QYOU Media Inc., a company operating in India and the US producing and distributing content created by social media stars and digital content creators, has announced that its newly launched casual mobile gaming app, Q GamesMela, has moved from beta to full release of its in-app trading and e-commerce storefront. Entering the world of what is becoming known as “G-Commerce” or “Gaming-Commerce”, the storefront provides the opportunity for players to maximise their winnings by trading them for real products available in the Q GamesMela store.
This unique and groundbreaking feature provides a new added dimension of rewards and monetisation wherein winnings can be exchanged for actual products. Q GamesMela winners of free games are awarded “stars” that can be stored in their in-app wallet and exchanged for products. In addition, Real Money/Cash gamers can also go into an in-app inclusive “Star Store” where you can buy and sell stars on an auction basis with other gamers. The intent is the creation of a socially active commerce community where real trading is done among active players to keep them both more engaged and involved, even when not actually playing games.
The online gaming industry has increasingly been seeing a variety of initiatives to drive more commerce through the games themselves. For years, the industry has driven a growing level of in-game commerce where gamers purchase additional merchandise to be used during gameplay. In 2025, estimates show that the market value of in-game purchases in games is projected to surpass $74.4 billion. Recently, online rumours abound regarding the upcoming 2024 version of Grand Theft Auto 6 featuring a greater move into so-called G-commerce. The games available for players to be awarded prizes in cash or be awarded stars on Q GamesMela include the addictive 2 minute gameplay of LUDO Express along with classic skill based games including Gin Rummy, Solitaire King and Call Break.
The gaming market in India continues to be one of the fastest growing in the world. With an estimated CAGR of 27%, industry reports suggest that this market will likely be worth over seven billion U.S. dollars in 2025. Most estimates predict nearly 450 million gamers across all platforms in 2023 with forecasts for the user base to reach 641 Million in 2027. Much of this growth is being driven by increased smartphone penetration and availability of lower-cost smartphones, coupled with more affordable data plans. India’s mobile gaming market is expected to generate 4.32 billion downloads in 2023 rocketing past former global leaders including the US and Brazil.
Curt Marvis, CEO and Co-Founder of QYOU Media, said: “This is a simple, yet super compelling, addition to our gaming platform. Winners need to be engaged in more than just game play and e-commerce within entertainment and gaming content is experiencing explosive growth. We saw a massive untapped opportunity to include this into our overall experience for Q GamesMela players. In addition, it allows winning and rewards to happen for both free and real money gamers under the same concept of our ‘star’ rewards system, including the use of a trading platform to engage our players and winners. Our early tests have shown great interaction and attraction for this offering and we look to build and grow our commerce offering alongside the pure gaming opportunity as we push the app further ahead moving into 2024.”
Gamescom Latam Set to Start in June 2024 in São Paulo
On 26 June 2024, the starting pistol will be fired in São Paulo for the first gamescom latam, the new gamescom satellite event for all of South America. This was announced at an event in Brazil by the involved partners: game – The German Games Industry Association, Koelnmesse, BIG Festival, and Omelete Company.
Following gamescom asia, which has been taking place in Singapore since 2021, gamescom latam will be gamescom’s second international satellite event. It integrates BIG Festival, which is popular with the games community in South America and drew around 50,000 attendees in 2023. gamescom latam is aimed at both the gaming community and trade visitors, with respective areas for each target group.
“The international importance of gamescom grew significantly again in 2023, as its impressive reach and the on-site presence of leading figures in the industry demonstrate. We’re convinced that, more than ever, the games industry needs events that are gathering places for the entire games ecosystem. With the magnetic power of its international brand, gamescom can help make this happen. So we’re very excited to be putting on gamescom latam together with our partners in the coming year to bring the unique festival feeling of the world’s largest games event to South America,” Felix Falk, Managing Director of game, said.
“With our events abroad, we accompany our customers to the most important growth markets worldwide. After gamescom asia, gamescom latam is by no means a competitor to the successful original event in Cologne, but rather an ideal addition to our international portfolio,” Gerald Böse, CEO of Koelnmesse, said.
gamescom latam will take place from 26 to 30 June 2024 at the São Paulo Expo Exhibition & Convention Center.
Swifty Global Secures GLI Certification for New Cutting-Edge B2B Gaming Platform
Dear Cashmere Holding Company (OTC: DRCR) also known as Swifty Global (Swifty), is a cutting-edge technology firm focused on creating ground-breaking solutions in the sports betting and gaming sector. Swifty currently holds licenses spanning several global jurisdictions with many more licenses in process. Swifty currently operates its proprietary swipe betting sports prediction application, as well as its traditional sportsbook and casino gaming platforms in numerous jurisdictions.
In a significant step forward, Swifty is proud to announce the completion and approval of the Gaming Laboratories International (GLI) certification for the company’s new innovative B2B gaming platform which has now been certified in the UK and can also be used for operators in Isle of Man, Gibraltar, Estonia and Malta. The newly developed B2B platform sits at the center of the Swifty Global scaling and growth strategy and will unlock a substantial new revenue stream for the business.
‘‘Securing this endorsement from GLI effectively certifies our B2B platform readiness for deployment across most European markets, and with this in mind we anticipate a significant spike in revenue over the coming months as we begin to roll out our new offering. Conversations are already underway with several sportsbooks and casinos, and we are confident that the first deal for this B2B platform will close by year end,” commented James Gibbons, CEO of Swifty Global.
In line with this, Swifty has recently completed the gap analysis for the South African SANS 1718 standards. The minimal changes requested by the gambling regulator once again highlights the robust nature of the Swifty product offering. This positive outcome has set the stage for the company to pursue official certification, which Swifty will initiate within the next two weeks. Once fully certified Swifty is set to officially launch its offering into the $1.8 billion South African gambling sector.
In addition to market and product expansion, Swifty’s relentless focus on enhancing its current offerings continues with the launch of its second major release of its platform, packed with a suite of innovative updates. This includes AI-powered multilingual support, enhancing global user accessibility, and affiliate management integration to open new marketing channels through sites like gambling .com. The release also introduces a dynamic modular interface for creating personalized user pages with various components like sports and casino widgets, adaptable based on user location. Significant enhancements also include a casino aggregator, an improved reporting module, and an AI-driven bonus rules engine, all aimed at elevating user engagement.
‘‘These updates collectively mark a major update to Swifty’s gaming offering, reflecting our commitment to continued innovation and user-centric design. With AI-powered enhancements and a dynamic modular interface, we’re not just keeping pace with the industry – we’re setting a new benchmark for what a gaming platform can offer. As we move towards the close of Q4, I am extremely confident about what the future holds for Swifty Global. The convergence of our technological advancements, new partnerships, and market expansion is set to drive substantial growth into the new year, delivering with it significant value for our loyal shareholders,” concluded Gibbons.
MDC Showcases Exciting $5 Crash Gambling Offer for Canadian Players
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Exclusive $5 Offer – FlyX Awaits
In a special promotion, Jackpot City Casino is offering an exclusive deal for players directed through MDC. With a simple $5 deposit, players can unlock 40 free spins on the popular crash gambling game, FlyX. This offer enhances the gaming experience, providing increased opportunities for winning and an affordable gateway into crash gambling.
MDC: Curating Top Gaming Deals
A spokesperson at MDC remarks, “Featuring this offer from Jackpot City Casino aligns with our mission to bring the most exciting and affordable gaming experiences to our community. This $5 deposit initiative not only makes gaming more accessible but also showcases our commitment to offer our users exceptional deals.”
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