Gaming
Optimove US Gaming Pulse Report – May 2025
Executive Summary – Optimove US Gaming Pulse Report (May 2025)
The May 2025 report analyzes data from over 3.2 million U.S. players and 21 million global players to benchmark performance across casino and sports betting.
Key Insights:
U.S. Players Spend More: U.S. bettors consistently outperformed the global average in deposit amounts, averaging $604 in May 2025 marking a 10% year-over-year increase for the US compared to just 2% globally.
Casino Activity Remains Strong: U.S. casino bettors averaged $8,259 over the period, 6.2x the global average of $1,329 — ending at $7,928 in May 2025. Despite a slight slowdown since January, the number of U.S. casino bettors grew 30% year-over-year by May, compared to 14% globally.
Sports Betting Surges, Then Slows: U.S. average monthly sports betting peaked at $1,001 in May 2025, versus $380 globally. However, the number of U.S. sports bettors declined, showing only a 14% year-over-year increase in May — while global numbers remained stable, slightly decreasing to 97% compared to the May 2024 baseline.
Global Players More Engaged: Global players showed consistently higher engagement, averaging 8.9 days per month per active customer in May 2025, compared to 7.9 days in the U.S. — a 12% engagement gap.
Retention Higher Globally: While close, global retention remained stronger, reaching 71% in May 2025, compared to 65% in the U.S.
Conclusion:
While the U.S. market continues to lead in player spend and betting volumes, global markets show superior engagement and retention. U.S. growth remains closely linked to seasonal events and regulatory expansion, with future success tied to boosting long-term customer engagement and retention strategies.
Report Metrics:
- Source: Betting trends in United States compared to the global benchmark in the trailing 12 months (May 2024-2025)
- Database: A 12-month average of over 3.2 million active players per month in the U.S. and over 21.3 million globally.
Category: Average Deposit Amount
Key findings: Average Deposit Amounts Greatest in the US
In terms of monthly average total deposit amounts, the US consistently outpaces the global average, with an average deposit value 2.6 times higher throughout the period.
The U.S. average kept the highest global average in May 2025 with $604 average deposit amount. marking a 10% year-over-year increase, while the 12-month average leading to May 2025 stood at $550.
Global deposit amounts remained relatively stable, reaching $214 in May 2025, representing a 2% increase in May year over year.
Definition of Average Deposit Amount: The average deposit amount is calculated by taking the total sum of all deposits and dividing it by the number of Sports and Casino bettors (players) who have made at least one deposit.
Category: Total Monthly Casino Betting Amount & Number of Casino Bettors Growth
Key findings: The US has been leading in both betting amount and number of casino bettors’ growth
Throughout the period, the US consistently outpaced global averages, with an average of $8,259 per bettor over the period compared to $1,329 globally. US ending at $7,928 in May 2025 while the global average stands on $1344.
The number of casino bettors in the US market showed a slowdown over the past two months following a peak in January. However, the year-over-year growth remains strong, reaching 130% by May 2025 compared to the May 2024 baseline of 100% (a 30% increase). In contrast, global growth was more moderate, rising to 114% over the same period.
Definition of Total Monthly Casino Bet Amount: The average casino bet amount is the total sum of all casino bets and divided by the number of bettors who have placed at least one casino bet.
Definition of Casino Bettors Growth Trend: calculated by dividing the total number of casino bettors each month by the number of casino bettors in May 2024, which serves as the baseline (100%).
Category: Total Monthly Sports Betting Amount & Number of Sport Bettors Growth
Key findings: The US consistently outpaced global averages in monthly average sports bet amounts peaking at $1,150 in March 2025, however with a decrease in number of sport bettors by May 2025.
Throughout the period, the US keeps outpaced global averages in monthly average sports bet amounts. The US average was at $1,001 in May 2025, however with a notable decrease compared to May 2024.
In contrast, the global average remained steady, reaching $380 in May 2025.
In terms of the number of sport bettors, the US market experienced a sharp decrease in May 2025, reaching only 14% increase in May 2025 compared to May 2024.
Global growth remained more stable, changing from 100% to 97% over the same period.
Definition of Total Monthly Sport Bet Amount: The average sport betting amount is the total sum of all sports bets and divided by the number of bettors who have placed in least one sport bet.
The Sport Bettors Growth Trend: calculated by dividing the total number of sport bettors each month by the number of sport bettors in May 2024, which serves as the baseline (100%).
Category: Average Number of Activity Days per Active Customer
Key findings: the global market consistently maintained a higher engagement level than the US.
The global market keeps consistently maintaining a higher engagement level than the US, with 12% more activity days on average per active customer throughout the period. In May 2025 the US average stands at 7.9 days per month per active customer while the global average stands at 8.9.
Definition of Average Activity Days: The average number of activity days is the total number of activity days divided by the number of bettors who have at least one activity day.
Category: Average Active Retention Rate
Key findings: Although retention rates remained relatively close, the global market consistently outperformed the US.
While retention rates between the US and global markets remained close throughout the period, the global rate consistently outperformed the US in most months.
The global average on May 2025 stands at 71% compared to 65% in the US.
Definition of Active Retention Rate: The percentage of bettors who were active in the preceding month and remained active in the current month.
The post Optimove US Gaming Pulse Report – May 2025 appeared first on Gaming and Gambling Industry in the Americas.
Amusnet has released its latest crash game, Hot Racing. This high-energy game throws players straight onto the track, where every second matters and every decision can boost the win.
Place the bet and watch the race unfold. The multiplier starts climbing the second the cars hit the track, and every moment the player stay in pushes the potential win higher. Want to play it smart? Use the 50% Cash Out to secure part of your winnings while keeping the rest in the race. Push too far, though, and a car can drop out – taking your bet with it. It’s all about timing.
Every round brings a fresh shot of adrenaline. Ready to level up? Place an additional side bet and pick the car you think will surge ahead and win the race. It’s your chance to add more excitement and boost your strategy.
Prefer a more laid-back approach? Turn on Autoplay. Set your number of rounds and your target multiplier, and let the game do the work. Once your target hits, your win locks in automatically – smooth, simple, and stress-free.
The tension builds in seconds. The stakes keep rising. Every race puts you right on the edge – go bigger or cash out now? That’s where the real thrill kicks in.
Hot Racing brings speed, excitement and sharp decision-making into every round. Jump in, trust your instincts and grab your win before the race leaves you behind.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Multipliers
The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.
50% Cash Out
Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.
Side Bet
Add extra excitement with the Side Bet! Pick the car you think will be the faster in the race and increase the potential payout.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases its Latest Crash Game “Hot Racing” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Wazdan, the gain-focused game developer, has bolstered its high-performing Hot Slot
portfolio with the launch of Hot Slot: Diamond Coins, a vibrant new title that merges the series’ retro charm with mechanics from its flagship Coins collection.
Staying true to the Hot Slot format, the game spans 15 reels and features fan-favourite mechanics including Cash Infinity and Hold the Jackpot, alongside specially designed Bonus symbols to boost engagement.
In the Hold the Jackpot Bonus Game, players compete for a Grand Jackpot of up to 3,000x their stake. Standard Hot Slot symbols also remain active on any reel without a Bonus symbol, using two paylines to deliver consistent base-game wins.
The Chance Level feature adds an extra layer of strategy and excitement, increasing the likelihood of triggering the Hold the Jackpot Bonus Round and offering players a more personalised gameplay experience.
Radka Bacheva, Head of Sales and Business Development at Wazdan, said:
“Hot Slot: Diamond Coins marks an exciting milestone in the evolution of the Hot Slot series. By combining the retro aesthetics players love with the proven performance of our Coins mechanics, and layering in Cash Infinity, Hold the Jackpot, and Chance Level, we’ve created a dynamic experience that immediately captures attention and delivers engaging, high-energy gameplay from the very first spin.”
Hot Slot: Diamond Coins is now available for integration, designed to perform across global markets and appeal to a broad player base.
The post Wazdan enhances Hot Slot™ series with Hot Slot™: Diamond Coins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
PopOK Gaming has launched its latest title, Matatu Juu, a fast-paced crash game that brings the vibrant energy of urban commutes to the gaming world. Inspired by the lively “Matatu” culture, the game challenges players to chase escalating multipliers, with the potential for wins of up to 10,000x.
High-Stakes, Player-Controlled Action
At the heart of Matatu Juu is the intuitive Cashout mechanic, giving players full control to decide the perfect moment to secure their rewards before the inevitable crash. Timing and strategy define the thrill, creating a tense, adrenaline-filled experience with every spin.
Key Features:
- Massive Multiplier Potential: Chase multipliers soaring up to 10,000x for life-changing wins.
- Player-Centric Control: Cash out at your own pace—play safe or go all-in for the ultimate payout.
- Seamless Gameplay: A clean, engaging interface that’s easy for newcomers but addictive for experienced players.
- Vibrant Urban Theme: A colorful, energetic design that blends cultural flair with modern gaming mechanics.
“With Matatu Juu, we wanted to capture the thrill of a fast-paced commute and turn it into a rewarding gaming journey,” said Luiza Melikyan, Head of Business Development at PopOK Gaming. “Combining simple crash mechanics with huge win potential keeps players on the edge of their seats from start to finish.”
Matatu Juu is now available for integration, offering operators a high-engagement title perfectly suited for players seeking instant-win, social-style gaming experiences.
The post PopOK Gaming Launches “Matatu Juu”: A Fast-Paced Journey to 10,000x Multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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