Racing Club, in partnership with Chiliz, the leading provider of blockchain solutions for the sports and entertainment industry, has announced that it will soon be launching its official Fan Token ($RACING) on the Socios.com app.

This partnership will see Racing join a global network of 70+ sporting organisations in over 20 different countries that have already partnered with Socios.com to engage with their global fan bases. The list includes football giants FC Barcelona, Manchester City, Paris Saint-Germain, Juventus, Inter Milan, Arsenal, Atlético de Madrid, Galatasaray and the national teams of Argentina and Portugal.

The $RACING Fan Token will give local and global fans of La Academia access to new opportunities to actively connect with the club, including the chance to take part in a number of decisions by voting on polls that will be launched across the season on the Socios.com app.

In addition, fans can put their skills to the test against other fans from around the world in club-related games, competitions and quizzes, competing in global leaderboards and earning real-life and digital club-related accolades, benefits and experiences along the way. Fans will also be able to access Racing content and experience Socios.com’s geo-location, augmented reality feature ‘Token Hunt’.

More information on when and how to acquire $RACING Fan Tokens and the exciting opportunities and benefits that will be available to supporters will be announced in the coming weeks.

With 18 league titles, Racing is one of the most successful clubs in Argentina and is among the few clubs to have won the Copa Intercontinental. Its fan base, popularly known as the Número 1 (Number 1 in Spanish), is considered one of the most loyal and passionate in South American football.

This new partnership with Racing confirms Socios.com’s commitment to continue growing in Argentina, a country that has seen the company sign two ground-breaking agreements: the launch of the Argentina national team Fan Token $ARG (Argentina was the first national team ever to launch its Fan Token on Socios.com) and the naming of the national league as Torneo Socios.com for the 2021-22 season.

Socios.com is a direct-to-consumer (D2C) platform that uses blockchain technology to provide the world’s leading sporting organisations with the tools to engage with their global fanbases. Nearly 1.3M fans worldwide have downloaded the Socios.com app to get closer to their favourite clubs.

Since its creation, in 2019, Socios.com works with global leading sporting organisations to help them actively connect with their fan bases through Fan Tokens, collectible digital assets, minted on the Chiliz blockchain, that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on Socios.com.

More than 45 major sporting organizations have partnered with Socios.com to launch Fan Tokens, including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan,  Atlético Madrid, Manchester City, Inter Milan, Arsenal and the Argentina and Portugal national football teams, as well as a number of leading teams from F1, esports and cricket.

Created by Chiliz, the leading blockchain provider for the global sports and entertainment industry, Socios.com has major expansion plans for 2021 and is targeting many more Fan Token launches throughout the world.  Socios.com has multiple office locations around the world and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires. The company will open a new office in North America in the near future.

Víctor Blanco, President of Racing Club, said: “We are very happy with this partnership, that will enable us to enter a new space full of exciting opportunities.”

“The $RACING Fan Token will allow us to interact with our fans in a new and very different way, strengthening their participation by giving them active participation and real influence.”

Alexandre Dreyfus, CEO of Chiliz y Socios.com, added: “We’re delighted to welcome Racing Club, one of the biggest and most successful clubs in Argentina. A club that not only has a brilliant history but also one of the largest and most passionate fan bases.

“This partnership consolidates our leadership in Argentina, a strategic country for Socios.com because of the unique passion Argentinians have for football”.

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