Industry News
TaDa Gaming Delivers Enhanced Performance and Rewards with New Gamification Tool, GiftCode
Leading casino entertainment content provider, TaDa Gaming, has ramped up player engagement across its diverse portfolio with its new gamification tool, GiftCode.
One click will add GiftCode to any of the 150+ diverse TaDa Gaming releases. Currently the reward is Free Spins but GiftCode is flexible so rewards can be targeted to operator choice, specific audience and even individual player preference.
Designed for issue by operators and streamers, invitations are sent to a designated segment or audience, whether new or churned players, VIPs or as part of a promotion, and through any channel. No additional integration is required. With nearly 100% redemption to date, the new product launch has exceeded every KPI.
An initial test run across Brazil saw impressive results. Collaborating with 100 Streamers and Key Influencers over four months resulted in 500,000 GiftCode links issued, with a redemption rate of 95+% and new player sign up increasing by more than 30,000 per month. Furthermore, the Next Day Retention rate was consistently 85-90%.
Since launching GiftCode in European markets in April 2024, 70K+ TaDa GiftCode links were issued across 150+ releases. This generated a 100% redemption rate leading to 13.9% increase in new player sign up, 10% increase in player engagement and a 10% uplift in bet volume.
TaDa’s GiftCode serves as a powerful tool to deliver rewards directly to players. With a straightforward process for accessing the promotion, single use application, and recorded usage and wager level, the rewards are instant, meaning players can trust GiftCode completely and operators can easily measure its success.
Andy Huang, CEO of TaDa Gaming, said: “Enhancing the gaming experience is a key way to attract and retain players. GiftCode appeals to new and existing customers and positively impacts acquisition costs for operators and streamers, so we have seen a very strong response from all stakeholders.
“Furthermore, the simplicity of the integration process is a significant driver of take up for operators, whilst the enhanced reward potential from just one click is very popular with players globally.
“We look forward to further personalising and customising GiftCode with our players and clients to create even more immersive play.”
The post TaDa Gaming Delivers Enhanced Performance and Rewards with New Gamification Tool, GiftCode appeared first on European Gaming Industry News.
Gaming Laboratories International
GLI Promotes Patrick Cottingham to Director of Client Services, North America
Gaming Laboratories International (GLI) has promoted Patrick Cottingham to Director of Client Services, North America. Previously, he served as Senior Manager of Client Services. Prior to commencing his career as an engineer with GLI, he served with the US Air Force.
Cottingham’s dedication to his clients was clearly evident both inside and outside of GLI. He transitioned to the Client Services team where he progressed and built a team laser focused on providing the very best customer service where his and his team’s clients have benefited from his engineering and gaming experience.
Ian Hughes, GLI Chief Revenue Officer, said: “We are thrilled to announce Patrick’s well-deserved promotion to Director of Client Services for North America. Patrick leads a team of dedicated and committed client services representatives who ensure our clients receive the best service during their compliance journey with GLI.”
The post GLI Promotes Patrick Cottingham to Director of Client Services, North America appeared first on Americas iGaming & Sports Betting News.
Blueprintx
Zingo Bingo Launches “Your Era” Nostalgia Series Featuring Kerry Katona and Pat Sharp
Zingo Bingo Launches “Your Era” – A Social-First Nostalgia Series for 2026
Zingo Bingo has officially unveiled Your Era, a new short-form social media content series celebrating iconic throwbacks, shared nostalgia and the cultural moments that defined generations. The series launches in February 2026 and will roll out weekly across TikTok, Instagram, Facebook and YouTube.
Designed to strengthen Zingo Bingo’s identity as a home of nostalgic fun, Your Era focuses on authentic conversation rather than traditional promotional content. The format highlights music, fashion, technology and pop culture milestones that shaped each guest’s personal journey.
Kerry Katona and Pat Sharp Headline Series One
The first confirmed guests include Kerry Katona, singer and media personality best known from Atomic Kitten, and Pat Sharp, the iconic radio and TV presenter associated with classic UK entertainment shows. Additional celebrity names will be revealed throughout the year.
Each episode features five themed nostalgia segments crafted to spark memories, conversation and emotional connections among viewers.
What to Expect from “Your Era”
Every guest takes part in recurring throwback features designed to boost engagement and relatability:
- The Memory Bag – Guests reveal five nostalgic items and share the stories behind them
- Flashback Files – A rapid-fire interview covering music, fashion, tech and cultural trends
- Mixtape Memories – Guests curate throwback tracks for the official Your Era playlist
- Taste of the Past – Sampling retro sweets and snacks while rating nostalgia levels
- Yesterday’s News – A humorous headline-guessing game using real throwback media stories
The series aims to tap into the growing popularity of nostalgia-driven digital content while positioning Zingo Bingo as a community-led entertainment brand.
Built by Kinetic Digital and Blueprintx
Your Era has been developed by Zingo Bingo’s operators, Kinetic Digital, in collaboration with long-term creative partner Blueprintx. Blueprintx has previously supported digital and television campaigns for Kinetic Digital brands including Prime Casino and Slingo.
The production strategy prioritises shareable, short-form content optimised for social discovery and influencer amplification, with episodes distributed across dedicated platform pages as well as guest channels.
A Strategic Play for Community Engagement
Jack Watson, Brand Manager at Zingo Bingo, said the series reflects the brand’s commitment to fun, familiarity and connection.
“Your Era is about celebrating the music we replayed, the fads we cringe at and the memories that still make us smile. It’s designed to bring people together through shared nostalgia while reminding audiences that bingo is about enjoying those moments collectively.”
Series one will feature six guests throughout 2026, with new weekly segments designed to drive audience engagement and repeat viewership.
The post Zingo Bingo Launches “Your Era” Nostalgia Series Featuring Kerry Katona and Pat Sharp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Industry News
Ex-Paysafe VP Justin Fraser takes chief revenue officer role at Yaspa to drive global growth
Yaspa, the renowned fintech focusing on instant payments and identity solutions, today reveals the appointment of Justin Fraser as its Chief Revenue Officer.
Fraser becomes part of Yaspa’s executive team during a crucial period of global growth. He has more than 20 years of commercial leadership experience in the payments ecosystem, having occupied senior leadership positions at notable industry companies like Cybersource, Visa, and Paysafe.
Having a career centered on maneuvering through intricate payment environments, he offers knowledge in rapidly expanding, regulated sectors such as iGaming, cryptocurrency, and financial technology.
As the new CRO, Fraser will manage Yaspa’s worldwide commercial strategy, concentrating on expanding the company’s Intelligent Payment platform, which integrates open banking with AI-powered customer insights, throughout the UK, Europe, and North America.
Yaspa CEO James Neville said: “We are thrilled to welcome Justin to the team during this period of rapid acceleration. His deep expertise in navigating complex regulatory environments and his proven track record in scaling payment solutions are invaluable assets as we expand our footprint in the US and beyond. Justin’s appointment further strengthens our leadership as we continue to help businesses lower costs, grow revenues, and enhance financial compliance through open banking.”
Justin Fraser said: “Yaspa is at the forefront of the shift toward real-time payments. The company’s unique blend of open banking and AI-verified insights solves genuine friction for merchants, particularly in industries like iGaming. I am excited to join such an innovative team and look forward to driving the next phase of our commercial growth globally.”
Fraser will collaborate closely with the recently strengthened US team, which includes the newly appointed US Sales Lead, Peter Kula, and US Senior Solutions Manager, Jackson Esoda.
This statement comes after a year of significant growth for Yaspa, highlighted by increasing its workforce from 15 to 75 employees and successfully securing a $12 million investment round spearheaded by Discerning Capital. In this timeframe, the firm broadened its international presence with new ventures in Atlanta and Leeds, while winning esteemed honors such as the 2025 Payments Award for Real-Time Payments Innovation and a spot on the CB Insights Top 100 Fintech list.
The post Ex-Paysafe VP Justin Fraser takes chief revenue officer role at Yaspa to drive global growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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