eSports
NBA 2K League announces Panera Bread as first restaurant partner ahead of Feb. 22 Draft at Terminal 5 in New York City

– Four-Round Draft Delivered by Panera Bread Will be Livestreamed on the NBA 2K League’s Twitch and YouTube Channels; Fans Can Register to Attend at NBA2KLeague.com –
– Wizards District Gaming Has First Overall Pick; Several Surprise Guests Will Announce Select Picks and Provide Guest Commentary –
The NBA 2K League announced today a partnership with Panera Bread ahead of the 2020 NBA 2K League Draft, which will be held Saturday, February 22 at 6 p.m. ET at Terminal 5 in New York City and livestreamed on the NBA 2K League’s Twitch and YouTube channels. The partnership marks Panera Bread’s first with a professional esports league and the NBA 2K League’s first with a restaurant partner.
All 23 NBA 2K League teams, including expansion teams Hornets Venom GT and the Gen.G Tigers of Shanghai, will complete their six-person roster at the four-round draft. Fans can register to attend the 2020 NBA 2K League Draft delivered by Panera Bread by visiting NBA2KLeague.com. Several surprise guests will announce select picks and provide guest commentary.
As part of the partnership, Panera Bread will deliver food to NBA 2K League hosts, broadcasters and players during live broadcasts. Fans can join in on the action and get Panera Bread delivered directly to their home via Panerabread.com or the Panera Bread app.
Each week during the season on the league’s livestream and social media channels, the NBA 2K League will present “Rookies Who Deliver Presented by Panera Bread.” The series will tell the stories of the 2020 NBA 2K League rookie class on and off the virtual court while highlighting standout rookie performances throughout the season.
“As we approach our third season and the NBA 2K League continues to grow, we are excited to partner with a world-class brand like Panera Bread,” said NBA 2K League Managing Director Brendan Donohue. “We are going to have an incredibly talented rookie class and look forward to working with Panera to share their amazing stories as they make their mark on the league, beginning on draft day 2020.”
“At Panera, we believe you shouldn’t need to compromise between good and good-for-you when it comes to delivery options,” said Beth Ringer, Vice President, Media Strategy, Panera Bread. “With gaming being a popular activity for our customers, in partnership with our agency, Connect at Publicis, we jumped at the opportunity to partner with the NBA 2K League and enter into the esports space with such an established partner.”
Wizards District Gaming will have the first overall pick in the 2020 NBA 2K League Draft delivered by Panera Bread, as determined by the NBA 2K League Draft Lottery that took place in October. Knicks Gaming will have the second overall pick, and Hawks Talon GC will have the third overall pick. For the complete 2020 NBA 2K League Draft order, click here.
With the addition of the two expansion teams, 138 players will compete in the 2020 NBA 2K League season. Once again there will be more draft-eligible players than spots available in the league. During the offseason, 70 players who competed in the 2019 season were retained, leaving 68 roster spots available.
The draft-eligible player pool will consist of new players who were selected by the league following an extensive tryout process, players from the league’s first European Invitational, second Asia-Pacific (APAC) Invitational and 11 team-hosted Pro-Am tournaments, and unretained players from the 2019 season. The complete list of draft-eligible players will be announced prior to the draft.
About the NBA 2K League
The NBA 2K League, a professional esports league co-founded by the NBA and Take-Two Interactive Software, Inc. (NASDAQ:TTWO), launched in 2018 and features the best NBA 2K players in the world. Each of the league’s 23 teams features six players who compete as unique characters in 5-on-5 play against the other teams in a mix of regular-season games, tournaments and playoffs. During the 2019 season, NBA 2K League partners included Anheuser-Busch, AT&T, Champion Athleticwear, Facebook, HyperX, New Era, Raynor Gaming, SCUF Gaming, Snickers, Stance, Tencent, Twitch and YouTube. For more information about the NBA 2K League, visit NBA2KLeague.com.
BETBY
BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS

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BETBY, a leading sportsbook supplier, has reported another strong quarter, with its Q3 2025 performance underlining consistent growth and sustained engagement across its global partner network. The results highlight the provider’s continued expansion, innovation, and ability to deliver competitive value to operators worldwide.
During the third quarter, BETBY’s sportsbook recorded a 56.07% year-on-year increase in Gross Gaming Revenue (GGR), a 24.92% rise in total bets placed, and a 19.45% increase in active players, aligning with the solid upward trend seen in the company’s H1 results.
Importantly, these results were achieved despite a non-idyllic September, which was marked by uncompetitive margins due to sporting outcomes. This resilience further underscores the company’s ability to maintain growth momentum even in unfavourable market conditions.
This performance further demonstrates the scalability and reliability of BETBY’s sportsbook solution, which continues to attract new partners and drive growth across regulated markets. The supplier’s investment in proprietary trading models, AI-powered tools, and tailored partner support remains central to its strategy.
Betby.Games, BETBY’s proprietary esports feed, also delivered a positive quarter, achieving an 8.43% year-on-year increase in Gross Gaming Revenue (GGR), a 6.18% rise in total bets placed, and an 11.85% growth in active players compared to the same period last year.
Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “Q3 once again demonstrates the strength of our products and the trust we’ve built with our partners. We continue to deliver solid results across both sportsbook and esports verticals, driven by innovation, user-centric solutions, and our commitment to excellence. As we approach the end of the year, our focus remains on accelerating growth and reinforcing our position as a Tier-1 provider in the iGaming industry.”
To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the company’s solutions and services can be their winning aspect for their iGaming project.
The post BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS appeared first on European Gaming Industry News.
Beşiktaş Esports
HAVIT Partners with Three Top International Esports Teams to Expand Global Presence

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HAVIT, a leading global consumer tech brand, officially announced strategic partnerships with three internationally renowned esports teams: Brazil’s Vivo Keyd Stars, Turkiye’s Galatasaray Esports and Beşiktaş Esports. This marks a new stage in HAVIT’s global esports expansion, further strengthening its influence in the global esports ecosystem.
HAVIT has achieved remarkable results in the esports sector across both the Turkish and Latin American markets.
In Turkiye, HAVIT’s gaming headsets consistently rank No.1 on the leading platform Trendyol. To further integrate into the local esports ecosystem, HAVIT partners with Galatasaray Esports and Beşiktaş Esports, celebrated for their prestigious legacy and youthful energy, each with a massive fan base. This collaboration not only reinforces HAVIT’s market leadership but also deepens its connection with the local esports community.
Moreover, HAVIT enters the second year of its partnership with Vivo Keyd Stars, Brazil’s leading esports team, providing high-performance gaming gear to support the team’s play. With HAVIT’s gear and their own relentless drive, VKS won the championship in LTA South 2025 Split 3 and will represent Brazil at the 2025 League of Legends World Championship. This partnership underscores both the team’s strength and HAVIT’s commitment to empowering Brazil’s esports development.
Brand Vision: Build a Global Esports Network
This strategic partnership across Brazil and Turkiye is a key step in HAVIT’s regional market expansion and lays a solid foundation for HAVIT’s future presence in wider esports ecosystems of Europe, the Americas and beyond.
“Partnering with these teams is a crucial implementation of HAVIT’s ‘For Fun. For Games. For Champions’ vision. By merging technology with esports, we aim to inspire gamers worldwide to break boundaries and shape the future of gaming,” Doug Pollard said.
The post HAVIT Partners with Three Top International Esports Teams to Expand Global Presence appeared first on European Gaming Industry News.
2XKO
DATA.BET the First to Launch 2XKO Offering

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Introducing Riot Games’ newest title to the esports landscape
DATA.BET, the award-winning sports betting solution supplier, has pioneered the betting market by launching 2XKO, a new dynamic competitive format.
2XKO marks a new addition to the global esports scene. With its fast-paced, double-elimination structure, it brings a distinctive rhythm of short yet high-stakes matches — a setup that potentially opens new avenues for betting engagement and audience retention as the format evolves.
At this stage, DATA.BET’s coverage focuses on key pre-match markets, including Winner and To Reach the Final for overall tournament outcomes, as well as Winner within individual matches. During the final stages of the competition, the company also plans to expand its offering with Map Winner markets for each map.
What makes 2XKO unique is the combination of short-form, high-intensity gameplay. This setup maximizes player engagement, mirroring the popularity of competitive fighting games worldwide while translating seamlessly into a betting environment.
DATA.BET debuted its 2XKO betting coverage at the upcoming 2 NICE KO tournament in Nice, France (Oct 10–12, 2025), featuring nearly 300 players across top fighting titles.
Bogdan Holovnov, Head of Esports at DATA.BET, said: “Esports thrives on creativity and innovation, and 2XKO is the perfect example of how new formats can drive excitement for players and bettors alike. At DATA.BET, we’re proud to be the first to bring this to market — giving our partners exclusive access to content that captures the speed, intensity, and global appeal of fighting games. This launch reinforces our commitment to expanding esports betting with fresh, high-impact experiences.”
The post DATA.BET the First to Launch 2XKO Offering appeared first on European Gaming Industry News.
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