Gaming
Exclusive Deal Between Anzu and Razor Edge Games Brings Blended In-Game Ads to Upcoming Game Eden Falling
Indie game developer Razor Edge Games has signed an exclusive partnership with Anzu.io, the world’s most advanced in-game advertising platform, to enable advertisers to place ads within its upcoming PC and console hit game Eden Falling.
Eden Falling is an MMO-Lite free-to-play game that will debut in a pre-alpha phase at Steam Summer Festival as a PC game. In the months following, Razor Edge Games will open early access, with a global release planned for the first half of 2022 along with a console version. Razor Edge Games plans to have around 20 third-party brand DLC partners, including celebrities and IPs, make special, limited-time appearances within the game to create even more excitement.
Eden Falling is being released at an opportune time, given that the gaming industry is currently experiencing unprecedented growth. There are now 3.1 billion gamers worldwide, and the videogame market is expected to hit $175.8 billion this year. Players of all ages are getting in on gaming, which is also attracting more attention and sponsors than ever before.
The game’s scene-based evergreen gameplay is exactly what makes Eden Falling ideal for advertisers. Players are continually in an ‘explore and discover mode,’ providing advertisers with an opportunity to gain impressions and make meaningful connections without disrupting gameplay. The post-apocalyptic setting resembles a futuristic version of the real world which will work in advertisers’ favor by positioning them as a brand of today and one that has a foothold in the future.
Anzu’s extensive partnerships with third-party vendors such as Moat by Oracle, Nielsen, Kantar, Comscore, and Digiseg provide in-depth measurements for campaign effectiveness, including viewability and brand lift, as well as audience verification, data enrichment, and fraud detection. In conjunction with WWP, Anzu is establishing widely accepted in-game advertising standards, which has given brands including Vodafone, Samsung, PepsiCo, McDonald’s, and American Eagle the confidence to shift media budgets to in-game ads through the platform.
Anzu, which supports advertising on mobile, PC, and consoles, is the only in-game advertising company to secure an ISO 27001 certificate, the highest level of security audit, which gives advertisers and game developers the assurance that their data is being handled in accordance with the highest security standards. Additionally, Anzu’s SDK technology delivers big for publishers, ensuring high-quality direct traffic, complete control of ad placements, and precise audience targeting based on first-party data.
“At Razor Edge Games, true to our name, we like to position ourselves on the cutting edge of the industry. That’s why we’re incredibly excited to partner with Anzu,” said Mike Weiser, “We believe this is the future of advertising and gaming and the next step in bringing product placement closer to immersion. We’re looking forward to the opportunities this partnership will bring us both.”
Alex Yerukhimovich, Anzu’s VP of Sales, added, “Razor Edge Games’ innovative approach to gameplay aligns with our values, and we are thrilled to welcome them into the Anzu ecosystem. With the number of gamers increasing daily, this is a channel that lives up to its promise. This partnership creates an unbeatable opportunity for advertisers to join the gaming space and deliver cutting-edge campaigns to highly engaged, receptive audiences.”
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Bonus Bag feature
TaDa Gaming Delivers Highway Thrills in Chicken Dash
Reading Time: 2 minutes
Award-winning TaDa has taken a favourite joke and transformed it into an immersive and humorous crash release. Simple mechanics, personalised risk management controls and a max win of 20,659.1x are enhanced with slick graphics and a fearless chicken.
And with an expanding bonus bag that fell off the back of a lorry, it’s easy to see why this chicken is so determined to get to the other side.
Players begin by setting their preferred gameplay parameters. Three levels of Easy, Normal and Hard will dictate the level length or number of tiles the bird has to cross and the level max multiplier value.
Strong clear colours and polished visuals set the scene for the determined chicken to make it across the motorway. Beginning on the grass verge, players click to send the bird across the lanes one multiplier tile at a time against the oncoming traffic.
Each safe step will see a safety barrier land to protect the chicken but one false move and it’s game over and back to the grass verge.
Keeping players on high alert, the Chicken Dash feature can randomly trigger multiple times in a game. The appearance and squawking of the rooster starts the bonus feature which protects the chicken from traffic throughout and allows it to pass over two or three tiles in one go.
A Bonus Bag feature can also randomly trigger. Players must land the chicken on the tile where the bag dropped to collect the prize. And the higher the risk level, the higher the prize.
A clear UI and straightforward gameplay mean players can focus on getting the chicken across the road in one piece – and hopefully with the bonus prize – while enjoying Chicken Dash’s crisp graphics and sly details in this high volatility and amusing game.
Sean Liu, Director of Product Management at TaDa Gaming, said: “Chicken Dash is a hugely entertaining crash game that will have players laughing out loud. The cartoon graphics add to the experiential play and we promise no chickens were hurt in making of this game.”
The post TaDa Gaming Delivers Highway Thrills in Chicken Dash appeared first on European Gaming Industry News.
Cash Rain Event
TaDa Gaming Releases Cash Stack
Reading Time: < 1 minute
TaDa Gaming, a leading provider of innovative casino content, is redefining fast-play entertainment with the release of Cash Stack, an adrenaline-pumping crash game that puts timing, control and strategy directly in the player’s hands. With a max multiplier of 100x, Cash Stack delivers rapid gameplay, instant decisions and nonstop engagement.
Built for players who love simplicity and control, Cash Stack starts at a 1.01x multiplier, with the tension rising as players manually tap DROP to increase their payout potential. Every decision carries risk — one mistimed move and the round ends instantly. For those who dare, the game can soar up to 100x before the stack collapses.
The twist comes with the Cash Rain Event, a random in-game boost that can multiply winnings by 0.1x to 10x. Players must hit CASH OUT before the round ends to claim the bonus value, adding a thrilling layer of timing and anticipation. The result is a fast, skill-driven experience that rewards quick reactions and nerve.
Cash Stack embodies TaDa Gaming’s next step in the evolution of crash games — sleek visuals, simple mechanics and an emphasis on player control over automatic outcomes.
Sean Liu, Director of Product Management at TaDa Gaming, said: “Cash Stack takes the essence of crash gameplay and turns it into a true test of timing and instinct. Every round is a balance between greed and precision — do you cash out early or chase the big win? We’ve designed it to be fast, flexible, and highly engaging for players who want to feel in control.”
The post TaDa Gaming Releases Cash Stack appeared first on European Gaming Industry News.
Games of the Future 2025
The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi
Reading Time: 2 minutes
In just under three months, the world will turn its eyes to Abu Dhabi as the Games of the Future 2025 (GOTF 2025) prepare to deliver an electrifying showcase of competition, innovation and entertainment.
Set to redefine the boundaries of sport in a pioneering format where competitors must excel both in traditional sports and digital gaming arenas, the Games of the Future 2025 is set to be a sporting spectacular like no other.
For six days from 18-23 December, ADNEC will transform into a futuristic sports hub featuring sports and esports arenas, robot combat zones and drone racing tracks, as athletes and clubs from across the globe battle across 11 phygital disciplines that test speed, strategy and sporting prowess for a staggering USD 5 million prize pool.
Led by ASPIRE as the official delivery authority for the Games of the Future 2025, and supported by Ethara, the operations powerhouse behind some of the city’s key iconic events, athletes, fans and spectators can look forward to an exceptional edition that will elevate the Games of the Future into a landmark occasion on the global sporting calendar.
Residents and visitors can experience a taste of the action with an immersive roadshow at a series of locations across the UAE from October to December. Featuring live demos and interactive challenges, the tour will bring the thrill of phygital sport to life ahead of the Games of the Future 2025 in December.
Nis Hatt, CEO of Phygital International, said: “Phygital sports are rewriting the rulebooks of competition. With less than three months to go, transforming the iconic exhibition centre in the heart of Abu Dhabi into the world’s most advanced space for both digital and physical competition is no small feat. It requires the vision and dedication of hundreds of people to build bespoke digital arenas, pitches, and immersive experiences that will redefine how athletes compete and how fans engage.”
Fans will be able to follow every moment of the Games of the Future 2025 thanks to two newly confirmed media partners. Ei Nerd, Brazil’s leading entertainment platform boasting over 4 billion views, will bring the spectacle directly to its vast community, and BIGG, one of the foremost gaming and esports entertainment company in EMEA, will deliver comprehensive coverage via BIGG TV, the Middle East’s leading gaming channel, which reaches 50 million households in more than 100 countries.
The post The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi appeared first on European Gaming Industry News.
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