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Kaizen Appoints Venia Zafolia as Head of Corporate Communications and Pablo Puertas as Marketing Director

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Kaizen Gaming has appointed Venia Zafolia as Head of Corporate Communications and Pablo Puertas as Marketing Director.

The addition of new executives is part of the development strategy of the largest GameTech company in Greece and one of the most developing in Europe, to strengthen its presence in all seven markets in which it operates.

Both Venia Zafolia and Pablo Puertas, who participate in the top leadership team of the company, will refer to Mr. Panos Konstantopoulos, CMO of Kaizen Gaming. As part of their duties, Venia Zafolia will be responsible for maintaining and strengthening the corporate reputation and image as well as for the corporate communication strategy, while from her position of responsibility Pablo Puertas will contribute to the design and implementation of strategic development plans and the promotion of Kaizen’s innovative technology products and services.

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Venia Zafolia served as the communications manager of Tetra Pak for Eastern and Southern Europe and earlier held the post of Sustainability & Environment Communications Manager for the Tetra Pak Group. In her twenty-year professional career, she has collaborated with large Greek and multinational companies active in the industrial, technological and consulting sectors. She graduated from the University of Pennsylvania where she completed her undergraduate studies in Economics and International Relations, continuing immediately after her postgraduate studies at New York University and later at the University of Cambridge where she obtained an MSc. in the field of Communication and Administration respectively.

Pablo Puertas studied Philosophy at the University of London and obtained a Master’s Degree in Cognitive and Control Anthropology from the University of Oxford. He has also successfully completed seminars specialising in Marketing Management, from where he received the relevant certifications from the University of New York and completed the corresponding Master at the ESIC Business & Marketing School. He has been involved in the creation and implementation of digital marketing strategies, rebranding projects and programmatic campaigns. As of 2018, Pablo was on the team of William Hill, one of the largest online betting companies in the world, and specifically as Head of Digital Marketing, while in the past he had worked with major companies in the Communication and Advertising sectors.

“The addition of Venia and Pablo to the Kaizen Gaming family comes to further strengthen the Group’s strategic development plan, supporting our vision and mission. Kaizen continues to grow and expand at an intense and steady pace inside and outside Greece and the presence of people with international experience is absolutely necessary in the now expanded composition of the team. I am sure that our collaboration with Venia and Pablo will further contribute to the extroversion of Kaizen’s corporate image, enhancing the value of our brands inside and outside our audience, highlighting all those characteristics that place us among the top international players. We welcome them with great joy and look forward to conquering new peaks with them” Panos Konstantopoulos, CMO of Kaizen Gaming, said.

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Ruud Bergervoet Reappointed as CFO of Holland Casino

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Ruud Bergervoet has been reappointed as CFO of Holland Casino. He will remain financially responsible for the gambling provider for another two years. Bergervoet has already been CFO for two terms of four years, but due to the special circumstances of the company, he has been asked to remain as a director.

CEO Petra de Ruiter said: “I am very happy that Ruud is prepared to stay with us. With his experience and knowledge of the company, he is indispensable at this moment. We have to work very hard in the coming years to keep Holland Casino financially healthy. And I am certain that this is in good hands with Ruud.”

Ruud Bergervoet has been working at Holland Casino since 2017. Before that, he worked as CFO at FD Mediagroep and Sdu Uitgevers, among others.

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During the shareholders’ meeting of April 16, Bergervoet was nominated by the Supervisory Board and his nomination was confirmed.

The post Ruud Bergervoet Reappointed as CFO of Holland Casino appeared first on European Gaming Industry News.

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The 8th AskGamblers Awards Officially Enters the Voting Stage

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AskGamblers has announced that the final voting stage of the 8th annual AskGamblers Awards has started.

The voting phase kicked off on 28 April, and will last until the award ceremony scheduled for 12 June.

As in previous editions of the Awards, players can cast their votes for one of the top 10 finalists in the following categories: Best Casino, Best New Casino, Best Sportsbook, Best New Slot and Best Software Provider.

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The Best Crypto Casino, Best Partner and Best Manager categories will traditionally be chosen by the AskGamblers team. This year’s edition introduces a new category, the Superstar Award, a crown achievement handed out to one operator that best represents the values of brands, whose laureate will also be chosen solely by AskGamblers.

Another novelty in this year’s Awards cycle is the Forum vote: the votes from the members of AskGamblers Forum will be counted towards the final tally of votes as a separate voting tier.

Commenting on the launch of the 8th AskGamblers Awards voting stage, Dijana Radunović, General Manager at AskGamblers, said: “Now that we have the finalists, we are entering the final stages of preparation for our biggest night of the year. To say that we are excited about the 8th edition of the AskGamblers Award would be an understatement.”

“As everybody in the team is working tirelessly to make the gala ceremony a night to remember, we invite our players to do their bidding: to give a vote to their favourite contestants and help us choose the rightful winners in the five categories that are open to public vote,” Radunović added.

Before the award ceremony on 12 June, AskGamblers will host the traditional Charity Night on 11 June, where the partners will bid for positions on the website, with the money raised allocated to a humanitarian cause.

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Flexion Reports Revenue Increase of 9% for 2024

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Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Company’s success in the alternative app store market.

Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.

“With the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. We’ve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,” said Jens Lauritzson, CEO of Flexion.

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Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. That’s income in addition to their Google and Apple revenue with a business model that adds little to their costs.

In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexion’s partners without major costs or effort.

“If you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexion’s business and for the future of the games industry as a whole. We’re seeing the beginning of a sea change in games marketing,” Jens said.

“We’re seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,” Jens added.

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