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Elantil appoints Tereza Melicharkova as Head of Marketing
Innovative all-in-one online casino platform solutions provider strengthens senior line-up with the addition of former Swintt, Pariplay and Relax Gaming executive
Having launched earlier this month with ambitious plans to put together an all-star senior team, Elantil – the up-and-coming online casino platform solutions provider founded by iGaming veteran, Jonathan Gauci – has already gone some way to delivering on its promise with the news that Tereza Melicharkova will be joining the team as its Head of Marketing.
A respected figure within the industry, Melicharkova has enjoyed a career in iGaming that has seen her take on events management and marketing responsibilities for a number of famous providers including NetEnt, Pragmatic Play, Relax Gaming, Pariplay and – most recently – Swintt.
Of that roll call of household names, it’s undoubtedly Melicharkova’s three-and-a-half years as Head of Marketing at Swintt that holds the most resonance for her on a personal level, given she was there from the very beginning and helped the company grow from an exciting start-up into what is now one of the iGaming industry’s fastest-growing and most recognised software studios.
Unsurprisingly, Melicharkova’s numerous achievements have not gone unnoticed by the sector as a whole – she has previously been shortlisted for awards based on individual recognition and also serves as a judge for one of the industry’s most successful award shows – so the fact that she’s now joining Elantil will be considered a significant appointment for the fledgling company.
In her role as Head of Marketing for Elantil, Melicharkova will be responsible for building the company’s entire marketing strategy and identifying the best channels to ensure it gets the spotlight it deserves. As such, she’ll have a key part to play in establishing the Elantil brand during its first few months of operation and is already looking forward to the opportunities this will bring.
Tereza Melicharkova, Head of Marketing at Elantil, said: “Having met with the founder and CEO Jonathan Gauci and COO Nadiya Attard to discuss their vision for Elantil and what they hope to achieve going forward, I couldn’t be more excited to be joining a company with such huge potential heading into 2025.
“Elantil’s platform is a revolutionary solution for operators that tackles their common pain points while putting control back into their hands and I’m very much looking forward to using my experience to promote and grow the brand. Having previously worked at an exciting start-up and helped to take it to the very top of the industry, I’m very confident we can all do so again at Elantil!”
Nadiya Attard, Chief Commercial Officer at Elantil, said: “When I joined Elantil, our strategy was clear: assemble the right talent from within our industry to build an all-star team capable of giving our revolutionary all-in-one platform solution the support, direction and guidance it needed to thrive.
“Now just a few weeks into our journey, I’m very pleased to announce we’ve added another important piece of the puzzle with Tereza joining us as Head of Marketing. With her experience working at multiple iGaming brands and helping exciting start-ups like Swintt grow into market leaders, I’m sure she’ll prove an invaluable addition to the team as we continue to grow in 2025.”
The post Elantil appoints Tereza Melicharkova as Head of Marketing appeared first on European Gaming Industry News.
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Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot!
The new title from leading Spanish e-Gaming provider MGA Games is an innovative game with a truly original theme: a journey through carnival festivities filled with legendary creatures. Its design combines the excitement of street parties with the richness of mythological creatures from around the world, providing a totally unique experience.
This new casino slot features 25 paylines, with winning combinations paid from left to right. By landing 3 or more Scatter symbols, players gain access to the Free Spins screen, which includes an innovative prize system. Players can enjoy an accumulator feature and a final Super Respin spin that awards the accumulated winnings. It also includes Money and Collect symbols, which when combined offer an additional bonus prize.
Global Audience
By showcasing mythologies from all over the world, the game is set to appeal to a global audience, enhancing its market potential and attracting players from various countries. Its visual and auditory elements, featuring vibrant graphics and immersive music, will captivate players and deliver a fully immersive experience in a fantastic world.
In this new release, every spin of the reels will surprise players with its themed symbols. As if that weren’t enough, the game features an optional Buy Free Spins button, speeding up the path to big rewards. Mythical Legends Carnival will be available in all of Spain’s best online casinos starting February 3rd and across .com markets from January 27th.
The post Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot! appeared first on European Gaming Industry News.
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INCENTIVE GAMES LAUNCHES CRASH GAME WITH BET365 IN BRAZIL
Incentive Games, a leading B2B games provider, today announced the launch of its new crash game, Velocity, with bet365 in Brazil.
This marks a significant milestone for Incentive Games as it represents their first Pay-to-Play Crash game developed in partnership with bet365. The bespoke game has been meticulously designed by Incentive Games’ expert developers to ensure maximum player engagement.
Seamlessly integrated with bet365’s platform, the game leverages the expertise of Incentive Labs – a powerhouse of data and AI specialists. The Incentive Labs team will continuously analyse player interactions to refine the game and deliver an ever-evolving experience, turning millions of user touchpoints into unique solutions that enhance player satisfaction.
John Gordon, CEO of Incentive Games, said, “While the market is saturated with crash games, Velocity stands out from the crowd. It is the first in a series of exciting crash game offerings and we’re so proud to be launching this groundbreaking game with bet365. With their global reach, there’s no better partner to introduce ‘Velocity’ to the Brazilian market.”
A bet365 spokesperson said of the launch, “We’re delighted to yet again partner with Incentive Games in what promises to be an amazing gaming experience for our players.”
The post INCENTIVE GAMES LAUNCHES CRASH GAME WITH BET365 IN BRAZIL appeared first on Gaming and Gambling Industry in the Americas.
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New ProgressPlay Brand Launches with Delasport’s Sportsbook
Delasport, a leading global provider of iGaming and Sportsbook solutions, is powering up yet another brand with its advanced sportsbook. The award-winning solution is now integrated with ProgressPlay’s renowned gaming platform.
This collaboration underscores the shared commitment of both companies to innovation, excellence, and delivering unparalleled gaming experiences.
ProgressPlay, a pioneer in providing high-quality, fully tailored turnkey solutions since 2012, has consistently set industry standards. By integrating Delasport’s award-winning sportsbook solution, ProgressPlay continues to strengthen its offering, empowering operators with the most advanced sports betting solution in the UK and beyond.
“We are happy with expanding our partnership further with ProgressPlay and to be live soon with them soon in the United Kingdom as well,” said Rosaire Cavallaro, VP of Business Development at Delasport. “ProgressPlay’s mission aligns perfectly with ours to innovate and redefine the online gaming experience. Together, we aim to help operators exceed player expectations and achieve remarkable success in sports betting.”
ProgressPlay’s platform offers a comprehensive suite of services mainly in the United Kingdom, including Operations, CRM, Gambling Licenses, Player Management, Payment Processing, and Customer Care, supported by robust security measures and a commitment to regulatory compliance.
By incorporating Delasport’s modern sportsbook solution, ProgressPlay partners in the UK and beyond, can now access an unmatched sports betting experience, designed to engage players with personalization, unique betting features, and a seamless multi-device experience.
The post New ProgressPlay Brand Launches with Delasport’s Sportsbook appeared first on European Gaming Industry News.
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