Gaming
Gaming property rich list: Here’s how much in-game properties would set you back in real life
- A new study by Ebuyer reveals how much gaming properties would cost if you were to purchase them in real life
- Maze Bank Tower in GTA V would be the most expensive to buy at £2,880,000.00
- One of the most affordable properties to purchase is Raffia Quinta from Oasis Springs at £28,152.19
Whether you’re using your Simoleons to buy your Sims a new villa, or you’re forking out your bells to Tom Nook in Animal Crossing to upgrade your pad, in-game property prices can be costly. But, have you ever wondered how much they would set you back if you were able to purchase them in real life?
It’s no secret that gaming has become more popular than ever, especially over the last year during the lockdowns. In fact, in 2020 UK consumers spent nearly £2.4 billion on digital consoles and games, up from £1.98 billion the previous year1.
If you’ve got your eye on a fantasy property, Ebuyer has analysed* the gaming property market to determine how much certain properties would cost if you were to buy them here and now (technically speaking). To convert the fictional property prices into GBP, food prices were analysed to estimate the exchange rate due to food being prevalent in all games.
According to the findings, the ten most expensive gaming properties are as follows:
|
Rank |
Game |
In-game property |
In-game currency |
In-game purchase price |
Real life cost in GBP |
|
1 |
GTA V |
Maze Bank Tower |
Dollars** |
4,000,000 |
£2,880,000.00 |
|
2 |
FINAL FANTASY XIV |
Large plot, with the large mansion |
Gil |
37,920,000 |
£407,640.00 |
|
3 |
GTA V |
Eclipse Towers, Apartment 3 |
Dollars** |
500,000 |
£360,000.00 |
|
4 |
Sims 4, Willow Creek world |
Ophelia Villa |
Simoleons |
254,721 |
£183,297.23
|
|
5 |
FINAL FANTASY XIV |
Medium plot, with the medium house |
Gil |
14,968,000 |
£160,906.00
|
|
6 |
Sims 4, Willow Creek world |
Pique Hearth |
Simoleons |
113,498 |
£81,673.16
|
|
7 |
Animal Crossing: New Horizons |
House, with all expansions and extra storage |
Bells |
6,196,000 |
£40,274.00
|
|
8 |
Sims 4, Oasis Springs |
Vista Quarry |
Simoleons |
48,718 |
£35,057.47
|
|
9 |
FINAL FANTASY XIV |
Small plot, with the small cottage |
Gil |
3,069,000 |
£32,991.75
|
|
10 |
Sims 4, Oasis Springs |
Raffia Quinta |
Simoleons |
39,122 |
£28,152.19
|
Topping the property rich list is Maze Bank Tower in GTA V. The property in the game is located in Pillbox Hill, Downtown Los Santos, and gamers can purchase the tower from San Andreas’ favourite real estate company, Dynasty 8. And whilst it’ll set you back $4,000,000 in-game, if you could purchase it today in real life, it would cost £2,880,000.00… if only!
Taking the second spot is FFXIV. There are five different houses to purchase in the game, and they vary in price. The most expensive is the large plot, with the large mansion equipped with three floors, and a much bigger garden than the other plots. Costing 37,920,000 Gils in-game, it would set you back £407,640.00 in real life.
But if you’re on a strict budget, the most affordable property of them all is Raffia Quinta. Whilst Sims 4 may have first dropped back in 2014, if you’re an avid simmer, the pad from Oasis Springs would cost you only £28,152.19 to buy today… and if that was the case, we’d all own one! Another cheaper option is the small plot with the small cottage in FFXIV, costing £32,991.75.
Commenting on the research, Andy Roberts, E-Commerce Director of Ebuyer, says: “Often we spend so much time immersed in our gaming universes, there is a suspension of disbelief on the real-life costs of factors such as property and bills!
Our research gives food for thought on how much it would cost to live like our favourite characters in real-life. The results really are shocking!”
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Crash Games
Evoplay launches Caramelo Dog Lucky Run crash game for Brazil
Evoplay has launched Caramelo Dog Lucky Run, a new crash-style instant win game themed around Brazilian street culture and the widely recognised “Caramelo Dog” reference.
The title follows Taco, a dog navigating a neighbourhood filled with obstacles. Players move step by step across roads as the multiplier increases, choosing to cash out or keep going.
Evoplay said the game uses randomised obstacle patterns so each round plays differently. Players can choose between four difficulty settings — Easy, Medium, Hard, and Hardcore — with higher difficulty increasing obstacle intensity and the multiplier.
Caramelo Dog Lucky Run also includes a cash-out function that can be triggered after Taco safely stops, plus customisable autoplay settings for stake preferences and stop conditions.
Ivan Kravchuk, CEO at Evoplay, said: “Caramelo Dog Lucky Run brings a completely fresh personality to our portfolio through its vibrant Brazilian-inspired setting and charming main character.
“Players in Brazil need games that feel familiar, authentic and culturally connected to them. When a player recognises something that reflects their everyday life and online culture, it creates a far deeper level of engagement than entertainment alone, and that is exactly what Caramelo does in this game.”
The post Evoplay launches Caramelo Dog Lucky Run crash game for Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule
S8UL gaming creator and streamer Payal Dhare has partnered with OWND!, the Gen Z-focused fashion brand from Aditya Birla Fashion and Retail Limited, to launch a gaming-inspired fashion capsule called ‘Gamer Drop’. The companies describe it as India’s first female gamer-curated capsule. The collection will be available on OWND!’s website and in the brand’s stores across India.
According to the press release, ‘Gamer Drop’ includes menswear and womenswear pieces built around gaming culture and streetwear, positioned as a creator-led collection rather than conventional creator merchandise. The campaign leans on the growing overlap between gaming culture, creator communities, and youth fashion.
Marco Agnolin, Chief Executive Officer, OWND!. said, “We see gaming today as a powerful cultural force that is shaping how young consumers express themselves, communicate, and engage with fashion. As one of India’s biggest gamers, Payal Dhare represents this new generation perfectly through her authenticity, confidence, and deep connection with the gaming community. Her influence extends far beyond gaming content, making her an ideal face for our gaming collection. Through this collaboration, we aim to celebrate individuality and connect with India’s digitally native youth in a way that feels relevant, inclusive, and culture-driven.”
Payal Dhare aka Payal Gaming said, “Gaming today has become a culture and a form of self-expression for millions of young people across the country. That’s what makes this collaboration with OWND! so exciting for me. With this curation, I wanted to create something that genuinely reflects my vibe and the energy of my community. It’s stylish, comfortable, expressive – and made for people who want to own who they are.”
The release also points to India’s expanding creator economy. Citing a Boston Consulting Group report, it says India has nearly 2 to 2.5 million creators, with more than 60% of consumers exposed to creator-led content and over 30% of shoppers influenced by creators in purchase decisions.
The post S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Berkley Egenes
Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events
Xsolla, a global video game commerce company, is participating in two leading co-located industry events, XP Game Summit Toronto and Xsolla Connect Toronto, on May 21-22, in Toronto. Xsolla will engage with partners, creators, and industry leaders across both events, focusing on the evolving gaming ecosystem.
At XP Game Summit Toronto, Xsolla will showcase its Web Shop solution, a direct-to-consumer (D2C) platform that helps developers build and scale their own storefronts outside traditional app stores. The Web Shop ecosystem integrates storefronts, LiveOps tools, and player engagement features, enabling studios to strengthen player relationships while increasing revenue and operational control.
Xsolla will also highlight its global payments infrastructure, which supports more than 1000+ payment methods across 200+ geographies. Designed to optimize conversion and deliver localized checkout experiences, Xsolla Payments enables developers to reach players worldwide while adapting to regional preferences and regulatory environments.
Additionally, Xsolla will showcase how they are connecting developers with premium entertainment-based intellectual property (IP). By simplifying licensing and partnership opportunities, Xsolla Agency helps studios enhance player acquisition, drive engagement through LiveOps, and unlock new monetization pathways.
In addition to showcasing its product offerings and solutions, Xsolla will also present a featured panel session titled “Building the Creator Pipeline: How Smart Partnerships Are Scaling Influencer Marketing”. The panel will include John Nguyen, Regional Vice President, Canada, at Xsolla; Scott Christian, Studio Director & Founder of Hilltop Games; Gem Johnson, CEO at Corvian Marketing; and Corina (Newby) Diaz, Marketing and Social Media Director at Mighty Yell. They will share practical insights on building sustainable creator ecosystems, leveraging strategic partnerships, and driving measurable impact through influencer marketing initiatives.
In addition to the company’s participation in XP Game Summit Toronto, Xsolla will host Xsolla Connect Toronto, further expanding opportunities for meaningful engagement between developers and publishers through curated programming and networking experiences. Xsolla Connects are designed to give local communities the opportunity to engage, collaborate, and integrate with Xsolla’s industry leaders in an open and transparent environment and through conversations.
“Toronto continues to emerge as a key hub for gaming innovation and collaboration in North America. We’re excited to participate in XP Game Summit and host the Xsolla Connect to connect with the community while sharing insights on how creators and partnerships are helping to build the future of game growth,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla.
“Toronto has built itself into a major Canadian video game hub. We are glad to contribute to the continued growth of the local industry as well as Ontario’s Game Industry as a whole. What makes it special is the combination of deep technical talent, global creative diversity, and a production ecosystem that truly scales. That’s why gatherings like XP Game Summit and Xsolla Connect matter so much: they bring that energy together, and we’re excited to be part of it and help showcase what this community can do,” said John Nguyen, Regional Vice President, Canada at Xsolla.
The post Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events appeared first on Americas iGaming & Sports Betting News.
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