Canada
Dive changes the game for Roblox developers

For the first time, Roblox game developers can analyse their data with customised cross-platform connections and LiveOps support through the Dive platform. Gaining this kind of deep insight into the metaverse is a unique proposition that Dive is currently the first analytics platform to deliver, proving invaluable for the performance of Roblox games and pioneering for the rest of the analytics market. Having the unique ability to determine data pain points and value will take Roblox games to the next level and with Dive’s custom analytics, innovative game developers can invest in their future.
Data analytics within games provides the backbone of longevity. Data helps to elevate games, keeping them relevant and modern, ensuring the audience is continuously playing and iterating, making micro-changes to refresh and re-engage. This, alongside the innate ability to optimise for seasonal trends and events, is what will now extend Roblox games’ anticipated shelf life. Analysing data points, and reiterating the game based on the results, is crucial to longevity and success, and the demand for customised and deep insight amongst the Roblox developer community is high.
Recent figures show that the Roblox platform now nets over 40 million daily active users, with many playing over two hours a day. With such a high DAU database, it’s imperative that developers can and do optimise their data. For developers, Roblox as a platform opens the doors to an active, unique audience that is hungry for innovation and new methods to engage. This provides the perfect opportunity for highly specific game analytics, more so than ever before. At the heart of this, understanding your player base, retaining and growing your audience and truly setting your game above the rest is down to analysing what you have, and making it better.
For Roblox developers, custom analytics through Dive will provide invaluable insight into their games and help them lead the charge into developing the metaverse. Roblox’s platform offers unrivalled engagement and appetite for innovation, and its mission focuses on supporting players and encouraging them to imagine and create.
Elad Levy, the CEO of Dive says “The demand for data analytics and insight in games is high and even higher within Roblox games. As the metaverse develops, games will live and die based on the depths of their insight and own knowledge of how their players engage. Dive is uniquely positioned to provide specific, custom and tailored insight into games not previously serviced by any form of bespoke analytics. It’s no longer two dimensional – games must look inward in order to serve their players best.”
Dive is a unique analytics platform, combining an expert bespoke data team with a practical hands-on approach, offering limitless tailored and customisation possibilities. Traditional platforms like PC and Mobile are supported, however, Dive also provides support to more innovative platforms like Roblox, Minecraft and NFT games, with the same high level of unique bespoke data analysis and customisation. LiveOps features like segmentation and A/B testing are also available for all platforms that Dive works across, including the Roblox platform. The elite Dive platform, coupled with the expert data teams and custom analytics all combine to support and encourage data-driven games.
Dive, recently integrated with Roblox games, is the first analytics platform in the industry to provide deep metaverse insight, pioneering data analytics for the future. Dive allows developers to focus on what they do best: creating games and furthering their mission to grow and reiterate for success. Dive is available now for use across Roblox and all other innovative platforms.
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AGCO
AGCO Fines Great Canadian Casino Resort Toronto $350,000 for Serious Regulatory Violations Linked to Impromptu After-Party on Gaming Floor

The Alcohol and Gaming Commission of Ontario (AGCO) has issued monetary penalties totaling $350,000 against Great Canadian Casino Resort Toronto for multiple violations of provincial gaming standards. The penalties follow an impromptu after-party that was permitted to take place in the pre-dawn hours directly on the casino’s gaming floor.
On September 27, 2024, an electronic dance music event attended by thousands of people was hosted in the theatre adjacent to the casino at Great Canadian Casino Resort Toronto. The event was marked by widespread intoxication, disorderly behavior, and numerous criminal and medical incidents – both inside and outside the venue – including alleged assaults, drug overdoses, and acts of public indecency. Although paid duty officers were present, additional police and emergency services were required to manage the situation.
In the midst of this high-risk environment, casino management approved an unscheduled request by the performing artist to host an after-party on the active gaming floor. The artist and more than 400 guests were permitted onto the gaming floor where the artist was allowed to perform amidst operational table games and gaming machines – without any prior risk assessment or planning.
As a result, security personnel were unable to effectively control the casino floor, including witness reports that an attendee was seen climbing onto slot machines. Failure to maintain appropriate control compromises the security, safety, and integrity of the casino floor. Following the conclusion of the event, the operator failed to promptly report these incidents to the AGCO as required.
Based on the findings of its review, the AGCO’s Registrar has issued an Order of Monetary Penalty (OMP) totaling $350,000 against Great Canadian Casino Resort Toronto. These penalties address critical failures in their operations, incident reporting, employee training, and the management of disturbances.
A gaming operator served with an OMP has 15 days to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), an adjudicative tribunal that is part of Tribunals Ontario and independent of the AGCO.
“Casino operators have a fundamental duty to control their gaming environment. Great Canadian Casino Resort Toronto’s lapses in this incident compromised the safety of patrons and the security and integrity of the gaming floor,” Dr. Karin Schnarr, Chief Executive Officer and Registrar of AGCO, said.
The post AGCO Fines Great Canadian Casino Resort Toronto $350,000 for Serious Regulatory Violations Linked to Impromptu After-Party on Gaming Floor appeared first on Gaming and Gambling Industry in the Americas.
Canada
IGT and Atlantic Lottery Sign Eight-Year Video Lottery Central System Technology Agreement

International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (hereinafter “IGT”), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGT’s next-generation central management system in a game-to-system (G2S) distributed market.
“By leveraging IGT’s IntelligenEVO technology, Atlantic Lottery will power its video lottery network with the industry’s best-in-class central system and position itself to maximize future contributions to good causes. As an organization that prioritizes system security and exceptional player experiences, Atlantic Lottery believes that IGT’s IntelliegnEVO solution will help generate high player satisfaction and optimal network performance,” said Michael MacKinnon, Atlantic Lottery VP, Product.
“As a long-time supplier to Atlantic Lottery, IGT looks forward to helping the Lottery achieve its growth and player engagement goals with our leading-edge IntelligenEVO video lottery central system. IGT’s IntelligenEVO is a scalable technology for the WLA market that is backed by decades of experience and operator feedback, and maximizes the benefits of real-time data, cloud-based technologies and in-depth analytics,” said David Flinn, IGT SVP Canada, EMEA and LATAM, Gaming Sales.
With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the system’s suite of player-focused functionality. The technology’s G2S and open API design optimizes data collection and delivery and will enable Atlantic Lottery to customize their program for evolving player needs.
The post IGT and Atlantic Lottery Sign Eight-Year Video Lottery Central System Technology Agreement appeared first on Gaming and Gambling Industry in the Americas.
BetRivers
NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”
Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
The post NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform appeared first on Gaming and Gambling Industry in the Americas.
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