eSports
Fantasyexpo has become a strategic business partner of PGL
The gaming agency Fantasyexpo has become a strategic business partner of PGL and will represent it in establishing marketing cooperation related to the most important CS: GO tournament in 2021 – PGL Major Stockholm 2021.
PGL Major Stockholm 2021 is the most important CS:GO event in history, with the largest prize pool ever. Twenty-four teams from around the globe will compete for the title of the best squad in the world and for a prize pool of $2,000,000. The event will take place at the turn of October and November 2021.
According to a signed agreement by both sides, Fantasyexpo became the official marketing and business agency of the PGL. The company will be responsible for the full process of servicing and acquiring advertising clients. The agency received the exclusive right to represent the tournament organizer in establishing cooperation with potential sponsors.
The Polish gaming agency has completed a number of excellent activations in the area of gaming for brands such as Old Spice and KFC. Fantasyexpo’s extensive portfolio includes many regional tournaments, a growing number of tier two international events, and broadcasts from several past Majors. For the brands that decide to enter into an advertising partnership at PGL Major, Fantasyexpo has prepared many creative solutions, also offers consulting and advisory services to jointly create unique branded content that will attract, engage and evoke emotions in the audience. One of the new solutions planned by Fantasyexpo is ADditional Major Show – an event inspired by the Super Bowl halftime show. Thus, the agency introduces a new advertising format to the electronic sports market, increasing the possibilities of brand exposure around the most important esports games in the world.
Collaboration of this caliber is the best recognition for many years of our contribution to the esports scene. We have known each other with PGL for a long time, so we are very pleased that we can take our partnership to the next level. As their business partner, we will try to ensure that the cooperation will result in the acquisition of the most attractive partners.
- Krzysztof Stypułkowski, Co-founder of Fantasyexpo
“PGL MAJOR STOCKHOLM 2021 is going to be the biggest CS:GO event ever, and we must deliver an incredible show for the viewers and the clients. We decided to partner with Fantasyexpo, an agency that we trust with a solid history in esports, to materialize our ideas and activations. We cannot wait to show the world what we have prepared for this fantastic event.”
- Silviu Stroie, CEO PGL
The marketing potential of esports is growing at an incredible rate. The global income of the esports industry in 2020 was $950 million, and according to preliminary forecasts, by the end of 2021, esport will break the billion-dollar barrier for the first time in history. The vast majority of this sum is made up of money from sponsorships and other marketing activities. Of the 500 million viewers of electronic sports, 50% qualify themselves as avid enthusiasts of the sport. This number is expected to grow by 9% every year, but the group is not only naturally growing, but also maturing – almost half of the esports viewers are people between 25 and 44 years old.
These numbers are a prime example that esports marketing activities can be a great investment for every brand. This is reflecting in the actions of various companies over the last two decades – after years of domination of typically endemic brands in the world of electronic sports, non-endemic brands appear and are increasingly boldly involved. However, in order for their marketing campaigns to be noticeable and effective, they must be created by industry specialists. Fantasyexpo meets these needs.
Powered by WPeMatico
The global esports organization GIANTX has officially presented the roster for its League of Legends Superliga team, the most prestigious esports competition in Spain, organized by the LVP. The roster includes Feisty (midlaner) and Aetinoth (ADC), who continue for another year after establishing themselves as key players for the organization, and newcomers Badlulu (toplaner), Ferret (jungler), and Lospa (support).
The team, known as GIANTX Pride, will be led by Fearless, a veteran coach who has already won three Superliga titles with GIANTX. After previous stints with teams like Guasones and Rebels, Fearless returns to lead this young and promising roster as they pursue the organization’s long-awaited eighth Superliga trophy, with the season set to begin in January 2025.
The roster was revealed during an event at the Home of GIANTX in Málaga, attended by over 150 fans and supported by Opel, the team’s main partner in the Superliga. The event featured activities, giveaways, and a showmatch against Barça Esports, where fans got a first glimpse of the team in action.
Feisty (South Korea, 2003) and Aetinoth (Turkey, 2005) return for another year, having gained recognition as rising talents with potential for the LEC, Europe’s premier competition in which GIANTX also competes. Badlulu (France, 2002), with prior experience in the Superliga at CASE Esports, joins as the toplaner. Ferret (Turkey, 2001), a promising jungler from the Turkish scene, comes from FUT, while Lospa (South Korea, 2002), a former Iberian Cup champion, joins as support after training in Gen.G Academy.
GIANTX Pride is the most decorated organization in Superliga LVP history, with seven titles to its name. The last victory came in the summer of 2021, and the team is determined to add the elusive eighth trophy to its collection. The Superliga for 2025 will feature ten teams, including Barça Esports, Guasones, Los Heretics, LUA Gaming, Movistar KOI, Ramboot Club, UCAM Esports, VENI VIDI VICI, and ZETA, competing across three splits—winter, spring, and summer.
The LVP, part of Grupo Mediapro, has introduced changes to the Superliga’s format for 2025. The updated calendar will be released soon, setting the stage for another thrilling season.
The post GIANTX unveils its team for the Spanish Superliga of League of Legends appeared first on European Gaming Industry News.
GRID, an esports data platform, has officially joined the International Betting Integrity Association (IBIA) as a first esports-focused Associate Member. This collaboration signifies a pivotal moment for esports integrity, aligning GRID with IBIA and its globally recognized integrity-focused members, who monitor over $300bn in sports bets per annum and have a growing focus on esports betting.
With this partnership, GRID and IBIA are committed to collaboratively addressing any integrity issues in esports, fostering trust across stakeholders, and setting a benchmark for excellence in the ecosystem. GRID has been a certified member of IBIA’s Data Standards program since 2022, actively contributing to the development of tailored esports integrity protocols. This membership further underscores GRID’s dedication to transparency and collaboration in combating betting-related corruption within esports.
Since 2018, GRID has operated an internal integrity department pioneering official data-driven solutions for esports. This makes GRID one of the first companies to monitor tournament and data integrity in the competitive sports sector and actively flag and report suspicious behavior, enabling it to collect a large database of integrity reports and insights.
IBIA is a not-for-profit body that protects regulated sports betting markets from match-fixing. It represents over 50 of the world’s leading betting companies which operate over 125 sports betting brands. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets using transactional activity linked to individual customer accounts.
Under the partnership, GRID and IBIA will share information relating to suspicious esports betting and potential match manipulation from their respective monitoring and intelligence platforms. IBIA members will also benefit from free access to wider integrity-focused resources supplied by GRID.
Moritz Maurer, CEO of GRID, commented: “Integrity is at the heart of GRID’s mission. By joining IBIA as an Associate Member, we are taking a definitive step toward establishing esports as a trusted and credible industry. This partnership enables us to further our efforts in promoting transparency, reducing risks associated with esports betting, and strengthening operational practices across the ecosystem.’’
Khalid Ali, CEO of IBIA, said: “We are delighted to welcome GRID as an Associate Member of IBIA. This partnership is a landmark for the esports sector and reflects our commitment to expanding our integrity initiatives into new markets. GRID’s expertise in esports data monitoring and integrity standards is an invaluable asset in our shared mission to combat betting corruption globally.”
The post GRID Joins IBIA as an Associate Member, Strengthening Esports Integrity appeared first on European Gaming Industry News.
ComeOn Group announced a sponsorship partnership between its flagship brand ComeOn! and Denmark based Astralis, one of the most esteemed esports organisations globally. As a global leader in esports, Astralis is providing a vibrant and engaging esports experience that is aligned with ComeOn!’s brand experience and is further enhanced by its focus in providing a leading esports betting destination.
As the official sponsor of Astralis, ComeOn! will be prominently featured across all of their platforms, including social media, team events, and competitive gaming content, boosting their brand exposure in key global markets with a focus on the Nordics. ComeOn! is already known as a vibrant brand in the Nordics and with the increased brand visibility it will be put at the heart of the fast-growing esports scene.
ComeOn Group continues to invest in its Sportsbook product experience that is powered by its proprietary sportsbook platform, where esports holds an important strategic market opportunity with its ever growing demand.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited to team up with Astralis as this collaboration not only allows us to showcase our innovative Sportsbook platform but also strengthens our ties to the esports community. This partnership is very much in the heart of one of the fastest growing betting markets globally. Esports has seen great demand by our audiences, and we want to provide the best betting experience for our customers. This partnership is also a testament to our localisation and personalisation focus and by working together with Astralis, we can deliver unique experiences that resonate with our players and elevate the entertainment experience around competitive gaming.”
Mads Rasmussen, Commercial Director at Astralis, said: ”We are proud to present ComeOn Group as our new global partner. This partnership holds great significance for Astralis both as an organization and as a business, and we look forward to bringing the agreement to life, benefiting the vast majority of our fanbase – who are adults. We have undergone a long and very positive process with ComeOn, and the fact that they are European-based with licenses in all our key markets, including Denmark, has been a decisive factor in our decision. Astralis fans, both in Denmark and internationally, can look forward to an innovative new digital activation, which promises to deliver an exciting and engaging experience.”
The post ComeOn Group and Astralis unite to drive esports engagement in the Nordics appeared first on European Gaming Industry News.
-
Australia7 days agoAUSTRAC Takes Ladbrokes and Neds’ Operator – Entain – to Federal Court Over Serious Non-compliance with Australia’s Money Laundering Laws
-
Latest News7 days ago
Join the Danish Problem Gambling Committee’s Online Conference: A Critical Conversation on Problem Gambling Prevention and Treatment
-
FreezeNova5 days ago
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
-
Asia7 days ago
Former Thai Police Chief Torsak Faces Investigation for Bribery
-
Baltics6 days ago
Evoplay expands Baltic presence with new Optibet collaboration
-
Compliance Updates7 days ago
JCM Global Receives Approval to Operate in West Virginia
-
Delaware North7 days ago
Industry veteran joins North American operator as chief interactive gaming officer to drive growth in iCasino states and efficiencies in its online sportsbook
-
Balkans5 days ago
Amusnet Expands Balkan Presence Through Strategic Partnership with mbet.ba
