Today marks the official launch of Alberta’s regulated online gaming market, a significant milestone for the Canadian iGaming industry and an important step in Altenar’s continued expansion across North America.

Having secured approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC), Altenar is fully prepared to support licensed operators entering Canada’s newest regulated jurisdiction with its award-winning sportsbook technology.

The opening of Alberta’s market establishes Canada’s second regulated online gaming province after Ontario, creating fresh opportunities for operators seeking sustainable growth within a regulated framework.

With a strong track record across regulated markets worldwide, Altenar is well positioned to help partners launch competitive sportsbook offerings that prioritize player engagement, operational flexibility and long-term success.

As competition intensifies from day one, operators will be focused on delivering high-quality betting experiences capable of attracting playersAltenar’s scalable sportsbook solution, extensive customization capabilities and regulatory expertise provide operators with the tools needed to compete effectively in this evolving market.

Matthew Ferrara, Sales Manager at Altenar, said:

“The launch of Alberta’s regulated market is an important moment not only for the province but for the wider Canadian industry. Regulation creates opportunities for operators to build trusted brands while giving players access to safer, more transparent betting environments.

“We’re excited to support our partners as they enter this new market. Success in Alberta will depend on offering a premium player experience from the very beginning – fast, reliable technology, competitive betting content and the flexibility to adapt as the market evolves. Those are exactly the areas where Altenar delivers value, and we look forward to helping operators grow sustainably in one of North America’s most promising new jurisdictions.”

Alberta represents another important milestone in Altenar’s North American growth strategy as the company continues to expand its presence in regulated markets, providing operators with the technology and expertise needed to succeed in increasingly competitive environments.

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Leading sportsbook provider Altenar will attend iGB L!VE London 2026 to meet with industry stakeholders and discuss the challenges and opportunities shaping one of the world’s most mature and competitive regulated gambling jurisdictions.

According to the latest data published by the UK Gambling Commission, online real-event betting generated £530 million in Gross Gambling Yield (GGY) during Q4 2025, underlining the scale of the UK’s regulated sports betting sector and the ongoing demand for high-performance sportsbook products.

Against this backdrop, operators are under increasing pressure to differentiate their offering, maximise player lifetime value, and remain fully compliant with evolving regulatory requirements.

Altenar’s sportsbook is designed to address these challenges through flexible technology, advanced trading capabilities, localisation tools, and a comprehensive suite of engagement and retention features.

The platform enables operators to launch and scale efficiently while delivering tailored betting experiences that resonate with UK audiences.

Giannis Papakonstantinou, Account Management Director at Altenar, said:

“The challenge in the UK is no longer simply entering the market. Operators need to acquire players efficiently, retain them for longer, and remain fully compliant in an increasingly demanding regulatory environment. Our role is to provide the technology, flexibility, and operational expertise that help partners achieve exactly that.

“Every operator faces different challenges, whether that’s managing multiple brands, improving sportsbook engagement, or creating stronger connections between casino and sports betting. At Altenar, we work closely with our partners to deliver solutions that support sustainable growth and long-term success.”

Altenar recently published a case study with L&L Europe, a UK-focused multi-brand operator, demonstrating how a scalable sportsbook strategy helped support rapid growth across its portfolio.

Altenar’s sales, account management, and senior leadership teams will be available at the expo. Attendees are invited to book a meeting with the Altenar team and visit stand P65 to discuss how operators can strengthen their position in today’s highly competitive UK market.

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