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Glisco Partners leads $12.4 million investment in GGTech Entertainment, with Heart Beat contributing $1.4 million

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Glisco Partners, a leading growth equity investment firm for disruptive and cross-border high-growth companies, and Heart Beat, an investment manager focused on the Americas, has announced the closing of a $12.4 million investment in Spanish company GGTech Entertainment. A leader in the gaming and esports environment, GGTech is one of the main organisers of esports events and competitions worldwide, which has experienced exponential growth in recent years. This investment will see GGTech consolidate its global presence across  Europe, the Middle East, North Africa and Latin America, as well as  accelerate its entry into the US market, one of the largest gaming and esports markets in the world.

GGTech Entertainment is an international company with a presence in Europe, North America, South America, the Middle East and North Africa, dedicated to the development of innovative leisure, entertainment and education projects through gaming, esports and technology. The company offers a wide range of technological solutions to promote the development of society and provides the best leisure, competition and entertainment experiences. GGTech has an international team of highly qualified professionals focused on the creation and operation of products in the gaming and sports industry, and is making significant progress in the development of applied technology.

In the  UK, GGTech develops Amazon UNIVERSITY Esports. Present in 16 countries across 4 continents, the project seeks to integrate the recreational and competitive aspect of video games with educational activities. Each country offers workshops presented by professionals in the esports industry to university students interested in learning more about the industry.

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GGTech recently announced the acquisition of NUEL, UK-based grassroots esports tournament and community organiser.

José Parrilla, co-founder and CEO of GGTech Entertainment: “As the leading organiser of multi-language esports events and tournaments in Europe, MENA and Latin America, we are very confident about our growth prospects in the US. Video games, and esports in particular, have been growing in popularity year after year, especially in the US, where more than half of the US population play games on a regular basis. This trend is expected to grow exponentially over the next decade and  our goal at  GGTech is to strengthen our presence in this  market over the next few years. We also have the support of major brands and publishers, who we already have solid alliances with, to help contribute to our growth in the US market.

Commenting on the investment, Alfredo Castellanos, Managing Partner at Glisco Partners, said: “Our investment in GGTech is part of our strategy to help highly disruptive companies grow their market share and enter the US market. GGTech is particularly attractive because of its proven business model and strategy to leverage its content production studios in Mexico and Spain to serve the growing esports market in the US.”

 

Industry numbers

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The video games industry reached more than 3 billion players worldwide and revenues of $192.7 billion in 2021, making it the second largest segment of global entertainment. According to the latest research from Statista, esports had a global audience of over 532 million viewers in 2022, including enthusiasts and casual viewers. This is an increase of more than 60 million on the previous year and makes esports the second most watched sport in the United States, after the NFL.

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Intel® Extreme Masters Cologne 2024: All 16 teams set to compete in the 10 year anniversary event

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From August 10 – 18, 16 top Counter-Strike (CS) teams will battle it out during Intel® Extreme Masters (IEM) Cologne 2024 for a share of the $1,000,000 prize pool, a win in the race to secure the Intel® Grand Slam V, and the coveted trophy. Today, we are thrilled to share with you the full lineup of teams competing in the celebratory event.

IEM tournaments are the pinnacle of esports competition for players worldwide and are at the heart of excitement for fans from around the globe. This year, we are celebrating our 10 year anniversary at the LANXESS arena as the final three days of IEM Cologne 2024 will once again take place in the iconic and packed-out arena in Cologne, Germany.

Also dubbed the Cathedral of Counter-Strike, the event’s significance lies in its long-lasting traditions and ability to consistently deliver legendary moments. This year, everyone is invited to go on a trip down memory lane and to experience the world’s best CS teams to-date playing CS2 for the first time on stage in Cologne.

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The teams competing at IEM Cologne 2024 are:

  • Team Spirit (IEM Katowice 2024 winner)
  • FaZe Clan (IEM Chengdu 2024 winner)
  • MOUZ (ESL Pro League Season 19 winner)
  • G2 Esports (IEM Dallas 2024 winner)
  • Team Vitality (ESL World Ranking Global)
  • Natus Vincere (ESL World Ranking Global)
  • Astralis (ESL World Ranking Global)
  • Virtus.pro (ESL World Ranking Global)
  • ALTERNATE aTTaX (Online Qualifier Germany)
  • HEROIC (ESL World Ranking Europe)
  • Eternal Fire (ESL World Ranking Europe)
  • Team Falcons (ESL World Ranking Europe)
  • Complexity Gaming (ESL World Ranking North America)
  • 9z Globant (ESL World Ranking South America)
  • The MongolZ (ESL World Ranking Asia)
  • FlyQuest (ESL World Ranking Oceania)
  • Team Liquid (ESL World Ranking Global)
  • Imperial Esports (ESL World Ranking Global)
  • FURIA Esports (ESL World Ranking Global)
  • BIG (ESL World Ranking Global)
  • BetBoom Team (ESL World Ranking Global)
  • paiN Gaming (ESL World Ranking Global)
  • MIBR (ESL World Ranking Global)
  • SAW (ESL World Ranking Global)

The post Intel® Extreme Masters Cologne 2024: All 16 teams set to compete in the 10 year anniversary event appeared first on European Gaming Industry News.

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SIS strengthens bet365 partnership with global launch of eSoccer product

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Operator significantly enhances content offering around the world

SIS (Sports Information Services), the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-term partner, bet365, to deliver its comprehensive eSoccer portfolio across all regulated markets and boost the renowned operator’s global offering.

The integration of the complete suite of H2H Global Gaming League™ eSoccer matches will see bet365 benefit from the increase in betting opportunities which are proven to maximise engagement and margin.

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The agreement considerably strengthens SIS’ Competitive Gaming offering across the globe with eBasketball already live. The addition of eSoccer contests means more than 150,000 events will now be available on the world’s leading sports betting operator’s online platform.

Built specifically for sportsbooks, SIS’ H2H Global Gaming League™ is proven to deliver superior margins, adding as much as 10% in value to operators. Professional gamers take part in all eBasketball and eSoccer matches which are produced entirely in-house at SIS’s UK-based secure studios.

Competitive Gaming is the only product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards. The highest possible accreditation created to set unmatched levels of integrity and safety in the industry, it has trained referees overseeing every contest.

Paul Witten, Managing Director EMEA at SIS, said: “We are very pleased to launch our eSoccer product as part of our long-term partnership with bet365.

“It is evident that customers have taken to our fast-paced, highly competitive short-form action and engage with the many available betting opportunities and we expect this to continue with the integration of our complete Competitive Gaming offering across regulated markets.”

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The post SIS strengthens bet365 partnership with global launch of eSoccer product appeared first on European Gaming Industry News.

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GRID and Kambi Group’s Abios extend official esports data partnership

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Esports data platform GRID and Abios, the esports division of Swedish sports betting technology and services provider Kambi Group PLC, have announced an extension of the two’s esports data partnership to expand the coverage of esports odds powered by GRID data.

Through Abios, GRID will add League of Legends and Rainbow Six Siege official esports data feeds to power the Kambi Group’s partner network, joining the Counter-Strike 2, Dota2 and VALORANT feeds established from the original partnership between GRID and Abios, signed last July.

Abios uses the GRID Data Platform’s real-time data feeds to offer accurate and real-time odds, accessible to both existing and new partners within the Kambi Group and subsidiary networks. The integration allows further expansion of automated and proprietary odds products, resulting in uptime improvements and odds model automation, especially important for live markets.

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The real-time data feeds also enables Abios to supply Kambi Group partners with premium features such as same-game parlays, player propositions and flash markets in expanded coverage.

The GRID Data Platform exclusively sources data directly from game servers, made possible through GRID’s official partnerships with rights holders including Riot Games, Ubisoft and KRAFTON, as well as over 70 tournament organizers in the Valve esports ecosystem. These direct partnerships with rights holders and GRID’s technology ensures the most accurate, reliable and granular real-time data possible for its partners.

The official data partnership between GRID and Kambi Group is another example of how the iGaming and esports betting industries can leverage advanced technological solutions to improve digital products. Operators and customers alike can trust the underlying data’s integrity, tracing its origins from only legitimate sources where rights holders are a part of the value chain.

Mikael Westerling, GRID Chief Sales Officer commented on the extension: “We’re proud to offer League of Legends and Rainbow Six Siege official data feeds to Kambi’s network for the first time and add even more value to the experience of their already impressive esports betting products.

The continued success of our partnership with Abios and our shared vision for the potential of esports betting made extending the partnership an easy choice.”

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Anton Janér, Managing Director of Abios, also commented: “We’re excited to continue and expand our partnership with GRID. With a unique portfolio of data rights, Abios power partners within and outside of the Kambi network with high-performance esports content.

With access to GRID’s real-time data, Abios’ automated odds models enable consistent margins, lower latency and a better user experience.”

The post GRID and Kambi Group’s Abios extend official esports data partnership appeared first on European Gaming Industry News.

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