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gamescom 2022: Gamecity Hamburg presents six indie games at the Indie Arena Booth

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From August 24 to 28, the gamescom, Europe’s largest trade fair for video games, will once again open its doors in Cologne. The location initiative Gamecity Hamburg will be participating with a booth at the Indie Arena Booth in Hall 10.2. Here, six indie studios from Hamburg will present their games to gamescom visitors, publishers and the press. Numerous other companies from Hamburg will also exhibit at gamescom, which brings together the international games industry in person again, for the first time in two years.

“With over 180 studios, publishers and games companies, Hamburg is a hotspot for games development in Europe. Hamburg’s games companies employ 2,500 people and the industry is on a growth trajectory: we currently count more than 200 vacancies at the city’s games companies. We’re excited to see that Hamburg companies can again present themselves at gamescom 2022. They show that Hamburg not only offers future-proof jobs, top-class career prospects, unique networking, but also that high-quality games are created here by big industry players as well as by numerous indie studios,” says Dennis Schoubye, Head of Gamecity Hamburg.

Gamecity Hamburg is representing the Hanseatic city with a booth at the Indie Arena Booth in Hall 10.2. Through the support program “Road to gamescom 2022”, Gamecity Hamburg enables six indie studios to show their games at Europe’s largest trade fair for video games free of charge. This way, the studios can establish important contacts with publishers, future partners, media and influencers, as well as present their game projects to gamers, receive valuable feedback and inspire future fans.

 

These six games and companies will be presented by Gamecity Hamburg at the Indie Arena Booth:

  • Tiny Roar with “XEL“: In the newly released sci-fi adventure game, players help protagonist Reid uncover her mysterious past.
  • games with “Heart of Muriet“: The real-time strategy game transports players to the fabled land of Muriet, where they fight epic battles in a voxel graphics style.
  • Beardshaker Games with “Soulitaire”: Soulitaire reinterprets the classic card game solitaire with a mysterious, dark background story.
  • THREAKS with “Project MORPH“: In this action RPG, players must save the galaxy by transforming into the monsters they fight, unlocking special abilities.
  • Octofox Games with “Wild Woods“: In this couch co-op game, one to four players take on the role of brave cats who have to cross a dangerous forest with their wooden cart.
  • OneManOnMars with “Leif’s Adventure: Netherworld Hero“: In this co-op adventure game, the title character Leif not only searches for a way back to his village, but also for his place in life.

Beardshaker Games, THREAKS and Octofox Games were grantees of the Gamecity Hamburg Prototype Funding program in 2020. OneManOnMars successfully participated in Gamecity Hamburg’s Games Lift Incubator in 2020 with the project “Leif’s Adventure”.

 

Companies from Hamburg present themselves at gamescom 2022

Further companies from Hamburg’s games industry will also attend gamescom 2022 to publicly present new games or to use the opportunity to initiate new business partnerships.

Indie publisher and development studio Daedalic Entertainment will present several new titles in the B2C area, including their highly polished action adventure game “The Lord of the Rings: Gollum” announced for September. Mooneye Studios, also active as a publisher and developer, will showcase new demos of the not-yet-released games “Farewell North” and “Shumi Come Home”. The Hamburg-based internet broadcaster Rocket Beans TV will also cover gamescom 2022 with numerous live broadcasts from its booth.

In the B2B area, which is only open to trade visitors, InnoGames (Germany’s second-largest employer in the games sector), Goodgame Studios, Deep Silver FISHLABS, Tivola Games, Bytro Labs, and Daedalic Entertainment will be among the exhibitors.

 

Gamecity Hamburg: Targeted support programs for Hamburg’s games industry

In addition to programs like “Road to gamescom 2022”, Gamecity Hamburg, funded by the Free and Hanseatic City of Hamburg, supports the regional games industry with more tailored support programs: The Games Lift Incubator, supports up-and-coming game developers and start-up founders through an intensive coaching and mentoring program with international industry experts as well as funding. Furthermore, Gamecity Hamburg supports the development of game prototypes in Hamburg with up to 120,000 euros per project through its Prototype Funding program.

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58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”.

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58%-of-respondents-like-the“warmy”-archetype-rocket-match-by-rocketplay-became-“-valentine’s-tinder-in-gaming”.

This Valentine’s, RocketPlay tested a playful idea: players who seek thrills in gaming don’t necessarily want intensity in everything — including relationships. Instead of asking users to pick a “perfect partner,” RocketPlay launched Rocket Match, a fast, flirty quiz that matches players with a vibe: Bold, Sunny, Dreamy, or Adventurous.

Early Results Flip the Stereotype

Around 58% of participants matched with the Sunny archetype — defined by warmth, charm, and easy-going fun. The experiment suggests that when it comes to Valentine’s, RocketPlay’s community prefers light-hearted connection over drama or high stakes.

What Rocket Match Is

Rocket Match is a Valentine’s matchmaking quiz built inside the RocketPlay Universe. Players answer five simple, no-wrong-answer questions and instantly discover their match vibe.

The goal: move away from typical Valentine’s content that swings between overly serious romance or clichéd tropes. Rocket Match keeps it flirty, playful, and moment-focused, letting players discover a vibe rather than a label.

The four vibes include:

  • Bold – confident, high-energy, loves bigger sparks

  • Sunny – easy-going, playful, social, effortlessly charming

  • Dreamy – soft, romantic, focused on atmosphere and emotion

  • Adventurous – playful risk-taker, spontaneous, curious

Community Insights from Rocket Match

The quiz quickly gained traction, with 7,000+ completions, revealing a strong preference: Sunny, the archetype defined by warmth, lightness, and charm.

Alex Martin, PR Lead at RocketPlay, said:

“What we liked most about Rocket Match is how clearly it captured the mood people actually want on Valentine’s. It wasn’t about labels or big statements — it was about light energy, easy chemistry, and a feel-good kind of connection. That’s the vibe we try to build across the brand: simple to join, fun in the moment, and positive without the drama.”

Why It Matters

Rocket Match was more than a Valentine’s gimmick. It offered a snapshot of what RocketPlay’s community enjoys most: light energy, playful interaction, and feel-good connections. By turning a pop-culture moment into a small experiment, RocketPlay gained insight into player preferences, informing how the brand continues to design engaging, fun, and positive experiences.

The post 58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”. appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming

58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”.

Published

on

58%-of-respondents-like-the“warmy”-archetype-rocket-match-by-rocketplay-became-“-valentine’s-tinder-in-gaming”.

This Valentine’s, RocketPlay tested a simple idea: people who come to iGaming for thrill don’t necessarily want the same intensity in everything — including relationships. Instead of asking players to choose a “perfect partner,” we launched Rocket Match, a fast, playful quiz that matches players with a vibe — bold, sweet, dreamy, or adventurous.

Early results flipped the stereotype. Around 58% of participants matched with the same vibe — built around warmth, charm, and easy fun — suggesting that when it comes to Valentine’s, our community prefers light-hearted connection over drama or risk.

What Rocket Match is

Rocket Match is a Valentine’s matchmaking quiz built as a small cosmic adventure inside the gaming RocketPlay Universe. Players answer 5 light questions — no right or wrong answers — and instantly unlock a Rocket Match that compliments themself. The idea was simple: Valentine’s content online often swings between two extremes — overly serious romance or pure cliché. Rocket Match was created to do something different: keep it flirty, keep it playful, and let players discover a vibe that feels like a moment, not a label.

There were 4 vibes to match with:
Bold — confident, high-energy, loves a bigger spark and bolder choices.
Sunny — easy-going, lighthearted, funny, good communicator
Dreamy — softer, romantic, drawn to atmosphere and emotion.
Adventurous — playful risk-taker energy; spontaneous, curious, and always up for something new.

The lightweight Valentine’s experiment quickly gained traction, with 7,000+ players completing the quiz. The unexpected value came after: the answers revealed a clear preference in what players wanted Valentine’s to feel like — and that insight became the story.

Across responses, around 58% of participants landed on the same Rocket Match vibe — the “sunny” archetype. It’s defined by warmth, lightness, and easy charm: playful, social, and effortless to be around.

What it says about RocketPlay’s community

Rocket Match offered a clear read on the kind of Valentine’s energy players gravitate toward — and it’s lighter than the usual “high-stakes romance” stereotype. As Alex Martin, PR Lead, puts it: “What we liked most about Rocket Match is how clearly it captured the mood people actually want on Valentine’s. It wasn’t about labels or big statements — it was about light energy, easy chemistry, and a feel-good kind of connection. That’s the vibe we try to build across the brand: simple to join, fun in the moment, and positive without the drama.”

What started as a fun Valentine’s experiment quickly became a snapshot of what the community enjoys most: light energy, easy chemistry, and feel-good connection. Valentine’s was simply the right moment to test a playful, pop-culture format — and see what kind of “match” people gravitate toward.

The post 58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”. appeared first on Americas iGaming & Sports Betting News.

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CEO of GGBET UA Serhii Mishchenko

GGBET UA kicks off the “Keep it GG” promotional campaign

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ggbet-ua-kicks-off-the-“keep-it-gg”-promotional-campaign

A leading gaming brand in Ukraine has launched a collection of ads featuring the tagline “Keep it GG” as part of an extensive communications initiative. The videos are currently being broadcast on Ukrainian TV, online platforms, and the brand’s social media accounts.

“GG” (Good Game) started in video game culture, yet its significance has far surpassed the literal meaning of “well played.” Currently, it symbolizes a worldwide sign of honor and gratitude for the feelings exchanged following a match, no matter the outcome. This concept served as the basis for GGBET UA’s latest marketing campaign. The video series embodies a unique GG atmosphere: rather than using a conventional voiceover, it incorporates complete audio tracks; the narrative features both literal and metaphorical allusions to sports and esports terms, alongside in-game and casino aspects; and prominent Ukrainian footballers are among the main characters.

“Every game, every match, every tournament is a moment that brings people together. For us, it’s important that every interaction with GGBET gives users that good game feeling — an experience that outlives the result and leaves vivid emotions behind, just like after watching a match,” comments CEO of GGBET UA, Serhii Mishchenko.

Going beyond the traditional view of GG also signifies a more profound implication — the brand’s strategic focus. The international brand, which has concentrated on esports for several years and attained significant success in esports betting and collaborations, is now adopting best practices to enhance traditional sports in regional markets. GGBET UA showcases a wider strategy for Good Game via collaborations (FC Dynamo Kyiv, FC Polissya, and the Ukrainian Basketball Federation), by organizing its own events and special projects, including initiatives that blend sports with esports, like the Match of LeGGends: Derby showmatch on the server featuring esports athletes and football players.

The brand’s creative team collaborated with a Ukrainian advertising agency and a Ukrainian production company to develop the commercials. GGBET UA made this choice to assist the local creative sector amid the war.

The post GGBET UA kicks off the “Keep it GG” promotional campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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