Hub88
Hub88 launches Player Analytics to give operators complete view of user behaviour
Hub88 has enhanced its Operator Backoffice suite with the launch of Player Analytics, a tool designed to provide operators with a clear, actionable view of player behaviour across their platform.
Traditionally, understanding player activity has been a manual, time-consuming process, often requiring data to be pulled from multiple systems or spreadsheets. Player Analytics consolidates this information into a single interface, improving efficiency and enabling data-driven decision-making.
The tool offers two main interfaces:
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Table View: Provides broad segmentation and filtering across the entire player base. Operators can sort players by date, product, country, device, currency, or player ID, and save custom segments for ongoing analysis.
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Player Profile: Delivers a detailed overview of individual users, including gameplay history, KPIs, supplier activity, devices, currencies, geography, and flagged events — all presented via customizable charts and dashboards.
With advanced insights, operators can detect financial spikes or drops, analyze behavioural trends, forecast churn, and identify potential fraud. Linking supplier IDs directly to player activity also helps operators spot inconsistencies and streamline support processes.
Ollie Castleman, Managing Director of Hub88, commented:
“With high volumes of player activity, modern operators are often overwhelmed by raw data. Player Analytics gives teams the ability to understand player behaviour at both a high level and in granular detail, without relying on manual processes or specialists. Operators deserve clarity, speed and actionable insight, and through this new tool, they can make smarter decisions with confidence.”
The launch of Player Analytics reinforces Hub88’s commitment to providing operators with tools that enhance efficiency, support long-term growth, and maximize platform performance.
The post Hub88 launches Player Analytics to give operators complete view of user behaviour appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Hub88 has further strengthened its aggregation platform through a partnership with Games Inc, delivering the studio’s portfolio, shaped by more than a decade of close collaboration with operators, to its global network.
The deal introduces Games Inc’s range of more than 70 tried and tested titles to Hub88’s partners, including slots and table games, granting access to premium content developed with a focus on performance, engagement and player-first design.
Founded in 2012, Games Inc began as a bespoke slot developer for some of the world’s biggest operators, before transitioning into a fully independent global content provider.
For Hub88’s partners, Games Inc’s rich knowledge translates into a line-up designed with entertainment and high performance in mind. Each release seamlessly combines engaging mechanics, balanced maths, captivating graphics and immersive audiovisual effects for the ultimate experience.
The agreement further strengthens Hub88’s reputation for choosing partners with intriguing content and robust technology that drives success.
Ollie Castleman, Managing Director at Hub88, said: “Games Inc brings a level of experience and deep operator understanding that really stands out to us. They have spent years building custom games meticulously, and this is reflected in how their portfolio performs. Their content is shaped by real-world insight and data, and this will only bring further benefits to our operator network.”
Fiona Hickey, Managing Director at Games Inc, said: “Hub88 is a key partner for us, with their values, way of working and enduring reputation unlocking access to more brands worldwide. Their platform is technically excellent and significantly boosts our reach. We are confident that our style and creative approach will resonate with their partners across multiple global markets.”
The post Hub88 Enters into Partnership with Games Inc appeared first on Americas iGaming & Sports Betting News.
Hub88 has launched My Products, a new feature inside its HubConnect Operator Zone aimed at simplifying how casino operators configure and activate their content portfolios.
The company said My Products provides a single dashboard where operators can view their product catalogue, track enablement status, configure preferences and bulk-enable games without leaving HubConnect.
For new title launches, Hub88 said partners can select one or more products, choose their preferred RTP and exposure settings, assign titles to brands or environments, and submit a single request. Requests are then routed automatically to technical teams with the required details, according to the company.
The feature also includes advanced filtering to view availability across brands and markets, and highlights contracted but inactive content to help operators identify portfolio gaps.
Ollie Castleman, Managing Director at Hub88, said: “As operators scale and build out richer lobbies, managing games can quickly become a complex and inefficient task.
“My Products gives our partners a faster and more intuitive way to take control of their content, from discovery through to activation, all within a single, streamlined experience. We are committed to delivering the most convenient and seamless platform for our partners, and this is just one of a number of upgrades we have planned for the year ahead.”
The post Hub88 adds ‘My Products’ dashboard to HubConnect Operator Zone appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Hub88 has expanded its aggregation platform offering through a new partnership with ScatterKings, bringing the fledgling studio’s portfolio of personality-driven games to its expansive network of global operators.
With the integration now complete, Hub88’s partners can instantly access ScatterKings’ complete suite of meticulously crafted titles, including Big Bob’s Gold, Coins Forged in Fire and Coins of Cleo, all designed to support player retention and ensure technical reliability.
Through the agreement, Hub88’s offering is strengthened by content developed by battle-tested developers, with ScatterKings’ titles gaining recognition for their strong creative identity, high production quality and proven mechanics.
The deal reflects Hub88’s promise to deliver unique games that stands out, while maintaining the technical reliability and speed-to-market enabled by the supplier’s growing technical ecosystem.
Ollie Castleman, Managing Director at Hub88, said: “ScatterKings has quickly made a mark in the space, and we were drawn to their portfolio due to the focus on crafting truly engaging entertainment.
“The product excellence and commercial benefits of these games will help us continue to give operator partners access to differentiated content that has true staying power in their lobbies.”
Steve Cross, Chief Commercial Officer at ScatterKings, said: “Partnering with Hub88 is an important step for ScatterKings as we continue to expand our global distribution footprint. Their aggregation platform gives us a scalable route to market for our full portfolio and helps place our games in front of more operators through a partner with strong technical and commercial reach.
“We’re already seeing strong demand from operators, with a number of customers lined up to go live with us via Hub88. We build games with personality, quality and long-term partner value in mind, so seeing the portfolio go live on a platform like this is a meaningful milestone for us.”
The post Hub88 strengthens operator offering with ScatterKings’ eye-catching content appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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