eSports
Glisco Partners leads $12.4 million investment in GGTech Entertainment, with Heart Beat contributing $1.4 million
Glisco Partners, a leading growth equity investment firm for disruptive and cross-border high-growth companies, and Heart Beat, an investment manager focused on the Americas, has announced the closing of a $12.4 million investment in Spanish company GGTech Entertainment. A leader in the gaming and esports environment, GGTech is one of the main organisers of esports events and competitions worldwide, which has experienced exponential growth in recent years. This investment will see GGTech consolidate its global presence across Europe, the Middle East, North Africa and Latin America, as well as accelerate its entry into the US market, one of the largest gaming and esports markets in the world.
GGTech Entertainment is an international company with a presence in Europe, North America, South America, the Middle East and North Africa, dedicated to the development of innovative leisure, entertainment and education projects through gaming, esports and technology. The company offers a wide range of technological solutions to promote the development of society and provides the best leisure, competition and entertainment experiences. GGTech has an international team of highly qualified professionals focused on the creation and operation of products in the gaming and sports industry, and is making significant progress in the development of applied technology.
In the UK, GGTech develops Amazon UNIVERSITY Esports. Present in 16 countries across 4 continents, the project seeks to integrate the recreational and competitive aspect of video games with educational activities. Each country offers workshops presented by professionals in the esports industry to university students interested in learning more about the industry.
GGTech recently announced the acquisition of NUEL, UK-based grassroots esports tournament and community organiser.
José Parrilla, co-founder and CEO of GGTech Entertainment: “As the leading organiser of multi-language esports events and tournaments in Europe, MENA and Latin America, we are very confident about our growth prospects in the US. Video games, and esports in particular, have been growing in popularity year after year, especially in the US, where more than half of the US population play games on a regular basis. This trend is expected to grow exponentially over the next decade and our goal at GGTech is to strengthen our presence in this market over the next few years. We also have the support of major brands and publishers, who we already have solid alliances with, to help contribute to our growth in the US market.
Commenting on the investment, Alfredo Castellanos, Managing Partner at Glisco Partners, said: “Our investment in GGTech is part of our strategy to help highly disruptive companies grow their market share and enter the US market. GGTech is particularly attractive because of its proven business model and strategy to leverage its content production studios in Mexico and Spain to serve the growing esports market in the US.”
Industry numbers
The video games industry reached more than 3 billion players worldwide and revenues of $192.7 billion in 2021, making it the second largest segment of global entertainment. According to the latest research from Statista, esports had a global audience of over 532 million viewers in 2022, including enthusiasts and casual viewers. This is an increase of more than 60 million on the previous year and makes esports the second most watched sport in the United States, after the NFL.
Asia
China Media Group, Esports World Cup and VSPO Sign Strategic Cooperation Agreement on National Institute for Esports Development
China Media Group, Esports World Cup Foundation and VSPO have signed a strategic cooperation agreement on Friday as the new China Media Group National Institute for Esports Development kicked off in Beijing.
China Media Group (CMG), which operates state television networks including CCTV, formally unveiled the new CMG National Institute for Esports Development on Friday. The Institute then signed a strategic cooperation agreement with the Esports World Cup Federation and VSPO during the establishment ceremony, vowing to jointly organise and participate in future esports events.
The establishment ceremony was attended by Shen Haixiong, vice minister of the Publicity Department of the Communist Party of China (CPC) Central Committee and president of CMG, Sun Shuo, CPC Secretary of Xicheng District and Xue Jijun, head of the institute, among other government officials.
The three organisations have been long-time advocates for the healthy development of the esports industry. VSPO already works with the Esports World Cup Foundation in organising the inaugural Esports World Cup, an eight-week mega event currently underway in Riyadh with a record-breaking prize pool of more than $60 million.
“It’s a huge honor to be a strategic partner with the Chinese Media Group and the Esports World Cup Foundation with the establishment of the CMG National Institute for Esports Development, which marks another key sign of Beijing’s support for esports development,” Chairman of VSPO, Asia’s biggest esports operator, Dino Ying said.
The post China Media Group, Esports World Cup and VSPO Sign Strategic Cooperation Agreement on National Institute for Esports Development appeared first on European Gaming Industry News.
eSports
OG Esports Partners with PARI
OG Esports has partnered with esports betting brand PARI in a deal which aims to enhance the customer experience.
OG Esports, also known as OG, is a professional esports organisation based in Europe. The new collaboration has promised to bring exclusive content, exciting events, as well as unique opportunities.
Sujoy Roy, Head of Partnerships at OG Esports, said: “Partnering with PARI is an incredible opportunity. Their forward-thinking approach matches our vision of delivering unparalleled experiences to our fans. We’re excited to bring fresh and exciting opportunities to the esports scene.”
Sergey Glamazda, CEO of PARI Esports, said: “We are thrilled to partner with OG, the legendary international team and two-time winner of The International! OG consistently surprises and performs at a high level across all esports titles. It is a great honor to collaborate with an organization led by Ceb and N0tail!”
The post OG Esports Partners with PARI appeared first on European Gaming Industry News.
eSports
Abios obtains official Counter-Strike 2 and Dota 2 esports data through Bayes Esports partnership extension
Esports odds provider Abios and data provider Bayes Esports have signed an extension to their data partnership, which will enable Abios to continue utilising official real-time data in Counter-Strike and Dota 2 to power its odds feeds and engagement features for partners within and beyond the Kambi network.
Through Bayes Esports, Abios will gain access to official real-time data feeds from several high-tier tournaments in Dota 2 and Counter-Strike 2. These encompass some of the most-watched competitions in the world, including BLAST Pro Series, ESL Pro League and IEM Katowice in Counter-Strike, and ESL One in Dota 2. Counter-Strike 2 accounts for over 50% of total esports betting turnover among Kambi operators, with the ESL Pro League driving 13% of esports turnover in Q2 2024.
Abios ensures higher uptime and more accurate pricing thanks to the highly granular data from Bayes Esports which they get directly from the IP rights holders. With an automated odds feed covering more than 60 market types and engagement features such as bet builder, player props and instant markets, Abios will utilise this to increase the reliability, accuracy and availability of its markets. Bayes Live Match Data also allows Abios to create scoreboards, enhancing the overall betting experience for its end users.
Anton Janér, Managing Director and Founder of Abios, said: “With a heritage in esports data, we’ve always worked with data providers and tournament organisers at different levels to obtain data directly from the source. Not only does it give back revenue to the ecosystem, but the refresh rates and granularity server data provide allow us to offer more accurate and reliable markets to our partners.
“As such, we’re excited to continue our partnership and deliver markets in Counter-Strike 2 and Dota 2 built on top of data delivered by Bayes Esports.”
“We’re excited to continue our partnership with the team at Abios Kambi, who have been trailblazing in all things esports data products for over 10 years now,” says Amir Mirzaee, Co-CEO and Managing Director of Bayes Esports. “The extension is testament to the complete alignment between the teams in terms of producing industry leading user experience, and we’re proud to be delivering the industry leading data solutions for CS2 and Dota 2.”
The post Abios obtains official Counter-Strike 2 and Dota 2 esports data through Bayes Esports partnership extension appeared first on European Gaming Industry News.
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