a final five-card hand. The difference between variants, however, is not cosmetic. Texas Hold’em gives players 2 private cards, so the first decision is narrow and readable. Omaha gives 4, then forces exactly 2 of them into the final hand. That single rule changes the way every board is read.

Adding variety to your poker playing routine can be great fun, but it’s crucial to understand the formats before you do – or you may find yourself struggling at the table!

The Format Is the First Practical Filter

Poker format decision comparison

Once the basic rules are familiar, format choice becomes easier to understand when the games are seen side by side. A player comparing Hold’em with Omaha is not only comparing two sets of rules. They are comparing the amount of private information available before the flop, how many possible hand combinations need to be tracked, and how quickly each decision starts to feel comfortable.

That is where an Australian online poker setting gives the comparison more practical shape. A page focused on online poker Australia places Texas Hold’em, Omaha, Omaha Hi-Lo, and Zone Poker in the same playing context, which makes the differences clearer without treating poker as one generic format.

Hold’em starts with 2 hole cards and 5 community cards, giving players a cleaner starting point. Omaha starts with 4 hole cards but still requires exactly 2 private cards and 3 community cards for the final hand. Omaha Hi-Lo keeps that same construction while asking players to think about high and qualifying low hands. Zone Poker changes the rhythm by moving a folded player to a new table and a fresh deal. Seen together, these formats show that poker choice is not only about hand rankings. It is about the kind of attention each version asks from the player.

A recent Ignition Australia post makes the same point in cultural terms, noting that poker in Australia has changed over the years while the heart of the game has stayed intact. The format conversation is not only technical. The same game can move from a physical room to a phone screen, from Hold’em to Omaha, or from a standard table to a faster online format, while still centering on timing, reading, and the next card.

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Hold’em Gives Cleaner Reading

Texas Hold’em is often easier to explain because the relationship between private cards and the board is direct. A pair in the hand, a suited ace, or two connected cards creates a clear starting point. After the flop, the player can ask a simple question: did the community cards improve the hand, threaten it, or create a draw worth following?

That clarity does not make Hold’em shallow. It makes the decision tree easier to see. Position, bet size, board texture, and opponent behavior still matter, but the player is not juggling as many private-card combinations. This is why Hold’em has become the main reference point for casual poker viewers and newer online players. The game gives them enough structure to follow the action, while leaving room for deeper judgment as experience grows.

Omaha Creates More Temptation

Omaha can look generous at first because 4 private cards seem to create more routes to a strong hand. That impression is where many Hold’em habits become unreliable. More starting combinations also mean opponents can connect with the board in stronger ways. A hand that feels powerful in Hold’em may be ordinary in Omaha if the board is coordinated.

The exact 2-card rule is the point beginners must absorb early. If the board shows 4 hearts and a player holds only 1 heart, that player does not have a flush. If the board shows pairs, a full house still depends on the required combination of private and community cards. Omaha asks players to slow down the first instinct and rebuild the hand under the format’s rule.

Omaha Hi-Lo adds another reading layer. A player may be looking for a strong high hand while also watching whether a qualifying low hand is available. The board can divide attention, and the clearest decision may depend on whether the hand has a path to one side of the pot or both.

Pace Changes the Same Cards

Zone Poker shows that format choice can also be about rhythm. In a standard table format, folded hands create waiting time. That delay lets players watch other hands finish, notice tendencies, and settle into the table’s pace, but it can feel slow and under-engaging. In a fast-fold format, folding moves the player quickly into a new hand, which makes the session feel sharper and less observational. The cards stay familiar, but the table observation window changes.

Poker formats are easiest to understand when the reader stops treating them as labels and starts treating them as different ways of processing incomplete information. Two private cards, four private cards, a split-pot rule, or a faster table rhythm can all change how a hand feels before the river arrives. The social layer also remains part of online play, as described in 2025 open-access work on multiplayer online games and social connection.

The post Texas Hold’em vs Omaha for Players Comparing Poker Formats appeared first on Americas iGaming & Sports Betting News.

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Lottomart launches S Gaming slot Dragon’s Rage as permanent UK exclusive

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Lottomart has launched Dragon’s Rage, a new S Gaming slot available as a permanent exclusive to Lottomart players in the UK.

The release follows the partnership’s previous exclusive title, Fisherman’s Fortune, and adds another game to Lottomart’s exclusive-content portfolio.

Set in a dragon’s treasure lair, Dragon’s Rage uses a 1,024-ways-to-win format. Features include the Coil Collect mechanic, choice-led Free Spins, and Rage Spins. The game also includes three fixed-level jackpots: Inferno, Flame and Ember.

Chris Ruddock, Commercial Director at Lottomart, commented: “We’re delighted to launch Dragon’s Rage as a permanent UK exclusive. Developed in close collaboration with S Gaming, the game combines a strong fantasy theme with engaging features designed with our players in mind. We’re looking forward to seeing how our customers respond to the launch.”

Charles Mott, CEO of S Gaming, added: “Dragon’s Rage is the latest title developed through our close collaboration with Lottomart. It has been a pleasure working together on the concept and development of the game, and we’re proud to bring this new fantasy adventure exclusively to Lottomart players in the UK.”

The post Lottomart launches S Gaming slot Dragon’s Rage as permanent UK exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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DATA.BET reports 39.7% GGR growth in year one of sports betting vertical

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Supplier cites 147.6% active user growth and increased bet activity across football and basketball in the first 12 months.

DATA.BET has published first-year performance results for its sports betting vertical, marking 12 months since the product’s official launch. The supplier said results from newly acquired clients show 39.7% GGR growth and 147.6% growth in active users over the period.

The company also reported turnover up 30.7% quarter-on-quarter. It said betting activity increased, with the number of bets and stake volume up 83.5%, while combo bets rose 160.5%.

By sport, DATA.BET said football led engagement, with bet counts up 107.5% and active users up 173.1%. Table Tennis saw a 172.5% increase in its player base, while tennis posted bet counts up 33.6% and active players up 35%. The supplier pointed to basketball as the strongest commercial contributor, with turnover up 83.7% and its user base up 96.8%.

DATA.BET attributed performance to product features including Bet Builder (football, basketball, baseball, and American football), streaming within the betting interface, and widgets for match and player data. The company also highlighted official data partnerships with Infront (tennis), Odds Composer (basketball), Genius Sports, and BETER.

At tournament level, DATA.BET said the England Premier League was the most profitable tournament over the full year, with event count up 45.7% and “close to half of total betting volume” generated through the 1X2 market. The supplier added that top-tier tournaments outperformed low-tier disciplines across turnover (102.7%), profit (187.2%), and bet count (196.6%).

“Taken together, the first year demonstrated that scale and stability are not opposing forces — broad coverage, official data, and engagement-focused features directly contributed to growth across turnover, player numbers, and betting activity”, said Yevhenii Ilchenko, Head of Sports at DATA.BET. “We built the vertical on the right foundations from the first, and the numbers reflect that. “

The post DATA.BET reports 39.7% GGR growth in year one of sports betting vertical appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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