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European Gaming Congress 2024

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Veloce Racing bow out of Island X Prix after pacey Sardinia outing

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Extreme E team show strong speed in penultimate round of the season but ultimately fail to reach the final following spectacular crash for Sarrazin 

Veloce Racing’s hopes of a second Extreme E podium were extinguished at the Island X Prix in Sardinia following a dramatic barrel roll in the aptly named ‘Crazy Race’.

The London-based squad arrived in Italy with high hopes following the team’s efforts to the reach the final in Greenland, which ultimately fell short during Stéphane Sarrazin’s spirited excursion through the infamous ‘Rock Garden’.

Veloce got off to a strong start in Sardinia when Sarrazin and team-mate Emma Gilmour topped the timesheets in the initial practice runs and eventually finished third in the session.

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Qualifying

Qualifying 1 in Sardinia was arguably the team’s most competitive outing of the inaugural Extreme E season. Calm and committed runs from both Gilmour and Sarrazin saw the duo finish an impressive third just 18 seconds adrift of pacesetters X44.

The team carried this momentum into the second qualifying session of the day and looked on course for another promising result as Sarrazin kept pace with X44 during the early stages of his run.

It was not to be, however, with the ODYSSEY 21’s front suspension failing during the course’s unforgiving second sector, forcing Sarrazin to grind to a halt and slip out of contention.

The disastrous Qualifying 2 run meant that Veloce Racing was eighth overall – just three points shy of second place, highlighting the volatility of the Island X Prix – and would take part in the Crazy Race on Sunday.

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The Crazy Race

As the lights went out for the Crazy Race, Gilmour’s lightning-quick reactions weren’t enough to withstand the advances of Kevin Hansen in the JBXE car who capitalised taking the optimum route.

The New Zealander seized the initiative and switched lanes, trying an alternate line to gain the advantage into the first gate. Unfortunately, it didn’t pay off and the Veloce Racing car slipped into third position.

Gilmour handed the reigns over to Sarrazin hot on the heels of Christine GZ. The Frenchman immediately began applying the pressure to the Italian, and it paid off as the second-place car pulled over with mechanical gremlins releasing Sarrazin to hunt down JBXE.

The attack was short-lived, however, as Sarrazin hit a dip and fired the back of the car up into the air, pitching the ODYSSEY 21 into a spectacular barrel roll. Mercifully, Sarrazin emerged from the wreckage unscathed, but the team’s aims of a second Extreme E podium were over.

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As a result of the crash, the Veloce Racing ODYSSEY 21’s chassis was compromised and subsequently, the team are unable to take part in next week’s Extreme E damper test and rookie test.

Stéphane Sarrazin, Extreme E Driver, Veloce Racing said: “It was a crazy race. I did my best to catch the JBXE car, the team were keeping me updated on the time difference and I was catching.

We knew we had to win to get to the final so we had to push. I attacked one of the compressions straight instead of side on and unfortunately the car rolled. I’m disappointed for the whole team as we really had the pace to be at the front this weekend.

Emma Gilmour, Extreme E Driver, Veloce Racing said: “Absolutely gutted. Stéphane and I had such good pace this weekend and to end up in the Crazy Race was really disappointing to start with.

“Personally, I’m disappointed I didn’t get a better start, from then on we were struggling with the dust and I handed over to Stéphane in P3. He did a great job to get past Christine GZ but got caught out in the rough stuff so glad he’s OK but just really sad for the team as we had good pace this weekend and it started so positively.”

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Daniel Bailey, CEO, Veloce Racing added: “Despite the setbacks we faced at the Island X Prix, I think there are a lot of positives that Veloce Racing can take away from Sardinia. Pace-wise, this was our most competitive outing so far.

“We were fast in practice setting the pace early on and ending up P3 and we followed that up with another P3 in Qualifying 1. We got unlucky in Qualifying 2 and in the Crazy Race but this is motorsport and these things happen. I think we’ll come away from this weekend as a stronger team and we’ll aim to finish on a high note in Dorset in December.”

Jean-Eric Vergne, Co-Founder, Veloce Racing commented: “The most important thing was to see that Stéphane [Sarrazin] is out of the car and seems OK. It’s a shame because Emma [Gilmour] did a great job to hand the car over within the 25-second range that we wanted. Stéphane knew he had to push very hard to get it done at the end of the race so it’s unfortunate.”

Now, the St. Helena – Extreme E’s floating paddock – makes the trip to Dorset, England (18-19 December) where the inaugural Extreme E season will reach its dramatic conclusion.

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

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Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”

The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.

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Nolimit City revisits the brutal factory life in Outsourced: Slash Game

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Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!

In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.

Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.

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Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“

‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.

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The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example

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Usually, consoles and PCs come to mind when discussing the gaming industry. The mobile sector is often treated as a child of a lesser god, even though it generates almost as much revenue as console and PC combined. Some companies can see this potential. For instance, the e-commerce platform GAMIVO has recently entered the mobile market, allowing players to buy in-game items cheaper.

Back on course

The entire video game industry has evolved incredibly, but the most spectacular has been the growth of the mobile sector. It expanded from 36.9 million dollars in 2016 to 93.2 billion in 2021. Unfortunately, the gaming market suffered from a decline that stemmed from the overoptimism of the pandemic era. As a result, the mobile gaming industry revenues dropped to 92.2 billion in 2022 and to 90.5 billion in 2023. Recent information has indicated this was a necessary correction rather than a long-term trend.

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The latest Newzoo report, issued in August 2024, shows that the industry is on the right track again. According to analysts, the mobile sector will generate revenues of $92.6 billion, representing +3.0% growth year-on-year. It’s nearly half of the entire gaming industry.

Billions of players

Revenues are crucial, but they only show part of the story. To fully understand the size and potential of mobile gaming, it’s necessary to consider the number of players, which constantly grew even when revenues dropped. Newzoo estimates that it will reach 2.8 billion in 2024. It means that almost twice as many people play on mobile devices than on PCs and consoles combined. Currently, every third person on Earth plays on mobile devices, and there’s still space for further growth.

“There are emerging markets where smartphones and mobile networks can expand, providing new potential players. Furthermore, this type of entertainment has a low entry barrier because most popular games are free and don’t require high-end devices,” explains Mateusz Śmieżewski, the CEO at GAMIVO.

One hobby, different habits

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GAMIVO is an example of a company that has recently joined the party to get a piece of the mobile pie. “We examined the mobile market for a very long time, trying to find a suitable place for us. It’s essential to understand that mobile gaming and mobile gamers differ from their PC or console counterparts. You can’t do the same things you do with PC and consoles and hope to replicate your success,” said Mateusz Śmieżewski.

Studies confirm this observation. Average PC and console players spend about 2.1 hours a day in virtual worlds. It’s half an hour more than mobile gamers. However, things get interesting when we take a look at playtime per week, which is the same for mobile and console (5.4 hours) and slightly longer for PC (5.7 hours). Moreover, typical PC and console owners play 2.6 and 2.7 days a week, respectively, while mobile players play 3.4 days per week.

Those statistics prove that PC and console players are more dedicated, spending more time in games’ worlds once they enter them. However, mobile gamers prefer shorter but more frequent sessions. They play while commuting or have a short amount of free time.

“Mobile players are more willing to uninstall games and give another title a chance. Hence, the gameplay has to be captivating and designed to provide quick but intense sessions.

Furthermore, even though the average weekly playtime is identical to PC players, many mobile players don’t think of themselves as gamers,” clarifies Mateusz Śmieżewski.

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Another major difference regards the way in which revenue is generated. PC and console games traditionally represent the premium model, where players buy the game. Most popular mobile releases are free and generate revenue with microtransactions. Almost all titles allow players to spend their real money on virtual coins, crystals, and other items that can be used to unlock additional content or reduce cooldowns.

Entering the mobile market

Those contrasts and nuances scare most companies from the mobile market. Let’s see how GAMIVO has coped with this.

“We decided to launch a new product category dedicated to mobile gamers. Our model allows them to top up in-game accounts cheaply. As a result, they can save up to 30% on buying virtual items, upgrades, and other content. The GAMIVO offer includes the most popular mobile titles, such as Genshin Impact and PUBG Mobile, and still extends,” describes Mateusz Śmieżewski.

“We dedicated a lot of time to research and analyses. Also, the development process required a lot of work to provide GAMIVO customers with safe transactions and a user-friendly environment. The first reactions are very positive, confirming our belief that our decision was right and there is still more space in the mobile game market,” concludes the GAMIVO CEO.

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