Interviews
European Gaming / Q&A – Queen’s Award for Innovation Danny Edwards, Chief Revenue Officer at Synalogik
- Congratulations on receiving the Queen’s Award for Innovation. Can you tell us more about the award and why you received it?
The Queen’s Awards for Enterprise are probably the top, and most prestigious, awards programme in the UK. There are several categories, in our case we won the Queen’s Award for Innovation.
We won the award due to our data aggregation platform, Scout®, and its contribution to fighting financial crime and helping organisations with regulatory compliance across both the public and private sector. Scout® has proven to deliver significant ROI for businesses across the gambling, insurance, banking, legal and public sector. In the gambling sector our clients include Entain Plc, Betway and Buzz Bingo.
- What does receiving such an award mean to Synalogik and the team behind the business?
Along our journey we have been extremely lucky to get the support of some large multinationals and high-profile investors; however, receiving the Queen’s Award for Innovation has galvanised and given confidence to our team in different, in some ways more important, ways. We have always been driven by the desire to help and serve the wider public interest; therefore, to receive an independent award of this high calibre gives us an unmatched sense of pride that we are delivering on our mission.
With the sad news of Her Majesty Queen Elizabeth II’s passing, it is with deep regret, but great pride that we realise we are now going to be the last company to ever receive HRH Queen Elizabeth’s Award for Innovation.
- What makes your Scout data aggregation platform so effective?
Scout® is unique in its capability to aggregate data from open, closed, third party and proprietary sources, allowing investigators and analysts to query data efficiently and at scale. Scout® performs data collection in a fraction of the time it takes for users to manually log in and out of multiple data sources and investigation tools, even when looking at thousands of investigation points. Countless testing indicates Scout® saves up to 85% of their time compared to manual investigations.
This ability to aggregate all these data sources means that it is capable of automating complex enhanced due diligence checks and fraud investigations something that had not been possible before. Scout®, through saving time, enables your team to investigate more cases, in greater detail, at a lower cost; however, it’s benefits go beyond just time-consumption. It also improves the effectiveness of investigations by eliminating the human error and inconsistency that occurs when trying to compile reports and find links across information available in different browser windows and formats.
Synalogik was created in 2018 by experts from law enforcement, intelligence, and legal backgrounds, who were frustrated by the amount of time it was taking to pull together information when performing investigations manually. We therefore designed Scout® to include tools that would fundamentally address each of the pain points we had with the investigation process. Besides wanting to create a single intelligence environment with a unified interface, we added automated report generation in numerous formats, the ability to visualise links between entities, the ability to clash data and do bulk uploads, an open source intelligence tool, risk and search workflows as well as the ability to break down data sharing barriers between branches and sub-brands with the Synalogik Knowledgebase.
- It is now used by 25% of the gambling industry – how does it benefit operators and what upsides does it enable them to unlock?
Scout helps operators to enhance their EDD, AML, and RG processes by combining their third-party data with open-source information (including adverse media). This means that their analysts only need to log into one platform to perform all the required checks, which is then displayed in a downloadable report and in the workbench within Scout.
We have seen from existing customers that the time taken to perform an investigation has reduced by as much as 85%, which is then allowing their analysts to focus on other business-critical tasks.
- Just how important is it for operators to meet the highest possible standards when it comes to affordability, AML, etc?
It’s incredibly important. As we’ve seen recently the UKGC are handing more fines out than ever to operators for failures, particularly around AML and social responsibility. I think operators understand that they are part of an ecosystem where it benefits everyone to ensure that laundered money is kept out of their businesses and that players can play in a fun way that is sustainable for their future and the future of organisations.
- How can operators prepare for any tightening of regulations in markets such as the UK? How can your platform help with this?
Tightening regulations inevitably mean that operators need to get better at spotting possible signs of criminals trying to launder money and players hiding their true financial situation. It is crucial therefore to learn more about the possible sources of data available and the insights they can give into the challenges mentioned above.
Open-source intelligence is now a mandated and key source of information for operators. Synalogik has carried out extensive research around identifying and risk assessing vulnerable individuals. In one such case found on the surface an individual who appeared to have no apparent vulnerabilities, however, through investigating more OSINT data sources, we were able to find mentions of his gambling addiction on several forums. If we had only used a limited number of data sources, this would have been missed, creating the potential for harm to the player and the operator.
Our platform is the only one that takes a data agnostic approach to aggregation of data, meaning we work with our operator clients to integrate the data sources they need to complete their risk assessments and checks to the optimal thoroughness. Being able to automate search and risk assessments over all their data sources gives them the time and tools to investigate more cases, in more detail.
In addition, it helps to improve analyst decisions – manually cross referencing and collating data from multiple datasets in different browser windows can easily lead to human error. Scout® creates standardised, in-depth, and clear reports, leaving operators and their teams free to focus on decision making.
Scout® open-source intelligence tool enables operators to create highly targeted automated searches around keywords, proximity, timeframe, and document type, eliminating false positives, and getting them to the right information in seconds.
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apuestas
Una decisión inequívoca para los mercados predictivos en Brasil
La Resolución 5.298 del Consejo Monetario Nacional de Brasil establece un límite regulatorio claro para los mercados de predicción como Polymarket y Kalshi.
En este análisis, Carlos Akira Sato examina cómo la medida refleja un cambio profundo en la arquitectura financiera de Brasil, redefiniendo qué califica como un instrumento financiero legítimo y estableciendo límites a la financiarización de eventos no económicos.
Carlos Akira Sato es cofundador de Fenynx Digital Assets y especialista en mercados regulados, infraestructura financiera y juego responsable.
En este artículo de opinión, argumenta que la Resolución 5.298 de Brasil no se trata tanto de prohibir Polymarket y Kalshi, sino de definir los límites de la próxima generación del sistema financiero.
La publicación de la Resolución nº 5.298 del Consejo Monetario Nacional establece, de forma inequívoca, un nuevo límite para la actuación de plataformas como Polymarket y Kalshi en el país. La conclusión es directa: estos modelos dejan de encontrar espacio regulatorio en Brasil. Pero la relevancia de la decisión no reside en la prohibición en sí, sino en lo que revela sobre el futuro de la arquitectura financiera.
La Resolución 5.298 no aborda explícitamente los mercados predictivos. Actúa en un plano más profundo, al redefinir qué puede considerarse un instrumento financiero legítimo.
Al exigir que los contratos estén vinculados a variables económicas con formación objetiva de precios, el regulador elimina la posibilidad de estructurar instrumentos —por sofisticados que parezcan— basados en eventos políticos, sociales o conductuales. No se trata de un ajuste periférico, sino de un reposicionamiento conceptual.
Durante años, plataformas como Polymarket y Kalshi prosperaron precisamente en la ambigüedad. No son casas de apuestas tradicionales ni encajan completamente como bolsas de derivados.
Operan en un territorio intermedio: contratos basados en probabilidades, lenguaje financiero y una promesa implícita de descubrimiento eficiente de precios sobre el futuro. Esa zona gris siempre fue su principal activo y también su mayor riesgo regulatorio. Lo que Brasil ha hecho ahora es eliminarla.
El punto más sofisticado de la resolución está en su diseño. El Consejo Monetario Nacional no atacó la tecnología, ni el formato de las plataformas, ni su ubicación. Atacó la esencia: la naturaleza del riesgo negociado.
Al hacerlo, volvió irrelevante si la operación se realiza mediante contratos bilaterales, plataformas offshore o protocolos basados en blockchain. Si el riesgo no es económico, el contrato no es admisible. Es una forma de regulación que privilegia la sustancia sobre la forma y que, por ello, tiende a ser más resiliente.
Esta decisión proyecta efectos más allá del debate sobre apuestas. Dialoga directamente con la discusión sobre tokenización y con la idea, ampliamente difundida en los últimos años, de que cualquier evento podría convertirse en un activo digital.
Brasil señala lo contrario: la innovación es bienvenida, pero no ilimitada. La tokenización encuentra legitimidad cuando está anclada en la economía real —crédito, cuentas por cobrar, activos productivos— y la pierde cuando intenta capturar comportamientos, opiniones o eventos sociales como base de negociación.
Es en este punto donde la resolución también revela una tensión institucional. El propio texto normativo asigna a la CVM la responsabilidad de emitir regulación complementaria. La elección es jurídicamente comprensible, pero institucionalmente discutible.
Si el propio diagnóstico del regulador reconoce que se trata de instrumentos híbridos —que transitan entre derivados, valores mobiliarios y estructuras de captación—, la ausencia de una iniciativa conjunta desde el inicio resulta llamativa. La opción de una regulación secuencial, con el CMN estableciendo directrices y la CVM detallando la normativa, introduce un desfase que puede reabrir temporalmente la misma zona gris que se busca cerrar.
La paradoja es evidente. La resolución es sofisticada al atacar la esencia económica de los contratos, pero fragmenta la ejecución regulatoria al distribuir competencias de forma no simultánea.
En un entorno donde la innovación financiera ocurre en la intersección de distintos regímenes —bancario, mercado de capitales y, en ciertos casos, apuestas—, la coordinación deja de ser deseable para convertirse en necesaria. La falta de sincronía puede generar interpretaciones divergentes, inseguridad jurídica y, sobre todo, oportunidades residuales de arbitraje.
Aun así, el núcleo de la decisión permanece sólido. Al restringir lo que puede considerarse un activo financiero, Brasil establece un límite silencioso pero poderoso a la financiarización de la realidad. No todo evento puede convertirse en un contrato. No toda expectativa puede convertirse en un precio. Y no todo lo que puede tokenizarse debe necesariamente negociarse.
Decir que Polymarket y Kalshi no pueden operar en Brasil es, por tanto, correcto. Pero es solo la superficie. Lo que está en juego es la definición de las fronteras de la próxima generación del sistema financiero.
Un sistema que seguirá incorporando tecnología e innovación, pero que, al menos en el caso brasileño, permanecerá anclado en la economía real. Y en ese proceso, la calidad de la coordinación entre reguladores será tan determinante como la claridad de las propias reglas.
Carlos Akira Sato – Cofundador de Fenynx Digital Assets. Especialista en mercados regulados, infraestructura financiera, gobernanza, innovación y juego responsable.
The post Una decisión inequívoca para los mercados predictivos en Brasil appeared first on Americas iGaming & Sports Betting News.
Brazil
An unequivocal decision for prediction markets in Brazil
Brazil’s National Monetary Council Resolution 5.298 marks a clear regulatory boundary for prediction markets such as Polymarket and Kalshi.
In this analysis, Carlos Akira Sato examines how the measure reflects a deeper shift in Brazil’s financial architecture, redefining what qualifies as a legitimate financial instrument and setting limits on the financialisation of non-economic events.
Carlos Akira Sato is co-founder of Fenynx Digital Assets and a specialist in regulated markets, financial infrastructure and responsible gambling.
In this op-ed, he argues that Brazil’s Resolution 5.298 is less about banning Polymarket and Kalshi than about defining the boundaries of the next generation of the financial system.
Brazil’s National Monetary Council Resolution 5.298 sets an unambiguous limit for platforms such as Polymarket and Kalshi in the country. The conclusion is straightforward: these models no longer find regulatory space in Brazil. But the significance of the decision lies not in the prohibition itself, it lies in what it reveals about the future of financial architecture.
Resolution 5.298 does not explicitly address prediction markets. It operates at a deeper level, redefining what can be considered a legitimate financial instrument. By requiring that contracts be tied to economic variables with objective price formation, the regulator eliminates the possibility of structuring instruments, however sophisticated in appearance, based on political, social or behavioural events. This is not a peripheral adjustment. It is a conceptual repositioning.
For years, platforms like Polymarket and Kalshi thrived precisely on ambiguity. They are not traditional bookmakers, nor do they fit neatly as derivatives exchanges. They operate in an intermediate territory, contracts based on probabilities, financial language and an implicit promise of efficient price discovery about the future. That grey zone was always their main asset, and their greatest regulatory risk. What Brazil has now done is eliminate it.
The most sophisticated aspect of the resolution lies in its design. The CMN did not target the technology, the format of the platforms, or their location. It targeted the essence: the nature of the risk being traded. In doing so, it made irrelevant whether the operation occurs through bilateral contracts, offshore platforms or blockchain-based protocols. If the risk is not economic, the contract is not admissible. It is a form of regulation that privileges substance over form — and is, for that reason, likely to prove more resilient.
This decision projects effects well beyond the gambling debate. It speaks directly to the discussion around tokenisation and the widely held idea in recent years that any event could be converted into a digital asset. Brazil signals the opposite. Innovation is welcome, but not unlimited. Tokenisation finds legitimacy when anchored in the real economy, credit, receivables, productive assets, and loses it when it attempts to capture behaviour, opinion or social events as the basis for trading.
It is at this point that the resolution also reveals an institutional tension. The normative text itself assigns to the CVM the responsibility of issuing complementary regulation. The choice is legally understandable, but institutionally questionable.
If the regulator’s own diagnosis recognises that these are hybrid instruments, moving between derivatives, securities and fundraising structures, the absence of a joint initiative from the outset is notable. The option for sequential regulation, with the CMN setting guidelines and the CVM filling in the detail, introduces a lag that may temporarily reopen the very grey zone it intends to close.
The paradox is evident. The resolution is sophisticated in attacking the economic essence of contracts, but fragments regulatory execution by distributing competencies non-simultaneously.
In an environment where financial innovation occurs at the intersection of different regimes, banking, capital markets and, in certain cases, gambling, coordination ceases to be desirable and becomes necessary. The lack of synchrony may generate divergent interpretations, legal uncertainty and, above all, residual arbitrage opportunities.
Even so, the core of the decision remains solid. By restricting what can be considered a financial asset, Brazil establishes a silent but powerful limit on the financialisation of reality. Not every event can be turned into a contract. Not every expectation can be converted into a price. And not everything that can be tokenised should necessarily be traded.
To say that Polymarket and Kalshi cannot operate in Brazil is therefore correct, but it is only the surface. What is at stake is the definition of boundaries for the next generation of the financial system. A system that will continue to incorporate technology and innovation, but that, at least in the Brazilian case, will remain anchored in the real economy. And in that process, the quality of coordination between regulators will be as decisive as the clarity of the rules themselves.
Carlos Akira Sato is co-founder of Fenynx Digital Assets and a specialist in regulated markets, financial infrastructure and responsible gambling. In this op-ed, he argues that Brazil’s Resolution 5.298 is less about banning Polymarket and Kalshi than about defining the boundaries of the next generation of the financial system.
The post An unequivocal decision for prediction markets in Brazil appeared first on Americas iGaming & Sports Betting News.
Baltics
Kanggiten: From B2C Insight to B2B Performance in iGaming
As TechXperience Stage Sponsor of HIPTHER Baltics: Riga 2026, Kanggiten brings its performance-focused platform and operational expertise to the heart of the event’s technology discussions. We spoke with Ivan Korkin, Head of Account Management at Kanggiten, about translating B2C experience into scalable B2B solutions and driving measurable growth in today’s iGaming landscape.
How would you position Kanggiten today, and what core value does your platform deliver to partners?
– Kanggiten today is a modular iGaming platform built specifically for teams that operate on the B2C side. The core idea behind the product is simple: we take over 10 years of real operational experience and translate it into technology that helps partners turn traffic into measurable revenue.
From a technical perspective, the platform combines all key elements: casino and sportsbook engines, aggregation, payments, analytics, CRM, and affiliate management – within a single ecosystem. This allows operators to manage the entire lifecycle without fragmentation.
Another important aspect is adaptability. The platform is designed to support multi-geo operations, including local payment methods, currencies, and compliance requirements, which is critical for performance in different markets.
In terms of collaboration, we provide flexible models – from white label setups for fast market entry within a few weeks, to more customized turnkey solutions depending on the scale and maturity of the project.
What are your next steps for scaling the business and strengthening Kanggiten’s market position?
– Our current focus is split between product evolution and business expansion.
On the product side, we are actively developing new capabilities, including predictive tools that will help marketing teams make more informed decisions based on data patterns inside the platform.
At the same time, we are scaling commercially. We’re onboarding new clients, launching additional brands, and expanding into new markets. 2026 is already showing strong momentum, especially as our visibility in the market has increased and inbound demand continues to grow.
So in practical terms, our priorities are clear: expand geographically, grow the number of active brands on the platform, and continue investing in product development.
How has your experience with end users shaped your B2B approach, and how is this reflected in your product and results? Could you share an example?
– Our B2C background fundamentally defines how we approach product development. We don’t build features based on assumptions – everything is tested and validated through real user behavior.
There are several areas where this is especially visible.
First is retention. Today, sustainable growth is driven more by retention than by acquisition. That’s why we focus heavily on onboarding flows, CRM logic, bonus structures, and reactivation strategies. Retention is not a standalone tool – it’s a system built on continuous testing and data analysis.
Second is segmentation. Personalization only works when it’s built on meaningful segmentation. We test different traffic groups, analyze behavioral patterns, and create tailored scenarios for each segment. This directly impacts monetization efficiency.
Third is the use of AI. At this stage, AI is no longer experimental – it’s embedded into operations. We apply it in fraud prevention, KYC, content generation, and support automation to improve both efficiency and decision-making.
And finally, distribution channels. We work across a wide range of touchpoints, which allows operators to engage users in different environments and adapt quickly when market conditions change.
If we look at a practical example, GEO-specific behavior plays a critical role. In Turkey, even small UI details like how percentage values are displayed can influence conversion.
In LATAM, on the other hand, fraud patterns are more prominent, so we implement additional AI-driven verification layers. These insights are transferable once validated in one market, they can be applied in others with similar characteristics.
What challenges do operators and affiliates most often face after working with other platforms, where do they typically lose revenue or users, and how do you address these issues?
– In most cases, the issues are not unique – they repeat across different operators and platforms.
One of the main gaps is conversion management. Many platforms generate traffic but lack the tools to properly analyze and optimize the funnel. Without clear visibility into user behavior, improving conversion becomes difficult.
Another area is engagement. Gamification is often either too basic or requires additional development. In practice, it should be a core part of the platform, not an add-on, because it directly impacts retention and revenue.
Scalability is also a frequent issue. Platforms may perform well at a smaller scale but struggle under higher load. Without real operational experience, these limitations often appear too late. Our approach combines stable infrastructure with continuous adaptation, allowing us to maintain performance under growth.
Retention is another critical point. It doesn’t happen automatically – it needs to be engineered through segmentation, personalized communication, and ongoing experimentation. This is where our B2C experience plays a key role.
If we break it down further, operators typically lose performance in four areas:
conversion inefficiencies, lack of GEO adaptation, technical limitations, and slow time-to-market.
We address these by building the platform as a flexible system that evolves continuously rather than a static product.
What factors have the greatest impact on growth and conversion today, and how do you see these evolving in 2026–2027?
– One of the main drivers will be hyper-personalization. Platforms will increasingly adapt in real time to individual user behavior, shaping unique experiences for each session.
At the same time, market expansion will continue to fuel growth. New regions and emerging markets will open additional opportunities for operators, along with new approaches to acquisition and engagement.
Another major shift will come from automation. Operational processes will become increasingly automated, reducing manual workload and improving efficiency.
This will be driven not only by AI in general, but by more advanced, agent-based systems that can handle tasks such as content generation, customer interaction, and fraud detection with minimal human involvement.
Overall, the direction is clear: more data-driven decision-making, more automation, and more adaptive user experiences.
The post Kanggiten: From B2C Insight to B2B Performance in iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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