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BLAST appoint Tom Greene as Chief Growth Officer

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Greene joins from the Harry Potter franchise and will focus on increasing BLAST’s efforts to grow its audience and consumer base

Esports tournament organiser and media network BLAST has appointed Tom Greene as its Chief Growth Officer. He joins after six years working with the Harry Potter franchise across a number of commercial leadership roles.

During his time with Wizarding World, Greene ran Pottermore Publishing, the digital publisher of Harry Potter and Fantastic Beasts ebooks and audiobooks. He also led Wizarding World Digital, the fan-engagement arm of the Harry Potter franchise and a joint venture between Pottermore and WarnerMedia. Greene will remain a non-executive director of Pottermore.

Greene’s appointment will help improve and increase BLAST’s efforts to grow its consumer and audience base in the future by creating a more direct relationship with its esports fanbase.

BLAST will be looking to utilise the former-WarnerMedia executive’s experience in building technology products that can capture the attention of key audiences – with the ultimate aim of diversifying BLAST’s product offering and revenue streams.

The last 18 months have been an exciting period for BLAST that has seen the Copenhagen-based business move into a number of new games, including: VALORANT, DOTA 2, Apex Legends and Fortnite.

During this period BLAST Premier, the company’s leading light and a global Counter-Strike tournament circuit, has grown from strength-to-strength and in January posted the most watched online CS:GO match of all time during the Global Final while also securing a range of new commercial partnerships with Coinbase, L33T Gaming and Unilever.

Robbie Douek, CEO for BLAST, said: “Tom joins us at a hugely exciting time for BLAST, the last year has seen us cement BLAST Premier as one of the leading Counter-Strike tournaments in the world, we’ve also managed to diversify our product offering by moving into a number of leading titles during this period.

“Tom brings a wealth of experience and knowledge from his time with the Harry Potter franchise, where he had huge success in evolving the Wizarding World digital publishing platforms and creating a powerful fan experience. His arrival signifies BLAST’s ambition to grow and strengthen the relationship we have with our community.”

Tom Greene, Chief Growth Officer at BLAST, said: “I’m thrilled to join the team at such an exciting time for BLAST and for esports more generally. Everyone at BLAST is incredibly passionate and talented and it is great to join such a dynamic team. I’m looking forward to helping us accelerate our efforts and deliver more amazing products and experiences to our fans both old and new.”

BLAST Premier is a worldwide Counter-Strike tournament series that unites all major events, offers opportunities to all regions across the globe and crowns the world champions of CS:GO. Up to 32 teams will take part in the seven BLAST Premier events over the course of 2021 with a combined prize pool of $2,475,000 on the line. BLAST will be making its long awaited return to arena events with fans later this year at Copenhagen’s iconic Royal Arena for the Fall Final.

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Amusnet

Amusnet Brings Brazilian Street Energy to Crash Gaming with the Release of Caramelo Sortudo – Crash Edition

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Amusnet expands its crash game portfolio with the launch of Caramelo Sortudo – Crash Edition, a high-energy title inspired by Brazil’s most iconic street dog. Packed with colour, character and fast-paced action, the new release takes players straight into the vibrant rhythm of Brazilian neighborhoods, where every second counts and the multiplier runs wild.

At the heart of the game is Caramelo, sprinting through bustling streets in pursuit of a mischievous bicyclist. With each stride, the multiplier climbs higher, challenging players to make split-second decisions. The objective is simple yet thrilling: cash out at the right moment before Caramelo catches the irresistible scent of his favourite grilled chicken.

Designed to deliver transparency and trust, Caramelo Sortudo – Crash Edition is powered by a Provably Fair algorithm and features a 50% cashout chance, ensuring balanced gameplay and edge-of-your-seat excitement in every round. Intuitive mechanics make it accessible to newcomers, while rising multipliers keep seasoned players fully engaged.

Visually bold and bursting with personality, the game blends skill, suspense and unmistakable Brazilian charm. From colorful street scenes to the playful animation of its four-legged hero, every detail is crafted to enhance immersion and momentum.

Whether players aim for steady wins or chase daring multipliers, Caramelo Sortudo – Crash Edition delivers nonstop adrenaline and dynamic gameplay. With this latest release, Amusnet once again showcases its commitment to innovation, entertainment and culturally inspired gaming experiences.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Multipliers

The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.

50% Cash Out

Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Brings Brazilian Street Energy to Crash Gaming with the Release of Caramelo Sortudo – Crash Edition appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming

KOKA Noodles Partners with Grow uP Esports in a Collaboration Focused on the Gaming Community and Product Sampling

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KOKA Noodles, the internationally recognised brand celebrated for its quality, convenience and wide range of flavours, has announced a new strategic partnership with Grow uP Esports, one of the most active and influential esports organisations in the national landscape.

The collaboration is driven by a shared goal: to bring the KOKA brand closer to the gaming community through authentic experiences, hands-on product sampling and creative activations that resonate with the lifestyle and values of gamers and esports fans.

As part of the partnership, KOKA Noodles will feature across a variety of Grow uP Esports initiatives, spanning both live and digital events, community-driven activations, content collaborations with athletes and creators, and experiential moments focused on tasting and direct interaction with KOKA products.

Commenting on the announcement, Telmo “Armag3ddon” Silva, representative of Grow uP Esports, said:
“At Grow uP Esports, we prioritise partnerships that genuinely benefit the community and add value to the ecosystem. KOKA Noodles is a natural fit for the gaming world thanks to its speed, practicality and variety. This collaboration marks another step in our mission to deliver meaningful and relevant experiences for gamers.”

For KOKA Noodles, the partnership reinforces its commitment to engaging young, digitally native and discerning audiences, where gaming and esports serve as powerful platforms for emotional and cultural connection.

“Gaming is a space where KOKA naturally belongs — dynamic, creative and social. Partnering with Grow uP Esports enables us to stay close to our consumers, create impactful product sampling opportunities and integrate the brand authentically into everyday gaming culture,” added a KOKA Noodles spokesperson.

The KOKA Noodles x Grow uP Esports partnership will roll out over the coming months, with a series of activations to be unveiled gradually, further strengthening the link between gaming, entertainment and immersive brand experiences.

The post KOKA Noodles Partners with Grow uP Esports in a Collaboration Focused on the Gaming Community and Product Sampling appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Amusnet Adds Wet and Wild Fun to Crash Gaming with Hippo Splash

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Amusnet is poised to elevate the thrill in the crash game segment with the imminent launch of Hippo Splash – a lively, quick-paced game that merges fun narratives with exhilarating gameplay and a verifiably fair algorithm.

At the core of Hippo Splash is a memorable image: a playful hippo gingerly balancing on a log in the center of a lake. Every action heightens the suspense, every moment raises the stakes… until a single mistake causes the hippo to plunge into the water. That’s the moment players anticipate – and the secret to transforming clever timing into substantial victories.

Created with player enthusiasm as a priority, Hippo Splash allows gamers complete control over their tactics. They have the option to cash out early at 50% for a more secure strategy or remain in the game longer to pursue higher multipliers before the eventual drop. Each round is fast, easy to grasp, and filled with tension, allowing for immediate participation while maintaining high adrenaline.

With its colorful theme, engaging mechanics, and modern crash gameplay, Hippo Splash is poised to appeal to both seasoned crash game fans and newcomers looking for something fun, fast, and rewarding.

Get ready to watch the log, track the multiplier, and decide the perfect moment to cash out – because in Hippo Splash, every step counts, and every splash could send winnings soaring.

Gamble
Play the game and multiply your winnings through the Gambling feature!

Multipliers
The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000.
Multiplier can potentially crash at 1x, ending the game round.

50% Cash Out
Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.

Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Adds Wet and Wild Fun to Crash Gaming with Hippo Splash appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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