Hub88
Hub88 launches Player Analytics to give operators complete view of user behaviour
Hub88 has enhanced its Operator Backoffice suite with the launch of Player Analytics, a tool designed to provide operators with a clear, actionable view of player behaviour across their platform.
Traditionally, understanding player activity has been a manual, time-consuming process, often requiring data to be pulled from multiple systems or spreadsheets. Player Analytics consolidates this information into a single interface, improving efficiency and enabling data-driven decision-making.
The tool offers two main interfaces:
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Table View: Provides broad segmentation and filtering across the entire player base. Operators can sort players by date, product, country, device, currency, or player ID, and save custom segments for ongoing analysis.
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Player Profile: Delivers a detailed overview of individual users, including gameplay history, KPIs, supplier activity, devices, currencies, geography, and flagged events — all presented via customizable charts and dashboards.
With advanced insights, operators can detect financial spikes or drops, analyze behavioural trends, forecast churn, and identify potential fraud. Linking supplier IDs directly to player activity also helps operators spot inconsistencies and streamline support processes.
Ollie Castleman, Managing Director of Hub88, commented:
“With high volumes of player activity, modern operators are often overwhelmed by raw data. Player Analytics gives teams the ability to understand player behaviour at both a high level and in granular detail, without relying on manual processes or specialists. Operators deserve clarity, speed and actionable insight, and through this new tool, they can make smarter decisions with confidence.”
The launch of Player Analytics reinforces Hub88’s commitment to providing operators with tools that enhance efficiency, support long-term growth, and maximize platform performance.
The post Hub88 launches Player Analytics to give operators complete view of user behaviour appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Deal makes Casino Island, Casino Bar, Crown Supreme and Cash Stacks available to Hub88’s operator network.
Hub88 has integrated Black Lagoon Games’ portfolio into its aggregation platform, making the supplier’s titles available to Hub88’s network of global operators.
The rollout includes games such as Casino Island, Casino Bar, Crown Supreme and Cash Stacks. Hub88 said the partnership is designed to give operators additional content options and configuration flexibility.
A key part of the deal is Black Lagoon Games’ Monster Mega Hit engine, which the supplier says can be adjusted by operators and is designed to award large “mega” wins when players land three jackpot symbols on the middle three reels.
Ollie Castleman, Managing Director at Hub88, said: “The Monster Mega Hit engine was a huge pull for us. By partnering with a true boundary-pusher like Black Lagoon Games, we ensure operators remain one step ahead of competitors and stay relevant to players.
“We look forward to working with Black Lagoon and supporting the growth of our valued network.”
Jan Riedenfeldt, Chief Commercial Officer and co-founder of Black Lagoon Games, said: “Joining Hub88 is the logical next step in our mission to democratise the big win.
“Through Hub88, we are delivering the Monster Mega Hit experience, where a two-cent spin can make history, to the most ambitious operators in the world.”
The post Hub88 adds Black Lagoon Games titles, including Monster Mega Hit engine appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Hub88 has partnered with TaDa Gaming to add the supplier’s casino content and engagement tools to Hub88’s global operator network.
Hub88 said the agreement enables a seamless integration of TaDa Gaming’s portfolio, which includes more than 240 titles across video slots, fish-shooting, table games, cards, bingo and crash. Hub88 also named Fortune Gems 500, Gold Mine Express, Chicken Dash, and Fortune Zombie Lightning among the releases now available to its partners.
TaDa Gaming’s offering on Hub88 will include the supplier’s engagement tools GiftCode and WIN CARD. The supplier attributed its performance to a “glocalisation” strategy that combines established game mechanics with regionally tailored content.
Jessica Inglott, Head of Supplier Relations at Hub88, said: “We’re always looking to partner with suppliers that combine scale, quality and a clear understanding of varying player preferences.
“TaDa Gaming’s strong localisation capabilities and highly engaging selection of games make them a valuable addition to our platform.”
Ray Lee, Director of Business Development at TaDa Gaming, said: “Partnering with a major platform like Hub88 is a milestone in our global distribution strategy. Our player-centric content is enhanced by our expert localisation.
“This allows us to deliver high-quality and tailored entertainment that resonates with audiences globally. We are looking forward to delivering great gaming experiences together.”
The post Hub88 adds TaDa Gaming content to its global aggregation platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Hub88 has further strengthened its aggregation platform through a partnership with Games Inc, delivering the studio’s portfolio, shaped by more than a decade of close collaboration with operators, to its global network.
The deal introduces Games Inc’s range of more than 70 tried and tested titles to Hub88’s partners, including slots and table games, granting access to premium content developed with a focus on performance, engagement and player-first design.
Founded in 2012, Games Inc began as a bespoke slot developer for some of the world’s biggest operators, before transitioning into a fully independent global content provider.
For Hub88’s partners, Games Inc’s rich knowledge translates into a line-up designed with entertainment and high performance in mind. Each release seamlessly combines engaging mechanics, balanced maths, captivating graphics and immersive audiovisual effects for the ultimate experience.
The agreement further strengthens Hub88’s reputation for choosing partners with intriguing content and robust technology that drives success.
Ollie Castleman, Managing Director at Hub88, said: “Games Inc brings a level of experience and deep operator understanding that really stands out to us. They have spent years building custom games meticulously, and this is reflected in how their portfolio performs. Their content is shaped by real-world insight and data, and this will only bring further benefits to our operator network.”
Fiona Hickey, Managing Director at Games Inc, said: “Hub88 is a key partner for us, with their values, way of working and enduring reputation unlocking access to more brands worldwide. Their platform is technically excellent and significantly boosts our reach. We are confident that our style and creative approach will resonate with their partners across multiple global markets.”
The post Hub88 Enters into Partnership with Games Inc appeared first on Americas iGaming & Sports Betting News.
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