Latest News
GameOn partners with Shona ODonnell to launch event management service

Leading B2B PR and Marketing agency adds event management to its growing list of services together with industry events veteran
GameOn has partnered with industry events veteran Shona ODonnell to introduce a full-service event management offering for its clients.
Shona is one of the most experienced industry events specialists working for the likes of iGaming Business, Clarion Events and most recently Better Collective over a distinguished 20-year career.
This new partnership means GameOn can assist clients with creating and managing private, corporate and exhibition event initiatives, from low-level support up to a fully outsourced event marketing service.
The expansion into event management is a natural progression for GameOn following the successful launch of its Fractional CMO service and comes in response to increasing demand from clients for high-impact, strategically led event experiences.
Sarah Blackburn, Director of GameOn, said: “Having worked with Shona for many years, I can’t think of a better person to partner with us and I’m so thrilled that she’s agreed to collaborate with GameOn and our clients.
“Over the last twelve months, we’ve experienced a huge surge in demand, for us to support clients with events at all levels, which quickly sparked a conversation with Shona at the start of this year.
“We are really excited to welcome Shona to our team to deliver events that will create maximum impact for clients.”
Shona ODonnell added: “I’m thrilled to be working with Sarah, Andy and the team and can’t wait to get started.
“The scope of the service is intentionally broad so that we can support clients with all aspects of event management from venue booking to creating and managing a full event.”
With this expansion, GameOn continues to strengthen its position as the go-to agency for B2B iGaming brands, offering a full suite of PR, marketing, social media and now event management services to help clients amplify their brand.
The post GameOn partners with Shona ODonnell to launch event management service appeared first on European Gaming Industry News.
Africa
Black Lagoon Games to present Next-Gen game families for Africa at SiGMA Africa

Black Lagoon Games, an innovator in immersive gaming, is set to introduce its groundbreaking suite of slot game families at SiGMA Africa, tailored specifically for Africa’s mobile-first audience.
Unlike standalone titles that fade after a few plays, game families create a connected, evolving experience that keeps players engaged. Each family of games is built around a proven theme, familiar mechanics, and progressive features, ensuring players don’t just try a game once – they stay, explore, and return. Black Lagoon Games is launching not just games but entire ecosystems of games, where players seamlessly move between titles within the same game family, discovering new surprises while enjoying a familiar experience.
Black Lagoon Games’ portfolio harnesses the agility of digital play, delivering a dynamic experience that redefines modern gaming. Designed to enhance engagement and nurture loyalty, they evoke the timeless emotional connection of classic slot experiences and the nostalgia of land-based gaming. The content provider’s advanced operator tools further empower partners to create bespoke promotional strategies and heighten player experiences.
Backed by a deep understanding of Africa’s iGaming market, Black Lagoon Games’ solutions address diverse player preferences with features for smaller bet sizes and robust backend performance. This technical prowess ensures that the traditional slot machine feel is translated onto mobile devices, offering both reliability and the cherished familiarity of classic gaming.
The Black Lagoon Games team will be in Cape Town for SiGMA Africa from March 10th to March 12th.
Black Lagoon Games CCO, Jan Ridenfeldt, commented: “For us, SiGMA Africa isn’t just another event, it’s the jewel in the crown of Gaming shows. It’s where Black Lagoon’s vision comes to life. Our mission is to deliver high-quality, truly localised games that appeal to African players and operators. We’re bringing fresh, culturally attuned game families that are authentic, not just reskinned versions of global hits. And with our lightning-fast production and seamless integration, you won’t have to wait to bring these experiences to your players. Be an early adopter and beat your local competition. Let’s meet in Cape Town and make it happen!”
The post Black Lagoon Games to present Next-Gen game families for Africa at SiGMA Africa appeared first on European Gaming Industry News.
Latest News
Play’n GO’s Medusa’s Madness Unleashes a Stone-Cold Challenge

Prepare to face the legendary Gorgon in Medusa’s Madness, a mythology-infused slot where every cascade brings players closer to her petrifying power.
Step into the depths of Medusa’s lair, where a 5×5 cascading grid slot awaits those daring enough to confront the serpent-haired queen. Clusters of four or more symbols trigger wins, charging the mysterious Portal to unlock powerful effects. With Special Wilds, symbol removals, and the chance to summon Medusa’s Mega Wild form, players must tread carefully if they hope to escape unscathed.
Medusa’s Madness weaves together rich storytelling and compelling mechanics, drawing on Greek mythology to create an atmosphere thick with tension and anticipation. The eerie ruins of her domain serve as the perfect backdrop, while symbols like winged sandals, gleaming helmets, and ominous serpents enhance the game’s immersive experience.
The Portal stands at the heart of the gameplay, storing energy from cascades to trigger formidable effects such as Petrify, which obliterates entire rows or columns, and Gaze, which removes matching symbols. Reaching 42 symbol wins unlocks the Other World Free Round, where multiple Portal Effects unleash chaos on the grid. Those who dare to open every Eye Mark in this realm will summon Medusa’s colossal Mega Wild, delivering a finale worthy of legend.
Head of Game Retention at Play’n GO, George Olekszy, said: “Our mythology-inspired slots continue to resonate with players, and Medusa’s Madness takes that to another level. The cascading mechanics, Portal Effects, and the imposing presence of Medusa herself ensure that every round builds suspense and excitement. This is a game where strategy and myth collide in spectacular fashion.”
With its atmospheric visuals, layered features, and high-stakes gameplay, Medusa’s Madness challenges players to defy fate and claim legendary riches – if they can withstand the Gorgon’s gaze…
The post Play’n GO’s Medusa’s Madness Unleashes a Stone-Cold Challenge appeared first on European Gaming Industry News.
Caesars Sportsbook
IC360 Brings ProhiBet Technology to Caesars Sportsbook

Integrity Compliance 360 (IC360) is bringing its cutting-edge prohibited bettor monitoring solution to Caesars Entertainment’s flagship sports betting platform, Caesars Sportsbook. This integration will provide Caesars with enhanced real-time alerts ensuring that the platform maintains the highest level of compliance and integrity in the industry.
As sports betting regulations continue to evolve across the country, certain stakeholders are prohibited from wagering on specific sports and events. IC360’s encrypted and decentralized platform, ProhiBet, will assist Caesars Sportsbook in staying fully compliant with these standards, protecting the integrity of competitions while ensuring a safe and fair marketplace for all users. To date, ProhiBet has conducted nearly 50 million checks across the country.
“Our partnership with Caesars Sportsbook represents a significant milestone in enhancing the integrity and transparency of the regulated sports betting industry,” said Matt Heap, Managing Director of ProhiBet. “With our advanced technology, we’re ensuring that Caesars stays ahead of regulatory requirements and provides a seamless, compliant experience for their customers.”
The ProhiBet platform offers encrypted data cross-referencing, allowing sportsbooks and sports properties to monitor for prohibited bettors in real-time. The strengthened partnership with Caesars Sportsbook emphasizes their commitment to providing a safe and trustworthy betting environment while setting the standard for fraud detection with the intricate web of state-specific regulations. ProhiBet will continue to solidify its reputation as one of the most reliable sportsbooks in North America.
The post IC360 Brings ProhiBet Technology to Caesars Sportsbook appeared first on Gaming and Gambling Industry in the Americas.
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