crash game
What happens when the worlds of crash and social collide
Katya Machuganova, Gaming Product and Partnership Manager at Silverback Gaming, lifts the lid on the studio’s first crash title and explains why it will hit the market as a social game before being rolled out in the real money format
Silverback’s first crash game is set to hit the market shortly. What more can you tell us about the game ahead of its launch?
We are super excited to launch our first crash game, but the details are a closely guarded secret for now. What I can say is that the design concept is in place, the gameplay has been set, and we are now working on the creative assets. Then it’s just a case of bringing all the elements together. But this being Silverback, it’s not going to be a standard crash game – we are adding plenty of unique twists to take the anticipation and thrills to the next level. We are on track to send the game to Gaming Laboratories International for testing toward the end of March with go-live scheduled for April. The initial roll-out will be in the simulated gaming format with real money to follow.
How will you ensure your crash game stands out in what is an increasingly competitive market?
Players love crash games because of the control they have over the outcome of the game round. They get to choose when to cash out, with experienced players often having their own strategies for deciding the optimal moment to hit the button. It’s this active participation that really gets pulses racing so with our crash game, we are going to be giving players even more control. Crash games generally appeal to players looking to take big risks in return for big rewards, so players will also be able to toggle the risk level to match their preferences. This degree of personalisation and control is simply not offered by the current crash games in the market.
Why did you decide to launch your crash game in the social/simulated gaming format before real-money?
Demand for our simulated gaming content is at an all-time high with many of our partners looking to tap into the huge opportunity the market presents – last year, social gaming was estimated to be worth $12.77bn and is set to hit £23.05bn by 2032. As a provider of both simulated gaming and real money content, it’s our responsibility to provide our partners with the content they need, when they need it. Crash is also perfectly suited to the simulated gaming format – because players can’t win real money, they like to place big bets (with virtual currency) so they can experience the thrill of big wins. This is exactly what crash provides. Of course, we’ll be releasing our crash game in real-money shortly after its debut as a social title.
Has the game been developed for players in a specific market or are you going global with it?
Silverback Gaming is mostly focused on the North American market, although our games are certified in jurisdictions like Malta and Italy. Given our exposure to the US and Canada, we ensure that our games meet player preferences in these markets although they still hit the mark with players in the other jurisdictions where they are offered. The crash format is super initiative and easy to understand, which means crash games can be deployed in most markets, from North America to Europe, Asia and Africa, and very quickly rise to the top of the charts.
Do studios need to have a crash game in their portfolio?
We think so. Studios need to provide the content operators – and their players – are seeking and we are increasingly seeing this demand shift towards non-traditional content. At Silverback, we want to provide our partners with a broad range of content across different formats, and that’s why our portfolio covers slots, table games and now crash, and in both social and real-money formats. Pushing into new formats is also great fun for our designers, sound engineers and developers, and we give them the freedom and flexibility to push the boundaries as that’s how we can ultimately bring new and exciting experiences to players.
What makes crash such an interesting space for studios to move into?
Because the format is relatively new there is huge scope for studios to really play around with it. From themes to mechanics and even elements like control and risk, we are only just scratching the surface of the crash format. If you were to compare crash to slots, we are in the classic phase right now with the video slots phase still to come. This is why we will see an innovation race play out in the crash vertical, with studios looking to be the first to bring something new to the table that then sets the standard for others to follow.
How can operators get the most out of crash games?
It’s still very early days for the crash format so operators do need to educate players as to how these games work and why they are such fun to play. Thought needs to be given to lobby positioning, too. To encourage players to try to crash for the first time, offering a free bets offer works well or letting them play a social version if the game is available in this format. This is part of the reason why we have developed and launched our first crash title in the simulated gaming format.
The post What happens when the worlds of crash and social collide appeared first on Gaming and Gambling Industry in the Americas.
API integration
Hub88 Strengthens Aggregation Platform with Solidicon’s Artistic Game Portfolio
Editor’s Take
Why this matters: The crash game vertical is currently one of the most crowded in iGaming. For aggregators like Hub88, the challenge isn’t just adding more games, but adding different games. Solidicon’s debut of a “racing crash” mechanic with Quackinator offers operators a fresh twist on the standard “multiplier curve” format, potentially engaging a demographic looking for more visual excitement than the typical line-graph interface.
Hub88, the fast-growing aggregation platform, has announced a new content partnership with Solidicon, a Swedish game studio recognized for its visually distinct and artistic approach to casino game design.
This integration brings Solidicon’s full suite of titles onto Hub88’s seamless API, making them immediately available to a global network of operators.
A New Spin on Crash Games The headline addition to the platform is Quackinator, a title marketed as the “world’s first racing crash game.” As the crash genre continues to dominate player preferences in emerging markets, Solidicon is attempting to evolve the format by blending high-speed racing mechanics with the traditional risk-reward crash structure.
Alongside Quackinator, the deal includes other high-performing titles such as Navigator and Supershoot Crash, all of which are designed by Solidicon’s team—a group self-described as “a collective of nerds and dreamers” founded in 2006.
Management Commentary The partnership focuses on delivering “novel” experiences to players who are increasingly fatigued by standard slot mechanics.
Jess Inglott, Head of Supplier Relations at Hub88, emphasized the visual quality of the new additions:
“Solidicon’s games bring a bold, unforgettable touch to the casino experience. Adding their titles to our platform allows operators to offer visually striking, memorable content that stands out in a crowded market.”
For Solidicon, the deal represents a significant distribution upgrade. Robert Ackerman, CEO of Solidicon, noted:
“Partnering with Hub88 provides a practical way to broaden distribution of our games and simplify access for operators. Their platform is well regarded for its stability and ease of use, which makes this partnership a strong fit for us.”
The post Hub88 Strengthens Aggregation Platform with Solidicon’s Artistic Game Portfolio appeared first on Gaming and Gambling Industry Newsroom.
Aviator
TKO: SPRIBE names UFC fighter Valter “The Clean Monster” Walker as Aviator brand ambassador
Brazilian MMA fighter to promote the world’s number one crash game to his fan base worldwide as it soars past 66 million players per month
SPRIBE, the studio behind Aviator, the world’s number one crash game, has landed yet another knockout partnership with UFC superstar Valter “The Clean Monster” Walker joining its roster of Aviator brand ambassadors.
The partnership forms part of SPRIBE’s multi-year, multi-million-dollar marketing deal with the UFC under which it has a brand ambassador fund, allowing it to partner with individual UFC fighters such as The Clean Monster.
The 12 month partnership will see Valter promote Aviator to his fans in Brazil and beyond through a series of high profile campaigns and marketing stunts.
The Brazilian Mixed Martial Artist has an aggressive and entertaining fighting style which has seen him ride a four-fight win streak, each by heel hook submission. It’s also seen him build a large and loyal fanbase in his home country and internationally.
SPRIBE plans to tap into this as part of efforts to drive awareness of Aviator in Brazil and across Latin America.
Walker joins an impressive line-up of UFC Aviator brand ambassadors including the likes of Alexander Pantoja, Michael Page, Arman Tsarukyan, Diego Lopes, Alex Pereira, Johnny Walker and Merab Dvalishvili.
These partnerships have helped Aviator become the number one crash game on the planet with 66 million players taking flight each month placing more than 400,000 bets per minute across 6,000+ online casino and sportsbook brands.
Giorgi Tsutskiridze, CCO at SPRIBE, said: “Our multi-year deal with the UFC and the brand ambassador fund we have access to has proved to be hugely effective at driving awareness of Aviator among UFC fans worldwide.
“This partnership with Valter “The Clean Monster” Walker builds on this and allows us to really tap into Brazil and Latin America, markets where Aviator has already proved to be a big hit.
“We’ve got some great campaigns with Valter in the works so keep your eyes peeled. In the meantime, strap in and take flight with the world’s number one crash game.”
Valter “The Clean Monster” Walker, UFC heavyweight fighter and Aviator brand ambassador, added: “Aviator is one of the most thrilling games I’ve ever played and I’m thrilled to be promoting it to my fans in Brazil and beyond.
“Aviator is fast paced and where high risk can lead to high reward. You strap in, take flight and hold tights as the win multiplier continues to rise. When you decide to cash out is up to you – go too soon and the win is small, but wait too long and you risk losing it all.
“I’m really honored to be working with Aviator and SPRIBE on some truly knock-out campaigns, so watch this space.”
The post TKO: SPRIBE names UFC fighter Valter “The Clean Monster” Walker as Aviator brand ambassador appeared first on Gaming and Gambling Industry Newsroom.
Belatra
Belatra on target with debut crash game: Goose Boom Bang
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Belatra, a leading developer of innovative online slots, has set its sights on the crash game market with the launch of its hit new game, Goose Boom Bang.
Following 30 successful years of creating outstanding slot and instant games, Belatra has turned its sights on the crash game market. Goose Boom Bang stars a fearless goose whose explosive personality takes the game to new heights. As soon as the goose takes off, the multiplier begins to climb – from 1.01x up to an incredible 1000x. The longer the goose travels, the higher the potential reward.
As the journey gathers pace, the risk increases and at any moment the goose can be stopped in his tracks by a cunning Hunter, the swift Hawk, or the sly Crocodile. The prize returns to zero as soon as the goose is stopped by one of these protagonists. Players must decide the opportune moment to call time on the goose flight, but choose when to shoot and claim the winnings.
If the shot hits the mark, the bet is multiplied by the current multiplier, and the Goose drops to the water. Game round history is displayed at the top of the screen: green indicates a win, red – shows a loss. The Goose’s flight path continues to be shown even after the round, revealing how far it could have flown and the maximum possible winning total.
Misha Voinich, Head of Business Development at Belatra, commented: “Belatra has fired the starting gun on its crash game entry, bringing its signature style of humor, dynamic gameplay, and unique atmosphere. Players have the power to choose when to stop the Goose and secure the maximum multiplier before the Hunter, Hawk, or Crocodile ends the round for them!”
The post Belatra on target with debut crash game: Goose Boom Bang appeared first on European Gaming Industry News.
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