Africa

NODWIN Gaming Opens New Office in South Africa

Published

6 years ago

March 5, 2020

NODWIN Gaming, the biggest esports company in India, has opened its new office in South Africa. The company appointed Nathaneal Slabbert as its Head of Operations and Anthony Nell as its Head of Sales to spearhead the functions in the region.

“South Africa is one of the biggest markets which we can go ahead and enter in and I believe it is a springboard to mainland Africa. It has traditional respect and love for gaming and sports equally. It’s a superb country for us to go ahead and introduce esports to and build NODWIN’s presence in the African continent. We look forward to working with the partners in the future and see where we can go,” Akshat Rathee, Founder and MD of NODWIN Gaming, said.

“With South Africa, we are pushing our geographical limits. The expansion is a gateway to not just South Africa but the whole of Africa. Regarding the development of esports in the region, the scenario right now looks a lot similar to what India was 5 years ago. The South African audience is a healthy mix of PC and console players alongside the massive mobile gaming populace. We have an opportunity to create a professional and organized ecosystem of esports in the country for the brands, players, and fans to benefit equally from. With Nate and Anthony being reputable faces in the community, we are more than ready to kickstart our multinational operations,” Sidharth Kedia, CEO of NODWIN Gaming, said.

“I’m very excited to have Antony and Nate on board for our South African expansion. We have big plans for the region and their experience with the local market will be key,” Merlin Wiedeking, Head of International Business at NODWIN Gaming, said.

Nathaneal is a semi-pro Counter-Strike player who has over 10 years of experience in the esports industry. Nathaneal has been a part of projects like the ESL African Championship. Apart from his work behind the scenes, Nathaneal also spends a fair amount of time in front of the camera. He has been casting and analysing games since 2013.

“I am really excited to join the team at NODWIN. Sharing the same passion in esports with them I believe it is a definite win for the South African and African markets. It is the right recipe we need in the region, and it is super exciting times ahead for all that love esports and gaming,” Nathaneal Slabert, Head of Operations at NODWIN Gaming South Africa, said.

Anthony is a local South African esports veteran, having recently co-operated the Game TimeMedia production house start-up and has previously owned two major MGO’s. He has worked on projects like the Mega8 Seasonal esports tournaments, Evetech Champions League and MSI Hero Cup at rAge Expo 2019.

“It is an absolute honor to join the NODWIN team and to be a part of their ambitions on the African continent. South Africa has been largely ignored in terms of global esports expansion and NODWIN Gaming International’s goals for the region are the first steps in the right direction,” Anthony Nell, Head of Sales at NODWIN Gaming South Africa, said.

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Africa

LEON Celebrates One Year in Tanzania by Announcing Partnership with Brand Ambassador Simon Msuva

Published

2 hours ago

October 9, 2025

Zoltan Tundik

Reading Time: < 1 minute

LEON, an international sports betting and casino brand, proudly announces the signing of Tanzanian football star Simon Msuva as its official brand ambassador in Tanzania. The partnership marks a milestone as LEON celebrates its first anniversary of operations in the country.

Simon Msuva, one of Tanzania’s most recognized players, has represented the national team for more than a decade. Known for his speed, technical skills, and consistency, he has earned over 70 international caps and remains a key striker for the Taifa Stars, celebrated by fans both at home and abroad

As part of the partnership, Simon Msuva will be the face of LEON national campaigns — from fan meet-and-greets and press conferences to autograph sessions and sporting events. His charisma and energy embody the spirit of the brand: just as a lion rules the jungle, LEON has claimed its place in the world of betting. Through these campaigns, the brand and the player connect with fans on the same wavelength, sharing anticipation, the joy of victory, and pride.

Jerome Dufourg, Regional Director of Operations at LEON, added:

“Tanzania was our first African project, where we learned to adapt to the local context. After major marketing campaigns to build brand awareness, we’re now focusing on our sportsbook with the signing of the Tanzanian national team captain. His dedication and humility reflect our vision at Leonbet Tanzania, in a country preparing for AFCON 2027 and competing in this year’s tournament.”

This collaboration reinforces LEON commitment to supporting sports culture in Tanzania and strengthening its bond with local communities through football.

The post LEON Celebrates One Year in Tanzania by Announcing Partnership with Brand Ambassador Simon Msuva appeared first on European Gaming Industry News.

Africa

SportPesa Goes Pink for 2025 October Breast Cancer Awareness Month

Published

3 days ago

October 6, 2025

Niji Narayan

sportpesa-goes-pink-for-2025-october-breast-cancer-awareness-month

Reading Time: < 1 minute

Leading online gaming firm SportPesa will reaffirm its commitment to social impact by taking part in the 2025 October Breast Cancer Awareness Month (BCAM) campaign.

Throughout the month, the gaming company will run a special campaign dubbed SportPesa In Pink aimed at raising awareness, celebrating the resilience of those fighting cancer and promoting early detection across all its markets in Kenya, Tanzania, South Africa, the United Kingdom and the Isle of Man.

The campaign will see SportPesa integrate the colour pink across its digital platforms, events and partner activations while employees, stakeholders and associates will adorn pink during their various activities, symbolising solidarity with breast cancer warriors and their families.

Being the main sponsor of football giants Gor Mahia, Shabana, Murang’a Seal and the Kenya 7s rugby team as well as Kenya Cup side Nondescripts RFC, SportPesa will collaborate with the teams to spread awareness to fans all across the country through various channels.

Breast Cancer Awareness Month, marked every October, unites people worldwide in the mission to increase awareness and reduce the stigma around breast cancer through education, support and fundraising.

SportPesa’s involvement underscores how corporate organisations can leverage their influence to drive meaningful social change.

The post SportPesa Goes Pink for 2025 October Breast Cancer Awareness Month appeared first on European Gaming Industry News.

Africa

Playbook Football™ lands in Nigeria and UK with LiveScore Bet

Published

1 week ago

October 2, 2025

George Miller

playbook-football-lands-in-nigeria-and-uk-with-livescore-bet

Reading Time: 2 minutes

Players can go for goal with innovative real money virtual football management game

Playbook Fusion, the innovative supplier that is revolutionising the online betting industry by combining the worlds of sports betting and video gaming, has taken its flagship Playbook Football title to the Nigerian market through a breakthrough deal with LiveScore Bet.

Players on LiveScore Bet will be the first in Nigeria to experience Playbook Football, a unique, real money, virtual football management betting game where players build their own teams, place bets, receive in-game rewards, climb divisions and compete on leaderboards.

Playbook Football is delivered via Playbook Fusion’s proprietary RGS platform in collaboration with the provider’s exclusive distribution partner, Games Global.

The announcement comes simultaneously with the UK launch of Playbook Football with LiveScore Bet and Virgin Bet in the UK.

Steve Rogers, Founder and CEO at Playbook Fusion, said: “Playbook Football offers a unique betting and entertainment experience, designed to draw players into the game as they build and develop their teams, place bets, earn rewards, improve their skill and progress through divisions.

“We are delighted to see it become available to LiveScore Bet’s players in Nigeria. This is a country that is mad about football, and the mobile-first nature of the game makes it easily accessible to players.

“This is an important deal for Playbook Fusion as it marks our arrival in the African market, and we look forward to working closely with LiveScore Bet to ensure the success of Playbook Football in this new territory”

James Connelley, Director, LiveScore Bet Nigeria, said: “The sports betting space has long been ready for a revolutionary product to come along and change the game, and we believe that Playbook Football is that product.

“The game offers a truly unique experience that will resonate strongly with our extensive player base in Nigeria.

“It’s partnerships such as this that have allowed us to establish LiveScore Bet as a leading online sportsbook in the market, and we are genuinely thrilled to be the first to bring Playbook Football to football fans and bettors in the country.”

The post Playbook Football™ lands in Nigeria and UK with LiveScore Bet appeared first on European Gaming Industry News.