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Bidstack, the leading in-game advertising platform, has announced two new gaming partnerships that will expand the company’s global reach and continue the strong commercial progress they have seen so far in 2021.

The new partnerships will see Bidstack deliver non-intrusive in-game ads for Gold Town Games (World Hockey Manager) and Spinoff Games (Disc Golf Valley) as they look to capitalise on a new, incremental revenue stream that is designed to protect their artwork and most importantly, respect the experience of the player.

World Hockey Manager is a mobile game that is available across iOS and Android devices, it allows players to create and control their own ice hockey club. It is the world’s first mobile hockey manager game and will feature in-game ads and in-menu ads delivered by Bidstack. While Gold Town Games have integrated Bidstack’s SDK to create a new sustainable revenue stream that sits alongside their existing monetisation strategies.

Disc Golf Valley is a disc golf game that allows players to take on a collection of spectacular disc golf courses around the world whilst competing in tournaments and playing against their friends online. The game, which is available on Android, iOS and PC, was released in June 2021 by Spinoff Games. The in-game ad placements fit in seamlessly with the gameplay and feature around the starting tee of each course as players prepare to take on each challenge.

Of the new partnerships Antoine Jullemier, Head of Supply at Bidstack said “We are delighted to be partnering with Gold Town Games and Spinoff Games.

These partnerships diversify the audiences brands can reach in-game with Bidstack. More importantly though, they empower our gaming partners to continue creating great games with a monetisation strategy that respects their artwork as well as enhancing the gaming experience which supports customer acquisition and retention.”

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