Altenar

Altenar insight with Hugo Llanos: Tapping into LatAm’s potential

Published

3 years ago

March 22, 2023

With the LatAm market continuing to fulfil its untapped potential, there is still plenty of decision-making and exciting news to come from the region. With a vision to succeed in Latin America, we sat down with Altenar’s Americas’ Regional Director, Hugo Llanos, to discuss what he believes will happen in the next 12 months.

Talk us through Altenar’s vision for LatAm and success in 2022 – what’s been key to making Altenar one of the most popular providers in the region?

Altenar is one of the best sportsbook platforms currently operating in LatAm. We support and provide our award-winning service to some of the most important operators across multiple countries throughout the region, such as Brazil, Peru, Ecuador, Colombia, Mexico and all the way up to Canada. I believe our success lies in both our flexibility and ability to be truly more of a partner in success to our operators, rather than just a provider. We work hand in hand with each of our customers in order for us to help them achieve their objectives.

In your view, how is the LatAm market currently faring? Is it ahead of where you expected to be or is there more work to be done?

The industry used to think of LatAm as the next big thing, a place full of potential that was sitting there waiting to be served. Now a very established continent for online betting, I believe LatAm has already proven to be a very important region for sports betting and iGaming, and one that is really rewarding to the right brands. To achieve that, it has taken local content, local knowledge and a different way of reaching out to the customers. We have come a long way and you can see there are many operators within the region working hard on getting their brands known. Just like all success in business, there’s always more work to be done, but this time I believe it would be more in terms of regulation as the products are now innovating in their own right.

The decision on Uruguay’s bill is set to be discussed further in March. If legislation passes there, how successful do you think that region will be?

Uruguay is a small country in terms of population, but it has always been ahead of the new trends when it comes to discussing hot topics and even including new laws. I honestly believe Uruguay regulating sports betting will really put pressure on others within the region to regulate themselves – and one would hope it would provide a further domino effect for new markets to come online.

Colombia was the first to have the bill passed and they began regulated online gambling in 2016. What does the future hold for quite a mature market now?

Colombia is a real case study of success for LatAm. Since the very beginning of its regulatory process, they had operators signing up and working from the off. Right now, 17 operators are now live in the country, and more licences are expected to be issued in the very near future. Thanks to Coljuegos’ pro-active approach, the local audience was able to find quality entertainment, with the government providing a trusted environment for it to be enjoyed. The economic benefits are also clear, as the iGaming industry creates a lot of jobs directly and indirectly for Colombia given the funding provided via taxation of the industry. As we can see, regulation, when done correctly like Coljuegos has done, is a win-win situation. Of course, given such a conducive environment, I see plenty more room for the industry to keep growing there.

What makes the LatAm market different from any other across the world and why is it so appealing?

For me, it’s two key things – the first being the sheer size of the population (just look at Brazil!), as well as of course the pure passion Latin America has for its sports. Of course, this passion translates into betting and given the demographics, it has the potential to unlock an extensive potential customer-base. As is well known, most of the continent speaks the same language (although each country has its slight variations) except, of course, for Brazil, which in many ways is a sub-continent in its own right and one which holds significant appeal for the industry once it properly regulates.

Where do you see the LatAm region a year from now?

I do believe more countries will be regulating their online environments, and this will create a scenario under which many more providers will be emerging onto the scene, which will no doubt fuel competition, and in turn, innovation. Alongside that, the need to differentiate will create a greater imperative to take a fresher approach to marketing and advertising, but it is no doubt a challenge that the best brands will welcome, as all businesses should. For me, working with LatAm for so long has been a very fun place to operate, and I’m very happy to be part of such an exciting journey.

Altenar

Altenar releases new Bet Suggestions feature to boost engagement

Published

2 days ago

October 30, 2025

George Miller

altenar-releases-new-bet-suggestions-feature-to-boost-engagement

Reading Time: < 1 minute

Widget leverages behavioural data to suggest intelligent, personalised prompts

Altenar has launched a brand new Bet Suggestions widget to enhance user engagement through intelligent, trend-led selection prompts.

Through the innovative feature, additional suggestions sourced from commonly paired selections based on real betting behaviour are displayed after the player adds a bet to their betslip.

The Bet Suggestions widget draws on aggregated data from previous activity and helps users discover relevant and popular combinations, creating a more dynamic betting experience for the player and increased revenue for operators.

Bet Suggestions is the latest feature released by Altenar this year to improve engagement, following on from other well-received enhancements such as Bet Cards and Slice Markets, which contributed to the company winning an award for the Most Innovative Sportsbook Feature.

Antonis Karakousis, Director of Operations at Altenar, said: “At Altenar, our focus is always on creating smarter, more engaging experiences for both players and operators. The Bet Suggestions widget harnesses real betting behaviour to deliver intelligent, relevant prompts that keep users engaged while helping operators maximise the value of every interaction.”

The post Altenar releases new Bet Suggestions feature to boost engagement appeared first on European Gaming Industry News.

Altenar

Altenar partners with Onerush for Swedish sportsbook launch

Published

4 days ago

October 28, 2025

George Miller

altenar-partners-with-onerush-for-swedish-sportsbook-launch

Reading Time: < 1 minute

Altenar has extended its longstanding partnership with Nordplay Group to support the launch of the Onerush brand in Sweden with its award-winning sportsbook technology.

Nordplay Group’s legal entity Buccone Trading Limited recently acquired a licence to operate in Sweden and has quickly gone live with Onerush, powered by Altenar’s sportsbook module. Through Altenar’s fully-managed sportsbook solution, including a vast number of customisable features, 24/7 customer support and advanced reporting tools, the operator is now in a strong position to succeed in the market from launch.

The deal is an extension of an existing partnership which has seen Altenar’s sportsbook being used to great success by the Frank & Fred and Jubla brands in Sweden.

The agreement demonstrates Altenar’s strength as a long-term partner with expertise to help new entrants localise and stay a step ahead when attracting new audiences.

Sam Hill, Sales Director at Altenar, said: “We’re delighted to launch the Onerush brand in another positive step in what is already a successful partnership with their team and brands.

“Our best-in-class sportsbook offering and features will allow Onerush to differentiate their product offering from the competition and establish themselves as a market leader and provide the best user experience to their customers.”

Nicolas Lund, COO at Nordplay Group, said: “In Altenar we’ve found a trusted and reliable partner, supporting a wider offering on several of our brands. It’s therefore been a natural choice to bring them onboard for our latest brand Onerush in Sweden.

“We’re excited and hopeful to see Onerush well received by the Swedish market and together with Altenar will continue to challenge the mainstream to deliver a leading offering with lower friction and more entertaining experiences.”

The post Altenar partners with Onerush for Swedish sportsbook launch appeared first on European Gaming Industry News.

Alfred Bashllari Sportsbook Product Consultant at Altenar

Altenar strengthens sportsbook product leadership with two senior hires

Published

3 weeks ago

October 14, 2025

George Miller

altenar-strengthens-sportsbook-product-leadership-with-two-senior-hires

Reading Time: 2 minutes

Industry veterans Nikos Zygouris and Alfred Bashllari bring more than three decades of combined experience to build sportsbook provider’s product strategy

Altenar has reinforced its sportsbook product credentials with the appointment of Nikos Zygouris as Head of Sportsbook Product and Alfred Bashllari as Sportsbook Product Consultant.

With extensive experience in iGaming and sports betting, both new hires bring a wealth of knowledge to support Altenar’s consistent focus on innovation and high-performance solutions that deliver more value to operators.

Zygouris joins the company from Campeon Gaming, where he served as Head of Product. Additionally, he holds more than 12 years of industry experience from leading suppliers and operators such as Novibet, Intralot and OpenBet. His passion for product innovation and collaborative working will play a key role in shaping Altenar’s roadmap.

Bashllari brings two decades of product development, operations and M&A experience, having held senior roles at major providers including Sportradar, Betgenius, Scientific Games and OPAP. His deep understanding of the sports betting, gaming and lottery sectors will support Altenar’s strategic decision-making.

Both appointments mark another step forward in Altenar’s evolution as a partner-led technology provider, enhancing its ability to deliver scalable, flexible and market-ready sportsbook solutions for a growing number of operators worldwide.

Antonis Karakousis, Director of Product at Altenar, said: “As we expand into new markets and push the boundaries of what our sportsbook can deliver, it’s vital that we continue to invest in product leaders. Nikos and Alfred bring a wealth of experience and strategic thinking that will directly support our long-term goals. We’re excited to welcome them aboard.”

Nikos Zygouris, Altenar’s Head of Sportsbook Product, said: “I’m delighted to join the product team at Altenar following what has already been a hugely successful year for the provider. They continue to prove that they are on the pulse of the industry and attuned to what the customer needs. I look forward to contributing to Altenar’s ambitious plans going forward.”

Alfred Bashllari, Sportsbook Product Consultant at Altenar, said: “Altenar’s commitment to product excellence and its approach to exceeding expectations really stood out to me and is one of the reasons I’m thrilled to join the team. I’m excited to see how we can drive forward innovative solutions that help our clients grow.”

The post Altenar strengthens sportsbook product leadership with two senior hires appeared first on European Gaming Industry News.