Latest News
Esportes da Sorte transforms Carnival 2026 into a nationwide immersive experience
Leading Brazilian iGaming company Esportes da Sorte has strengthened its position as a national platform focused on creating urban experiences, connecting popular culture, public services and territorial presence across different formats of the country’s biggest festival.
With simultaneous projects in nine Brazilian cities, the brand acts as an official sponsor in strategic public spaces and develops initiatives designed for those who experience Carnival directly in the streets.
The strategy continues a trajectory built over recent years, marked by investment in major cultural and popular events. More than visibility, Esportes da Sorte structures its presence through tangible public deliveries, with solutions that engage with the urban environment, the flow of the celebration and the unique characteristics of each city.
This positioning translates into a broad national project, covering everything from traditional and historic street blocs to electric trios, megablocs and major urban stages. Each location receives a specific action plan, with its own visual identity, a regionalised key visual and formats adapted to the local Carnival dynamics.
Among the main deliveries are initiatives focused on public comfort, especially refreshment actions, created to ease the heat and improve the reveller’s experience throughout the days of celebration. These efforts include fixed water misting structures, interactive gateways and mobile teams with spray devices, integrated along the parade routes and the natural flow of the streets.
In Olinda, the concept takes shape through the giant “Refresh Yourself” gateway, installed at one of the most symbolic points along the bloc route, inviting the public to walk through the structure amid the intensity of the festivities. In Salvador, the activations follow the rhythm of the electric trios and major blocs, with presence distributed across the city’s main Carnival circuits.
In Rio de Janeiro, the company’s efforts focus on the street Carnival experience, combining refreshment, hydration points and mobile shaded areas in regions with high concentrations of revellers. In São Paulo, the project spreads across the megabloc circuits, featuring a water truck, hydration stations and urban signage, offering practical support during the busiest days.
Recife plays a central role in the national platform. In Recife Antigo, the heart of the festivities, Esportes da Sorte delivers large-scale activations, including a standout Ferris wheel installed at Marco Zero, offering the public a privileged view of the main Carnival hub and the city’s historic landscape. The experience is complemented by urban interventions such as video mapping projected onto the iconic Chanteclair Building and an aerial installation along Rua Marquês de Olinda, turning public space into an active part of the celebration.
In 2026, Esportes da Sorte’s national Carnival platform has a presence in nine cities, seven of them state capitals. Recife, Olinda, Salvador, Rio de Janeiro and São Paulo serve as anchor locations for the project, concentrating some of the main activities and experiences delivered throughout the Carnival period.
In addition to the physical structures, the initiative includes urban atmosphere design, sensory activations, public well-being initiatives and an integrated communications and content strategy, expanding the documentation and visibility of the experiences created in the streets.
“Creating experiences is part of Esportes da Sorte’s history. Our goal is to be present in a meaningful way at the country’s biggest popular celebration, respecting the identity of each city and delivering initiatives that truly make a difference for those living Carnival in the streets,” said Germana Casal, Production Coordinator at Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand.
In 2025, Esportes da Sorte was present in more than 100 street blocs and Carnival parties across different regions of the country. For Carnival 2026, the company consolidates this track record into a structured nationwide project, reinforcing its leading role in Brazil’s biggest popular event.
The post Esportes da Sorte transforms Carnival 2026 into a nationwide immersive experience appeared first on Americas iGaming & Sports Betting News.
Conferences
Win Systems arrives at GAT Expo Cartagena with its latest innovation
Win Systems, a leading provider of technology solutions for the gaming and entertainment industry, will be attending GAT Expo Cartagena 2026 on March 25–26 in Cartagena de Indias. Visitors can find the company at Stand A7, where it will highlight its latest electronic roulette innovations and casino solutions.
At the event, Win Systems will unveil Colors, the next evolution of its successful electronic roulette line. This includes an innovative 6-position wall-mounted version designed to optimize floor space while delivering maximum performance and visual impact on the gaming floor.
Customization and Player Engagement
Colors stands out for its high level of customization, allowing operators to tailor visual elements and configurations to align with their brand identity and market preferences. Whether in compact or large-scale setups, Colors is engineered to capture attention and enhance player engagement from the very first spin.
A key innovation is its dynamic paytable, which enables players to select from four different paytable options. This includes multipliers of up to 120x on inside bets, offering both increased excitement for players and higher revenue potential for operators. By combining design, performance, and flexibility, Colors delivers a highly versatile and profitable solution for modern casinos.
Enhanced Slot Offerings
In addition to Colors, Win Systems will showcase its renowned Sublime and Rhapsody slot machines, now featuring new game releases that blend advanced graphics, innovative mechanics, and high performance. These updates reinforce Win Systems’ commitment to creating engaging content that maximizes both the player experience and operator profitability.
Strategic Industry Presence
“GAT Expo Cartagena is a key platform for the Latin American gaming industry,” said Manuel Wladdimiro, Sales Director for Central America & the Caribbean at Win Systems. “It’s an ideal opportunity to present our latest innovations and strengthen our presence in the region.”
With a proven international track record and a constantly evolving product portfolio, Win Systems continues to prioritize innovation, performance, and results-driven design. Attendees are invited to visit Stand A7 to experience these new developments firsthand.
The post Win Systems arrives at GAT Expo Cartagena with its latest innovation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
PureWager and MIRACL announce new partnership
MIRACL, the world’s only single-step multi-factor authentication (MFA) provider, today announces a strategic partnership with PureWager Group, an emerging leader in next-generation sports betting technology. This collaboration will enable effortless player access via MIRACL’s passwordless, single-step login, boosting security and improving user experience across PureWager’s network.
PureWager Group is at the forefront of delivering innovative retail and online sportsbook solutions across North America, with a particular focus on Tribal Enterprises. Their platform empowers clients with Class 2 and on-premises mobile gaming solutions, alongside engaging social sportsbook and iCasino experiences.
MIRACL replaces traditional login methods entirely, providing passwordless authentication through a simple PIN. Fully compliant with GDPR, AML, and other international standards, MIRACL eliminates the need for usernames, passwords, or separate 2FA tools. With a proven 99.9% login success rate, the solution ensures players enjoy seamless access, while operators reduce potential revenue loss from login friction.
Sandro Di Michele, Chief Revenue Officer at PureWager Group, commented:
“Simplicity sits at the heart of the PureWager platform. As we expand our next-generation sportsbook ecosystem across North America, it’s essential that players can log in quickly and securely. MIRACL’s single-step authentication removes unnecessary friction while delivering the highest levels of security and compliance. This partnership strengthens our ability to offer a modern sportsbook experience that’s intuitive for players, efficient for operators, and scalable for future growth.”
Rob Griffin, CEO of MIRACL, added:
“MIRACL is fast becoming the standard for secure, frictionless logins across iGaming and sports betting. By partnering with leading next-gen technology providers like PureWager, we are removing password-related login barriers while supporting operators in meeting evolving regulatory requirements for multi-factor authentication. This collaboration will give more players access to a secure, seamless experience, keeping them engaged and loyal, while protecting their accounts with best-in-class security.”
MIRACL Trust eliminates the need for passwords, SMS codes, push notifications, or physical key cards. Leveraging patented Zero Knowledge Proof (ZKP) technology, no personal data is stored or transmitted, meaning there are no “honey-pots” vulnerable to attack, and the solution remains fully GDPR-compliant. Players can log in using a simple PIN or biometric scan in just two seconds, enjoying an average success rate of 99.88%.
By combining ease of access with robust security, MIRACL ensures the online gaming experience is both safe and convenient. For operators, this reduces fraud risk and strengthens the integrity of their platforms, while players benefit from a smooth, uninterrupted gaming experience.
The post PureWager and MIRACL announce new partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Arman Tsarukyan
Choice Gaming Launches High-Energy Crash Game Arm’s Punch
Choice Gaming is taking crash games to the next level with the launch of Arm’s Punch, a high-energy title created in collaboration with MMA superstar Arman Tsarukyan. The partnership brings the adrenaline and intensity of the fight arena directly to players’ screens, where every round feels like stepping into the ring and every multiplier offers the chance to land a big win.
Set inside a buzzing boxing arena, Arm’s Punch delivers non-stop action as multipliers climb higher with every passing second. Players must decide the perfect moment to cash out before the round crashes, balancing risk and reward to maximise their potential winnings.
The game offers manual and automatic cash-out options, the ability to place multiple bets per round, and a live feed displaying bets and results in real time, creating a fast-paced and immersive experience that keeps players constantly engaged.
Anna Vardanyan, Partnership Manager at Choice Gaming, said:
“We’re excited to introduce Arm’s Punch and deliver a crash game that combines speed, excitement and real win potential. The collaboration with Arman Tsarukyan adds an extra level of energy to the experience, bringing the thrill of combat sports into the gameplay.”
With lightning-fast rounds, explosive gameplay and the involvement of one of MMA’s rising stars, Arm’s Punch delivers a dynamic crash experience designed for players who enjoy both the strategic timing of crash games and the electrifying atmosphere of combat sports.
More than just a game, Arm’s Punch aims to deliver a true knockout experience for fans of fast-paced gaming and fight-inspired action.
The post Choice Gaming Launches High-Energy Crash Game Arm’s Punch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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