Asia
Sands China Launches Alipay Tap! in Macao

On Jan. 14, 2025, Sands China Ltd., Alipay and Macau Pass jointly introduced the Alipay Tap! service at Sands Resorts Macao. Utilising innovative payment interaction technology, the service will further enhance the payment experience of visitors in Macao and enable new digital business and marketing opportunities. It will also contribute to the city’s smart city development while supporting digital upgrades and connectivity within the Greater Bay Area.
Alipay Tap! is an innovative payment service introduced by Alipay in July 2024 in the Chinese mainland. Users can simply unlock their phones and tap the merchant’s payment device to complete the transaction, without opening the Alipay app. This solution has quickly become popular with both users and merchants and is currently available in over 100 cities and more than 1000 shopping malls and commercial districts in the Chinese mainland. In addition to payments, Alipay has also collaborated with partners to create over 50 Alipay Tap! digital industry solutions, such as “Tap to Order” and “Tap to Open Self-service Vending Machine”.
In this first phase, Sands China has rolled out Alipay Tap! across 300 merchants in its integrated resorts, including The Venetian Macao, The Parisian Macao, The Londoner Macao and Sands Macao. It can be used for a variety of payments, such as hotel accommodation, dining, shopping and ticketing, providing customers with a convenient payment experience. Chinese mainland tourists using Alipay Tap! in Sands Resorts Macao can also enjoy multiple offers during the promotional period, including an exclusive coupon for the first transaction via Alipay Tap! in Macao and other cross-border travel promotions released.
Merchants can use one terminal to meet the payment needs of both tourists and local residents using mainstream e-wallets. A representative from a Sands Resorts Macao merchant shared, “As Chinese mainland tourists are generally familiar with Alipay Tap!, combined with various recent promotional offers, the number of Alipay Tap! transactions has significantly increased since its launch, greatly enhancing operational efficiency”.
Jiajia Li, Vice President of Alipay, Ant Group, said: “Macao has unique geographic advantages, providing an ideal environment for the introduction of innovative technologies. Alipay and Alipay+’s cross-border services have already covered nearly 90% of merchants in Macao. The successful introduction of Alipay Tap! in Macao will further enhance the convenience of payments for Chinese mainland visitors, accelerate the digital transformation of businesses, unlock more commercial potential, and promote the digital connectivity of digital everyday services within the Greater Bay Area.”
The introduction of Alipay Tap! in Macao is not just a simple replication of the payment model but also creates a local digital business model benchmark. The collaboration between the three companies integrates Alipay’s user experience and membership preferences, Sands China’s unique services and benefits, and Macau Pass’s regional coverage and operational expertise. Together, they have created a new digital business model.
The post Sands China Launches Alipay Tap! in Macao appeared first on European Gaming Industry News.
Asia
FOMO7 Expands Platform with 46 New Indian Lottery Games

FOMO7, a trusted name in online entertainment, has unveiled a massive update to its gaming platform with 46 exciting new Indian lottery games, giving players even more chances to win guaranteed prizes in addition to their regular winnings.
This new launch brings a diverse mix of India’s most beloved lottery formats, including:
• Kerala Lottery
• Speed Matka Lottery
• Daily Matka Lottery
• Dear Lottery
• Daily Pick3, Pick4 & Pick5 Lotteries
• Wingo Lottery
With minimum bets starting at just ₹6, draws are held as frequently as every minute, and scheduled daily, weekly, and at popular time slots like 8 AM, 9 AM, 5 PM, 8 PM and 10 PM, offering a dynamic and rewarding experience for both casual and seasoned players. Top winnings go up to ₹10 Crores, making this one of the most lucrative opportunities in the online lottery space today.
In addition to its rich selection of lottery games, FOMO7 offers a comprehensive gaming experience with casino games, sports betting, instant sports and classic live sports, catering to all kinds of online gaming enthusiasts.
The post FOMO7 Expands Platform with 46 New Indian Lottery Games appeared first on European Gaming Industry News.
Asia
UFC Names Parimatch as Official Sportsbook and Betting Partner in Asia

UFC, the world’s premier mixed martial arts organization, and international iGaming brand Parimatch announced a new marketing partnership that establishes Parimatch as UFC’s Official Sportsbook and Betting Partner in Asia.
Parimatch will strategically activate its brand within a selection of UFC events, leveraging UFC’s wide-reaching promotional assets. Highlighted integrations include Parimatch branding in the world-famous Octagon and collaborations with UFC to creatively engage fans through original content that will be distributed via UFC’s popular digital and social channels in Asia that reach more than 17.5 million users.
“Parimatch has been a trusted partner and we are thrilled to extend this collaboration to Asia. Their support is instrumental in our efforts to give local athletes the opportunity to compete in the Road to UFC tournament and ultimately help them realize their dreams of making it to UFC. Together, we are driving the growth of our sport and delivering world-class experiences to fans across the region,” said Kevin Chang, Senior Vice President and Head of Asia for UFC.
“Today we start off a new era in the Parimatch partnership with UFC, built on the same strong values we share in serving UFC fans worldwide and delivering unforgettable moments. We’re excited to be back, ready to create even greater experiences for fans with the opportunities that lie ahead of us,” said Parimatch owner Sergei Portnov.
This new agreement builds upon an earlier relationship between UFC and Parimatch in which Parimatch served as UFC’s Official Sportsbook Partner across several regions worldwide.
The post UFC Names Parimatch as Official Sportsbook and Betting Partner in Asia appeared first on Gaming and Gambling Industry in the Americas.
Asia
Parimatch Hosts Rooftop Meet & Greet with Sunil Narine

Parimatch has hosted an exclusive meet-and-greet with cricket legend Sunil Narine. Held on March 19, the event titled “Stay at the Top of Your Game” was led by renowned sports anchor MC Russh, giving fans and media a unique opportunity to engage with one of the most exciting bowlers in world cricket.
Hosted at the stunning rooftop venue of Scrapyard Brewing Co. with panoramic views of Kolkata, the session perfectly reflected Narine’s philosophy of always staying at the top of his game.
The event kicked off with a Q&A session where Sunil Narine shared insights into his journey with the Kolkata team, reflecting on his most memorable performances and the passionate support of Riders’s team fans. He spoke about his role in the team and the influence of various captains on his career. Narine also emphasised the importance of brand collaborations in a cricketer’s career and encouraged young players to stay true to their skills.
After the Q&A session there was a Time Wheel split into categories each offering even more exciting questions. The host was spinning the Wheel and Narine answered the questions, keeping the atmosphere vibrant and the audience engaged.
The highlight of the evening was the surprise appearance of Sunil Narine’s double, who asked him a fun and intriguing question: “If you could be at two places at once, where would the real you go—and where would you send me?” This playful moment added a lighthearted touch to the event.
Fans also had the chance to ask Sunil about his journey with Kolkata team, from a dressing room story they hadn’t heard before to whether he enjoys more batting or bowling, and what career he might have chosen if not for cricket.
The event concluded with a memorable photo session with Narine, providing fans with the perfect opportunity to capture the moment with the cricketing icon. In addition to the exciting activities, attendees were given exclusive Parimatch merchandise, making the event even more special.
Reflecting on the session, Sunil Narine commented:
“It’s always a big pleasure to connect with the fans, and I’m really thankful to Parimatch for giving me another chance to get closer to them and share my story. Cricket has given me so much, and I’m excited to give my energy back. I’m pumped for the Indian T20 League and can’t wait to give my best for everyone who’s been supporting me.”
The post Parimatch Hosts Rooftop Meet & Greet with Sunil Narine appeared first on European Gaming Industry News.
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